South and Central America Mouthwash Market Growth Opportunities and Forecast by 2027

The South and Central America mouthwash market is expected to grow from US$ 298.07 million in 2020 to US$ 422.81 million by 2027; it is estimated to grow at a CAGR of 5.1% from 2020 to 2027.

Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevent oral infection and boosts the recovery process. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by mouthwash are anticipated to drive the South and Central America mouthwash market during the forecast period.

The COVID-19 pandemic has become the most significant challenge in South and Central America as it is reducing imports due to disruptions in trade. The crisis is increasing the shortages of goods, resulting in a considerable price increase. However, improved purchasing power due to rapid urbanization, and increased promotions of naturally-sourced products have been boosting the awareness about the benefits of organic personal care products, including oral care products, in many countries. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Further, with an easing of restrictions, dental care is now available to patients in the region, which would positively impact the market growth during the forecast period.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the South and Central America mouthwash market. Mouthwash is progressively gaining traction, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing South and Central America oral hygiene campaigns are resulting in market growth. For instance, World Oral Health Day (March 20th) is an initiative taken by the FDI World Dental Federation, with a purpose of empowering people with the tools and knowledge to prevent and control oral diseases, which affect nearly 3.5 billion people worldwide. This organization brings together the world of dentistry, intending to achieve optimal oral health for everyone. The organization recently announced that the overarching theme for the WOHD campaign for the next three years would be “Be Proud of Your Mouth.” With this empowering call to action, FDI hopes to motivate people to value and take care of their mouths and understand that by doing so, they can also help protect their general health and well-being. Unilever has partnered with the FDI World Dental Federation, an association of over 1 million dentists, since 2005. The partnership has taken a significant step toward improving oral health for both adults and children across the region through oral health promotion and educational programs.

South and Central America Mouthwash Market Segmentation

• South and Central America Mouthwash Market – By Product Type
  • Fluoride
  • Cosmetics
  • Antiseptics
  • Oral Gels
• South and Central America Mouthwash Market – By Flavour
  • Active Salt
  • Mint Fresh Tea
  • Natural Lemon
  • Herbs
  • Fruit and Gums
• South and Central America Mouthwash Market – By Indication
  • Mouth Ulcers
  • Aphthous Ulcers
  • Post Oral Surgery
  • Oral Lesions
  • Periodontitis
  • Gingivitis
  • Receding Gums
  • Frequent Dry Mouth
  • Chronic Bad Breath
  • Toothache
• South and Central America Mouthwash Market – By Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Online Stores
  • Independent Pharmacies / Drugstores
  • Hospital Pharmacies
  • Independent Grocery Stores
• South and Central America Mouthwash Market – By End User
  • Adult
  • Kids
• South and Central America Mouthwash Market – By Country
  • Brazil
  • Argentina
  • Rest of South and Central America

South and Central America Mouthwash Report Scope