Retail Security Tags Market Analysis, Size, and Share by 2030

The retail security tags market size is projected to reach US$ 1,151.58 million by 2030 from US$ 701.91 million in 2022. The market is expected to register a CAGR of 5.60% during 2022–2030. Digitalization in the retail industry and the growing launch of retail outlets are likely to remain key trends in the market.

Retail Security Tags Market Analysis

The retail security tags market is gaining traction owing to factors such as the opening of new outlets, a rise in supermarkets and hypermarkets, and a rise in digitalization in the retail sector. The rising concerns over retail thefts lead to the installation of advanced security measures in the retail outlets, driving the market growth. The rise in the retail industry, growing urbanization, and rise in consumer disposable income are some of the factors fuelling the retail industry, which further drives the retail security tags market.

Retail Security Tags Market Overview

A retail security tag is a security solution in the retail store that is installed to prevent theft and shoplifting cases. This security solution also helps in the efficient supply chain and inventory management. Global retail brands, such as 7-Eleven, Walmart, and others, are engaged to expand their presence across the globe, leading to the adoption of security solutions.

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Retail Security Tags Market: Strategic Insights

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Retail Security Tags Market Drivers and Opportunities

Rise in concerns over shoplifting cases

The shoplifting cases are rising across the globe. Due to this, global brands suffer through a huge loss in terms of money. Therefore, they install advanced security solutions to avoid such shoplifting cases. To cater to such demand, various market players provide efficient solutions. For example, Easitag, a provider of security tags and EAS solutions, offers RFID tags and chips to the retail sector. It also provides an EAS system, which can reduce theft by 80%. These systems can increase profits and quickly identify missing stocks and are considered a cost-effective solution.

Growing retail industry

The retail industry includes a range of retail businesses, hypermarkets/supermarkets, and specialty stores that are growing across the globe. In addition, there is a rise in new supermarkets and clothing stores across the globe. For instance, in January 2022, Gémo, a French brand, announced it to open ~100 stores by 2025. It offers a wide range of shoes, clothing, and accessories, where retail security tags are used for inventory management to prevent theft. Thus, the rise in the retail industry, coupled with an increase in the opening of new supermarkets and clothing stores, fuels the retail security tags market.

Retail Security Tags Market Report Segmentation Analysis

Key segments that contributed to the derivation of the retail security tags market analysis are the technology, print type, material, and application.

• Based on the technology, the retail security tags market is divided into RF and RFID. The RFID segment held the largest share of the market in 2022.
• Based on the material, the retail security tags market is segmented into paper and plastic. The plastic segment held a significant share of the market in 2022.
• Based on the material, the retail security tags market is segmented into printable and non-printable. The non-printable segment held a significant share of the market in 2022.
• By application, the market is segmented into apparel & fashion accessories, cosmetic & pharmaceuticals and others. The apparel & fashion accessories segment held a significant share of the market in 2022.

Retail Security Tags Market Share Analysis by Geography

The geographic scope of the retail security tags market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

Europe region held a significant market share in 2023. The growing retail industry across Europe is a major factor contributing to the adoption of security solutions. The rise in the construction of new supermarkets generates the demand for retail security tags that help to manage inventory. In addition, in 2022, there was a rise in new product development across Europe to prevent retail theft. For instance, in June 2022, Century Europe, a manufacturer of retail security solutions, launched RFID Multi Alarm Cable Tag T313-U9 using RFID technology to track and identify the product and avoid its theft. In addition, in October 2022, Century Europe launched RFID+EAS Multi Alarm Cable Tag T313 to improve its security and inventory management. This dual technology tag can be reused for different products and helps to minimize shoplifting cases. Thus, new product development to manage product inventory and prevent theft is increasing the demand for retail security tags in the retail industry, thereby fueling the retail security tags market growth in Europe.

Retail Security Tags Market Regional Insights

The regional trends and factors influencing the Retail Security Tags Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Retail Security Tags Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Retail Security Tags Market Report Scope

Retail Security Tags Market Players Density: Understanding Its Impact on Business Dynamics

The Retail Security Tags Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Retail Security Tags Market are:

1. Avery Dennison Corp
2. 3M Co
3. Alien Technology, LLC
4. Brady Corp
5. Sensormatic Electronics Corp
6. Checkpoint Systems Inc

Disclaimer: The companies listed above are not ranked in any particular order.

Retail Security Tags Market News and Recent Developments

The retail security tags market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the retail security tags market are listed below:

• rapitag GmbH announced the launch of its latest product – the Smart Anti-Theft Fashion Tag. This cutting-edge fashion accessory is a reworked and updated version of the original Smart Fashion Tag, designed to provide even greater security and convenience. (Source: rapitag GmbH, Press Release, April 2023)
• Century, the world's leading supplier of innovative EAS (Electronic Article Surveillance), RFID (Radio Frequency Identification) products, systems and solutions, launched a fully integrated RF+RFID hangtag to enhance visibility and security. CE353870 is an innovative RFID+EAS dual Hangtag that provides the additional benefit of maximizing both the existing EAS systems for loss prevention while optimizing the RFID inventory management in one tag. This dual-purpose technology can help retailers to realize loss prevention while enhancing the good's visibility and promoting the digitalization of their businesses, amongst bringing the positive effect of decreasing labor costs and processing time. (Source: Century, Press Release, January 2024)

Retail Security Tags Market Report Coverage and Deliverables

The “Retail Security Tags Market Size and Forecast (2020–2030)” report provides a detailed analysis of the market covering below areas:

• Retail security tags market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Retail security tags market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Retail security tags market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the retail security tags market
• Detailed company profiles