Sports Nutrition Market Report & Size Analysis 2028

Sports Nutrition Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Sports Supplements, Sports Food, Sports Drinks, and Others); Formulation (Powder, Tablets, Capsules, and Others) Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Specialty Stores, and Others)

  • Report Code : TIPRE00006894
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 239
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[Research Report] The sports nutrition market was projected to grow from US$ 72,178.2 million by 2028 from US$ 44,968.14 million in 2022; it is further estimated to record a CAGR of 8.2% from 2022–2028.

Analyst Perspective:

One of the major driving factors of the market is the increasing consumer inclination towards a healthy and active lifestyle. In addition, the increase is expected to be driven by young consumers making fitness an important aspect of their lifestyle and increasing consumer acceptance of protein supplements. In contrast, sports nutrition solutions are designed to restore nutrients lost during exercise and help achieve fitness goals. Sports drinks, energy bars, and protein powders are top sports nutrition products. Providing the body with adequate energy is crucial for athletic performance, especially when it comes to fats, proteins, and carbohydrates, which help to maintain the body's energy levels. Consumption of sports nutrition products has increased among consumers due to increased health awareness and disposable income. This increases the growth rate of the sports nutrition market. Willingness to buy and product knowledge are the key factors for growth. The sports supplements segment took a large share due to the increasing regular use of sports nutrition products in the form of dietary supplements by athletes. The growing needs of consumers where they can use the products according to their needs and tastes are one such factor stimulating the sports nutrition market growth. North America had the largest sports nutrition market share, followed by Europe. However, the Asia Pacific region is expected to be the fastest-growing region.

Market Overview:

Sports nutrition is a category of nutritional products intended exclusively for bodybuilders and athletes to improve their overall health. These items serve as a source of nutrition for athletes who want to improve their performance and speed up their recovery during strenuous workouts. Sports nutrition is a handy form of nutrition that athletes can simply consume to increase their nutritional intake. Natural elements such as milk, egg proteins, vegetable starches, fibers, sugars, vitamins, minerals, and herbs are used to make sports nutrition.

The sports nutrition market growth is attributed to some key driving factors such as rising incidences obesity, growing consumer base of sports nutrition and retailers operating in the market are involved in new product development, collaborations, and partnerships to increase product adoption and thereby drive sales by market players. However, increasing Availability of adulterated sports nutrition products is expected to restrict the sports nutrition market growth from 2022–2028. In addition, new product development, collaborations, partnerships, and increasing product adoption in North America is expected to help in the sports nutrition market growth in the region.

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Sports Nutrition Market: Strategic Insights

Sports Nutrition Market

  • CAGR (2022 - 2028)
  • Market Size 2022
    US$ 44.97 Billion
  • Market Size 2028
    US$ 72.18 Billion

Market Dynamics


Key Players

  • Glanbia Plc
  • PepsiCo Inc.
  • The Coca-Cola Company
  • Clif Bar & Company.
  • Abbott
  • Yakult Honsha Co., Ltd.

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

  • Sports Supplements
  • Sports Food
  • Sports Drinks
  • Others
  • Powder
  • Tablets
  • Capsules
  • Others Distribution Channel
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Driver:

Increasing Prevalence of Obesity to Drive the Sports nutrition Market Growth

Obesity is also referred to as "globesity" as it has become a global public health crisis. The condition has a considerable effect on the musculoskeletal system, resulting in the degeneration of bones, cartilage, and ligaments. According to the study published by the WHO, the incidence of obesity among the global population has tripled during 1975–2020. Furthermore, 38 million children below 5 years of age were overweight worldwide in 2019. The vast prevalence of obesity is associated with unhealthy habits such as frequent junk food consumption, sedentary lifestyle, genetic conditions, and mental health deprivation. According to a study published by the Centers for Disease Control and Prevention (CDC), the prevalence of obesity grew from 30.5% to 42.4% during the last past two decades in the US.

Obesity is a major public health challenge that affects almost every country in the world. Global obesity rates have steadily increased over the past three decades. According to the World Health Organization (WHO), over 1 billion people worldwide are obese; 650 million adults, 340 million adolescents, and 39 million children. That number is still increasing. The WHO estimates that by 2025 around 167 million people (adults and children) will be less healthy because of being overweight or obese. According to the World Heart Federation, almost all regions now have more people who are obese than underweight, and if current numbers continue to rise, up to 1 billion adults, or 12% of the world's population, will be obese by 2025. The World Obesity Federation released World Obesity Atlas 2022 predicts that by 2030, one billion people worldwide, including 1 in 5 women and 1 in 7 men, will be living with obesity. In Europe and North America, obesity is starting to stagnate rapidly, while it is rising most rapidly in low- and middle-income countries (LMICs) and small-island developing countries (SIDS), increasing pressure on many countries that are dying and struggling with malnutrition. The WHO Region of the Americas still has the highest obesity rates in both men and women. However, while the Americas are predicted to increase 1.5-fold between 2010 and 2030, Africa's numbers are expected to triple by 2030, from 8 million (2010) to 27 million males (2030) and 26 million (2010) to 74 million women (2030).

In common, most athletes and enthusiastic individuals who want to lose weight fall into two categories:

  • One who is obese based on body-fat levels.
  • One who is already lean but desires additional body fat loss. Some of these athletes fall into weight-sensitive, for example, endurance athletes, ski jumping, weight-class (e.g., wrestling, judo), or aesthetically judged (e.g., gymnastics, figure skating) sports.

For athletes with extra body fat, weight loss could improve sports performance and lower the risk of chronic disease. For instance, a research study found that 21 % of their division 1 college football players (mean age, 20 years) were obese (≥25 % body fat) and had insulin resistance, while 9% had metabolic syndrome (all obese). Thus, for athletes, weight loss could enhance performance and prevent the development of severe chronic disorders. Hence, the increased prevalence of obesity and overweight status among athletes drives their focus on sports nutrition products, thereby, driving the sports nutrition market growth during the forecast period.

Segmental Analysis:

Based on type, the sports nutrition market is segmented sports supplements, sports food, sports drinks, and others. The sports supplements segment held a larger share of the market in 2021, however, sports food is expected to grow over the forecasted period. The growth of the segment is because the sports supplements are very convenient to consumers because it helps to meet necessary energy or macronutrient. Also, they are designed to deliver support towards at managing caloric intake, weight gain, weight loss, and/or performance enhancement. Based on formulation, the global sports nutrition market is divided into powder, capsules, tablets, and others. The powder segment held the largest share of the market in 2021, moreover the same is expected to grow over the forecasted period due to the increasing demand for various flavored drinks. Powder products can be made into a drink or mixed with food, like whey, soy, and egg protein powders. Powder formulation dominates the key sports nutrition categories. Furthermore, powders have more demand in sports nutrition than in different formats, including capsules, bars, etc. Consumers seek more food- and drink-like experiences rather than a litany of pills due to the range of palatable flavors offered. Based on distribution channel, the global sports nutrition market is divided into convenience stores, supermarkets/hypermarkets, specialty stores, and others. In 2021, moreover the same is expected to grow over the forecasted period. The easy availability of convenience stores and the expansion in retail channels rapidly drives the growth of this segment in the anticipated period.

Regional Analysis: 

North America was the largest sports nutrition market valued at US$ 18,722.27 million in 2021 and is projected to reach US$ 32,947.90 million by 2028; it is expected to grow at a CAGR of 8.5%, as the region offers several growth opportunities to end users and market players. The United States held the largest market in North America for sports nutrition, and the market is expected to grow due to increasing adoption of sports nutrition products by athletes owing to their advantages and manufacturers and retailers operating in the region are involved in new product development, collaborations, and partnerships to increase product adoption and thereby drive sales are projected to accelerate the sports nutrition market growth.

However, Asia Pacific is expected to account for the fastest sports nutrition market growth in the global market at a CAGR of 8.8% owing to the growing investments from international players in China and India. The growing number of health clubs & fitness centers and emergence of online fitness classes in the region are positively influencing high demands for sports nutritional products in the Region. Moreover, with a strong business prospect in the Asia pacific, various companies are focusing on widening their product portfolio, diversify their business operations, provide lower costs, and user satisfaction. Owing to the aforementioned factors the sports nutrition market is expected to show growth in the Asia pacific region.

Key Player Analysis:

The sports nutrition market majorly consists of the players such as Glanbia Plc, PepsiCo Inc., The Coca-Cola Company, LOVATE HEALTH SCIENCES, Clif Bar & Company, BULK POWDERS, Abbott, Yakult Honsha Co., Ltd., Musclepharm Corporation, and GNC HOLDINGS INC. among others. Among the players in the sports nutrition market Glanbia Plc and Musclepharm Corporation are the top two players owing to the diversified product portfolio offered.

Glanbia plc was established in 1997 and is headquartered in Ireland. It is a global nutrition company engaged in producing nutritional ingredients and consumer products for its customers and consumers worldwide. Some of its major production facilities are in Ireland, the US, the UK, Germany, and China. It has operations in 34 countries, and its products are sold or distributed in over 100 countries. In Dec. 2021, Glanbia plc, the global nutrition Group has been informed by Glanbia Cooperative Society Ltd that its members have approved the proposed acquisition of the plc’s 40% interest in Glanbia Ireland DAC (“Glanbia Ireland”) by the Co-op and other related proposals, at an extraordinary general meeting. In Oct. 2020, Glanbia Nutritional’s new $470 million state-of-the-art cheese and whey plant in St. Johns, Michigan, began receiving milk today, marking the first day of operations for the facility and beginning the commissioning phase.

MusclePharm is a science-based performance lifestyle company that develops, manufactures, markets, and distributes branded sports nutrition products and functional energy drinks. The company has a developed a comprehensive product portfolio that has driven the widespread recognition of our MusclePharm and FitMiss brands. Today, these brands are sold in more than 100 countries worldwide, supported by diversified and industry-leading distribution partners. In July 2022, MusclePharm announced the launch of FitMiss Energy, a ready-to-drink, zero-calorie functional energy beverage featuring 450mg of Branched Chain Amino Acids (“BCAA”), 200mg of caffeine, and 100% recommended dietary intake (“RDI”) of Biotin per can in three refreshing flavors. In March 2022, MusclePharm announced it will be expanding into the ready-to-drink protein category with the launch of its new whey protein drink line in the summer of 2022. The new high protein beverage line will be marketed under the leading MusclePharm brand and will contain over 20g of protein, be sugar free and will be available in multiple flavors.

Recent Developments: 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the sports nutrition market. A few recent key market developments are listed below: 

  • In August 2022, Optimum Nutrition unveiled its product, the Gold Standard Protein Shake, a ready-to-drink option that is in a convenient grab and go format. The product offers versatile choices for consumers and is available 2 flovors.
  • In July 2022, MusclePharm Announces the Launch of FitMiss Energy.
  • In June 2022, Globally acclaimed Probiotic Brand Yakult bags the "Probiotic Product Company of the Year" Award at the 3rd India Food Nutrition Summit and Awards 2022.
  • In March 2022, PepsiCo, Inc. has big plans for its Evolve brand of active nutrition products. The brand was part of the company’s acquisition of CytoSport in April 2019 from Hormel Foods Corp., Austin, Minn.
  • In March 2022, MusclePharm Announces Launch into Ready-to-Drink Protein Category.
  • In January 2022, Hydroxycut a sports nutrition brand under its parent company, Lovate Health Scie, launched an energy drink "Cut", that helps consumers to reduce their body fat percentage.

Sports Nutrition Market Report Scope

Report Attribute Details
Market size in 2022 US$ 44.97 Billion
Market Size by 2028 US$ 72.18 Billion
Global CAGR (2022 - 2028) 8.2%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By Type
  • Sports Supplements
  • Sports Food
  • Sports Drinks
  • Others
By Formulation
  • Powder
  • Tablets
  • Capsules
  • Others Distribution Channel
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Glanbia Plc
  • PepsiCo Inc.
  • The Coca-Cola Company
  • Clif Bar & Company.
  • Abbott
  • Yakult Honsha Co., Ltd.
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Type, Formulation, and Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States

    Frequently Asked Questions

    Which region is projected to be the fastest-growing region in the global sports nutrition market?

    The Asia Pacific is expected to be the fastest-growing region in the sports nutrition market over the forecast period due to growing investments from international players in China and India, increasing disposable income, and lifestyle diseases in these regions will show promising growth in the sports nutrition market.

    What is the estimated sports nutrition market size in 2022?

    The sports nutrition market is estimated to be valued at US$ 41,683.5 million in 2021.

    What are the growth estimates for the sports nutrition market till 2028?

    The sports nutrition market is expected to be valued at US$ 72,178.2 million in 2028.

    Which segment by type led the sports nutrition market?

    The sports supplement segment held the largest share of the market in the global sports nutrition market contributing a market share of 40.9% in 2021.

    What is the market CAGR value of the sports nutrition market during the forecast period?

    The CAGR value of the sports nutrition market during the forecasted period of 2022-2028 is 8.2%.

    Who are the major players in the sports nutrition market across the globe?

    The sports nutrition market majorly consists of the players, such as Abbott, Clif Bar & Company, Glanbia plc, PepsiCo, Post Holdings, inc., The Coca-Cola Company, Yakult Honsha Co., Ltd, Science in Sport, Glanbia Plc, Musclepharm Corporation, And Bulk Powders

    What are sports supplements?

    Sports supplements are commonly used by athletes to increase performance. Some are more commonly used by power and strength athletes, like creatine, protein supplements, and amino acids, and others, like glycogen loading, caffeine, and sodium bicarbonate, benefit more endurance athletes.

    What are the driving factors for the global sports nutrition market across the world?

    The factors that are driving the growth of the sports nutrition market are consumers are now more health-conscious, for example, the majority of the German population is a member of fitness clubs. Sports nutrition products are growing in popularity, mainly among athletes and those involved in intense physical activity. The growing emphasis on staying healthy and in shape and increasing participation in sports, health clubs, athletic clubs, and gyms. These are some of the major factors contributing to the growth of the sports nutrition industry.

    The List of Companies - Sports Nutrition Market

    1. Glanbia Plc             
    2. PepsiCo Inc.           
    3. The Coca-Cola Company                  
    4. LOVATE HEALTH SCIENCES              
    5. Clif Bar & Company.           
    6. BULK POWDERS    
    7. Abbott     
    8. Yakult Honsha Co., Ltd.     

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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