Middle East and Africa Authentication and Brand Protection Market Opportunities by 2027

Historic Data: 2017-2018 | Base Year: 2019 | Forecast Period: 2020-2027

Middle East and Africa Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, and Others)

Report Date : Sep 2020
Report Code : TIPRE00014003

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 104

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The authentication and brand protection market in MEA is expected to grow from US$ 201.93 million in 2019 to US$ 375.00 million by 2027; it is estimated to grow at a CAGR of 8.4% from 2020 to 2027.

South Africa, Saudi Arabia and UAE are major economies in MEA. The demand for genuine products is coming to limelight with a sudden rising trend after unexpected slow growth in past few years. The MEA fraudulent imitation of product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of original products. In the recent years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Thus, the rising demand of genuine products is expected to create a significant demand for authentication and brand Protection in the coming years, which is further anticipated to accelerate the authentication and brand Protection market in MEA. Also the recent COVID-19 outbreak has sternly affected several MEA countries. Iran, Turkey, Israel, and Saudi Arabia, are the worst-hit countries in the region. The countries are undertaking significant measures in combating the growth of the virus by imposing strict regulations of the movement of humans, such as lockdown. This has negatively impacted the manufacturing sectors as a result of less human footfall in the manufacturing facilities. Fewer production results in less profit, which leads to less investment towards the adoption of advanced technologies. The market is expected to experience the repercussions as the COVID-19 crises slows down the production. COVID-19 has spread at a swift pace across the MEA. The pandemic has been affecting economies & industries and is estimated to further create massive bottlenecks in businesses due to lockdowns, travel bans, and supply chain discrepancies. This has impacted the authentication and brand protection market at a considerable extent.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Middle East and Africa Authentication and Brand Protection market. The MEA authentication and brand protection market is expected to grow at a good CAGR during the forecast period.

MEA Authentication and Brand Protection market Revenue and Forecast to 2027 (US$ Million)

This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

MEA Authentication and Brand Protection Market Segmentation

MEA Authentication and Brand Protection Market – By Type

Overt
Covert

MEA Authentication and Brand Protection Market – By Technology

Security Printing & Tamper Proof
Security Inks & Coatings
OVDS and Holograms
Unique Codes
Bar Codes
RFID
Authentication ICs
Others

MEA Authentication and Brand Protection Market – By Application

Consumer Electronics
Automotive
Medical
Chemical
Food & Beverage
Others

MEA Authentication and Brand Protection Market - By Country

South Africa
Saudi Arabia
UAE
Rest of MEA

MEA Authentication and Brand Protection Market-Companies Mentioned

Applied DNA Sciences, Inc.
Avery Dennison Corporation
Eastman Kodak Company
De La Rue PLC
3M

Middle East and Africa Authentication and Brand Protection Report Scope

Report Attribute	Details
Market size in 2019	US$ 201.93 Million
Market Size by 2027	US$ 375.00 Million
Global CAGR (2020 - 2027)	8.4%
Historical Data	2017-2018
Forecast period	2020-2027
Segments Covered	By Type Overt Covert Forensic Digital By Technology Security Printing & Tamper Proof Labels Security Inks & Coatings OVDS and Holograms Unique Codes Bar Codes RFID Authentication ICs By Application Consumer Electronics Automotive Medical Chemical Food & Beverage
Regions and Countries Covered	Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Applied DNA Sciences, Inc. Avery Dennison Corporation Eastman Kodak Company De La Rue PLC 3M

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the Middle East and Africa Authentication and Brand Protection Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Middle East and Africa Authentication and Brand Protection Market Report Snapshots

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