The Cat Supplements Market is expected to register a CAGR of 5.8% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The research report on the Cat Supplements Market delivers deep market research of the current and future growth possibilities in the Cat Supplements Market. It has categorized the market by product type into Vitamins and Minerals, Probiotics, Fatty Acids, Herbs, and Others. Analysis based on form is also presented which includes Powder, Liquid, Chewable Tablets, and Soft Chews.
This regional analysis has further been divided and can be visualized across key markets that include the North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This enables stakeholders to understand specific developments, consumer preferences, and growth prospects in a given region. The market assessment has been compiled in US dollars (US$) as has been considered for the aforementioned segmental study that will provide an idea of market size, growth directions, and forecast.
The report Cat Supplements Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cat Supplements Market Segmentation
Type- Eye Care
- Dental Care
- Digestive Health
- Allergy and Immune System
- General Nutrition
- Others
- Supermarket
- Pet Care Store
- Veterinarian Clinic
- Online Store
- Others
Strategic Insights
Cat Supplements Market Growth Drivers- Rising Pet Ownership: Demanding populations of pet owners fuel the cat supplement business. According to the American Veterinary Medical Association, a quarter of American households own a cat, which amounts to more than 94 million pet cats. That is an even larger customer base for supplements that speak to health and wellness. APPA further indicates that the pet owner is willing to spend money on his/her pets and also, that spending on pet care is likely to amount to $109.6 billion in 2024.
- Increased Pet Health Awareness: Ever-growing pet owners now become aware of the health needs of their cats; consequently, there is a growing demand for supplements. According to Banfield Pet Hospital, 60 percent of pet owners believe that the health of their pets is of utmost importance; hence, they do not stop seeking healthy products.
- Demand for Natural and Organic Products: According to Nielsen, 50% of pet owners are interested in buying products made from natural ingredients. This also happens in the food industry with a 30% increase in demand for natural pet foods in the last five years. Those brands that use organic and non-GMO ingredients stand to be among the appealing brands to health-conscious consumers so their market appeal improves.
- Growing Demand for Personalized Nutrition:
While increasing numbers of pet owners are gaining information on what their cat actually requires in terms of health, personalized nutrition is becoming increasingly popular. This fact is primarily attributed to the personal dietary supplements available among human beings. It has been reported by Mintel's study that nearly 34% of the pet owners are interested in customized nutrition planning for their pets, thereby generally pointing towards a trend of personalizing supplements. Brands that offer customized supplement solutions addressing specific health issues, such as age, breed, and pre-existing conditions, are likely to succeed in this new market.
- Clean Label Demand Surfacing:
The need for clean-label products with transparency and natural ingredients is gaining good mileage in the pet supplement space. According to Packaged Facts surveys, 60% of pet owners are seeking natural source-based supplements without any artificial additives and preservatives. This is changing the product formulations of companies and will make them enhance the quality of their ingredients - better sourced, natural, ethically derived-in order to prevent alienation of consumer preference. Brands that make reference to clean label products are more likely to attract the attention of the health conscious pet owner.
- Innovative Formats of Delivery:
More attractive types of delivery are slowly but surely replacing the more traditional forms of supplements-pills and powders. Soft chews, treats, and liquid formulations become popular because of their palatability and ease in administration.
- Expansions of E-commerce Sites: Cat supplements have become an infinitely more commoditized point of purchase for consumers given the rise in e-commerce. Online has become the most popular method for many pet owners to purchase compared with other means because it is easier and also enables them to view and compare products and also read reviews on their preferred products. The good news is that brands which develop a better online presence and optimize their digital marketing strategies will be in good stead to take full advantage of the cat supplements market trend.
- Personalised Cat Supplements: Brands can create appealing formulations targeted directly for pet owners by using data analytics and insights into consumer behavior. This in turn yields better customer loyalty, while also positioning a brand as the winner in a competitive marketplace.
- Higher Product Lines: Expanding interest in specialized cat health opens up many opportunities to include new lines of products on the market. Higher demand for supplements referring to dental health support, weight management, and digestive support is being witnessed. This point allows manufacturers to take advantage of new formulations of trend items, such as probiotics, omega fatty acids, and even CBD for stress relief. Expanding the lines of products offered in the market will attract more customers and meet the needs of increasingly diverse populations of cats.
- Focus on Natural and Organic Ingredients: According to the trend towards natural and organic products, cat supplement manufacturers can capitalize on that trend. Pet owners increasingly seek supplements with high-quality ingredients from sustainable sources without artificial additions. Cleaner labels and the transparent process in sourcing and manufacturing enable brands to connect and appeal to health-conscious consumers. This trend aligns with the overall shift toward wellness and sustainability, which enables the companies to highlight themselves as ethical and environment-friendly.
- Capturing Emerging Marketplaces: There are enormous growth opportunities in emerging markets for the cat supplement market. Asia-Pacific and Latin America have experienced a growth in the pet population, which has also been accompanied by a rise in pet care expenditures.The direct-to-consumer models that include subscription services offer loyal customers through regular deliveries of supplements. Digital marketing strategies and social media promotions can assist the brands in reaching more people to achieve penetration by a strong online community formed around the product.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cat Supplements Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cat Supplements Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
Have a question?
Shejal
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
key players in this cat supplements market are - Ark Naturals, Bayer, Foodscience corporation, Manna Pro Products, Nestle Purina, NOW Foods, Nutramax Laboratories, Vetoquinol, Virbac, Zoetis
The market is expected to register a CAGR of 5.8% during 2021-2031
The market for cat supplements is driven by factors such as rising pet ownership, rising health and wellness awareness, consumer preference for natural ingredients, the growth of internet shopping, and constant product innovation. Businesses can get a competitive advantage and successfully tap into the growing cat supplement market by matching their products with these factors.
The market for cat supplements is expected to see future developments that will reflect the changing tastes of pet owners, such as a rise in customized nutrition, a rise in the demand for clean label products, novel delivery methods like treats and powders, an emphasis on holistic health, and higher online sales through e-commerce platforms.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cat Supplements Market - By Type
1.3.2 Cat Supplements Market - By Distribution Channel
1.3.3 Cat Supplements Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CAT SUPPLEMENTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. CAT SUPPLEMENTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CAT SUPPLEMENTS MARKET - GLOBAL MARKET ANALYSIS
6.1. CAT SUPPLEMENTS - GLOBAL MARKET OVERVIEW
6.2. CAT SUPPLEMENTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CAT SUPPLEMENTS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. EYE CARE
7.3.1. Overview
7.3.2. Eye Care Market Forecast and Analysis
7.4. DENTAL CARE
7.4.1. Overview
7.4.2. Dental Care Market Forecast and Analysis
7.5. DIGESTIVE HEALTH
7.5.1. Overview
7.5.2. Digestive Health Market Forecast and Analysis
7.6. ALLERGY AND IMMUNE SYSTEM
7.6.1. Overview
7.6.2. Allergy and Immune System Market Forecast and Analysis
7.7. HEALTH HIP AND JOINT CARE
7.7.1. Overview
7.7.2. Health Hip and Joint Care Market Forecast and Analysis
7.8. GENERAL NUTRITION
7.8.1. Overview
7.8.2. General Nutrition Market Forecast and Analysis
7.9. OTHERS
7.9.1. Overview
7.9.2. Others Market Forecast and Analysis
8. CAT SUPPLEMENTS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKET
8.3.1. Overview
8.3.2. Supermarket Market Forecast and Analysis
8.4. PET CARE STORE
8.4.1. Overview
8.4.2. Pet Care Store Market Forecast and Analysis
8.5. VETERINARIAN CLINIC
8.5.1. Overview
8.5.2. Veterinarian Clinic Market Forecast and Analysis
8.6. ONLINE STORE
8.6.1. Overview
8.6.2. Online Store Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. CAT SUPPLEMENTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Cat Supplements Market Overview
9.1.2 North America Cat Supplements Market Forecasts and Analysis
9.1.3 North America Cat Supplements Market Forecasts and Analysis - By Type
9.1.4 North America Cat Supplements Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Cat Supplements Market Forecasts and Analysis - By Countries
9.1.5.1 United States Cat Supplements Market
9.1.5.1.1 United States Cat Supplements Market by Type
9.1.5.1.2 United States Cat Supplements Market by Distribution Channel
9.1.5.2 Canada Cat Supplements Market
9.1.5.2.1 Canada Cat Supplements Market by Type
9.1.5.2.2 Canada Cat Supplements Market by Distribution Channel
9.1.5.3 Mexico Cat Supplements Market
9.1.5.3.1 Mexico Cat Supplements Market by Type
9.1.5.3.2 Mexico Cat Supplements Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Cat Supplements Market Overview
9.2.2 Europe Cat Supplements Market Forecasts and Analysis
9.2.3 Europe Cat Supplements Market Forecasts and Analysis - By Type
9.2.4 Europe Cat Supplements Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Cat Supplements Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Cat Supplements Market
9.2.5.1.1 Germany Cat Supplements Market by Type
9.2.5.1.2 Germany Cat Supplements Market by Distribution Channel
9.2.5.2 France Cat Supplements Market
9.2.5.2.1 France Cat Supplements Market by Type
9.2.5.2.2 France Cat Supplements Market by Distribution Channel
9.2.5.3 Italy Cat Supplements Market
9.2.5.3.1 Italy Cat Supplements Market by Type
9.2.5.3.2 Italy Cat Supplements Market by Distribution Channel
9.2.5.4 United Kingdom Cat Supplements Market
9.2.5.4.1 United Kingdom Cat Supplements Market by Type
9.2.5.4.2 United Kingdom Cat Supplements Market by Distribution Channel
9.2.5.5 Russia Cat Supplements Market
9.2.5.5.1 Russia Cat Supplements Market by Type
9.2.5.5.2 Russia Cat Supplements Market by Distribution Channel
9.2.5.6 Rest of Europe Cat Supplements Market
9.2.5.6.1 Rest of Europe Cat Supplements Market by Type
9.2.5.6.2 Rest of Europe Cat Supplements Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Cat Supplements Market Overview
9.3.2 Asia-Pacific Cat Supplements Market Forecasts and Analysis
9.3.3 Asia-Pacific Cat Supplements Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Cat Supplements Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Cat Supplements Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Cat Supplements Market
9.3.5.1.1 Australia Cat Supplements Market by Type
9.3.5.1.2 Australia Cat Supplements Market by Distribution Channel
9.3.5.2 China Cat Supplements Market
9.3.5.2.1 China Cat Supplements Market by Type
9.3.5.2.2 China Cat Supplements Market by Distribution Channel
9.3.5.3 India Cat Supplements Market
9.3.5.3.1 India Cat Supplements Market by Type
9.3.5.3.2 India Cat Supplements Market by Distribution Channel
9.3.5.4 Japan Cat Supplements Market
9.3.5.4.1 Japan Cat Supplements Market by Type
9.3.5.4.2 Japan Cat Supplements Market by Distribution Channel
9.3.5.5 South Korea Cat Supplements Market
9.3.5.5.1 South Korea Cat Supplements Market by Type
9.3.5.5.2 South Korea Cat Supplements Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Cat Supplements Market
9.3.5.6.1 Rest of Asia-Pacific Cat Supplements Market by Type
9.3.5.6.2 Rest of Asia-Pacific Cat Supplements Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Cat Supplements Market Overview
9.4.2 Middle East and Africa Cat Supplements Market Forecasts and Analysis
9.4.3 Middle East and Africa Cat Supplements Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Cat Supplements Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Cat Supplements Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Cat Supplements Market
9.4.5.1.1 South Africa Cat Supplements Market by Type
9.4.5.1.2 South Africa Cat Supplements Market by Distribution Channel
9.4.5.2 Saudi Arabia Cat Supplements Market
9.4.5.2.1 Saudi Arabia Cat Supplements Market by Type
9.4.5.2.2 Saudi Arabia Cat Supplements Market by Distribution Channel
9.4.5.3 U.A.E Cat Supplements Market
9.4.5.3.1 U.A.E Cat Supplements Market by Type
9.4.5.3.2 U.A.E Cat Supplements Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Cat Supplements Market
9.4.5.4.1 Rest of Middle East and Africa Cat Supplements Market by Type
9.4.5.4.2 Rest of Middle East and Africa Cat Supplements Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Cat Supplements Market Overview
9.5.2 South and Central America Cat Supplements Market Forecasts and Analysis
9.5.3 South and Central America Cat Supplements Market Forecasts and Analysis - By Type
9.5.4 South and Central America Cat Supplements Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Cat Supplements Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Cat Supplements Market
9.5.5.1.1 Brazil Cat Supplements Market by Type
9.5.5.1.2 Brazil Cat Supplements Market by Distribution Channel
9.5.5.2 Argentina Cat Supplements Market
9.5.5.2.1 Argentina Cat Supplements Market by Type
9.5.5.2.2 Argentina Cat Supplements Market by Distribution Channel
9.5.5.3 Rest of South and Central America Cat Supplements Market
9.5.5.3.1 Rest of South and Central America Cat Supplements Market by Type
9.5.5.3.2 Rest of South and Central America Cat Supplements Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CAT SUPPLEMENTS MARKET, KEY COMPANY PROFILES
11.1. ARK NATURALS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BAYER
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. FOODSCIENCE CORPORATION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. MANNA PRO PRODUCTS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. NESTLE PURINA
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NOW FOODS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NUTRAMAX LABORATORIES
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. VETOQUINOL
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. VIRBAC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. ZOETIS
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Ark Naturals
2. Bayer
3. Foodscience corporation
4. Manna Pro Products
5. Nestle Purina
6. NOW Foods
7. Nutramax Laboratories
8. Vetoquinol
9. Virbac
10. Zoetis
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For