South and Central America Toothpaste Market Growth and Forecast by 2028
South and Central America Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)
- Status : Published
- Report Code : TIPRE00025559
- Category : Consumer Goods
- No. of Pages : 94
- Available Report Formats :
- Last update date : November 02, 2021
2021 Market Size
US$ 2,391.60 Mn
Base year value
2028 Forecast
US$ 3,595.58 Mn
Projected by 2028
CAGR 2022-2028
6.0 %
Growth rate
Addressable Market
US$ 21,279.18 Mn
(2022-2028)
The toothpaste market in SCAM is expected to grow from US$ 2,391.60 million in 2021 to US$ 3,595.58 million by 2028; it is estimated to grow at a CAGR of 6.0% from 2021 to 2028.
Brazil, Argentina, and Columbia are major economies in SCAM. Increasing investments in marketing and promotional campaigns is the major factor driving the growth of the SCAM toothpaste market. The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worth USD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher-order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity, which is further anticipated to drive the market in SCAM.
Brazil has the highest number of COVID-19 cases in SCAM, followed by Ecuador, Chile, Peru, and Argentina. South America's government has taken an array of actions to protect its citizens and contain the spread of novel coronavirus. It is anticipated that South America will face lower export revenues, both from the drop-in commodity prices and reduction in export volumes—especially to China, Europe, and the US, which are important trade partners. Containment measures in several South American countries would reduce economic activities in the beauty and personal care sector for at least next quarter, with a rebound once the epidemic is contained. Manufacturers are comprehending strategies to revive from the current situation by means of reshaping their strategies as well as product innovation.
- This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
SCAM Toothpaste Market Segmentation
SCAM Toothpaste Market – By Type
- Sensitivity
- Whitening
- Anti-Cavity
- Others
- Herbal/Natural
- Smokers
- Medicated
SCAM Toothpaste Market – By End User
- Adults
- Kids
SCAM Toothpaste Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
SCAM Toothpaste Market – ByBase Type
- Gel-Based
- Non Gel-Based
SCAM Toothpaste Market– By Country
- Brazil
- Argentina
- Chile
- Columbia
- Rest of SCAM
SCAM Toothpaste Market-Companies Mentioned
- 3M
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever
South and Central America Toothpaste Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 2,391.60 Million |
| Market Size by 2028 | US$ 3,595.58 Million |
| CAGR (2021 - 2028) | 6.0% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered |
South and Central America
|
| Market leaders and key company profiles |
|
- Comprehensive Market Sizing and Forecast Analysis
- Detailed Segmentation Analysis
- In-Depth Market Dynamics Assessment
- Regional and Country-Level Insights
- Competitive Landscape and Company Benchmarking
- Strategic Business Intelligence
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