性健康市场趋势报告 - 规模和份额 2028

  • Report Code : TIPRE00018838
  • Category : Pharmaceuticals
  • Status : Published
  • No. of Pages : 221
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[研究报告]2021年性健康市场规模为519.2443亿美元,预计到2028年将达到893.9443亿美元;预计 2022 年至 2028 年复合年增长率为 6.7%。

市场洞察和分析师观点:

性健康与生殖健康相关。根据世界卫生组织的定义,性健康是指与性有关的身体、情感、心理和社会健康状态;它不仅仅是没有疾病、功能障碍或虚弱。由于艾滋病毒和艾滋病的迅速传播以及性传播感染(STI)患病率的上升,性健康在全世界变得越来越重要。性健康可以定义为与性相关的身体状况、精神状态和社会福祉的综合体。人们对性健康的认识不断增强,许多产品的接受度也随之提高,包括润滑剂、避孕套等。随着性传播疾病 (STD) 的出现,性保护措施或避孕药具的使用变得越来越重要。此外,通过关注女性客户,全球性健康市场正在大幅增长。该市场是由人们对性健康产品使用观念的改变和市场参与者增加投资等因素推动的。此外,人们对性传播疾病的认识不断提高预计将推动性健康市场在预测期内的增长。

 

增长动力和挑战:

与性健康和性快感相关的禁忌的减少正在为成熟的性健康品牌打开广阔的市场提供各种产品,例如玩具和个人润滑剂。对个人卫生的日益关注、有吸引力且信息丰富的品牌宣传、宣传活动以及对性幻想的日益开放是推动性健康市场增长的重要因素。主要的性健康品牌正经历着男性和女性对性玩具的巨大需求。此外,网上购物进一步提高了销售额,因为这些平台允许顾客在不让很多人知道的情况下购买性玩具、润滑剂和避孕套等产品。由于巨大的潜力,许多新玩家正在进入性健康市场。

衰老会导致变化,例如阴道干燥和勃起功能障碍;此外,压力、生活方式的改变和慢性疾病等问题可能会损害伴侣之间的亲密关系。润滑剂的使用提供了天然阴道润滑剂的感觉,有助于缓解问题,这使其成为消费者自慰和插入式性行为的首选。使用性玩具可以增加性兴奋、缓解压力并引发荷尔蒙变化,这对接近更年期的女性特别有帮助。此外,不断的产品进步进一步推动性健康市场的增长。 Urja BEAUTY 是一个护肤品牌,提供一系列奢华外阴护理产品。 Urja Intimates 是一款优质外阴和阴道护理系列,由 Vibrant V pH 平衡个人清洗剂、强效保湿润滑剂和 Vibrant V 保湿丝滑精华液组成。考虑到上述因素,性健康市场可能会在预测期内得到推动。

但是,获得负担得起的性健康和生殖健康服务和信息可以发挥作用在促进更健康的生活方式方面发挥着至关重要的作用。许多健康状况,从勃起功能障碍到艾滋病和生殖道感染 (RTI) 等性传播疾病 (STD),都会阻碍性生活。与富裕国家不同,低收入国家缺乏足够的医疗保健。在撒哈拉以南非洲等地区,艾滋病是一种流行病。此外,发展中国家现代医疗保健产品和服务的采用率相对较低。资金不足、缺乏强大的产品分销网络以及文化和知识障碍等挑战限制了性健康产品在许多发展中国家和欠发达国家的更广泛采用。因此,性健康产品在这些国家的普及和采用有限,限制了全球市场的增长。

战略见解

报告细分和范围:

“全球性健康市场”根据药品、非药品、分销渠道、应用和地理位置进行细分。根据药品,性健康市场分为胶囊、片剂、口服液和喷雾剂。根据非药品产品,市场分为性玩具、避孕套、宫内节育器、植入式避孕器等。根据分销渠道,市场分为零售药房、医院药房、在线分销和大众商品。根据应用,性健康市场分为勃起功能障碍治疗、早泄治疗、性欲低下改善、性高潮功能障碍治疗等。性健康市场根据地理位置分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、西班牙、波兰和欧洲其他地区)、亚太地区(澳大利亚、中国、日本) 、印度、韩国和亚太地区其他地区)、中东和非洲非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

细分分析:

根据药品,市场分为胶囊剂、片剂、口服液和喷雾剂。 2021年,胶囊细分市场占据最大市场份额,预计在预测期内复合年增长率最高。

基于非药品,该市场分为性玩具、避孕套、宫内节育器、植入式避孕器等。 2021 年,性玩具细分市场占据了最大的性健康市场份额,预计在预测期内将实现最高的复合年增长率。性玩具是一种提供或增加性快感的物品,例如假阳具或振动器。由于性玩具的出现,人们在性交或自慰时获得了更多的快感。有时,如果使用者患有性功能障碍或患有健康状况,性玩具也可以具有医疗用途。性玩具有许多不同类型,人们出于各种原因使用它们。性玩具是专门为性刺激而设计的。这些玩具有助于提高性能力,延长前戏时间,并满足需要更多时间达到高潮的伴侣。此外,一些顾客利用性玩具来达到高潮、幻想、放松、入睡,以及简单地感觉与自己的身体有联系。人们对使用和采用性玩具的看法正在发生变化。例如,根据Lovehoney在2020年进行的一项调查,美国三分之二的人口已经正常使用性玩具。另外,根据调查人群显示,性健康与身心健康同样重要。因此,上述因素导致了性健康市场规模的增长。

性健康市场,按非药品分类 - 2021 年和 2028 年

根据应用,性健康市场已细分为勃起功能障碍治疗、早泄治疗、性欲低下改善、性高潮功能障碍治疗等。勃起功能障碍治疗细分市场在 2021 年占据最大市场份额,预计复合年增长率最高。

根据分销渠道,该市场分为以下几类:零售药房、医院药房、在线分销和大众商品。 2021 年,零售药房细分市场占据最大市场份额,预计未来几年复合年增长率最高。

区域分析:

根据地理位置,性健康市场分为五个关键区域:北美、欧洲、亚太地区、南美洲和南美洲。中美洲、中东和非洲非洲。基于六个主要国家对欧洲性健康市场进行了分析——德国、法国、意大利、英国、西班牙和波兰。欧洲性健康市场正在见证中小型上市公司和其他来源的战略投资。这些投资预计将提高客户忠诚度和更多供应商的涌入,从而推动市场增长。此外,英国、德国、法国、意大利和西班牙等国家是推动欧洲性健康产品需求的主要增长国家。

德国的性健康市场据估计在预测期内占据最大的性健康市场份额。制造商越来越关注新产品开发和战略合作以开发先进的性健康产品,预计将推动市场增长。据世界卫生组织称,性健康与福祉和生活质量密切相关。为了在卫生政策的背景下考虑性健康并识别卫生系统中的风险,一生中性行为的代表性数据具有决定性的重要性。关于德国人性生活的科学研究很少,大多数都集中在特定的亚群体——包括同性恋男性、青少年和学生。

英国是最快的-该地区不断发展的国家。在英国,Kama 是一种基于科学的新型性健康实践,专注于愉悦体验及其在整体健康中的作用,以网站和应用程序的形式推出。 Kama 旨在帮助所有年龄、性别和性倾向的人使性满足成为他们日常生活的重要组成部分。该应用程序充当日常指南,将用户的感受从压力转变为性刺激。卡玛方法结合了专家讲座、内容丰富的文章和社区活动,通过对身心进行性教育来增强用户的能力。通过冥想、声音沐浴和延长性高潮的做法,该平台旨在使性健康的普及变得民主化。

此外,政府不断采取的举措也促进了预测期内的市场扩张。各国政府正在发起促进性健康和性教育的举措。例如,英国政府推出了一项旨在于 2021 年加强性健康服务的新政策,包括扩大免费避孕套的获取范围和增加性健康支出。由于上述国家的因素,欧洲的性健康市场预计将在预测期内出现增长。

行业发展和未来机遇:< /strong>

全球性健康市场主要参与者采取的各种举

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is sexual wellness?

Our sexuality is a healthy and natural part of us. It is an intimate expression of our emotions and personal beliefs and helps us connect with the people around us. By understanding and increasing our sexual wellbeing, we balance our physical health with our emotions and improve our overall health. The growing awareness of sexual wellness is increasing the acceptance of a wide range of products, including lubricants, condoms, and others.

What are the strategies adopted by the top market players to penetrate across emerging regions?

New product launches, and acquisitions have helped the growth of market players across emerging regions. For instance, in Sep-2020, Lovehoney has acquired a fellow Swiss online sex toy retailer after achieving strong growth globally.

Who are the developments carrying out by major players in the sexual wellness market?

Various companies have made organic growth strategies in the Sexual Wellness market. Some of the activities undertaken by the company, which have promoted its growth are, launches, enhancements and expansion & relocation activities. Companies such as Reckitt Benckiser Group Plc, Lovehoney Group Ltd amongst others are some of the companies that have been implementing various organic strategies that have helped the growth of the company.

Which type segment is expected to garner the highest traction within the sexual wellness market??

The capsules segment is growing at the highest CAGR owing to increasing number of cardiac surgeries.

What are the driving factors for the sexual wellness market across the globe?

The factors that are driving growth of the market are changing perception toward use of sexual wellness products and increasing investments by market players.

The List of Companies - Sexual Wellness Market

  1. Reckitt Benckiser Group Plc
  2.  Lovehoney Group Ltd.
  3. LELO
  4. Topco Sales
  5. Church & Dwight, Inc.
  6. TENGA Co., Ltd.
  7.  LIFESTYLES HEALTHCARE PTE LTD
  8. FUN FACTORY GmbH
  9. HLL Lifecare Limited
  10. Bayer AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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