Customer Success Platform Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

Coverage: Customer Success Platform Market covers analysis By Component (Solution, Services); Deployment (Cloud, On-Premise); Application Area (Customer Experience Management, Customer Service, Sales and Marketing Management, Risk and Compliance Management, Others); Enterprise Size (Large Enterprises, SMEs); Industry Vertical (BFSI, IT and Telecom, Retail and e-commerce, Healthcare, Government, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Date : Sep 2025
Report Code : TIPRE00006156

Category : Technology, Media and Telecommunications
Status : Upcoming

Available Report Formats :
No. of Pages : 150

The Customer Success Platform Market is expected to register a CAGR of XX% from 2025 to 2031, with a market size expanding from US$ XX Million in 2024 to US$ XX Million by 2031.

The report is categorized by Component (Solution, Services) and further analyzes the market based on Deployment (Cloud, On-Premise). It also examines the market by Application Area (Customer Experience Management, Customer Service, Sales and Marketing Management, Risk and Compliance Management) and Industry Enterprise Size (Large Enterprises, SMEs).A comprehensive breakdown is provided at global, regional, and country levels for each of these key segments.

The report includes market size and forecasts across all segments, presenting values in USD. It also delivers key statistics on the current market status of leading players, along with insights into prevailing market trends and emerging opportunities.

Purpose of the Report

The report Customer Success Platform Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Customer Success Platform Market Segmentation

Component

Solution
Services

Deployment

Cloud
On-Premise

Application Area

Customer Experience Management
Customer Service
Sales and Marketing Management
Risk and Compliance Management

Enterprise Size

Large Enterprises
SMEs

Strategic Insights

Customer Success Platform Market Growth Drivers

Empowering Teams with Seamless Customer Engagement Tools
Unlocking Insights for Proactive Customer Support
Driving Retention through Personalized Customer Experiences

Customer Success Platform Market Future Trends

AI-Driven Insights Transform Customer Success Strategies
Remote Engagement Tools Redefine Customer Relationships
Personalization at Scale: The Future of Customer Experience

Customer Success Platform Market Opportunities

Empowering Businesses: Transform Customer Success with AI Insights
Elevate Engagement: Personalized Support Solutions for Every Customer
Unlock Growth: Seamless Integration for Enhanced Customer Journeys

Market Report Scope

Key Selling Points

Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Customer Success Platform Market, providing a holistic landscape.
Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

The research report on the Customer Success Platform Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.

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MARKET PLAYERS

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Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

This text is related
to segments covered.

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

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to country scope.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Success Platform Market - By Component
1.3.2 Customer Success Platform Market - By Deployment
1.3.3 Customer Success Platform Market - By Application Area
1.3.4 Customer Success Platform Market - By Enterprise Size
1.3.5 Customer Success Platform Market - By Industry Vertical
1.3.6 Customer Success Platform Market - By Region
1.3.6.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. CUSTOMER SUCCESS PLATFORM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. CUSTOMER SUCCESS PLATFORM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. CUSTOMER SUCCESS PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER SUCCESS PLATFORM - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER SUCCESS PLATFORM - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. CUSTOMER SUCCESS PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
7.4.3. Professional Services Market
7.4.3.1. Overview
7.4.3.2. Professional Services Market Forecast and Analysis
7.4.4. Managed Services Market
7.4.4.1. Overview
7.4.4.2. Managed Services Market Forecast and Analysis
8. CUSTOMER SUCCESS PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD
8.3.1. Overview
8.3.2. Cloud Market Forecast and Analysis
8.4. ON-PREMISE
8.4.1. Overview
8.4.2. On-Premise Market Forecast and Analysis
9. CUSTOMER SUCCESS PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION AREA
9.1. OVERVIEW
9.2. APPLICATION AREA MARKET FORECASTS AND ANALYSIS
9.3. CUSTOMER EXPERIENCE MANAGEMENT
9.3.1. Overview
9.3.2. Customer Experience Management Market Forecast and Analysis
9.4. CUSTOMER SERVICE
9.4.1. Overview
9.4.2. Customer Service Market Forecast and Analysis
9.5. SALES AND MARKETING MANAGEMENT
9.5.1. Overview
9.5.2. Sales and Marketing Management Market Forecast and Analysis
9.6. RISK AND COMPLIANCE MANAGEMENT
9.6.1. Overview
9.6.2. Risk and Compliance Management Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. CUSTOMER SUCCESS PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
10.1. OVERVIEW
10.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
10.3. LARGE ENTERPRISES
10.3.1. Overview
10.3.2. Large Enterprises Market Forecast and Analysis
10.4. SMES
10.4.1. Overview
10.4.2. SMEs Market Forecast and Analysis
11. CUSTOMER SUCCESS PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
11.1. OVERVIEW
11.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. BFSI
11.3.1. Overview
11.3.2. BFSI Market Forecast and Analysis
11.4. IT AND TELECOM
11.4.1. Overview
11.4.2. IT and Telecom Market Forecast and Analysis
11.5. RETAIL AND E-COMMERCE
11.5.1. Overview
11.5.2. Retail and e-commerce Market Forecast and Analysis
11.6. HEALTHCARE
11.6.1. Overview
11.6.2. Healthcare Market Forecast and Analysis
11.7. GOVERNMENT
11.7.1. Overview
11.7.2. Government Market Forecast and Analysis
11.8. OTHERS
11.8.1. Overview
11.8.2. Others Market Forecast and Analysis

12. CUSTOMER SUCCESS PLATFORM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Customer Success Platform Market Overview
12.1.2 North America Customer Success Platform Market Forecasts and Analysis
12.1.3 North America Customer Success Platform Market Forecasts and Analysis - By Component
12.1.4 North America Customer Success Platform Market Forecasts and Analysis - By Deployment
12.1.5 North America Customer Success Platform Market Forecasts and Analysis - By Application Area
12.1.6 North America Customer Success Platform Market Forecasts and Analysis - By Enterprise Size
12.1.7 North America Customer Success Platform Market Forecasts and Analysis - By Industry Vertical
12.1.8 North America Customer Success Platform Market Forecasts and Analysis - By Countries
12.1.8.1 United States Customer Success Platform Market
12.1.8.1.1 United States Customer Success Platform Market by Component
12.1.8.1.2 United States Customer Success Platform Market by Deployment
12.1.8.1.3 United States Customer Success Platform Market by Application Area
12.1.8.1.4 United States Customer Success Platform Market by Enterprise Size
12.1.8.1.5 United States Customer Success Platform Market by Industry Vertical
12.1.8.2 Canada Customer Success Platform Market
12.1.8.2.1 Canada Customer Success Platform Market by Component
12.1.8.2.2 Canada Customer Success Platform Market by Deployment
12.1.8.2.3 Canada Customer Success Platform Market by Application Area
12.1.8.2.4 Canada Customer Success Platform Market by Enterprise Size
12.1.8.2.5 Canada Customer Success Platform Market by Industry Vertical
12.1.8.3 Mexico Customer Success Platform Market
12.1.8.3.1 Mexico Customer Success Platform Market by Component
12.1.8.3.2 Mexico Customer Success Platform Market by Deployment
12.1.8.3.3 Mexico Customer Success Platform Market by Application Area
12.1.8.3.4 Mexico Customer Success Platform Market by Enterprise Size
12.1.8.3.5 Mexico Customer Success Platform Market by Industry Vertical
12.2. EUROPE
12.2.1 Europe Customer Success Platform Market Overview
12.2.2 Europe Customer Success Platform Market Forecasts and Analysis
12.2.3 Europe Customer Success Platform Market Forecasts and Analysis - By Component
12.2.4 Europe Customer Success Platform Market Forecasts and Analysis - By Deployment
12.2.5 Europe Customer Success Platform Market Forecasts and Analysis - By Application Area
12.2.6 Europe Customer Success Platform Market Forecasts and Analysis - By Enterprise Size
12.2.7 Europe Customer Success Platform Market Forecasts and Analysis - By Industry Vertical
12.2.8 Europe Customer Success Platform Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Customer Success Platform Market
12.2.8.1.1 Germany Customer Success Platform Market by Component
12.2.8.1.2 Germany Customer Success Platform Market by Deployment
12.2.8.1.3 Germany Customer Success Platform Market by Application Area
12.2.8.1.4 Germany Customer Success Platform Market by Enterprise Size
12.2.8.1.5 Germany Customer Success Platform Market by Industry Vertical
12.2.8.2 France Customer Success Platform Market
12.2.8.2.1 France Customer Success Platform Market by Component
12.2.8.2.2 France Customer Success Platform Market by Deployment
12.2.8.2.3 France Customer Success Platform Market by Application Area
12.2.8.2.4 France Customer Success Platform Market by Enterprise Size
12.2.8.2.5 France Customer Success Platform Market by Industry Vertical
12.2.8.3 Italy Customer Success Platform Market
12.2.8.3.1 Italy Customer Success Platform Market by Component
12.2.8.3.2 Italy Customer Success Platform Market by Deployment
12.2.8.3.3 Italy Customer Success Platform Market by Application Area
12.2.8.3.4 Italy Customer Success Platform Market by Enterprise Size
12.2.8.3.5 Italy Customer Success Platform Market by Industry Vertical
12.2.8.4 United Kingdom Customer Success Platform Market
12.2.8.4.1 United Kingdom Customer Success Platform Market by Component
12.2.8.4.2 United Kingdom Customer Success Platform Market by Deployment
12.2.8.4.3 United Kingdom Customer Success Platform Market by Application Area
12.2.8.4.4 United Kingdom Customer Success Platform Market by Enterprise Size
12.2.8.4.5 United Kingdom Customer Success Platform Market by Industry Vertical
12.2.8.5 Russia Customer Success Platform Market
12.2.8.5.1 Russia Customer Success Platform Market by Component
12.2.8.5.2 Russia Customer Success Platform Market by Deployment
12.2.8.5.3 Russia Customer Success Platform Market by Application Area
12.2.8.5.4 Russia Customer Success Platform Market by Enterprise Size
12.2.8.5.5 Russia Customer Success Platform Market by Industry Vertical
12.2.8.6 Rest of Europe Customer Success Platform Market
12.2.8.6.1 Rest of Europe Customer Success Platform Market by Component
12.2.8.6.2 Rest of Europe Customer Success Platform Market by Deployment
12.2.8.6.3 Rest of Europe Customer Success Platform Market by Application Area
12.2.8.6.4 Rest of Europe Customer Success Platform Market by Enterprise Size
12.2.8.6.5 Rest of Europe Customer Success Platform Market by Industry Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Customer Success Platform Market Overview
12.3.2 Asia-Pacific Customer Success Platform Market Forecasts and Analysis
12.3.3 Asia-Pacific Customer Success Platform Market Forecasts and Analysis - By Component
12.3.4 Asia-Pacific Customer Success Platform Market Forecasts and Analysis - By Deployment
12.3.5 Asia-Pacific Customer Success Platform Market Forecasts and Analysis - By Application Area
12.3.6 Asia-Pacific Customer Success Platform Market Forecasts and Analysis - By Enterprise Size
12.3.7 Asia-Pacific Customer Success Platform Market Forecasts and Analysis - By Industry Vertical
12.3.8 Asia-Pacific Customer Success Platform Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Customer Success Platform Market
12.3.8.1.1 Australia Customer Success Platform Market by Component
12.3.8.1.2 Australia Customer Success Platform Market by Deployment
12.3.8.1.3 Australia Customer Success Platform Market by Application Area
12.3.8.1.4 Australia Customer Success Platform Market by Enterprise Size
12.3.8.1.5 Australia Customer Success Platform Market by Industry Vertical
12.3.8.2 China Customer Success Platform Market
12.3.8.2.1 China Customer Success Platform Market by Component
12.3.8.2.2 China Customer Success Platform Market by Deployment
12.3.8.2.3 China Customer Success Platform Market by Application Area
12.3.8.2.4 China Customer Success Platform Market by Enterprise Size
12.3.8.2.5 China Customer Success Platform Market by Industry Vertical
12.3.8.3 India Customer Success Platform Market
12.3.8.3.1 India Customer Success Platform Market by Component
12.3.8.3.2 India Customer Success Platform Market by Deployment
12.3.8.3.3 India Customer Success Platform Market by Application Area
12.3.8.3.4 India Customer Success Platform Market by Enterprise Size
12.3.8.3.5 India Customer Success Platform Market by Industry Vertical
12.3.8.4 Japan Customer Success Platform Market
12.3.8.4.1 Japan Customer Success Platform Market by Component
12.3.8.4.2 Japan Customer Success Platform Market by Deployment
12.3.8.4.3 Japan Customer Success Platform Market by Application Area
12.3.8.4.4 Japan Customer Success Platform Market by Enterprise Size
12.3.8.4.5 Japan Customer Success Platform Market by Industry Vertical
12.3.8.5 South Korea Customer Success Platform Market
12.3.8.5.1 South Korea Customer Success Platform Market by Component
12.3.8.5.2 South Korea Customer Success Platform Market by Deployment
12.3.8.5.3 South Korea Customer Success Platform Market by Application Area
12.3.8.5.4 South Korea Customer Success Platform Market by Enterprise Size
12.3.8.5.5 South Korea Customer Success Platform Market by Industry Vertical
12.3.8.6 Rest of Asia-Pacific Customer Success Platform Market
12.3.8.6.1 Rest of Asia-Pacific Customer Success Platform Market by Component
12.3.8.6.2 Rest of Asia-Pacific Customer Success Platform Market by Deployment
12.3.8.6.3 Rest of Asia-Pacific Customer Success Platform Market by Application Area
12.3.8.6.4 Rest of Asia-Pacific Customer Success Platform Market by Enterprise Size
12.3.8.6.5 Rest of Asia-Pacific Customer Success Platform Market by Industry Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Customer Success Platform Market Overview
12.4.2 Middle East and Africa Customer Success Platform Market Forecasts and Analysis
12.4.3 Middle East and Africa Customer Success Platform Market Forecasts and Analysis - By Component
12.4.4 Middle East and Africa Customer Success Platform Market Forecasts and Analysis - By Deployment
12.4.5 Middle East and Africa Customer Success Platform Market Forecasts and Analysis - By Application Area
12.4.6 Middle East and Africa Customer Success Platform Market Forecasts and Analysis - By Enterprise Size
12.4.7 Middle East and Africa Customer Success Platform Market Forecasts and Analysis - By Industry Vertical
12.4.8 Middle East and Africa Customer Success Platform Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Customer Success Platform Market
12.4.8.1.1 South Africa Customer Success Platform Market by Component
12.4.8.1.2 South Africa Customer Success Platform Market by Deployment
12.4.8.1.3 South Africa Customer Success Platform Market by Application Area
12.4.8.1.4 South Africa Customer Success Platform Market by Enterprise Size
12.4.8.1.5 South Africa Customer Success Platform Market by Industry Vertical
12.4.8.2 Saudi Arabia Customer Success Platform Market
12.4.8.2.1 Saudi Arabia Customer Success Platform Market by Component
12.4.8.2.2 Saudi Arabia Customer Success Platform Market by Deployment
12.4.8.2.3 Saudi Arabia Customer Success Platform Market by Application Area
12.4.8.2.4 Saudi Arabia Customer Success Platform Market by Enterprise Size
12.4.8.2.5 Saudi Arabia Customer Success Platform Market by Industry Vertical
12.4.8.3 U.A.E Customer Success Platform Market
12.4.8.3.1 U.A.E Customer Success Platform Market by Component
12.4.8.3.2 U.A.E Customer Success Platform Market by Deployment
12.4.8.3.3 U.A.E Customer Success Platform Market by Application Area
12.4.8.3.4 U.A.E Customer Success Platform Market by Enterprise Size
12.4.8.3.5 U.A.E Customer Success Platform Market by Industry Vertical
12.4.8.4 Rest of Middle East and Africa Customer Success Platform Market
12.4.8.4.1 Rest of Middle East and Africa Customer Success Platform Market by Component
12.4.8.4.2 Rest of Middle East and Africa Customer Success Platform Market by Deployment
12.4.8.4.3 Rest of Middle East and Africa Customer Success Platform Market by Application Area
12.4.8.4.4 Rest of Middle East and Africa Customer Success Platform Market by Enterprise Size
12.4.8.4.5 Rest of Middle East and Africa Customer Success Platform Market by Industry Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Customer Success Platform Market Overview
12.5.2 South and Central America Customer Success Platform Market Forecasts and Analysis
12.5.3 South and Central America Customer Success Platform Market Forecasts and Analysis - By Component
12.5.4 South and Central America Customer Success Platform Market Forecasts and Analysis - By Deployment
12.5.5 South and Central America Customer Success Platform Market Forecasts and Analysis - By Application Area
12.5.6 South and Central America Customer Success Platform Market Forecasts and Analysis - By Enterprise Size
12.5.7 South and Central America Customer Success Platform Market Forecasts and Analysis - By Industry Vertical
12.5.8 South and Central America Customer Success Platform Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Customer Success Platform Market
12.5.8.1.1 Brazil Customer Success Platform Market by Component
12.5.8.1.2 Brazil Customer Success Platform Market by Deployment
12.5.8.1.3 Brazil Customer Success Platform Market by Application Area
12.5.8.1.4 Brazil Customer Success Platform Market by Enterprise Size
12.5.8.1.5 Brazil Customer Success Platform Market by Industry Vertical
12.5.8.2 Argentina Customer Success Platform Market
12.5.8.2.1 Argentina Customer Success Platform Market by Component
12.5.8.2.2 Argentina Customer Success Platform Market by Deployment
12.5.8.2.3 Argentina Customer Success Platform Market by Application Area
12.5.8.2.4 Argentina Customer Success Platform Market by Enterprise Size
12.5.8.2.5 Argentina Customer Success Platform Market by Industry Vertical
12.5.8.3 Rest of South and Central America Customer Success Platform Market
12.5.8.3.1 Rest of South and Central America Customer Success Platform Market by Component
12.5.8.3.2 Rest of South and Central America Customer Success Platform Market by Deployment
12.5.8.3.3 Rest of South and Central America Customer Success Platform Market by Application Area
12.5.8.3.4 Rest of South and Central America Customer Success Platform Market by Enterprise Size
12.5.8.3.5 Rest of South and Central America Customer Success Platform Market by Industry Vertical

13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

14. CUSTOMER SUCCESS PLATFORM MARKET, KEY COMPANY PROFILES
14.1. BOLSTRA
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. CATALYST SOFTWARE
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. CISCO SYSTEMS, INC.
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. CUSTOMERSUCCESSBOX
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. GAINSIGHT
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. ORACLE CORPORATION
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. SALESFORCE.COM, INC.
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. SALESMACHINE INC.
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. MEDALLIA INC.
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. USERIQ
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments

15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS

The List of Companies

1. Bolstra
2. Catalyst Software
3. Cisco Systems, Inc.
4. CustomerSuccessBox
5. Gainsight
6. Oracle Corporation
7. Salesforce.com, Inc.
8. Salesmachine Inc.
9. Medallia Inc.
10. UserIQ

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
Validates and strengthens in-house secondary research findings
Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

Industry participants: VPs, business development managers, market intelligence managers and national sales managers
Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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