Smart TV Market Forecast to 2027 - Covid-19 Impact and Global Analysis - by Panel Type (Plasma TV, LCD, LED, OLED, QLED); Resolution Type (HD ready, Full HD, 4K UHD, 8K UHD); Platform (Android, WebOS, Tizen, Others) and Geography
Smart televisions are preloaded with operating systems such as android or tizen and can be connected to the internet to view online contents or play games. Smart TVs are increasingly gaining momentum due to their distinctive features compared to conventional televisions. Development of ultra HD 4K and 8K TVs along with OLED and QLED technologies creates a favorable market landscape in the near future.
MARKET DYNAMICS
The smart TV market is anticipated to grow in the forecast period owing to driving factors such as technological advances in the field of television, coupled with increasing internet usage among the end-user segment. Moreover, the increasing purchasing power of individuals is likely to fuel market growth. However, constant innovations in display technologies and resolution are expected to showcase significant growth opportunities for the key players of the smart TV market during the forecast period.
MARKET SCOPE
The "Global Smart TV Market Analysis to 2027" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of smart TV market with detailed market segmentation by panel type, resolution type, platform, and geography. The global smart TV market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading smart TV market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global smart TV market is segmented on the basis of panel type, resolution type, and platform. Based on panel type, the market is segmented as plasma TV, LCD, LED, OLED, and QLED. On the basis of the resolution type, the market is segmented as HD ready, Full HD, 4K UHD, and 8K UHD. The market on the basis of the platform is classified as Android, webOS, Tizen, and others.
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REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global smart TV market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The smart TV market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting smart TV market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the smart TV market in these regions.
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MARKET PLAYERS
The reports cover key developments in the smart TV market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from smart TV market are anticipated to lucrative growth opportunities in the future with the rising demand for smart TV in the global market. Below mentioned is the list of few companies engaged in the smart TV market.
The report also includes the profiles of key smart TV companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Apple Inc.
- Haier Inc.
- Koninklijke Philips N.V.
- LG Electronics Inc.
- OnePlus Technology (Shenzhen) Co., Ltd.
- Panasonic Corporation
- Samsung Electronics Co Ltd
- Sony Corp
- Toshiba Corp
- Xiaomi Group
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Smart TV Market - By Panel Type
1.3.2 Smart TV Market - By Resolution Type
1.3.3 Smart TV Market - By Platform
1.3.4 Smart TV Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SMART TV MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SMART TV MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. SMART TV MARKET - GLOBAL MARKET ANALYSIS
6.1. SMART TV - GLOBAL MARKET OVERVIEW
6.2. SMART TV - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. SMART TV MARKET - REVENUE AND FORECASTS TO 2027 - PANEL TYPE
7.1. OVERVIEW
7.2. PANEL TYPE MARKET FORECASTS AND ANALYSIS
7.3. PLASMA TV
7.3.1. Overview
7.3.2. Plasma TV Market Forecast and Analysis
7.4. LCD
7.4.1. Overview
7.4.2. LCD Market Forecast and Analysis
7.5. LED
7.5.1. Overview
7.5.2. LED Market Forecast and Analysis
7.6. OLED
7.6.1. Overview
7.6.2. OLED Market Forecast and Analysis
7.7. QLED
7.7.1. Overview
7.7.2. QLED Market Forecast and Analysis
8. SMART TV MARKET - REVENUE AND FORECASTS TO 2027 - RESOLUTION TYPE
8.1. OVERVIEW
8.2. RESOLUTION TYPE MARKET FORECASTS AND ANALYSIS
8.3. HD READY
8.3.1. Overview
8.3.2. HD ready Market Forecast and Analysis
8.4. FULL HD
8.4.1. Overview
8.4.2. Full HD Market Forecast and Analysis
8.5. 4K UHD
8.5.1. Overview
8.5.2. 4K UHD Market Forecast and Analysis
8.6. 8K UHD
8.6.1. Overview
8.6.2. 8K UHD Market Forecast and Analysis
9. SMART TV MARKET - REVENUE AND FORECASTS TO 2027 - PLATFORM
9.1. OVERVIEW
9.2. PLATFORM MARKET FORECASTS AND ANALYSIS
9.3. ANDROID
9.3.1. Overview
9.3.2. Android Market Forecast and Analysis
9.4. WEBOS
9.4.1. Overview
9.4.2. webOS Market Forecast and Analysis
9.5. TIZEN
9.5.1. Overview
9.5.2. Tizen Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. SMART TV MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Smart TV Market Overview
10.1.2 North America Smart TV Market Forecasts and Analysis
10.1.3 North America Smart TV Market Forecasts and Analysis - By Panel Type
10.1.4 North America Smart TV Market Forecasts and Analysis - By Resolution Type
10.1.5 North America Smart TV Market Forecasts and Analysis - By Platform
10.1.6 North America Smart TV Market Forecasts and Analysis - By Countries
10.1.6.1 United States Smart TV Market
10.1.6.1.1 United States Smart TV Market by Panel Type
10.1.6.1.2 United States Smart TV Market by Resolution Type
10.1.6.1.3 United States Smart TV Market by Platform
10.1.6.2 Canada Smart TV Market
10.1.6.2.1 Canada Smart TV Market by Panel Type
10.1.6.2.2 Canada Smart TV Market by Resolution Type
10.1.6.2.3 Canada Smart TV Market by Platform
10.1.6.3 Mexico Smart TV Market
10.1.6.3.1 Mexico Smart TV Market by Panel Type
10.1.6.3.2 Mexico Smart TV Market by Resolution Type
10.1.6.3.3 Mexico Smart TV Market by Platform
10.2. EUROPE
10.2.1 Europe Smart TV Market Overview
10.2.2 Europe Smart TV Market Forecasts and Analysis
10.2.3 Europe Smart TV Market Forecasts and Analysis - By Panel Type
10.2.4 Europe Smart TV Market Forecasts and Analysis - By Resolution Type
10.2.5 Europe Smart TV Market Forecasts and Analysis - By Platform
10.2.6 Europe Smart TV Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Smart TV Market
10.2.6.1.1 Germany Smart TV Market by Panel Type
10.2.6.1.2 Germany Smart TV Market by Resolution Type
10.2.6.1.3 Germany Smart TV Market by Platform
10.2.6.2 France Smart TV Market
10.2.6.2.1 France Smart TV Market by Panel Type
10.2.6.2.2 France Smart TV Market by Resolution Type
10.2.6.2.3 France Smart TV Market by Platform
10.2.6.3 Italy Smart TV Market
10.2.6.3.1 Italy Smart TV Market by Panel Type
10.2.6.3.2 Italy Smart TV Market by Resolution Type
10.2.6.3.3 Italy Smart TV Market by Platform
10.2.6.4 United Kingdom Smart TV Market
10.2.6.4.1 United Kingdom Smart TV Market by Panel Type
10.2.6.4.2 United Kingdom Smart TV Market by Resolution Type
10.2.6.4.3 United Kingdom Smart TV Market by Platform
10.2.6.5 Russia Smart TV Market
10.2.6.5.1 Russia Smart TV Market by Panel Type
10.2.6.5.2 Russia Smart TV Market by Resolution Type
10.2.6.5.3 Russia Smart TV Market by Platform
10.2.6.6 Rest of Europe Smart TV Market
10.2.6.6.1 Rest of Europe Smart TV Market by Panel Type
10.2.6.6.2 Rest of Europe Smart TV Market by Resolution Type
10.2.6.6.3 Rest of Europe Smart TV Market by Platform
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Smart TV Market Overview
10.3.2 Asia-Pacific Smart TV Market Forecasts and Analysis
10.3.3 Asia-Pacific Smart TV Market Forecasts and Analysis - By Panel Type
10.3.4 Asia-Pacific Smart TV Market Forecasts and Analysis - By Resolution Type
10.3.5 Asia-Pacific Smart TV Market Forecasts and Analysis - By Platform
10.3.6 Asia-Pacific Smart TV Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Smart TV Market
10.3.6.1.1 Australia Smart TV Market by Panel Type
10.3.6.1.2 Australia Smart TV Market by Resolution Type
10.3.6.1.3 Australia Smart TV Market by Platform
10.3.6.2 China Smart TV Market
10.3.6.2.1 China Smart TV Market by Panel Type
10.3.6.2.2 China Smart TV Market by Resolution Type
10.3.6.2.3 China Smart TV Market by Platform
10.3.6.3 India Smart TV Market
10.3.6.3.1 India Smart TV Market by Panel Type
10.3.6.3.2 India Smart TV Market by Resolution Type
10.3.6.3.3 India Smart TV Market by Platform
10.3.6.4 Japan Smart TV Market
10.3.6.4.1 Japan Smart TV Market by Panel Type
10.3.6.4.2 Japan Smart TV Market by Resolution Type
10.3.6.4.3 Japan Smart TV Market by Platform
10.3.6.5 South Korea Smart TV Market
10.3.6.5.1 South Korea Smart TV Market by Panel Type
10.3.6.5.2 South Korea Smart TV Market by Resolution Type
10.3.6.5.3 South Korea Smart TV Market by Platform
10.3.6.6 Rest of Asia-Pacific Smart TV Market
10.3.6.6.1 Rest of Asia-Pacific Smart TV Market by Panel Type
10.3.6.6.2 Rest of Asia-Pacific Smart TV Market by Resolution Type
10.3.6.6.3 Rest of Asia-Pacific Smart TV Market by Platform
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Smart TV Market Overview
10.4.2 Middle East and Africa Smart TV Market Forecasts and Analysis
10.4.3 Middle East and Africa Smart TV Market Forecasts and Analysis - By Panel Type
10.4.4 Middle East and Africa Smart TV Market Forecasts and Analysis - By Resolution Type
10.4.5 Middle East and Africa Smart TV Market Forecasts and Analysis - By Platform
10.4.6 Middle East and Africa Smart TV Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Smart TV Market
10.4.6.1.1 South Africa Smart TV Market by Panel Type
10.4.6.1.2 South Africa Smart TV Market by Resolution Type
10.4.6.1.3 South Africa Smart TV Market by Platform
10.4.6.2 Saudi Arabia Smart TV Market
10.4.6.2.1 Saudi Arabia Smart TV Market by Panel Type
10.4.6.2.2 Saudi Arabia Smart TV Market by Resolution Type
10.4.6.2.3 Saudi Arabia Smart TV Market by Platform
10.4.6.3 U.A.E Smart TV Market
10.4.6.3.1 U.A.E Smart TV Market by Panel Type
10.4.6.3.2 U.A.E Smart TV Market by Resolution Type
10.4.6.3.3 U.A.E Smart TV Market by Platform
10.4.6.4 Rest of Middle East and Africa Smart TV Market
10.4.6.4.1 Rest of Middle East and Africa Smart TV Market by Panel Type
10.4.6.4.2 Rest of Middle East and Africa Smart TV Market by Resolution Type
10.4.6.4.3 Rest of Middle East and Africa Smart TV Market by Platform
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Smart TV Market Overview
10.5.2 South and Central America Smart TV Market Forecasts and Analysis
10.5.3 South and Central America Smart TV Market Forecasts and Analysis - By Panel Type
10.5.4 South and Central America Smart TV Market Forecasts and Analysis - By Resolution Type
10.5.5 South and Central America Smart TV Market Forecasts and Analysis - By Platform
10.5.6 South and Central America Smart TV Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Smart TV Market
10.5.6.1.1 Brazil Smart TV Market by Panel Type
10.5.6.1.2 Brazil Smart TV Market by Resolution Type
10.5.6.1.3 Brazil Smart TV Market by Platform
10.5.6.2 Argentina Smart TV Market
10.5.6.2.1 Argentina Smart TV Market by Panel Type
10.5.6.2.2 Argentina Smart TV Market by Resolution Type
10.5.6.2.3 Argentina Smart TV Market by Platform
10.5.6.3 Rest of South and Central America Smart TV Market
10.5.6.3.1 Rest of South and Central America Smart TV Market by Panel Type
10.5.6.3.2 Rest of South and Central America Smart TV Market by Resolution Type
10.5.6.3.3 Rest of South and Central America Smart TV Market by Platform
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. SMART TV MARKET, KEY COMPANY PROFILES
12.1. APPLE INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. HAIER INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. KONINKLIJKE PHILIPS N.V.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. LG ELECTRONICS INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. ONEPLUS TECHNOLOGY (SHENZHEN) CO., LTD.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. PANASONIC CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SAMSUNG ELECTRONICS CO LTD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SONY CORP
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TOSHIBA CORP
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. XIAOMI GROUP
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Apple Inc.
2. Haier Inc.
3. Koninklijke Philips N.V.
4. LG Electronics Inc.
5. OnePlus Technology (Shenzhen) Co., Ltd.
6. Panasonic Corporation
7. Samsung Electronics Co Ltd
8. Sony Corp
9. Toshiba Corp
10. Xiaomi Group