Resistance Bands Market Size, Share and Growth Report 2028

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Resistance Bands Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Pull-Up Bands, Tube Bands, Therapy Bands, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month: Feb 2023 | Report Code: TIPRE00020566 | No. of Pages: 140 | Category: Consumer Goods | Status: Published

The resistance bands market size is projected to grow from US$ 677.26 million in 2022 to US$ 881.28 million by 2028; it is expected to grow at a CAGR of 4.5% from 2022 to 2028.

A resistance band is an elastic band used for strength training. They are also commonly used in physical therapy, specifically by convalescents of muscular injuries, including cardiac rehab patients, to allow slow rebuilding of strength. The resistance bands market is bolstering owing to consumer inclination toward home fitness and workout activities. Further, the rising popularity of strength training is further propelling the market growth. In addition, strength training amongst women is gaining popularity as they are opting for strength training over traditional cardio. These are the factors anticipated to fuel the resistance bands market growth in the coming years.

Strategic Insights

Report Coverage - Resistance Bands Market
Report CoverageDetails
Market Size Value inUS$ 677.26 million in 2022
Market Size Value byUS$ 881.28 million by 2028
Growth rateCAGR of 4.5% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
No. of Pages140
No. of Tables57
No. of Charts & Figures71
Historical data availableYes
Segments coveredType, and Distribution Channel
Free Sample Copy Available

Impact of COVID-19 Pandemic on Resistance Bands Market

In 2020, various industries had to slow down their operations due to disruptions in value and supply chains caused by the shutdown of national and international boundaries. The COVID-19 pandemic adversely affected economies and industries due to lockdowns, travel bans, and business shutdowns. Disruptions in the supply chains of key raw materials and irregularities in manufacturing processes due to restrictions imposed by government authorities directly impacted the consumer goods industry, which hampered the production and demand of products such as resistance bands. However, the onset of the COVID-19 pandemic has helped video classes and at-home workouts become more mainstream and popular. In 2020, many people either temporarily discontinued their gym memberships or canceled them as gyms were forced to shut down due to the global lockdown. As a result, many people started a fitness routine at home with the help of virtual exercise content such as fitness-centric YouTube channels. Online fitness enthusiasts helped audiences keep their routines despite the drop in in-person classes. Thus, the rising adoption of in-home fitness practices increased the demand for resistance bands.

Market Insights

Rising Popularity of Strength Training to Fuel Market Growth

Sports trainers, physiotherapists, rehabilitation physicians, and orthopedists are adopting innovative exercise methods to treat patients and increase their strength. In recent years, the popularity of strength training has been increasing, making it the most popular workout. According to the State of Fitness Results for Fall 2021, strength training is the second most popular form of exercise. A few of the significant health benefits of strength training are increased muscle mass, stronger bones, joint flexibility, weight control, and increased flexibility and balance, among others. Resistance bands are beneficial for strength and muscular endurance. The more the band is stretched, its resistance to stretch becomes higher. Because of this, coaches often use elastic bands to increase an athlete’s strength. These factors are expected to drive the market growth in the coming years.

Type-Based Insights

Based on type, the resistance bands market is segmented into pulled-up bands, tube bands, therapy bands, and others. The therapy bands segment is projected to register the highest CAGR during the forecast period. These bands are wide and flat, making them easy to wrap around hands and adjust the length easily. They can also be cut into smaller pieces or used to stretch. Therapy bands have gained popularity in Pilates programs to add resistance, and they can also be used for general strength training.

Resistance Bands Market, by Type– 2022 and 2028

Resistance Bands Market, by Type– 2022 and 2028

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Distribution Channel-Based Insights

Based on distribution channel, the resistance bands market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the market in 2021. These stores are widely preferred distribution channels for fitness essentials such as resistance bands due to the availability of an extensive range of fitness products in one place. Also, the availability of products through different fitness brands, attractive deals, discounts, and high-end customer service attracts consumers. Trained staff in the store helps customers find the right product. Thus, the adoption of specialty stores for buying resistance bands is increasing.

The key players operating in the resistance bands market include Performance Health Holding Inc, Decathlon SA, Perform Better, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Serous Steel, LLC., Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd. These players focus on providing high-quality products to fulfill customer demands. They also focus on strategies such as investments in research and development activities and new product launches.

Report Spotlights

  • Progressive industry trends in the resistance bands market to help players develop effective long-term strategies
  • Business growth strategies adopted by companies to secure growth in developed and developing markets
  • Quantitative analysis of the resistance bands market from 2022 to 2028
  • Estimation of global demand for resistance bands
  • Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers of resistance bands
  • Recent developments to understand the competitive market scenario
  • Market trend and outlook, along with factors driving and restraining the resistance bands market growth
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
  • The size of the resistance bands market at various nodes
  • Detailed overview and segmentation of the market, as well as the resistance bands industry dynamics
  • Size of the resistance bands market in various regions with promising growth opportunities

Company Profiles

  • Performance Health Holding Inc
  • Decathlon SA
  • Perform Better
  • Fitness Anywhere LLC
  • Optibelt GmbH
  • Crown World Marketing Ltd
  • Serous Steel, LLC.
  • Starwood Sports Ltd
  • Flexible Sports GmbH
  • Meglio Ltd

Frequently Asked Questions

The major players operating in the global resistance bands market are Performance Health Holding, Inc.; Decathlon S.A.; Perform Better; Fitness Anywhere LLC.; Optibelt GmbH; Crown World Marketing Ltd.; Serous Steel, LLC.; Starwood Sports Ltd.; Flexible Sports GmbH; and Meglio Ltd.
Growth of e-commerce platform to provide potential market opportunities in the coming years for the resistance bands. The organized retail sector underwent a massive transformation. The emergence of e-commerce considerably changed how people shop and spend their money. The increasing penetration of the internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere, anytime provided by online retail platforms are among the key factors bolstering e-commerce.
Based on type, pull-up bands segments mainly have the largest revenue share. Pull-up bands are used for resistance training, general conditioning, stretching, and rehabilitation. These bands are available in various types based on resistance and power levels. The thicker bands assist pull-ups, chin-ups, bar muscle-ups, and ring dips, while lighter bands are perfect for triceps and biceps exercises. Benefits associated with the use of these bands, such as building grip strength, helping train in a proper form, and improving stability, are fueling their demand.
North America accounted for the largest share of the global resistance bands market. The global resistance bands market in North America is further segmented into the US, Canada, and Mexico. In North America, resistance bands are being considered as one of the versatile strength training tools. The resistance bands are gaining traction due to its lightweight, and portability, and they cost less than month’s membership at most gyms. Hence, increasing demand for cost-effective fitness equipment to work at home or other convenient places is anticipated to fuel the resistance bands market growth.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail is one of the fastest-growing distribution channels due to its shopping and product delivery convenience. Online retail offers a wide variety of fitness equipment with heavy discounts, and consumers can conveniently buy desirable products remotely. Besides, home delivery service attracts a large group of customers to shop through e-commerce platforms. Manufacturers are also penetrating their products through online platforms, as the e-commerce industry is gaining traction.
Increasing consumer inclination toward home fitness and workout activities is driving the resistance bands market. The adoption of physical activities and regular exercise has increased to improve flexibility, mobility, and agility of the body. The preventive healthcare sector, coupled with an increased preference for customized workout regimes with comfortable home environments, has surged the demand for home fitness activities. In addition, the rising number of fitness training applications and sites has further contributed to the growth of home fitness. Online fitness sites and mobile applications allow consumers to train at home with professionals who make their skills available through the tools of the network. Thus, with rising awareness about home fitness, companies are acquiring businesses to gain more profit.

The List of Companies - Resistance Bands Market

  1. Performance Health Holding, Inc.
  2. Decathlon S.A.
  3. Perform Better
  4. Fitness Anywhere LLC.
  5. Optibelt GmbH
  6. Crown World Marketing Ltd.
  7. Serous Steel, LLC.
  8. Starwood Sports Ltd.
  9. Flexible Sports GmbH
  10. Meglio Ltd.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global resistance bands market, thereby allowing players to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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