Skin Toner Market Drivers and Forecasts by 2028

[Research Report] The skin toner market is expected to grow from US$ 1,180.80 million in 2022 to US$ 1,596.75 million by 2028. It is expected to register a CAGR of 5.2% from 2022 to 2028.

MARKET ANALYSIS

Skin toners are cosmetic products used to cleanse, hydrate, and minimize skin pore appearance. Major market players provide a range of toners, such as hydrating, exfoliating, and treatment toners. Hydrating toners are lightweight, pH-balanced, and non-drying, which helps restore the protective skin barrier and makes skin feel energized while moisturizing. The fast-absorbing hydrating toner softens and helps smoothen the dry skin while locking in moisture for refreshed, healthy-looking skin. Hydrating toners contain ceramides, hyaluronic acid, and niacinamide. The presence of several acids in hydrating toners provides extra benefits to consumers, which, in turn, accelerates the demand for hydrating toners. Hydrating toners are highly preferred during winter as they benefit dry or dehydrated skin.

GROWTH DRIVERS AND CHALLENGES

Organic and natural personal care and cosmetics products are becoming popular among consumers as these products are free from chemicals and transparent about the content. Organic skin toners are suitable for the skin as they do not cause irritation, itching, or other adverse effects. Organic skin toners are available in various ingredients, such as aloe vera, basil, and neem. They reduce the chance of skin breakout, balance skin pH levels, rehydrate and tone skin for a healthier texture, and increase nutrient absorption capacity. This help in tightening skin and minimizing large pores while regulating oil production. The demand for organic products is increasing among consumers due to these properties. The rising consumer awareness and understanding of the benefits of organic products—owing to the emergence of social media—are accelerating the demand for organic personal care products. Further, the surging popularity of vegan, halal, cruelty-free, natural, organic, and botanical products is increasing the consumption of herbal beauty products, particularly hair care and skin care products. Thus, many manufacturers across the globe are expanding their business of organic products to cater to the increasing demand. Increasing cases of counterfeit products pose a challenge to the skin toner market. The increasing cases of counterfeit products severely impact a brand's reputation and consumer trust. As many customers are unaware that the product they purchased is counterfeit, they blame the authentic company when it fails to work correctly, falls apart, or does not meet their expectations. As a result, the customer loses trust in the brand, which likely means they may avoid purchasing from the same retailer in the future. Thus, the increasing cases of counterfeit products are hampering the skin toner market growth.

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Skin Toner Market: Strategic Insights

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REPORT SEGMENTATION AND SCOPE

The "Global Skin toner Market Analysis to 2028" is a specialized and in-depth study with a major focus on the global market trends and growth opportunities. The report aims to provide an overview of the global market with detailed market segmentation by type, category, distribution channel, and geography. The global skin toner market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of skin toners worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the skin toner market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the skin toner market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global skin toner market, which helps understand the entire supply chain and various factors affecting the market growth.

SEGMENTAL ANALYSIS

The global skin toner market is segmented on the basis of type, category, and distribution channel. Based on type, the skin toner market is segmented as, hydrating toners, exfoliating toners and treatment toners. On the basis of category, the market is classified as, organic, and conventional. The skin toner market is categorized on the basis of distribution channel into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. Based on type, treatment toners accounted for significant market share. Treatment toners usually contain ingredients such as AHA/BHA, salicylic acid, glycolic acids, and natural extracts that assist in treating specific skin conditions. Treatment toners balance excessive oiliness; soothe redness and irritation; and minimize the appearance of blemishes, blackheads, and enlarged pores. Hydrating toners are lightweight, leave-on, pH-balanced, and non-drying, which helps restore the protective skin barrier and makes skin feel energized while moisturizing. Exfoliating toners are an aqueous solution of chemical exfoliators, such as AHAs, BHAs, and PHAs, that are gentle enough for daily use. On the basis of category, conventional skin toners accounted for significant market share. Consumers are increasingly inclined toward organic toners as most of their content is active ingredients; however, in synthetic skincare products, active ingredients only make up 5–10% of the content. Conventional toners are typically formulated with chemicals and ingredients that are designed to help remove any remaining traces of dirt, oil, or makeup from the skin after cleansing.

REGIONAL ANALYSIS

The report provides a detailed overview of the global skin toner market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Asia Pacific accounted for a significant share of the market and valued at more than US$ 500 million in 2021. Consumers from emerging countries in the region are becoming more aware of skincare due to exposure to social media, especially a growing population aged 13–45 years in countries, such as China, India, and Bangladesh. This is expected to fuel the market over the next few years. Moreover, natural ingredients, multiple-step skincare routines, and obsession with glass skin are a few trends in the K-beauty (Korean beauty) industry. Consumers across the region are adopting these trends, which is increasing the demand for skin toners. North America valued at more US$ 200 million in 2021. In North America, the thriving personal care & beauty industry plays a significant role in the consumption of beauty and cosmetic products, including skin toner.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

The report provides a detailed overview of the global skin toner market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America.

• In 2022, mCaffeine expanded its skin toners portfolio, and launched 2-in-1 toner-serums.
• In 2022, Vow Beauty launched BHA 2% toner at Walmart.
• In 2022, The Klog launched a 3-step skin routine for spring collection.

Skin Toner Market Regional Insights

The regional trends and factors influencing the Skin Toner Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Skin Toner Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Skin Toner Market Report Scope

Skin Toner Market Players Density: Understanding Its Impact on Business Dynamics

The Skin Toner Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Skin Toner Market are:

1. Dickinson Brands
2. La Mer Technology Inc
3. Mario Badescu Skin Care Inc
4. Loreal Paris
5. Shiseido Co Ltd

Disclaimer: The companies listed above are not ranked in any particular order.

IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION

The report provides a detailed overview of the global skin toner market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Many industries faced unprecedented challenges after the onset of the COVID-19 pandemic in 2020. The manufacturers of personal care products faced significant challenges due to supply chain constraints caused by nationwide lockdowns, trade bans, and travel restrictions. The supply chain disruptions created a shortage of raw materials, which affected the production and distribution of various products, leading to increased prices. The shortage of labor force needed in manufacturing units and a temporary halt on on-premises sales through specialty stores, supermarkets, and convenience stores due to lockdowns and social distancing measures further negatively affected the market sales. Thus, major companies in the skin toner market faced the hardest hit during initial phase of pandemic.

The COVID-19 pandemic had a mixed impact on the skin toner market during the pandemic. Skin toners were not classified as essential products by governments in several countries, which compelled manufacturers to halt the production of these products. However, the COVID-19 pandemic triggered a digital transformation across many industries, including cosmetic and personal care products. In 2021, various economies resumed operations as governments announced relaxations of previously imposed restrictions, which boosted the global marketplace. Moreover, manufacturers were permitted to operate at full capacities, which helped them overcome the demand and supply gaps and other repercussions.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

Some of the key players and top skin toners manufacturers, operating in the skin toner market include, Dickinson Brands, La Mer Technology Inc, Mario Badescu Skin Care Inc., Loreal Paris, Shiseido Co Ltd., Procter & Gamble, Burt's Bees, Lush Retail Ltd, The Bodyshop International Ltd, and Johnson & Johnson, among others.