Middle East and Africa Authentication and Brand Protection Market Opportunities by 2027

The authentication and brand protection market in MEA is expected to grow from US$ 201.93 million in 2019 to US$ 375.00 million by 2027; it is estimated to grow at a CAGR of 8.4% from 2020 to 2027.

South Africa, Saudi Arabia and UAE are major economies in MEA. The demand for genuine products is coming to limelight with a sudden rising trend after unexpected slow growth in past few years. The MEA fraudulent imitation of product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of original products. In the recent years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Thus, the rising demand of genuine products is expected to create a significant demand for authentication and brand Protection in the coming years, which is further anticipated to accelerate the authentication and brand Protection market in MEA. Also the recent COVID-19 outbreak has sternly affected several MEA countries. Iran, Turkey, Israel, and Saudi Arabia, are the worst-hit countries in the region. The countries are undertaking significant measures in combating the growth of the virus by imposing strict regulations of the movement of humans, such as lockdown. This has negatively impacted the manufacturing sectors as a result of less human footfall in the manufacturing facilities. Fewer production results in less profit, which leads to less investment towards the adoption of advanced technologies. The market is expected to experience the repercussions as the COVID-19 crises slows down the production. COVID-19 has spread at a swift pace across the MEA. The pandemic has been affecting economies & industries and is estimated to further create massive bottlenecks in businesses due to lockdowns, travel bans, and supply chain discrepancies. This has impacted the authentication and brand protection market at a considerable extent.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Middle East and Africa Authentication and Brand Protection market. The MEA authentication and brand protection market is expected to grow at a good CAGR during the forecast period.

MEA Authentication and Brand Protection market Revenue and Forecast to 2027 (US$ Million)

MEA Authentication and Brand Protection Market Segmentation

MEA Authentication and Brand Protection Market – By Type

• Overt
• Covert

MEA Authentication and Brand Protection Market – By Technology

• Security Printing & Tamper Proof
• Security Inks & Coatings
• OVDS and Holograms
• Unique Codes
• Bar Codes
• RFID
• Authentication ICs
• Others

MEA Authentication and Brand Protection Market – By Application

• Consumer Electronics
• Automotive
• Medical
• Chemical
• Food & Beverage
• Others

MEA Authentication and Brand Protection Market - By Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

MEA Authentication and Brand Protection Market-Companies Mentioned

• Applied DNA Sciences, Inc.
• Avery Dennison Corporation
• Eastman Kodak Company
• De La Rue PLC
• 3M

Middle East and Africa Authentication and Brand Protection Report Scope