South America Retail Execution Software Market is expected to reach US$ 34.30 million by 2027

Large Enterprises Segment to Dominate SAM Retail Execution Software Market During 2019–2027

According to The Insight Partners market research study on “SAM Retail Execution Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Enterprise Size and Application” is expected to reach US$ 34.30 million by 2027 from US$ 19.45 million in 2019. The market is estimated to grow at a CAGR of 9.2% from 2020 to 2027. The report provides trends prevailing in the SAM retail execution software market along with the drivers and restraints pertaining to the market growth. Payment gateways combining with retail execution software at high pace is the major factor driving the growth of the SAM retail execution software market. However, issues associated with security and data protection hinders the growth of SAM retail execution software market.  

The SAM retail execution software market has been segmented into enterprise size and application. Based on enterprise size, the SAM retail execution software market is segmented into SMEs and large enterprises. Large enterprises segment held the largest market share in 2019. Based on application, the SAM retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, and employee engagement, and others. Retail operations segment held the largest market share in 2019. 

In the SAM, Brazil has the highest number of COVID-19 confirmed cases, followed by other countries such as Ecuador, Peru, Chile, and Argentina. The governments of various countries in SAM are taking several initiatives to protect people and to control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions. These measures are expected to have a direct impact on the region’s economic growth as the region will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to major trading partners such as China, Europe, and North America. The sharp decline in the sales of the e-commerce industry in the region due to lockdown measures is expected to directly impact the growth of the retail execution software market in this region. In addition to this, the online, as well as retail distribution channels, will also face a negative impact due to supply chain disruptions. The sharp decline in business activities and product sales are expected to directly affect the growth rate of the retail execution software market in this region for the next three to four quarters.

POPProbe; Spring Mobile Solutions, Inc.; Trax Technology Solutions Pte Ltd; XTEL (Kantar Group) are among the leading companies in the SAM retail execution software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, Spring Mobile Solutions, Inc. had rated ‘best in class’ in retail execution and monitoring by Promotion Optimization Institute (POI) in its Vendor Panorama. POI recognized Spring Mobile Solutions, Inc. for overall excellence in CPG mobile apps and HQ reporting solutions.

The report segments the SAM Retail Execution Software Market follows:

SAM Retail Execution Software Market – By Enterprise Size

• SMEs
• Large Enterprises

SAM Retail Execution Software Market – By Application

• Retail Operations
• Field Service Management
• Mobile Forms Automation
• Field Sales
• Trade Promotion Management
• Employee Engagement
• Others

SAM Retail Execution Software Market – By Country

• Brazil
• Argentina
• Rest of SAM