Sports Nutrition Market Size, Share, Growth, Analysis by 2028

The sports nutrition market is expected to grow from US$ 41,683.48 million in 2021 to US$ 72,178.19 million by 2028; it is estimated to grow at a CAGR of 8.2% from 2022 to 2028.     

Sports nutrition products serve as a source of nutrition for athletes willing to improve their performance and speed up their recovery during strenuous workouts. Sports nutrition products can be consumed by athletes and non-athletes to increase their nutritional intake. Natural elements such as milk, egg proteins, vegetable starch, fibers, sugars, vitamins, minerals, and herbs are used to manufacture these products.

The sports nutrition market   is segmented on the basis of type, formulation, distribution channel, and geography. By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. This report offers insights and in-depth analysis of the market with an emphasis on parameters such as market trends and market dynamics, and the competitive analysis of the globally leading market players.

Strategic Insights

Lucrative Regions for Sports Nutrition Market

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Market Insights

Increasing Prevalence of Obesity Boosts Sports Nutrition Market

Obesity is also referred to as "globesity" as it has become a global public health crisis. The condition has a considerable effect on the musculoskeletal system, resulting in the degeneration of bones, cartilage, and ligaments. According to the study published by the WHO, the incidence of obesity among the global population has tripled during 1975–2020. Furthermore, 38 million children below 5 years of age were overweight worldwide in 2019. The vast prevalence of obesity is associated with unhealthy habits such as frequent junk food consumption, sedentary lifestyle, genetic conditions, and mental health deprivation. According to a study published by the Centers for Disease Control and Prevention (CDC), the prevalence of obesity has surged from 30.5% to 42.4% during the last past two decades in the US. Per a study published in the British Journal of Sports Medicine in 2015, athletes with a body–mass index (BMI) of more than 30 kg/m2 are highly susceptible to sports injuries. In common, most athletes and fitness enthusiasts who want to lose weight fall into two categories—one that includes obese people based on body-fat levels and the other that includes lean people willing to attain additional body fat loss. Some of these athletes including endurance athletes, ski jumping, weight-class (e.g., wrestling and judo), and aesthetically judged sports (e.g., gymnastics and figure skating)—fall into the weight-sensitive category.

For athletes with extra body fat, weight loss could improve sports performance and lower the risk of chronic disease. For instance, a research study found that 21 % of their division 1 college football players (mean age, 20 years) were obese (≥25% body fat) and had insulin resistance, while 9% had metabolic syndrome (all obese). Thus, weight loss could enhance the performance of these athletes, and prevent the development of severe chronic disorders. Hence, the increased prevalence of obesity drives the sports nutrition market growth. 

Type Insights

Based on the type, the sports nutrition market is segmented into sports supplements, sports food, Sports Drinks, and others. The sports supplements segment is likely to hold the largest market share in 2022. However, the sports food segment is anticipated to register the highest CAGR during the forecast period. Sports food products act as a convenient source of nutrition, and they also provide a quick way to add protein, in wide varieties including assorted flavors, to people’s diets amid their busy lifestyles.

Sports Nutrition Market, by Type – 2022 and 2028

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Based on formulation, the sports nutrition market is segmented into powder, capsules, tablets, and others. The powder segment is likely to hold the largest market share in 2022. Furthermore, the same segment is expected to record the fastest CAGR during 2022–2028. The market growth of the powder segment is ascribed to the feasibility of producing protein blends, creatine, stimulants, and other more prominent ingredients in powder forms.

Distribution Channel Insights

Based on distribution channel, the sports nutrition market is segmented into convenience stores, supermarkets/hypermarkets, specialty stores, and others. In 2022, the convenience stores segment is likely to hold the largest share of the market. Furthermore, the same segment is expected to register the highest CAGR from 2022 to 2028. The market growth of the convenience stores segment is attributed to the fact that these businesses are usually set in popular residential areas or near commercial centers or workplaces. They are also built in the vicinity of gas stations, shopping malls, highways, etc.

Organic developments such as product launches and approvals are highly adopted strategies by companies in the sports nutrition market. A few of the recent key market developments are listed below:

• In September 2021, Element Nutritional Sciences Inc. launched JAKTRX Pro Amino, a plant-based amino acid formulation that is claimed to boost muscle protein synthesis by 76%.
• In March 2020, Myprotein, a UK-based sports nutrition brand, launched a precise plant-based protein shake in the US market. The Clear Vegan Isolate, which comes in powdered form, is available in two flavor combinations: Coconut & Mango and Pear & Ginger.    

Company Profiles

• Glanbia Plc
• PepsiCo Inc.
• The Coca-Cola Company
• LOVATE HEALTH SCIENCES
• Clif Bar & Company
• BULK POWDERS
• Abbott
• Yakult Honsha Co., Ltd.
• MUSCLEPHARM CORPORATION
• GNC HOLDINGS INC