Resistance Bands Market Growth and Recent Trends by 2028

Historic Data: 2020-2021 | Base Year: 2022 | Forecast Period: 2023-2028

Resistance Bands Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Pull-Up Bands, Tube Bands, Therapy Bands, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

Report Date : Feb 2023
Report Code : TIPRE00020566

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 140

Also Available in :

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Page Updated: Jun 2024

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

[Research Report] The resistance bands market size is projected to grow from US$ 677.26 million in 2022 to US$ 881.28 million by 2028; it is expected to grow at a CAGR of 4.5% from 2022 to 2028.

A resistance band is an elastic band used for strength training. They are also commonly used in physical therapy, specifically by convalescents of muscular injuries, including cardiac rehab patients, to allow slow rebuilding of strength. The resistance bands market is bolstering owing to consumer inclination toward home fitness and workout activities. Further, the rising popularity of strength training is further propelling the market growth. In addition, strength training amongst women is gaining popularity as they are opting for strength training over traditional cardio. These are the factors anticipated to fuel the resistance bands market growth in the coming years.

Impact of COVID-19 Pandemic on Resistance Bands Market

In 2020, various industries had to slow down their operations due to disruptions in value and supply chains caused by the shutdown of national and international boundaries. The COVID-19 pandemic adversely affected economies and industries due to lockdowns, travel bans, and business shutdowns. Disruptions in the supply chains of key raw materials and irregularities in manufacturing processes due to restrictions imposed by government authorities directly impacted the consumer goods industry, which hampered the production and demand of products such as resistance bands. However, the onset of the COVID-19 pandemic has helped video classes and at-home workouts become more mainstream and popular. In 2020, many people either temporarily discontinued their gym memberships or canceled them as gyms were forced to shut down due to the global lockdown. As a result, many people started a fitness routine at home with the help of virtual exercise content such as fitness-centric YouTube channels. Online fitness enthusiasts helped audiences keep their routines despite the drop in in-person classes. Thus, the rising adoption of in-home fitness practices increased the demand for resistance bands.

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Resistance Bands Market: Strategic Insights

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Market Insights

Rising Popularity of Strength Training to Fuel Market Growth

Sports trainers, physiotherapists, rehabilitation physicians, and orthopedists are adopting innovative exercise methods to treat patients and increase their strength. In recent years, the popularity of strength training has been increasing, making it the most popular workout. According to the State of Fitness Results for Fall 2021, strength training is the second most popular form of exercise. A few of the significant health benefits of strength training are increased muscle mass, stronger bones, joint flexibility, weight control, and increased flexibility and balance, among others. Resistance bands are beneficial for strength and muscular endurance. The more the band is stretched, its resistance to stretch becomes higher. Because of this, coaches often use elastic bands to increase an athlete’s strength. These factors are expected to drive the market growth in the coming years.

Type-Based Insights

Based on type, the resistance bands market is segmented into pulled-up bands, tube bands, therapy bands, and others. The therapy bands segment is projected to register the highest CAGR during the forecast period. These bands are wide and flat, making them easy to wrap around hands and adjust the length easily. They can also be cut into smaller pieces or used to stretch. Therapy bands have gained popularity in Pilates programs to add resistance, and they can also be used for general strength training.

Distribution Channel-Based Insights

Based on distribution channel, the resistance bands market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the market in 2021. These stores are widely preferred distribution channels for fitness essentials such as resistance bands due to the availability of an extensive range of fitness products in one place. Also, the availability of products through different fitness brands, attractive deals, discounts, and high-end customer service attracts consumers. Trained staff in the store helps customers find the right product. Thus, the adoption of specialty stores for buying resistance bands is increasing.

The key players operating in the resistance bands market include Performance Health Holding Inc, Decathlon SA, Perform Better, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Serous Steel, LLC., Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd. These players focus on providing high-quality products to fulfill customer demands. They also focus on strategies such as investments in research and development activities and new product launches.

Report Spotlights

Progressive industry trends in the resistance bands market to help players develop effective long-term strategies
Business growth strategies adopted by companies to secure growth in developed and developing markets
Quantitative analysis of the resistance bands market from 2022 to 2028
Estimation of global demand for resistance bands
Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers of resistance bands
Recent developments to understand the competitive market scenario
Market trend and outlook, along with factors driving and restraining the resistance bands market growth
Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
The size of the resistance bands market at various nodes
Detailed overview and segmentation of the market, as well as the resistance bands industry dynamics
Size of the resistance bands market in various regions with promising growth opportunities

Resistance Bands Market Regional Insights

The regional trends and factors influencing the Resistance Bands Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Resistance Bands Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Resistance Bands Market Report Scope

Report Attribute	Details
Market size in 2022	US$ 677.26 Million
Market Size by 2028	US$ 881.28 Million
Global CAGR (2022 - 2028)	4.5%
Historical Data	2020-2021
Forecast period	2023-2028
Segments Covered	By Type Pull-Up Bands Tube Bands Therapy Bands By Distribution Channel Supermarkets & Hypermarkets Specialty Stores Online Retail
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Performance Health Holding, Inc. Decathlon S.A. Perform Better Fitness Anywhere LLC. Optibelt GmbH Crown World Marketing Ltd. Serous Steel, LLC. Starwood Sports Ltd. Flexible Sports GmbH

Resistance Bands Market Players Density: Understanding Its Impact on Business Dynamics

The Resistance Bands Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Get the Resistance Bands Market top key players overview

Company Profiles

Performance Health Holding Inc
Decathlon SA
Perform Better
Fitness Anywhere LLC
Optibelt GmbH
Crown World Marketing Ltd
Serous Steel, LLC.
Starwood Sports Ltd
Flexible Sports GmbH
Meglio Ltd

Frequently Asked Questions

Can you list some of the major players operating in the global resistance bands market?

The major players operating in the global resistance bands market are Performance Health Holding, Inc.; Decathlon S.A.; Perform Better; Fitness Anywhere LLC.; Optibelt GmbH; Crown World Marketing Ltd.; Serous Steel, LLC.; Starwood Sports Ltd.; Flexible Sports GmbH; and Meglio Ltd.

What are the opportunities for resistance bands in the global market?

Growth of e-commerce platform to provide potential market opportunities in the coming years for the resistance bands. The organized retail sector underwent a massive transformation. The emergence of e-commerce considerably changed how people shop and spend their money. The increasing penetration of the internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere, anytime provided by online retail platforms are among the key factors bolstering e-commerce.

Based on the type, why does the pull-up bands segment have the largest revenue share?

Based on type, pull-up bands segments mainly have the largest revenue share. Pull-up bands are used for resistance training, general conditioning, stretching, and rehabilitation. These bands are available in various types based on resistance and power levels. The thicker bands assist pull-ups, chin-ups, bar muscle-ups, and ring dips, while lighter bands are perfect for triceps and biceps exercises. Benefits associated with the use of these bands, such as building grip strength, helping train in a proper form, and improving stability, are fueling their demand.

What is the largest region of the global resistance bands market?

North America accounted for the largest share of the global resistance bands market. The global resistance bands market in North America is further segmented into the US, Canada, and Mexico. In North America, resistance bands are being considered as one of the versatile strength training tools. The resistance bands are gaining traction due to its lightweight, and portability, and they cost less than monthâ€™s membership at most gyms. Hence, increasing demand for cost-effective fitness equipment to work at home or other convenient places is anticipated to fuel the resistance bands market growth.

What are the key drivers for the growth of the global resistance bands market?

Increasing consumer inclination toward home fitness and workout activities is driving the resistance bands market. The adoption of physical activities and regular exercise has increased to improve flexibility, mobility, and agility of the body. The preventive healthcare sector, coupled with an increased preference for customized workout regimes with comfortable home environments, has surged the demand for home fitness activities. In addition, the rising number of fitness training applications and sites has further contributed to the growth of home fitness. Online fitness sites and mobile applications allow consumers to train at home with professionals who make their skills available through the tools of the network. Thus, with rising awareness about home fitness, companies are acquiring businesses to gain more profit.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail is one of the fastest-growing distribution channels due to its shopping and product delivery convenience. Online retail offers a wide variety of fitness equipment with heavy discounts, and consumers can conveniently buy desirable products remotely. Besides, home delivery service attracts a large group of customers to shop through e-commerce platforms. Manufacturers are also penetrating their products through online platforms, as the e-commerce industry is gaining traction.

Research Manager

Habi Ummer

Manager,
Market Research & Consulting

Habi is a seasoned Market Research Analyst with 8 years of experience specializing in the Chemicals and Materials sector, with additional expertise in the Food & Beverages and Consumer Goods industries. He is a Chemical Engineer from Vishwakarma Institute of Technology (VIT) and has developed deep domain knowledge across industrial and specialty chemicals, paints and coatings, paper and packaging, lubricants, and consumer products. Habi’s core competencies include market sizing and forecasting, competitive benchmarking, trend analysis, client engagement, report writing, and team coordination—making him adept at delivering actionable insights and supporting strategic decision-making.

What are the Resistance Bands Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Resistance Bands Market Report Snapshots

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