South and Central America Toothpaste Market Growth and Forecast by 2028

The toothpaste market in SCAM is expected to grow from US$ 2,391.60 million in 2021 to US$ 3,595.58 million by 2028; it is estimated to grow at a CAGR of 6.0% from 2021 to 2028.

Brazil, Argentina, and Columbia are major economies in SCAM. Increasing investments in marketing and promotional campaigns is the major factor driving the growth of the SCAM toothpaste market. The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worth USD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher-order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity, which is further anticipated to drive the market in SCAM.

Brazil has the highest number of COVID-19 cases in SCAM, followed by Ecuador, Chile, Peru, and Argentina. South America's government has taken an array of actions to protect its citizens and contain the spread of novel coronavirus. It is anticipated that South America will face lower export revenues, both from the drop-in commodity prices and reduction in export volumes—especially to China, Europe, and the US, which are important trade partners. Containment measures in several South American countries would reduce economic activities in the beauty and personal care sector for at least next quarter, with a rebound once the epidemic is contained. Manufacturers are comprehending strategies to revive from the current situation by means of reshaping their strategies as well as product innovation.

SCAM Toothpaste Market Segmentation     

SCAM Toothpaste Market – By Type

• Sensitivity
• Whitening     
  • Anti-Cavity
  • Others
• Herbal/Natural
• Smokers
• Medicated

SCAM Toothpaste Market – By End User

• Adults
• Kids

SCAM Toothpaste Market – By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Drug Stores/Pharmacies

SCAM Toothpaste Market – ByBase Type

• Gel-Based
• Non Gel-Based

SCAM Toothpaste Market– By Country

• Brazil
• Argentina
• Chile
• Columbia
• Rest of SCAM

SCAM Toothpaste Market-Companies Mentioned

• 3M
• Colgate-Palmolive Company
• GlaxoSmithKline plc.
• Henkel AG & COMPANY, KGAA
• Procter & Gamble
• Sunstar Suisse S.A.
• The Himalaya Drug Company
• Unilever

South and Central America Toothpaste Report Scope