The commenting system market was valued at US$ 91.39 million in 2019 and is anticipated to reach US$ 238.06 million by 2027; it is expected to grow at a CAGR of 12.9% during 2020–2027.
The COVID-19 outbreak hindered the growth of the global market in 2020, and thus there is a decline in the y-o-y growth. However, the growth is expected to normalize from 2021 onwards and the market is projected to grow at a steady pace.
Real-time functionality of an application offers interactive and engaging user experience, especially in social media platforms. Increasing user expectation is fuelling the demand for real-time commenting systems across the world. As a huge chunk of global population is using web applications, such as Twitter, Facebook, and Instagram, their expectation from social media platforms and the application as a whole is constantly increasing. These platforms are being highly used by individuals for showcasing both appreciation and grief related to a brand’s product over the years. Thus, the concerns raised on these platforms through comments are handled by brands or enterprises to engage customers and fulfill their needs. Real-time commenting would imply instant feedback or engagement with the client, which enable enterprises and brands to attract customers’ attention by giving prompt and immediate service. Also, negative feedbacks and client’s appreciation through comments help enterprises to provide better customer service and maintain brand name in the market.
Impact of COVID-19 Pandemic on North America Commenting System Market
North America has the highest acceptance and development rate of emerging technologies owing to the favorable government policies to boost innovation and reinforce infrastructure capabilities. Any hindrance on industries is projected to hamper on the region's economic development. Currently, the US is the world's worst affected country due to the COVID-19 outbreak. It is becoming apparent with the COVID-19 pandemic spreading across the US that few can escape its scope, presenting significant challenges to all industries. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. For instance, according to studies, Amazon recorded an increase in sales by 37% owing to the COVID-19 pandemic. The close down of all retail outlets by the government authorities coupled with the social distancing norms laid down by them is affecting the investments by retail outlets. For instance, the sales of online grocery segment across the US recorded an increase by 210.1% due to the outbreak. This shift in online shopping has also increased the presence of online platforms across various social media platforms such as Facebook, Twitter, and Instagram. Thus, the above mentioned factors are expected to propel the commenting systems markets across the region. On the other hand, the high adoption of work from home culture across major economies such as the US, and Canada is also influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across the US has adopted work from home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the virus is expected to influence the North America commenting systems market positively.
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Commenting System Market: Strategic Insights
Market Size Value in US$ 91.39 Million in 2019 Market Size Value by US$ 238.06 Million by 2027 Growth rate CAGR of 12.9% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Commenting System Market: Strategic Insights
| Market Size Value in | US$ 91.39 Million in 2019 |
| Market Size Value by | US$ 238.06 Million by 2027 |
| Growth rate | CAGR of 12.9% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Lucrative Regions for Commenting System Providers
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Commenting System Market Insights
Rising Investment by Industries to Gain Strong Online Presence
As people spend maximum of their time on social media, social media marketing have become a major strategy than traditional marketing system. This has attracted many companies to invest huge capital to build a good social media presence, which would enable them to reach a larger customer base and enhance customer experience. The brands reply to each customer’s comment on their pictures, videos, and other contents floated in the social media, which makes the post an interaction forum, thereby creating more interest in the brand. This has made several brands to invest in creating a strong social media presence over the years. For instance, in 2019, Nike invested a capital of US$ 2.4 billion in marketing their products online with the help of big data, social media, and other digital platforms. This allows the company to track and trace the ROI and compare with their competitors; thus, enabling them to take proper data based business decisions. This rise in investment by brands to develop a strong online presence is influencing the adoption of commenting systems in order to offer better customer experience, thereby contributing to the growth of the market.
Application-Based Market Insights
The global commenting system market, by application, is bifurcated into SMEs and large enterprises. The large enterprise led the market in 2019. The benefits conferred by commenting systems such as simplifying complex and personal interaction processes and real-time commenting solutions are attracting large enterprises to adopt the commenting systems. In the recent time across any organization, social media or online marketing is considered as a core component. With the expansion of large enterprises, the distribution processes and operations across the retail industry are becoming complex that demand constant communication with clients to offer better customer experience. Commenting system solutions help them address all concerns related to clients on real-time basis, thus, creating a good brand image of the company. The commenting systems market for large enterprises segment is well established and is expected to dominate the market during the forecast period.
Commenting System Market, by Type (%) – 2019 and 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
The global Commenting System market has been segmented as follows:
Commenting System Market – by Subscription Type
- Yearly
- Monthly
Commenting System Market – by Application
- SMEs
- Large Enterprises
Commenting System Market – by Geography
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- UK
- Russia
- Rest of Europe
Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of APAC
Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Company Profiles
- DISQUS
- SEMILOGIC
- INTENSEDEBATE
- JLEXART
- Muut, Inc.
- SN&CK Media Ltd
- Thrive Themes
- Viafoura
- COMMENTO, INC
- HYPERCOMMENTS
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Subscription Type and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The yearly subscription type led the commenting systems market. The user has to pay annually for the annual subscription for the software. The yearly subscription gives features such as data export, email notifications and moderations, automatic spam filter, and other moderation tools amongst others. The yearly subscription based model helps organizations and individuals to save cost in the long term. For instance, Commento, Inc. offers yearly subscription to its clients. The yearly subscription of the commenting solution offered by the company helps their client to save 18% of cost over subscripting the same solution on monthly basis. The other companies that offer yearly subscription based commenting systems are GRAPHCOMMENT, HYPERCOMMENTS, and JLEXART amongst others.
Real-time functionality of an application offers interactive and engaging user experience, especially in social media platforms. Increasing user expectation is fuelling the demand for real-time commenting systems across the world. As a huge chunk of global population is using web applications, such as Twitter, Facebook, and Instagram, their expectation from social media platforms and the application as a whole is constantly increasing. These platforms are being highly used by individuals for showcasing both appreciation and grief related to a brand’s product over the years. Thus, the concerns raised on these platforms through comments are handled by brands or enterprises to engage customers and fulfill their needs. Real-time commenting would imply instant feedback or engagement with the client, which enable enterprises and brands to attract customers’ attention by giving prompt and immediate service. Also, negative feedbacks and client’s appreciation through comments help enterprises to provide better customer service and maintain brand name in the market. Additionally, the real time commenting system helps enterprises to enhance team efficiency on projects even if each individual is working remotely. The above-mentioned factors are driving the growth of the market.
Rising investment by the Asian retailers to expand their base across the region by selling and connecting with customers through different platforms is influencing the adoption of commenting systems among online channels such as applications and websites of the brands offering particular product or services. Asia homes the two largely populated countries of the world, namely China and India, which have a large presence of young population who depend upon social media for discovering new products through references and feedback, and also get carried away with negative comments. Thus, handling comments across all social media platforms across the region play an important role to uphold the brand image of the product. Thus, these factors are expected to influence the adoption of commenting systems, thereby contributing to the market growth over the years.
The List of Companies - Commenting System Market
- COMMENTO, INC
- DISQUS
- GRAPHCOMMENT
- HYPERCOMMENTS
- INTENSEDEBATE
- JLEXART
- MUUT, INC
- SNACK MEDIA LIMITED
- THRIVE COMMENTS
- VIAFOURA
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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