Sexual Wellness Market Trend Report - Size & Share 2028

Sexual Wellness Market Size and Forecast to 2028 - COVID-19 Impact and Global Analysis By Pharmaceutical Product (Capsules, Tablets, Oral Liquids, and Sprays), Non-Pharmaceutical Product (Sex Toys, Condoms, Intrauterine Devices, Contraceptive Implants, and Others), and Distribution Channel (Retail Pharmacies, Online Distribution, Mass Merchandize, and Hospitals Pharmacies)

  • Report Code : TIPRE00018838
  • Category : Pharmaceuticals
  • Status : Published
  • No. of Pages : 221
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The sexual wellness market size was valued at US$ 51,924.43 million in 2021 and is projected to reach US$ 89,394.43 million by 2028; it is estimated to register a CAGR of 6.7% from 2022 to 2028.

Market Insights and Analyst View:

Sexual health is linked to reproductive health. According to the WHO, sexual health is a state of physical, emotional, mental, and social well-being concerning sexuality; it is not merely the absence of disease, dysfunction, or infirmity. Sexual wellness is becoming increasingly important worldwide due to the rapid spread of HIV and AIDS and the rising prevalence of sexually transmitted infections (STIs). Sexual wellness can be defined as a mix of physical condition, mental state, and social well-being that is related to sexuality. The growing awareness about sexual wellness is increasing the acceptance of many products, including lubricants, condoms, and others. The use of sexual protective measures or contraceptives is becoming important with the emergence of sexually transmitted diseases (STDs). In addition, the global sexual wellness market is witnessing substantial growth by focusing on women customers. The market is driven by the factors such as changing perceptions toward the use of sexual wellness products and increasing investments by market players. Moreover, increasing awareness about sexually transmitted diseases is expected to propel the sexual wellness market growthduring the forecast period.


Growth Drivers and Challenges:

The diminishment of taboos related to sexual health and pleasure is opening a vast market for established sexual health brands offering a wide variety of products, such as toys and personal lubricants. Growing concerns about personal hygiene, attractive and informative branding, campaigning, and increasing openness about sexual fantasies are the significant factors driving the sexual wellness market growth. Major sexual wellness brands are experiencing lucrative demand for sex toys from both men and women. Also, online shopping has further enhanced sales as these platforms allow customers to purchase products, such as sex toys, lubricants, and condoms, without letting many people know. Many new players are entering the sexual wellness market due to the substantial potential.

Aging leads to changes, such as vaginal dryness and erectile dysfunction; moreover, problems such as stress, lifestyle changes, and chronic illnesses can compromise the intimacy between partners. The application of lubricants provides the feel of natural vaginal lubricants and helps alleviate the problem, which makes them a preferred choice among consumers for masturbation and penetrative sex. The use of sex toys can increase arousal, relieve stress, and trigger hormonal changes, which is especially helpful for women approaching menopause. In addition, continuous product advancements are further driving the sexual wellness market growth. Urja BEAUTY, a skincare brand, offers a collection of luxe vulva care products. Urja Intimates, a premium vulva and vagina care range, consists of Vibrant V pH Balanced Personal Wash, Intense Hydrating Lubricant, and Vibrant V Moisturizing Silky-Serum. Considering the above-mentioned factors, the sexual wellness market is likely to propel in the forecast period.

However, access to affordable sexual as well as reproductive health services and information can play a vital role in promoting healthier lifestyles. Many wellness conditions, from erectile dysfunction to sexually transmitted diseases (STDs) such as AIDS and reproductive tract infections (RTIs), impede sex life. Unlike wealthier nations, low-income countries lack adequate healthcare. In places such as Sub-Saharan Africa, AIDs are an epidemic. Also, the adoption rate of modern healthcare products and services is relatively low in developing countries. Challenges such as insufficient funding, lack of strong product distribution network, and cultural and knowledge barriers limit the wider adoption of sexual wellness products in many developing and under-developed countries. Thus, a limited reach and adoption of sexual wellness products in these countries restrain the global market growth.

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Sexual Wellness Market: Strategic Insights

Market Size Value inUS$ 51,924.43 Million in 2021
Market Size Value byUS$ 81,394.49 Million by 2028
Growth rateCAGR of 6.7% from 2022 to 2028
Forecast Period2022-2028
Base Year2021
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Report Segmentation and Scope:

The “Global Sexual Wellness Market” is segmented based on pharmaceutical product, non-pharmaceutical product, distribution channel, application, and geography. Based on pharmaceutical product, the sexual wellness market is segmented into capsules, tablets, oral liquids, and sprays. Based on non-pharmaceutical product, the market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. Based on distribution channel, the market is categorized into retail pharmacies, hospitals pharmacies, online distribution, and mass merchandize. Based on application, the sexual wellness market is segmented into erectile dysfunction treatment, premature ejaculation treatment, low libido improvement, orgasmic dysfunction treatment, and others. The sexual wellness market, based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Spain, Poland, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Segmental Analysis:

Based on pharmaceutical product, the market is segmented into capsules, tablets, oral liquids, and sprays. In 2021, the capsules segment held the largest share of the market and is anticipated to register the highest CAGR in the market during the forecast period.

Based on non-pharmaceutical product, the market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. In 2021, the sex toys segment held the largest sexual wellness market share and is anticipated to register the highest CAGR in the market during the forecast period. A Sex Toy is an object that provides or increases sexual pleasure, like a dildo or vibrator. Due to sex toys, people use to have more pleasure during sex or masturbation. Sometimes sex toys can also have medical uses if the user has sexual dysfunction or a medical condition. There are many different types of sex toys, and people use them for various reasons. Sex toys are specially designed for sexual stimulation. The toys help improve sexual performance, extend shorten foreplay, and satisfy a partner who needs more time to climax. Moreover, some of the customers utilize sex toys to have orgasms, fantasize, relax, fall asleep, and to simply feel connected to their own bodies. The perception of people about the use and adoption of sex toys is changing. For instance, according to a survey conducted by Lovehoney in 2020, two third of the population in the US has normalized the utilization of sex toys. Also, according to the survey population, sexual wellness and physical and mental health are equally important. Thus, the above-mentioned factors are responsible for the growth of the sexual wellness market size.

Sexual Wellness Market, by Non-Pharmaceutical Product – 2021 and 2028

Sexual Wellness Market, by Non-Pharmaceutical Product – 2021 and 2028
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Based on application, the sexual wellness market has been segmented into erectile dysfunction treatment, premature ejaculation treatment, low libido improvement, orgasmic dysfunction treatment, and others. The erectile dysfunction treatment segment held the largest share of the market in 2021 and is anticipated to register the highest CAGR in the market.

Based on distribution channel, the market is categorized into retail pharmacies, hospitals pharmacies, online distribution, and mass merchandize. In 2021, the retail pharmacies segment held the largest share of the market and is anticipated to register the highest CAGR during the coming years.

Regional Analysis:

Based on geography, the sexual wellness market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. Europe sexual wellness market has been analysed based on six major countries — Germany, France, Italy, UK, Spain, and Poland. Europe sexual wellness market is witnessing strategic investment from small and medium-sized public companies and other sources. These investments are expected to enable improved customer loyalty and a more significant influx of vendors, fueling market growth. In addition, countries like the UK, Germany, France, Italy, and Spain are key growth countries driving the demand for sexual wellness products in Europe.

The sexual wellness market in Germany is estimated to hold the largest sexual wellness market share during the forecast period. Manufacturers' increasing focus on new product development and strategic collaborations to develop advanced sexual wellness products is expected to fuel market growth. According to the World Health Organization, sexual health is closely related to wellbeing and quality of life. To consider sexual health in the context of health policy and to identify risks in the health system, representative data on sexual behavior over the life span are of decisive importance. There are very few scientific studies on the sex life of Germans, most of which focus on specific subgroups - including homosexual men, adolescents, and students.

The UK is the fastest-growing country in the region. In the UK, Kama, a new science-based sexual wellness practice that focuses on the experience of pleasure and its role in holistic wellbeing, launched as a website and app. Kama aims to help people of all ages, genders, and sexualities make sexual satisfaction an essential part of their everyday lives. The app acts as a daily guide to shift users' feelings from stressed to sexually stimulated. Combining expert lectures, informative articles, and community events, the Kama method empowers users by educating the mind and body about sex. Through meditation, sound baths, and orgasm prolongation practices, the platform aims to democratize sexual wellbeing access.

Furthermore, rising government initiatives also boost market expansion during the forecast period. Governments are launching initiatives to promote sexual health and education. For instance, the UK government launched a new policy aiming at boosting sexual health services in 2021, including expanding access to free condoms and increasing sexual health spending. Owing to the factors mentioned above in the countries, the sexual wellness market in Europe is expected to witness growth during the forecast period.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the global sexual wellness market are listed below:

  • In March 2023, Durex launched Durex Real Feel, a non-latex range of condoms. Real Feel is made of polyisoprene material which is softer than latex rubber. With this launch, the brand aims to intensify and enhance sexual encounters between couples by offering a natural "skin" like feeling while being protected.
  • In September 2022, Dame Products, a sexual wellness company targeted audiences at a new price point after raising US$ 7 million in new Series A funding. The New York–based company launched the Dip vibrator on October 12, which it describes as “an unintimidating, inclusive entry point to pleasure for people in the early stages of their sexual wellness journey.” Dip is priced at $49, which is about $50 less than similar Dame products.
  • In June 2021, Maude, a modern and inclusive sexual wellness company, closed an oversubscribed US$ 5.8M Series A funding. To date, the brand has successfully raised US$ 10M over four rounds of funding—making it one of the most VC-backed sexual wellness personal care companies.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the sexual wellness market are Reckitt Benckiser Group Plc; Lovehoney Group Ltd.; LELO; Topco Sales; Church & Dwight Co., Inc.; Tenga Co., Ltd.; Lifestyles Healthcare PTE Ltd.; Fun Factory GmbH; Hill Lifecare Limited; Pfizer Inc.; and Bayer AG are a few of the key companies operating in the sexual wellness market. These companies focus on various growth strategies such as collaboration, product launches, business expansions, agreements among others to retain its position in the global market and increase their product range in specialty portfolios. They have a widespread global presence, which provides them to serve a large set of customers and subsequently increases their sexual wellness market share.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Pharmaceutical Product, Non-Pharmaceutical Product, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, RoAPAC, RoE, RoMEA, RoSCAM, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

What is sexual wellness?

Our sexuality is a healthy and natural part of us. It is an intimate expression of our emotions and personal beliefs and helps us connect with the people around us. By understanding and increasing our sexual wellbeing, we balance our physical health with our emotions and improve our overall health. The growing awareness of sexual wellness is increasing the acceptance of a wide range of products, including lubricants, condoms, and others.

What are the strategies adopted by the top market players to penetrate across emerging regions?

New product launches, and acquisitions have helped the growth of market players across emerging regions. For instance, in Sep-2020, Lovehoney has acquired a fellow Swiss online sex toy retailer after achieving strong growth globally.

Who are the developments carrying out by major players in the sexual wellness market?

Various companies have made organic growth strategies in the Sexual Wellness market. Some of the activities undertaken by the company, which have promoted its growth are, launches, enhancements and expansion & relocation activities. Companies such as Reckitt Benckiser Group Plc, Lovehoney Group Ltd amongst others are some of the companies that have been implementing various organic strategies that have helped the growth of the company.

Which type segment is expected to garner the highest traction within the sexual wellness market??

The capsules segment is growing at the highest CAGR owing to increasing number of cardiac surgeries.

What are the driving factors for the sexual wellness market across the globe?

The factors that are driving growth of the market are changing perception toward use of sexual wellness products and increasing investments by market players.

The List of Companies - Sexual Wellness Market

  1. Reckitt Benckiser Group Plc
  2.  Lovehoney Group Ltd.
  3. LELO
  4. Topco Sales
  5. Church & Dwight, Inc.
  6. TENGA Co., Ltd.
  9. HLL Lifecare Limited
  10. Bayer AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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