MARKET INTRODUCTION
Smart televisions come equipped with operating systems like Android or Tizen and can be linked to the internet to watch videos or play games. Smart TVs are gaining popularity because of their unique characteristics when compared to traditional televisions. The key market drivers for smart TV market are increased digitalization and internet penetration across the globe along with technological advancements in television technology.
MARKET SCOPE
The "Global Smart TV Market Analysis to 2028" is a specialized and in-depth study of the Smart TV Market with a special focus on the global market trend analysis. The report aims to provide an overview of smart TV market with detailed market segmentation by technology, dimensions, operating system, application. The global smart TV market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading smart TV market player and offers key trends and opportunities in the smart TV market.
MARKET SEGMENTATION
Based on technology the market is segmented as, 4K and UHD smart TV, high dynamic range smart TV and three-dimensional smart TV.
On the basis of dimensions, the market is segmented as, below 32 inches, 32 to 45 inches, 46 to 55 inches, 56-65 inches.
On the basis of operating system, the market is segmented as, android smart TV, Firefox smart TV, TIZEN Smart TV, others.
Further, on the basis of application the market is segmented as, residential smart TV, corporate smart TV, industrial smart TV.
MARKET DYNAMICS
Drivers
- Increased digitalization and internet penetration across the globe along with technological advancements in television technology.
- Rising disposable incomes and high demand for smart TVs.
- Faster development in the television sector and the increasing high-quality content are boosting smart TV market growth.
Restraints
- The smart TV market is restrained by high cost of smart TVs and fragility factors associated with smart TVs.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global smart TV market based on various segments. It also provides market size and forecast estimates from year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The smart TV market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting smart TV Market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the smart TV market in these regions.
IMPACT OF COVID-19 ON SMART TV MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The reports cover key developments in the smart TV market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from smart TV market are anticipated to lucrative growth opportunities in the future with the rising demand for smart TV market. Below mentioned is the list of few companies engaged in the smart TV market.
The report also includes the profiles of key smart TV market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Apple Inc
- Hitachi Ltd
- Haier Inc
- Koninklijke Philips N.V.
- LG Electronics
- TCL
- Panasonic Corporation
- SAMSUNG
- Sony Corporation
- Toshiba Visual Solutions Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Smart TV Market - By Technology
1.3.2 Smart TV Market - By Dimensions
1.3.3 Smart TV Market - By Operating System
1.3.4 Smart TV Market - By Application
1.3.5 Smart TV Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SMART TV MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SMART TV MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SMART TV MARKET - GLOBAL MARKET ANALYSIS
6.1. SMART TV - GLOBAL MARKET OVERVIEW
6.2. SMART TV - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SMART TV MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. 4K AND UHD SMART TV
7.3.1. Overview
7.3.2. 4K and UHD Smart TV Market Forecast and Analysis
7.4. HIGH DYNAMIC RANGE (HDR) SMART TV
7.4.1. Overview
7.4.2. High Dynamic Range (HDR) Smart TV Market Forecast and Analysis
7.5. THREE DIMENSIONAL (3D) SMART TV
7.5.1. Overview
7.5.2. Three Dimensional (3D) Smart TV Market Forecast and Analysis
8. SMART TV MARKET - REVENUE AND FORECASTS TO 2028 - DIMENSIONS
8.1. OVERVIEW
8.2. DIMENSIONS MARKET FORECASTS AND ANALYSIS
8.3. BELOW 32 INCHES
8.3.1. Overview
8.3.2. Below 32 inches Market Forecast and Analysis
8.4. 32 TO 45 INCHES
8.4.1. Overview
8.4.2. 32 to 45 inches Market Forecast and Analysis
8.5. 46 TO 55 INCHES
8.5.1. Overview
8.5.2. 46 to 55 inches Market Forecast and Analysis
8.6. 56 TO 65 INCHES
8.6.1. Overview
8.6.2. 56 to 65 inches Market Forecast and Analysis
9. SMART TV MARKET - REVENUE AND FORECASTS TO 2028 - OPERATING SYSTEM
9.1. OVERVIEW
9.2. OPERATING SYSTEM MARKET FORECASTS AND ANALYSIS
9.3. ANDROID SMART TV
9.3.1. Overview
9.3.2. Android Smart TV Market Forecast and Analysis
9.4. FIREFOX SMART TV
9.4.1. Overview
9.4.2. Firefox Smart TV Market Forecast and Analysis
9.5. TIZEN SMART TV
9.5.1. Overview
9.5.2. Tizen Smart TV Market Forecast and Analysis
9.6. LG WEBOS
9.6.1. Overview
9.6.2. LG WebOS Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. SMART TV MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. RESIDENTIAL SMART TV
10.3.1. Overview
10.3.2. Residential Smart TV Market Forecast and Analysis
10.4. CORPORATE SMART TV
10.4.1. Overview
10.4.2. Corporate Smart TV Market Forecast and Analysis
10.5. INDUSTRIAL SMART TV
10.5.1. Overview
10.5.2. Industrial Smart TV Market Forecast and Analysis
11. SMART TV MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Smart TV Market Overview
11.1.2 North America Smart TV Market Forecasts and Analysis
11.1.3 North America Smart TV Market Forecasts and Analysis - By Technology
11.1.4 North America Smart TV Market Forecasts and Analysis - By Dimensions
11.1.5 North America Smart TV Market Forecasts and Analysis - By Operating System
11.1.6 North America Smart TV Market Forecasts and Analysis - By Application
11.1.7 North America Smart TV Market Forecasts and Analysis - By Countries
11.1.7.1 United States Smart TV Market
11.1.7.1.1 United States Smart TV Market by Technology
11.1.7.1.2 United States Smart TV Market by Dimensions
11.1.7.1.3 United States Smart TV Market by Operating System
11.1.7.1.4 United States Smart TV Market by Application
11.1.7.2 Canada Smart TV Market
11.1.7.2.1 Canada Smart TV Market by Technology
11.1.7.2.2 Canada Smart TV Market by Dimensions
11.1.7.2.3 Canada Smart TV Market by Operating System
11.1.7.2.4 Canada Smart TV Market by Application
11.1.7.3 Mexico Smart TV Market
11.1.7.3.1 Mexico Smart TV Market by Technology
11.1.7.3.2 Mexico Smart TV Market by Dimensions
11.1.7.3.3 Mexico Smart TV Market by Operating System
11.1.7.3.4 Mexico Smart TV Market by Application
11.2. EUROPE
11.2.1 Europe Smart TV Market Overview
11.2.2 Europe Smart TV Market Forecasts and Analysis
11.2.3 Europe Smart TV Market Forecasts and Analysis - By Technology
11.2.4 Europe Smart TV Market Forecasts and Analysis - By Dimensions
11.2.5 Europe Smart TV Market Forecasts and Analysis - By Operating System
11.2.6 Europe Smart TV Market Forecasts and Analysis - By Application
11.2.7 Europe Smart TV Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Smart TV Market
11.2.7.1.1 Germany Smart TV Market by Technology
11.2.7.1.2 Germany Smart TV Market by Dimensions
11.2.7.1.3 Germany Smart TV Market by Operating System
11.2.7.1.4 Germany Smart TV Market by Application
11.2.7.2 France Smart TV Market
11.2.7.2.1 France Smart TV Market by Technology
11.2.7.2.2 France Smart TV Market by Dimensions
11.2.7.2.3 France Smart TV Market by Operating System
11.2.7.2.4 France Smart TV Market by Application
11.2.7.3 Italy Smart TV Market
11.2.7.3.1 Italy Smart TV Market by Technology
11.2.7.3.2 Italy Smart TV Market by Dimensions
11.2.7.3.3 Italy Smart TV Market by Operating System
11.2.7.3.4 Italy Smart TV Market by Application
11.2.7.4 United Kingdom Smart TV Market
11.2.7.4.1 United Kingdom Smart TV Market by Technology
11.2.7.4.2 United Kingdom Smart TV Market by Dimensions
11.2.7.4.3 United Kingdom Smart TV Market by Operating System
11.2.7.4.4 United Kingdom Smart TV Market by Application
11.2.7.5 Russia Smart TV Market
11.2.7.5.1 Russia Smart TV Market by Technology
11.2.7.5.2 Russia Smart TV Market by Dimensions
11.2.7.5.3 Russia Smart TV Market by Operating System
11.2.7.5.4 Russia Smart TV Market by Application
11.2.7.6 Rest of Europe Smart TV Market
11.2.7.6.1 Rest of Europe Smart TV Market by Technology
11.2.7.6.2 Rest of Europe Smart TV Market by Dimensions
11.2.7.6.3 Rest of Europe Smart TV Market by Operating System
11.2.7.6.4 Rest of Europe Smart TV Market by Application
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Smart TV Market Overview
11.3.2 Asia-Pacific Smart TV Market Forecasts and Analysis
11.3.3 Asia-Pacific Smart TV Market Forecasts and Analysis - By Technology
11.3.4 Asia-Pacific Smart TV Market Forecasts and Analysis - By Dimensions
11.3.5 Asia-Pacific Smart TV Market Forecasts and Analysis - By Operating System
11.3.6 Asia-Pacific Smart TV Market Forecasts and Analysis - By Application
11.3.7 Asia-Pacific Smart TV Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Smart TV Market
11.3.7.1.1 Australia Smart TV Market by Technology
11.3.7.1.2 Australia Smart TV Market by Dimensions
11.3.7.1.3 Australia Smart TV Market by Operating System
11.3.7.1.4 Australia Smart TV Market by Application
11.3.7.2 China Smart TV Market
11.3.7.2.1 China Smart TV Market by Technology
11.3.7.2.2 China Smart TV Market by Dimensions
11.3.7.2.3 China Smart TV Market by Operating System
11.3.7.2.4 China Smart TV Market by Application
11.3.7.3 India Smart TV Market
11.3.7.3.1 India Smart TV Market by Technology
11.3.7.3.2 India Smart TV Market by Dimensions
11.3.7.3.3 India Smart TV Market by Operating System
11.3.7.3.4 India Smart TV Market by Application
11.3.7.4 Japan Smart TV Market
11.3.7.4.1 Japan Smart TV Market by Technology
11.3.7.4.2 Japan Smart TV Market by Dimensions
11.3.7.4.3 Japan Smart TV Market by Operating System
11.3.7.4.4 Japan Smart TV Market by Application
11.3.7.5 South Korea Smart TV Market
11.3.7.5.1 South Korea Smart TV Market by Technology
11.3.7.5.2 South Korea Smart TV Market by Dimensions
11.3.7.5.3 South Korea Smart TV Market by Operating System
11.3.7.5.4 South Korea Smart TV Market by Application
11.3.7.6 Rest of Asia-Pacific Smart TV Market
11.3.7.6.1 Rest of Asia-Pacific Smart TV Market by Technology
11.3.7.6.2 Rest of Asia-Pacific Smart TV Market by Dimensions
11.3.7.6.3 Rest of Asia-Pacific Smart TV Market by Operating System
11.3.7.6.4 Rest of Asia-Pacific Smart TV Market by Application
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Smart TV Market Overview
11.4.2 Middle East and Africa Smart TV Market Forecasts and Analysis
11.4.3 Middle East and Africa Smart TV Market Forecasts and Analysis - By Technology
11.4.4 Middle East and Africa Smart TV Market Forecasts and Analysis - By Dimensions
11.4.5 Middle East and Africa Smart TV Market Forecasts and Analysis - By Operating System
11.4.6 Middle East and Africa Smart TV Market Forecasts and Analysis - By Application
11.4.7 Middle East and Africa Smart TV Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Smart TV Market
11.4.7.1.1 South Africa Smart TV Market by Technology
11.4.7.1.2 South Africa Smart TV Market by Dimensions
11.4.7.1.3 South Africa Smart TV Market by Operating System
11.4.7.1.4 South Africa Smart TV Market by Application
11.4.7.2 Saudi Arabia Smart TV Market
11.4.7.2.1 Saudi Arabia Smart TV Market by Technology
11.4.7.2.2 Saudi Arabia Smart TV Market by Dimensions
11.4.7.2.3 Saudi Arabia Smart TV Market by Operating System
11.4.7.2.4 Saudi Arabia Smart TV Market by Application
11.4.7.3 U.A.E Smart TV Market
11.4.7.3.1 U.A.E Smart TV Market by Technology
11.4.7.3.2 U.A.E Smart TV Market by Dimensions
11.4.7.3.3 U.A.E Smart TV Market by Operating System
11.4.7.3.4 U.A.E Smart TV Market by Application
11.4.7.4 Rest of Middle East and Africa Smart TV Market
11.4.7.4.1 Rest of Middle East and Africa Smart TV Market by Technology
11.4.7.4.2 Rest of Middle East and Africa Smart TV Market by Dimensions
11.4.7.4.3 Rest of Middle East and Africa Smart TV Market by Operating System
11.4.7.4.4 Rest of Middle East and Africa Smart TV Market by Application
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Smart TV Market Overview
11.5.2 South and Central America Smart TV Market Forecasts and Analysis
11.5.3 South and Central America Smart TV Market Forecasts and Analysis - By Technology
11.5.4 South and Central America Smart TV Market Forecasts and Analysis - By Dimensions
11.5.5 South and Central America Smart TV Market Forecasts and Analysis - By Operating System
11.5.6 South and Central America Smart TV Market Forecasts and Analysis - By Application
11.5.7 South and Central America Smart TV Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Smart TV Market
11.5.7.1.1 Brazil Smart TV Market by Technology
11.5.7.1.2 Brazil Smart TV Market by Dimensions
11.5.7.1.3 Brazil Smart TV Market by Operating System
11.5.7.1.4 Brazil Smart TV Market by Application
11.5.7.2 Argentina Smart TV Market
11.5.7.2.1 Argentina Smart TV Market by Technology
11.5.7.2.2 Argentina Smart TV Market by Dimensions
11.5.7.2.3 Argentina Smart TV Market by Operating System
11.5.7.2.4 Argentina Smart TV Market by Application
11.5.7.3 Rest of South and Central America Smart TV Market
11.5.7.3.1 Rest of South and Central America Smart TV Market by Technology
11.5.7.3.2 Rest of South and Central America Smart TV Market by Dimensions
11.5.7.3.3 Rest of South and Central America Smart TV Market by Operating System
11.5.7.3.4 Rest of South and Central America Smart TV Market by Application
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. SMART TV MARKET, KEY COMPANY PROFILES
13.1. APPLE INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. HITACHI LTD
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. HAIER INC
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. KONINKLIJKE PHILIPS N.V.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. LG ELECTRONICS
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. TCL
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. PANASONIC CORPORATION
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SAMSUNG
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SONY CORPORATION
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. TOSHIBA VISUAL SOLUTIONS CORPORATION
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies
1. Apple Inc.
2. Hitachi Ltd
3. Haier Inc
4. Koninklijke Philips N.V.
5. LG Electronics
6. TCL
7. Panasonic Corporation
8. SAMSUNG
9. Sony Corporation
10. Toshiba Visual Solutions Corporation
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