[Research Report] The sports nutrition market was projected to grow from US$ 72,178.2 million by 2028 from US$ 44,968.14 million in 2022; it is further estimated to record a CAGR of 8.2% from 2022–2028.

Analyst Perspective:

One of the major driving factors of the market is the increasing consumer inclination towards a healthy and active lifestyle. In addition, the increase is expected to be driven by young consumers making fitness an important aspect of their lifestyle and increasing consumer acceptance of protein supplements. In contrast, sports nutrition solutions are designed to restore nutrients lost during exercise and help achieve fitness goals. Sports drinks, energy bars, and protein powders are top sports nutrition products. Providing the body with adequate energy is crucial for athletic performance, especially when it comes to fats, proteins, and carbohydrates, which help to maintain the body's energy levels. Consumption of sports nutrition products has increased among consumers due to increased health awareness and disposable income. This increases the growth rate of the sports nutrition market. Willingness to buy and product knowledge are the key factors for growth. The sports supplements segment took a large share due to the increasing regular use of sports nutrition products in the form of dietary supplements by athletes. The growing needs of consumers where they can use the products according to their needs and tastes are one such factor stimulating the sports nutrition market growth. North America had the largest sports nutrition market share, followed by Europe. However, the Asia Pacific region is expected to be the fastest-growing region.

Market Overview:

Sports nutrition is a category of nutritional products intended exclusively for bodybuilders and athletes to improve their overall health. These items serve as a source of nutrition for athletes who want to improve their performance and speed up their recovery during strenuous workouts. Sports nutrition is a handy form of nutrition that athletes can simply consume to increase their nutritional intake. Natural elements such as milk, egg proteins, vegetable starches, fibers, sugars, vitamins, minerals, and herbs are used to make sports nutrition.

The sports nutrition market growth is attributed to some key driving factors such as rising incidences obesity, growing consumer base of sports nutrition and retailers operating in the market are involved in new product development, collaborations, and partnerships to increase product adoption and thereby drive sales by market players. However, increasing Availability of adulterated sports nutrition products is expected to restrict the sports nutrition market growth from 2022–2028. In addition, new product development, collaborations, partnerships, and increasing product adoption in North America is expected to help in the sports nutrition market growth in the region.

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Sports Nutrition Market: Strategic Insights

Sports Nutrition Market

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  CAGR (2022 - 2028)

  8.2%
• Market Size 2022
  US$ 44.97 Billion
• Market Size 2028
  US$ 72.18 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Glanbia Plc
• PepsiCo Inc.
• The Coca-Cola Company
• LOVATE HEALTH SCIENCES
• Clif Bar & Company.
• BULK POWDERS
• Abbott
• Yakult Honsha Co., Ltd.
• MUSCLEPHARM CORPORATION

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Type

• Sports Supplements
• Sports Food
• Sports Drinks
• Others

Formulation

• Powder
• Tablets
• Capsules
• Others Distribution Channel

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Market Driver:

Increasing Prevalence of Obesity to Drive the Sports nutrition Market Growth

Obesity is also referred to as "globesity" as it has become a global public health crisis. The condition has a considerable effect on the musculoskeletal system, resulting in the degeneration of bones, cartilage, and ligaments. According to the study published by the WHO, the incidence of obesity among the global population has tripled during 1975–2020. Furthermore, 38 million children below 5 years of age were overweight worldwide in 2019. The vast prevalence of obesity is associated with unhealthy habits such as frequent junk food consumption, sedentary lifestyle, genetic conditions, and mental health deprivation. According to a study published by the Centers for Disease Control and Prevention (CDC), the prevalence of obesity grew from 30.5% to 42.4% during the last past two decades in the US.

Obesity is a major public health challenge that affects almost every country in the world. Global obesity rates have steadily increased over the past three decades. According to the World Health Organization (WHO), over 1 billion people worldwide are obese; 650 million adults, 340 million adolescents, and 39 million children. That number is still increasing. The WHO estimates that by 2025 around 167 million people (adults and children) will be less healthy because of being overweight or obese. According to the World Heart Federation, almost all regions now have more people who are obese than underweight, and if current numbers continue to rise, up to 1 billion adults, or 12% of the world's population, will be obese by 2025. The World Obesity Federation released World Obesity Atlas 2022 predicts that by 2030, one billion people worldwide, including 1 in 5 women and 1 in 7 men, will be living with obesity. In Europe and North America, obesity is starting to stagnate rapidly, while it is rising most rapidly in low- and middle-income countries (LMICs) and small-island developing countries (SIDS), increasing pressure on many countries that are dying and struggling with malnutrition. The WHO Region of the Americas still has the highest obesity rates in both men and women. However, while the Americas are predicted to increase 1.5-fold between 2010 and 2030, Africa's numbers are expected to triple by 2030, from 8 million (2010) to 27 million males (2030) and 26 million (2010) to 74 million women (2030).

In common, most athletes and enthusiastic individuals who want to lose weight fall into two categories:

• One who is obese based on body-fat levels.
• One who is already lean but desires additional body fat loss. Some of these athletes fall into weight-sensitive, for example, endurance athletes, ski jumping, weight-class (e.g., wrestling, judo), or aesthetically judged (e.g., gymnastics, figure skating) sports.

For athletes with extra body fat, weight loss could improve sports performance and lower the risk of chronic disease. For instance, a research study found that 21 % of their division 1 college football players (mean age, 20 years) were obese (≥25 % body fat) and had insulin resistance, while 9% had metabolic syndrome (all obese). Thus, for athletes, weight loss could enhance performance and prevent the development of severe chronic disorders. Hence, the increased prevalence of obesity and overweight status among athletes drives their focus on sports nutrition products, thereby, driving the sports nutrition market growth during the forecast period.

Segmental Analysis:

Based on type, the sports nutrition market is segmented sports supplements, sports food, sports drinks, and others. The sports supplements segment held a larger share of the market in 2021, however, sports food is expected to grow over the forecasted period. The growth of the segment is because the sports supplements are very convenient to consumers because it helps to meet necessary energy or macronutrient. Also, they are designed to deliver support towards at managing caloric intake, weight gain, weight loss, and/or performance enhancement. Based on formulation, the global sports nutrition market is divided into powder, capsules, tablets, and others. The powder segment held the largest share of the market in 2021, moreover the same is expected to grow over the forecasted period due to the increasing demand for various flavored drinks. Powder products can be made into a drink or mixed with food, like whey, soy, and egg protein powders. Powder formulation dominates the key sports nutrition categories. Furthermore, powders have more demand in sports nutrition than in different formats, including capsules, bars, etc. Consumers seek more food- and drink-like experiences rather than a litany of pills due to the range of palatable flavors offered. Based on distribution channel, the global sports nutrition market is divided into convenience stores, supermarkets/hypermarkets, specialty stores, and others. In 2021, moreover the same is expected to grow over the forecasted period. The easy availability of convenience stores and the expansion in retail channels rapidly drives the growth of this segment in the anticipated period.

Regional Analysis: 

North America was the largest sports nutrition market valued at US$ 18,722.27 million in 2021 and is projected to reach US$ 32,947.90 million by 2028; it is expected to grow at a CAGR of 8.5%, as the region offers several growth opportunities to end users and market players. The United States held the largest market in North America for sports nutrition, and the market is expected to grow due to increasing adoption of sports nutrition products by athletes owing to their advantages and manufacturers and retailers operating in the region are involved in new product development, collaborations, and partnerships to increase product adoption and thereby drive sales are projected to accelerate the sports nutrition market growth.

However, Asia Pacific is expected to account for the fastest sports nutrition market growth in the global market at a CAGR of 8.8% owing to the growing investments from international players in China and India. The growing number of health clubs & fitness centers and emergence of online fitness classes in the region are positively influencing high demands for sports nutritional products in the Region. Moreover, with a strong business prospect in the Asia pacific, various companies are focusing on widening their product portfolio, diversify their business operations, provide lower costs, and user satisfaction. Owing to the aforementioned factors the sports nutrition market is expected to show growth in the Asia pacific region.

Key Player Analysis:

The sports nutrition market majorly consists of the players such as Glanbia Plc, PepsiCo Inc., The Coca-Cola Company, LOVATE HEALTH SCIENCES, Clif Bar & Company, BULK POWDERS, Abbott, Yakult Honsha Co., Ltd., Musclepharm Corporation, and GNC HOLDINGS INC. among others. Among the players in the sports nutrition market Glanbia Plc and Musclepharm Corporation are the top two players owing to the diversified product portfolio offered.

Glanbia plc was established in 1997 and is headquartered in Ireland. It is a global nutrition company engaged in producing nutritional ingredients and consumer products for its customers and consumers worldwide. Some of its major production facilities are in Ireland, the US, the UK, Germany, and China. It has operations in 34 countries, and its products are sold or distributed in over 100 countries. In Dec. 2021, Glanbia plc, the global nutrition Group has been informed by Glanbia Cooperative Society Ltd that its members have approved the proposed acquisition of the plc’s 40% interest in Glanbia Ireland DAC (“Glanbia Ireland”) by the Co-op and other related proposals, at an extraordinary general meeting. In Oct. 2020, Glanbia Nutritional’s new $470 million state-of-the-art cheese and whey plant in St. Johns, Michigan, began receiving milk today, marking the first day of operations for the facility and beginning the commissioning phase.

MusclePharm is a science-based performance lifestyle company that develops, manufactures, markets, and distributes branded sports nutrition products and functional energy drinks. The company has a developed a comprehensive product portfolio that has driven the widespread recognition of our MusclePharm and FitMiss brands. Today, these brands are sold in more than 100 countries worldwide, supported by diversified and industry-leading distribution partners. In July 2022, MusclePharm announced the launch of FitMiss Energy, a ready-to-drink, zero-calorie functional energy beverage featuring 450mg of Branched Chain Amino Acids (“BCAA”), 200mg of caffeine, and 100% recommended dietary intake (“RDI”) of Biotin per can in three refreshing flavors. In March 2022, MusclePharm announced it will be expanding into the ready-to-drink protein category with the launch of its new whey protein drink line in the summer of 2022. The new high protein beverage line will be marketed under the leading MusclePharm brand and will contain over 20g of protein, be sugar free and will be available in multiple flavors.

Sports Nutrition Market Report Scope

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Recent Developments: 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the sports nutrition market. A few recent key market developments are listed below: 

• In August 2022, Optimum Nutrition unveiled its product, the Gold Standard Protein Shake, a ready-to-drink option that is in a convenient grab and go format. The product offers versatile choices for consumers and is available 2 flovors.
• In July 2022, MusclePharm Announces the Launch of FitMiss Energy.
• In June 2022, Globally acclaimed Probiotic Brand Yakult bags the "Probiotic Product Company of the Year" Award at the 3rd India Food Nutrition Summit and Awards 2022.
• In March 2022, PepsiCo, Inc. has big plans for its Evolve brand of active nutrition products. The brand was part of the company’s acquisition of CytoSport in April 2019 from Hormel Foods Corp., Austin, Minn.
• In March 2022, MusclePharm Announces Launch into Ready-to-Drink Protein Category.
• In January 2022, Hydroxycut a sports nutrition brand under its parent company, Lovate Health Scie, launched an energy drink "Cut", that helps consumers to reduce their body fat percentage.