Middle East and Africa Authentication and Brand Protection Market Opportunities by 2027
Middle East and Africa Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, and Others)
- Report Date : Sep 2020
- Report Code : TIPRE00014003
- Category : Technology, Media and Telecommunications
- Status : Published
- Available Report Formats :
- No. of Pages : 104
The authentication and brand protection market in MEA is expected to grow from US$ 201.93 million in 2019 to US$ 375.00 million by 2027; it is estimated to grow at a CAGR of 8.4% from 2020 to 2027.
South Africa, Saudi Arabia and UAE are major economies in MEA. The demand for genuine products is coming to limelight with a sudden rising trend after unexpected slow growth in past few years. The MEA fraudulent imitation of product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of original products. In the recent years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Thus, the rising demand of genuine products is expected to create a significant demand for authentication and brand Protection in the coming years, which is further anticipated to accelerate the authentication and brand Protection market in MEA. Also the recent COVID-19 outbreak has sternly affected several MEA countries. Iran, Turkey, Israel, and Saudi Arabia, are the worst-hit countries in the region. The countries are undertaking significant measures in combating the growth of the virus by imposing strict regulations of the movement of humans, such as lockdown. This has negatively impacted the manufacturing sectors as a result of less human footfall in the manufacturing facilities. Fewer production results in less profit, which leads to less investment towards the adoption of advanced technologies. The market is expected to experience the repercussions as the COVID-19 crises slows down the production. COVID-19 has spread at a swift pace across the MEA. The pandemic has been affecting economies & industries and is estimated to further create massive bottlenecks in businesses due to lockdowns, travel bans, and supply chain discrepancies. This has impacted the authentication and brand protection market at a considerable extent.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Middle East and Africa Authentication and Brand Protection market. The MEA authentication and brand protection market is expected to grow at a good CAGR during the forecast period.
MEA Authentication and Brand Protection market Revenue and Forecast to 2027 (US$ Million)
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MEA Authentication and Brand Protection Market Segmentation
MEA Authentication and Brand Protection Market – By Type
- Overt
- Covert
MEA Authentication and Brand Protection Market – By Technology
- Security Printing & Tamper Proof
- Security Inks & Coatings
- OVDS and Holograms
- Unique Codes
- Bar Codes
- RFID
- Authentication ICs
- Others
MEA Authentication and Brand Protection Market – By Application
- Consumer Electronics
- Automotive
- Medical
- Chemical
- Food & Beverage
- Others
MEA Authentication and Brand Protection Market - By Country
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
MEA Authentication and Brand Protection Market-Companies Mentioned
- Applied DNA Sciences, Inc.
- Avery Dennison Corporation
- Eastman Kodak Company
- De La Rue PLC
- 3M
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Technology, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Saudi Arabia
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Authentication and Brand Protection Market Landscape
4.1 Market Overview
4.2 MEA PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. MEA Authentication and brand protection market – Key Industry Dynamics
5.1 Drivers
5.1.1 Demand for Genuine Products is Coming To Limelight
5.1.2 Thriving Interests Against Duplicate Consumer Electronics Products and Automotive Components
5.2 Restraints
5.2.1 Simulation of Authentication Labeling
5.3 Opportunity
5.3.1 Integrated Solutions are being evolved
5.4 Future Trend
5.4.1 Blockchain Technology is Getting A Pull
5.5 Impact Analysis of Drivers and Restraints
6. Authentication and Brand Protection Market – MEA Market Analysis
6.1 MEA Authentication and Brand Protection Market Overview
6.2 MEA Authentication and Brand Protection Market Forecast and Analysis
6.3 Market Positioning – Key Players
7. MEA Authentication and Brand Protection Market Analysis – By Type
7.1 Overview
7.2 MEA Authentication and Brand Protection Market Breakdown, by Type, 2019 & 2027
7.3 Overt
7.3.1 Overt Market Revenue and Forecast to 2027 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2027 (US$ Million)
7.5 Forensic
7.5.1 Overview
7.5.2 Forensic Market Revenue and Forecast to 2027 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2027 (US$ Million)
8. MEA Authentication and Brand Protection Market Analysis – By Technology
8.1 Overview
8.2 MEA Authentication and Brand Protection Market Breakdown, by Technology, 2019 & 2027
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks & Coatings Market Revenue and Forecast to 2027 (US$ Million)
8.5 Optically Variable Devices (OVDS) and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2027 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2027 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2027 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2027 (US$ Million)
8.9 Authentication ICS
8.9.1 Overview
8.9.2 Authentication ICS Market Revenue and Forecast to 2027 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2027 (US$ Million)
9. MEA Authentication and Brand Protection Market Analysis – By Application
9.1 Overview
9.2 MEA Authentication and Brand Protection Market Breakdown, by Application, 2019 & 2027
9.3 Medical
9.3.1 Overview
9.3.2 Medical Market Revenue and Forecast to 2027 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2027 (US$ Million)
9.5 Food & Beverage
9.5.1 Overview
9.5.2 Food & Beverage Market Revenue and Forecast to 2027 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2027 (US$ Million)
9.7 Consumer Electronics
9.7.1 Overview
9.7.2 Consumer Electronics Market Revenue and Forecast to 2027 (US$ Million)
9.8 Others
9.8.1 Overview
9.8.2 Others Market Revenue and Forecast to 2027 (US$ Million)
10. Authentication and Brand Protection Market – Country Analysis
10.1 Overview
10.1.1 MEA: Authentication and Brand Protection Market, By Country
10.1.1.1 South Africa: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 South Africa: Authentication and Brand Protection Market, by Type
10.1.1.1.2 South Africa: Authentication and Brand Protection Market, by Technology
10.1.1.1.3 South Africa: Authentication and Brand Protection Market, by Application
10.1.1.2 Saudi Arabia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 Saudi Arabia: Authentication and Brand Protection Market, by Type
10.1.1.2.2 Saudi Arabia: Authentication and Brand Protection Market, by Technology
10.1.1.2.3 Saudi Arabia: Authentication and Brand Protection Market, by Application
10.1.1.3 UAE: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 UAE: Authentication and Brand Protection Market, by Type
10.1.1.3.2 UAE: Authentication and Brand Protection Market, by Technology
10.1.1.3.3 UAE: Authentication and Brand Protection Market, by Application
10.1.1.4 Rest of MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.4.1 Rest of MEA: Authentication and Brand Protection Market, by Type
10.1.1.4.2 Rest of MEA: Authentication and Brand Protection Market, by Technology
10.1.1.4.3 Rest of MEA: Authentication and Brand Protection Market, by Application
11. Impact of COVID-19 Pandemic on MEA Authentication and Brand Protection Market
11.1 MEA: Impact assessment of COVID-19 Pandemic
12. Authentication and Brand Protection Market- Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 Applied DNA Sciences, Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Eastman Kodak Company
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 De La Rue PLC
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Avery Dennison Corporation
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 3M
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. MEA Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Table 2. MEA Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 3. South Africa Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 4. South Africa Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 5. South Africa Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 6. Saudi Arabia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 7. Saudi Arabia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 8. Saudi Arabia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 9. UAE Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 10. UAE Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 11. UAE Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 12. Rest of MEA Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 13. Rest of MEA Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 14. Rest of MEA Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 15. Glossary of Term: Authentication and Brand Protection market
LIST OF FIGURES
Figure 1. MEA Authentication and Brand Protection Market Segmentation
Figure 2. MEA Authentication and Brand Protection Market Segmentation – By Country
Figure 3. MEA Digital Authentication and Brand Protection Market – Market Overview
Figure 4. Digital Authentication and Brand Protection Market – Industry Landscape
Figure 5. Digital Authentication and Brand Protection is Expected to Grow at the Fastest Pace
Figure 6. Bar Codes Dominated the Authentication and Brand Protection Market in 2019
Figure 7. Consumer Electronics is Projected to Grow at the Fastest Pace
Figure 8. MEA – PEST Analysis
Figure 9. MEA Authentication and Brand Protection Market, Ecosystem
Figure 10. MEA Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints
Figure 11. Authentication and Brand Protection Market Forecast and Analysis (US$ Million)
Figure 12. SAM Authentication and Brand Protection Market Breakdown, By Type (2019 And 2027)
Figure 13. MEA Overt Market Revenue and Forecast to 2027(US$ Million)
Figure 14. MEA Covert Market Revenue and Forecast to 2027(US$ Million)
Figure 15. MEA Forensic Market Revenue and Forecast to 2027(US$ Million)
Figure 16. MEA Digital Market Revenue and Forecast to 2027(US$ Million)
Figure 17. MEA Authentication and Brand Protection Market Breakdown, By Technology (2019 And 2027)
Figure 18. MEA Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027(US$ Million)
Figure 19. MEA Security Inks & Coatings Market Revenue and Forecast to 2027(US$ Million)
Figure 20. MEA OVDS and Holograms Market Revenue and Forecast to 2027(US$ Million)
Figure 21. MEA Unique Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 22. MEA Bar Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 23. MEA RFID Market Revenue and Forecast to 2027(US$ Million)
Figure 24. MEA Authentication ICS Market Revenue and Forecast to 2027(US$ Million)
Figure 25. MEA Others Market Revenue and Forecast to 2027(US$ Million)
Figure 26. Authentication and Brand Protection Market Breakdown, By Application (2019 And 2027)
Figure 27. MEA Medical Market Revenue and Forecast to 2027(US$ Million)
Figure 28. MEA Automotive Market Revenue and Forecast to 2027(US$ Million)
Figure 29. MEA Food & Beverage Market Revenue and Forecast to 2027(US$ Million)
Figure 30. MEA Chemical Market Revenue and Forecast to 2027(US$ Million)
Figure 31. MEA Consumer Electronics Market Revenue and Forecast to 2027(US$ Million)
Figure 32. MEA Others Market Revenue and Forecast to 2027(US$ Million)
Figure 33. MEA: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 34. South Africa: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 35. Saudi Arabia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 36. UAE: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 37. Rest of MEA: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 38. Impact of COVID-19 Pandemic in MEA
The List of Companies - MEA Authentication and Brand Protection Market
- Applied DNA Sciences, Inc.
- Avery Dennison Corporation
- Eastman Kodak Company
- De La Rue PLC
- 3M
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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