The Wooden Decking Market is expected to register a CAGR of 3% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by type (pressure treated lumber, cedar, hardwood, others). The report further presents analysis based on end use (residential, commercial). Global analysis is further broken-down at regional level and major countries. In terms of geography, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). The report offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Wooden Decking Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Wooden Decking Market Segmentation
Type- Pressure Treated Lumber
- Cedar
- Hardwood
- Residential
- Commercial
Strategic Insights
Wooden Decking Market Growth Drivers- Expanding Outdoor Spaces: Rotting timbers in the forest to roofless, fly-specked bathroom spaces can prove ideal for lively discussion. In fact, one can even have glass windows that collapse walls into the interior, leading straight to the patio or garden.This attention of the customers will bring about increased demand for wooden decking materials as outdoor spaces expand, including decks, patios, gardens, etc. It encourages the consumers to invest more into functional and aesthetic outdoor areas where the natural look and feel of wood would add timelessness to these environments.
- Consumers Seek Green Alternatives: The demand for sustainable renewable resources like wood automatically increases as one becomes more environmentally friendly. Decking in wood material gives better green alternatives to synthetic materials as it mostly comes from certified sustainable forests, which makes it suitable for eco-friendly construction and landscaping endeavors.
- Aesthetic Appeal and Durability Make It a Long-Lasting Choice for Outdoor Designs: It is the admiration for the aesthetic natural characteristics of wooden decking together with the long-standing physical credence resulting when well-maintained administers against used techniques. Wood shows warmth and invites attractive appearance that can blend with several designs outdoors; with care, it can withstand the elements, thus giving itself long performance for usage both in homes and commercial establishments.
- Low-Maintenance Alternative to Traditional Wood: Composite decking materials are made of wood fibers and plastic, and the trend is towards this very low maintenance, durable imitation wood that is better than wood with respect to considerations such as weather, insects, and wear.
- New Wood Treatment Technologies: New treatment technologies for wood include newer pressure treatment and methods of staining, which improve wooden decking and artificially make it last even longer to some extent. Timber decking becomes practical in many climactic situations through the added resistance to moisture, pest, and decay.
- Increasing Demand for Custom Wooden Decking: Consumers crave personalization and therefore want to have designs that are unique and individualized for the outdoors. That is what is certainly increasing the number of demand in custom wooden decking solutions offered in various finishes, patterns, and colors for the exclusive needs of homeowners in producing somewhat more unique outdoor environments.
- Growing Popularity in New Construction and Renovation Projects: As new construction and renovation projects for houses increase, wooden decking can prove to be the best opportunity as they move towards high-quality, aesthetic wooden decks outside houses that add to the value of property by elevating the outdoor experience for the homeowners.
- Sustainable Decking Options: Emerging trend towards green and sustainable building materials offers options for wooden decking including the use of decking sourced from well-managed forests. Thus, sustainable wood options conveniently correspond to the ever-increasing green choices people prefer when it comes to construction and landscaping.
- Commercial and Hospitality Sectors Invest in Wooden Decking: The commercial and hospitality sectors, such as hotels, resorts, restaurants, etc., are investing much in creating garden spaces. Wooden decking will create durable, stylish, and functional features for outdoor surfaces to enhance guests' experience and create attractive, nature-inspired environments.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Wooden Decking Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Wooden Decking Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Based on geography, North America held the largest share of the wooden decking market.
Cox Industries Inc., Humboldt Redwood Company, James Latham, METS, Setra Group, UFP Industries, Inc., UPM, VETEDY GROUP, West Fraser, Weyerhaeuser Company are the key players operating in the wooden decking market.
On the basis of geography, the wooden decking market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.
The growing trend of enhancing outdoor living areas like decks, patios, and gardens is a key driver of the wooden decking market.
The Wooden Decking Market is estimated to witness a CAGR of 3% from 2023 to 2031
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Wooden Decking Market - By Type
1.3.2 Wooden Decking Market - By Application
1.3.3 Wooden Decking Market - By End-User
1.3.4 Wooden Decking Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WOODEN DECKING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. WOODEN DECKING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. WOODEN DECKING MARKET - GLOBAL MARKET ANALYSIS
6.1. WOODEN DECKING - GLOBAL MARKET OVERVIEW
6.2. WOODEN DECKING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. WOODEN DECKING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. PRESSURE TREATED WOOD
7.3.1. Overview
7.3.2. Pressure Treated Wood Market Forecast and Analysis
7.4. REDWOOD
7.4.1. Overview
7.4.2. Redwood Market Forecast and Analysis
7.5. CEDAR WOOD
7.5.1. Overview
7.5.2. Cedar Wood Market Forecast and Analysis
7.6. TROPICAL HARDWOOD
7.6.1. Overview
7.6.2. Tropical Hardwood Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. WOODEN DECKING MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. FLOOR
8.3.1. Overview
8.3.2. Floor Market Forecast and Analysis
8.4. WALL
8.4.1. Overview
8.4.2. Wall Market Forecast and Analysis
8.5. RAILING
8.5.1. Overview
8.5.2. Railing Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. WOODEN DECKING MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. RESIDENTIAL
9.3.1. Overview
9.3.2. Residential Market Forecast and Analysis
9.4. NON-RESIDENTIAL
9.4.1. Overview
9.4.2. Non-Residential Market Forecast and Analysis
10. WOODEN DECKING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Wooden Decking Market Overview
10.1.2 North America Wooden Decking Market Forecasts and Analysis
10.1.3 North America Wooden Decking Market Forecasts and Analysis - By Type
10.1.4 North America Wooden Decking Market Forecasts and Analysis - By Application
10.1.5 North America Wooden Decking Market Forecasts and Analysis - By End-User
10.1.6 North America Wooden Decking Market Forecasts and Analysis - By Countries
10.1.6.1 United States Wooden Decking Market
10.1.6.1.1 United States Wooden Decking Market by Type
10.1.6.1.2 United States Wooden Decking Market by Application
10.1.6.1.3 United States Wooden Decking Market by End-User
10.1.6.2 Canada Wooden Decking Market
10.1.6.2.1 Canada Wooden Decking Market by Type
10.1.6.2.2 Canada Wooden Decking Market by Application
10.1.6.2.3 Canada Wooden Decking Market by End-User
10.1.6.3 Mexico Wooden Decking Market
10.1.6.3.1 Mexico Wooden Decking Market by Type
10.1.6.3.2 Mexico Wooden Decking Market by Application
10.1.6.3.3 Mexico Wooden Decking Market by End-User
10.2. EUROPE
10.2.1 Europe Wooden Decking Market Overview
10.2.2 Europe Wooden Decking Market Forecasts and Analysis
10.2.3 Europe Wooden Decking Market Forecasts and Analysis - By Type
10.2.4 Europe Wooden Decking Market Forecasts and Analysis - By Application
10.2.5 Europe Wooden Decking Market Forecasts and Analysis - By End-User
10.2.6 Europe Wooden Decking Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Wooden Decking Market
10.2.6.1.1 Germany Wooden Decking Market by Type
10.2.6.1.2 Germany Wooden Decking Market by Application
10.2.6.1.3 Germany Wooden Decking Market by End-User
10.2.6.2 France Wooden Decking Market
10.2.6.2.1 France Wooden Decking Market by Type
10.2.6.2.2 France Wooden Decking Market by Application
10.2.6.2.3 France Wooden Decking Market by End-User
10.2.6.3 Italy Wooden Decking Market
10.2.6.3.1 Italy Wooden Decking Market by Type
10.2.6.3.2 Italy Wooden Decking Market by Application
10.2.6.3.3 Italy Wooden Decking Market by End-User
10.2.6.4 United Kingdom Wooden Decking Market
10.2.6.4.1 United Kingdom Wooden Decking Market by Type
10.2.6.4.2 United Kingdom Wooden Decking Market by Application
10.2.6.4.3 United Kingdom Wooden Decking Market by End-User
10.2.6.5 Russia Wooden Decking Market
10.2.6.5.1 Russia Wooden Decking Market by Type
10.2.6.5.2 Russia Wooden Decking Market by Application
10.2.6.5.3 Russia Wooden Decking Market by End-User
10.2.6.6 Rest of Europe Wooden Decking Market
10.2.6.6.1 Rest of Europe Wooden Decking Market by Type
10.2.6.6.2 Rest of Europe Wooden Decking Market by Application
10.2.6.6.3 Rest of Europe Wooden Decking Market by End-User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Wooden Decking Market Overview
10.3.2 Asia-Pacific Wooden Decking Market Forecasts and Analysis
10.3.3 Asia-Pacific Wooden Decking Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Wooden Decking Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Wooden Decking Market Forecasts and Analysis - By End-User
10.3.6 Asia-Pacific Wooden Decking Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Wooden Decking Market
10.3.6.1.1 Australia Wooden Decking Market by Type
10.3.6.1.2 Australia Wooden Decking Market by Application
10.3.6.1.3 Australia Wooden Decking Market by End-User
10.3.6.2 China Wooden Decking Market
10.3.6.2.1 China Wooden Decking Market by Type
10.3.6.2.2 China Wooden Decking Market by Application
10.3.6.2.3 China Wooden Decking Market by End-User
10.3.6.3 India Wooden Decking Market
10.3.6.3.1 India Wooden Decking Market by Type
10.3.6.3.2 India Wooden Decking Market by Application
10.3.6.3.3 India Wooden Decking Market by End-User
10.3.6.4 Japan Wooden Decking Market
10.3.6.4.1 Japan Wooden Decking Market by Type
10.3.6.4.2 Japan Wooden Decking Market by Application
10.3.6.4.3 Japan Wooden Decking Market by End-User
10.3.6.5 South Korea Wooden Decking Market
10.3.6.5.1 South Korea Wooden Decking Market by Type
10.3.6.5.2 South Korea Wooden Decking Market by Application
10.3.6.5.3 South Korea Wooden Decking Market by End-User
10.3.6.6 Rest of Asia-Pacific Wooden Decking Market
10.3.6.6.1 Rest of Asia-Pacific Wooden Decking Market by Type
10.3.6.6.2 Rest of Asia-Pacific Wooden Decking Market by Application
10.3.6.6.3 Rest of Asia-Pacific Wooden Decking Market by End-User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Wooden Decking Market Overview
10.4.2 Middle East and Africa Wooden Decking Market Forecasts and Analysis
10.4.3 Middle East and Africa Wooden Decking Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Wooden Decking Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Wooden Decking Market Forecasts and Analysis - By End-User
10.4.6 Middle East and Africa Wooden Decking Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Wooden Decking Market
10.4.6.1.1 South Africa Wooden Decking Market by Type
10.4.6.1.2 South Africa Wooden Decking Market by Application
10.4.6.1.3 South Africa Wooden Decking Market by End-User
10.4.6.2 Saudi Arabia Wooden Decking Market
10.4.6.2.1 Saudi Arabia Wooden Decking Market by Type
10.4.6.2.2 Saudi Arabia Wooden Decking Market by Application
10.4.6.2.3 Saudi Arabia Wooden Decking Market by End-User
10.4.6.3 U.A.E Wooden Decking Market
10.4.6.3.1 U.A.E Wooden Decking Market by Type
10.4.6.3.2 U.A.E Wooden Decking Market by Application
10.4.6.3.3 U.A.E Wooden Decking Market by End-User
10.4.6.4 Rest of Middle East and Africa Wooden Decking Market
10.4.6.4.1 Rest of Middle East and Africa Wooden Decking Market by Type
10.4.6.4.2 Rest of Middle East and Africa Wooden Decking Market by Application
10.4.6.4.3 Rest of Middle East and Africa Wooden Decking Market by End-User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Wooden Decking Market Overview
10.5.2 South and Central America Wooden Decking Market Forecasts and Analysis
10.5.3 South and Central America Wooden Decking Market Forecasts and Analysis - By Type
10.5.4 South and Central America Wooden Decking Market Forecasts and Analysis - By Application
10.5.5 South and Central America Wooden Decking Market Forecasts and Analysis - By End-User
10.5.6 South and Central America Wooden Decking Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Wooden Decking Market
10.5.6.1.1 Brazil Wooden Decking Market by Type
10.5.6.1.2 Brazil Wooden Decking Market by Application
10.5.6.1.3 Brazil Wooden Decking Market by End-User
10.5.6.2 Argentina Wooden Decking Market
10.5.6.2.1 Argentina Wooden Decking Market by Type
10.5.6.2.2 Argentina Wooden Decking Market by Application
10.5.6.2.3 Argentina Wooden Decking Market by End-User
10.5.6.3 Rest of South and Central America Wooden Decking Market
10.5.6.3.1 Rest of South and Central America Wooden Decking Market by Type
10.5.6.3.2 Rest of South and Central America Wooden Decking Market by Application
10.5.6.3.3 Rest of South and Central America Wooden Decking Market by End-User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. WOODEN DECKING MARKET, KEY COMPANY PROFILES
12.1. COX INDUSTRIES INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. HUMBOLDT REDWOOD COMPANY
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. JAMES LATHAM
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. METS
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. SETRA GROUP
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. UFP INDUSTRIES, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. UPM
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. VETEDY GROUP
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. WEST FRASER
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. WEYERHAEUSER COMPANY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1.Cox Industries Inc.
2.Humboldt Redwood Company
3.James Latham
4.METS
5.Setra Group
6.UFP Industries, Inc.
7.UPM
8.VETEDY GROUP
9.West Fraser
10.Weyerhaeuser Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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