Commenting System Market is expected to reach US$ 238.06 Mn by 2027

According to our latest market study on “Commenting System Market Forecast to 2027 – COVID-19 Impact and Global Analysis – by Subscription Type (Yearly and Monthly) and Application (SMEs and Large Enterprises),” the market was valued at US$ 91.39 million in 2019 and is projected to reach US$ 238.06 million by 2027; it is expected to grow at a CAGR of 12.9% from 2020 to 2027.  

North America led the global commenting system market with more than 30.0% revenue share in 2019, followed by Europe and APAC. North America comprises industrialized economies such as the US, Canada, and Mexico. Developments in technology across North America have contributed to a highly competitive market for all industries. The region is also attracting massive foreign direct investment from economically strong countries for technological growth. Businesses in the region are continually developing their overall business processes and embracing new media or channels to improve overall revenue to fulfil consumer expectations for high-quality goods and services.

At present, in North America (the US and Canada), the penetration of commenting systems across websites and social media platforms—especially in the retail sector—is high. Rising investments in technologies by both private and public enterprises and brands to enhance the overall revenue by increasing sales through various channels coupled with a shift from traditional selling and marketing channel to modern online selling and marketing medium is fuelling the growth of the market in the region. Rising use of social media platforms among the North American population is encouraging brands and enterprises to adopt these channels for marketing and selling their brands. For instance, ~80% of the population in the US uses one type of social media platform by spending about 3 hours per day. Apart from connecting with friends and family, the social media platforms are used for reviewing and buying various products and services. This factor is constantly encouraging the brands in the region to adopt solutions that will ease the connection with their customers. Thus, the commenting systems across the region are being highly adopted to interact with clients and offer better customer experience. The outbreak of the COVID-19 has a positive impact on the commenting systems market in North America. Strong adoption of work from home culture in the major economies, such as the US and Canada, also increases the adoption of solutions that help simplify the work among remote working teams. In order to allow teams to collaborate and interact clearly about a project, real-time commenting systems are being highly adopted across the region.

Europe consists of several developed economies such as Germany, France, Italy, the UK, and Russia. Increasing adoption of digitalization across Europe is encouraging various industries, including the retail sector, to maximize their capabilities to increase profitability by expanding the platforms of selling and buying their products. For instance, the rate of digitalization across Europe stood at 77% in November 2020. With the growing demand for solutions for management of their social media, other online activities, and comments, the adoption of commenting systems has increased over the years.

For instance, EmailOut is engaged in offering commenting systems that is specially designed for websites. This solution helps in handling comments on articles, blogs, or any product in particular in the specific website. This helps the brands or the enterprises to better connect with their clients through comments, gather feedback from them, and solve the issues or grievances associated with their products. The company also offers customized commenting system solutions based on client’s requirements to offer enhanced customer experience.

Impact of COVID-19 Pandemic on  Commenting System Market

North America has the highest acceptance and development rate of emerging technologies owing to the favorable government policies to boost innovation and reinforce infrastructure capabilities. Any hindrance on industries is projected to hamper on the region's economic development. Currently, the US is the world's worst affected country due to the COVID-19 outbreak.  It is becoming apparent with the COVID-19 pandemic spreading across the US that few can escape its scope, presenting significant challenges to all industries. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. For instance, according to studies, Amazon recorded an increase in sales by 37% owing to the COVID-19 pandemic. The close down of all retail outlets by the government authorities coupled with the social distancing norms laid down by them is affecting the investments by retail outlets. For instance, the sales of online grocery segment across the US recorded an increase by 210.1% due to the outbreak. This shift in online shopping has also increased the presence of online platforms across various social media platforms such as Facebook, Twitter, and Instagram. Thus, the above mentioned factors are expected to propel the commenting systems markets across the region. On the other hand, the high adoption of work from home culture across major economies such as the US, and Canada is also influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across the US has adopted work from home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the virus is expected to influence the North America commenting systems market positively.

Commenting System Market — Geographic Breakdown, 2019 (%)

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Commenting System Market to Grow at a CAGR of 12.9% to reach US$ 238.06 Million from 2020 to 2027

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Commenting System Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Subscription Type (Yearly and Monthly) and Application (SMEs and Large Enterprises)

The global Commenting System market has been segmented as follows:

Commenting System Market – by Subscription Type

• Yearly
• Monthly

  Commenting System Market – by Application

• SMEs
• Large Enterprises

 Commenting System Market – by Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • UK
  • Russia
  • Rest of Europe
• Asia Pacific (APAC)
  • China
  • India
  • South Korea
  • Japan
  • Australia
  • Rest of APAC
• Middle East & Africa (MEA)
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA
• South America (SAM)
  • Brazil
  • Argentina
  • Rest of SAM