South America Flavor Masking Agents Market Key Players and Forecast by 2028

The flavor masking agents market in South America expected to grow reach US$ 33.61 million by 2028 from US$ 22.50 million in 2021. The market is estimated to grow at a CAGR of 5.9% from 2021 to 2028.

The South America flavor masking agents market is experiencing a considerable increase in value as a result of increased consumer emphasis on adopting a healthier lifestyle. The growth is attributed to increasing consumer preferences for healthy eating, trend towards natural & organic foods, and the growing demand for convenience food.  An ergogenic diet is in demand as exercise and a healthy lifestyle are common worldwide. Protein shakes, electrolyte-rich beverages, and other sports nutrition items usually have a bitter and unpleasant flavor. Increased consumption of sports nutrition due to rising disposable income is anticipated to drive the demand for flavor masking agents. Owing to increasing pressure and competitiveness in sports, as well as rising disposable income, an ergogenic diet is in high demand. Some of the most common sports drinks are basically electrolyte-rich flavored water. Since sweating during exercise may cause dehydration and electrolyte imbalances, fluids aid in adjusting blood volume while providing essential salts and decreasing core body temperature. These drinks come in a variety of fruit flavors that mask the taste of electrolytes and add a burst of flavor to a mundane water-based beverage. Acidification of the substance with acidulants such as citric acid, acetic acid, or maleic acid is a popular approach to dealing with bitterness and off-notes. These products are then flavored with citrus fruit flavors to balance out the acidity. Protein supplements are another common nutritional commodity among bodybuilders. Protein powders in the form of concentrates, isolates, and hydrolysates are stored by fitness enthusiasts. The bitter taste of protein supplements is the main issue. Masking is usually accomplished by adding a strong flavor that overrides the bitter notes or by combining compounds that block taste receptors and prevent bitter compounds from binding. Bitterness has been successfully reduced in many products using flavor masking agents such as acetate and gluconate in conjunction with L-arginine. Several companies have succeeded in launching targeted protein products that have received positive feedback for their flavors. Hence, the increase in demand for natural ingredients and additives, along with new product developments, is strongly complementing the growth of flavor masking agent market.

Brazil has the highest number of COVID-19 cases, followed by Argentina, Peru, Chile, and Ecuador among others. The government of South America has taken an array of actions to protect their citizens and contain COVID-19’s spread. It is anticipated that South America will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to China, Europe, and the U.S, which are important trade partners. Containment measures in several countries of South America have reduced economic activity in the foods and beverages sector for at least the next quarter, with a rebound once the epidemic is contained.

With the new features and technologies, companies can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the flavor masking agents market. The South America flavor masking agents market is expected to grow at a good CAGR during the forecast period.

South America Flavor Masking Agents Market Segmentation

South America Flavor Masking Agents Market – By Type

• Sweet Flavor
• Salt Flavor
• Fat Flavor
• Bitter Flavor
• Others

South America Flavor Masking Agents Market – By Application

• Food & Beverages
  • Dairy & Frozen Dessert
  • Bakery and Confectionery
  • Beverages
  • Meat Poultry and Seafood
  • Others
• Pharmaceuticals and Nutraceuticals
• Others

South America Flavor Masking Agents Market – By Country

• Brazil
• Argentina
• Rest of South America

South America Flavor Masking Agents Market – Companies Mentioned

• Carmi Flavor & Fragrance Co., Inc.           
• Cargill, Incorporated                                  
• GEO Specialty Chemicals, Inc.                   
• Roquette Frères                                        
• DSM Corporation                                         
• Symrise Ag                                                         
• Sensient Technologies Corporation         
• Archer Daniels Midland Company  

South America Flavor Masking Agents Report Scope