Stand Mixer Market Size, Share, Industry & Analysis By 2028
El mercado de batidoras de pie se valoró en 1.826,01 millones de dólares en 2021 y se prevé que alcance los 2.581,23 millones de dólares en 2028; Se espera que crezca a una tasa compuesta anual del 5,1% de 2021 a 2028.
La batidora de pie es una batidora estacionaria con un motor adecuado para tareas de mezcla de intensidad media a intensa. La mayoría de las batidoras de pie disponibles en el mercado vienen con accesorios estándar para mezclar, batir y amasar. Hay muchas marcas disponibles en el mercado que ofrecen mezcladores con diferentes características.
En 2020, Europa tuvo la mayor participación en los ingresos del mercado mundial de batidoras de pie . Europa es un mercado lucrativo para las batidoras con base debido al rápido crecimiento de la industria de alimentos procesados debido al mayor consumo de productos alimenticios como productos horneados, productos lácteos y snacks. Además, los actores del mercado que operan en la región están adoptando diversas estrategias, como la innovación y el lanzamiento de nuevos productos. Esto impulsará aún más el crecimiento del mercado en Europa.
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Mercado de batidoras de pie: ideas estratégicas
CAGR (2021 - 2028)5,1%- Tamaño del mercado 2021
US$ 1,83 mil millones - Tamaño del mercado 2028
US$ 2,58 mil millones
Dinámica del mercado
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Jugadores claves . Jugadores principales
- De?Longhi Electrodomésticos Srl
- La corporación Whirlpool
- Koninklijke Philips NV
- Bréville
- SMEG SpA
- Hobart
- Ankarsrum Cocina AB
- Electrodomésticos Wonderchef Pvt. Limitado. Limitado.
- Kenwood Limitada
Panorama regional
- América del norte
- Europa
- Asia-Pacífico
- América del Sur y Central
- Medio Oriente y África
Segmentación de mercado
- Cabezal inclinable y elevación de cuenco
- Residencial y comercial
- Supermercados e Hipermercados
- Tiendas especializadas
- Ventas en línea
- Otros
- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Impacto de la pandemia de COVID-19 en el mercado de batidoras de pie
La actual pandemia de COVID-19 ha alterado drásticamente el estado del sector de bienes de consumo y ha impactado negativamente el crecimiento del mercado de las batidoras de pie. La implementación de medidas para combatir la propagación del virus ha agravado la situación. La pandemia ha provocado una perturbación sin precedentes en el mercado mundial. Sin embargo, muchas personas se quedaban en casa y cocinaban por sí mismas. Por lo tanto, el mercado de las batidoras de pie se vio ligeramente impulsado por la pandemia. Además, a medida que los países están reabriendo sus economías, se espera que la demanda de batidoras de pie aumente aún más a nivel mundial en los próximos meses.
Perspectivas del mercado
Crecimiento en la industria de alimentos procesados
Hay un consumo creciente de bebidas, productos de panadería y dulces en muchas economías de todo el mundo. Además, el mercado de alimentos procesados está creciendo rápidamente debido al aumento de la población y al aumento del poder adquisitivo de los consumidores en muchas economías en desarrollo. Por lo tanto, la creciente industria de alimentos procesados está impulsando el crecimiento del mercado de batidoras con base.
Tipo de información
Según el tipo, el mercado mundial de batidoras de pie se divide en cabezal inclinable y elevador de tazón. El segmento de cabezal inclinable tuvo una mayor participación de mercado en 2020. El cabezal inclinable de las batidoras con cabezal inclinable facilita la extracción y la adición rápida de nuevos accesorios. Dado que hay un gran espacio entre el tazón y el accesorio para mezclar, es fácil agregar ingredientes y raspar el tazón. Por lo tanto, varias ventajas de las batidoras con cabezal inclinable impulsan su demanda.
Electrodomésticos De'Longhi Srl; La Corporación Whirlpool; Koninklijke Philips NV; Bréville; SMEG SpA; Hobart; Cocina Ankarsrum AB; Electrodomésticos Wonderchef Pvt. Limitado. Limitado.; Kenwood Limitada; marcas de Hamilton Beach, Inc.; y Panasonic se encuentran entre los actores clave que operan en el mercado mundial de batidoras de pie. Los actores que operan en el mercado están muy centrados en el desarrollo de ofertas de productos innovadores y de alta calidad para cumplir con los requisitos del cliente.
Alcance del informe de mercado de Mezcladoras de pie
Atributo del informe | Detalles |
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Tamaño del mercado en 2021 | 1,83 mil millones de dólares |
Tamaño del mercado para 2028 | 2,58 mil millones de dólares |
CAGR global (2021 - 2028) | 5,1% |
Información histórica | 2019-2020 |
Período de pronóstico | 2022-2028 |
Segmentos cubiertos | Por tipo
|
Regiones y países cubiertos | América del norte
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Líderes del mercado y perfiles clave de empresas |
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- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Informes destacados
- Tendencias progresivas de la industria en el mercado de batidoras con base para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo
- Estrategias de crecimiento empresarial adoptadas por los mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado de batidoras de pie de 2019 a 2028
- Estimación de la demanda mundial de batidoras de pie.
- Desarrollos recientes para comprender el escenario competitivo del mercado
- Tendencias y perspectivas del mercado, así como factores que impulsan y restringen el crecimiento del mercado de batidoras de pie.
- Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que sustentan el interés comercial, lo que lleva al crecimiento del mercado.
- El tamaño del mercado de batidoras de pie en varios nodos
- Descripción detallada y segmentación del mercado, así como la dinámica de la industria de las batidoras de pie.
- Tamaño del mercado de batidoras de pie en varias regiones con oportunidades de crecimiento prometedoras
Mercado mundial de batidoras de pie
Tipo
- Cabezal inclinable
- Elevador de tazones
Usuario final
- Residencial
- Comercial
Canal de distribución
- Supermercados e Hipermercados
- Tiendas especializadas
- Ventas en línea
- Otros
Perfiles de empresa
- Electrodomésticos De' Longhi Srl
- La corporación Whirlpool
- Koninklijke Philips NV
- Bréville
- SMEG SpA
- Hobart
- Ankarsrum Cocina AB
- Electrodomésticos Wonderchef Pvt. Limitado. Limitado.
- Kenwood Limitada
- Marcas de Hamilton Beach, Inc.
- Panasonic
Stand Mixer Market Report Scope
Report Attribute | Details |
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Market size in | US$ 1.83 Billion |
Market Size by | US$ 2.58 Billion |
Global CAGR | 5.1% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By Tipo
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Regions and Countries Covered |
América del Norte
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Market leaders and key company profiles |
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growth in food & beverage blending and mixing is the key opportunity for the global stand mixer market. The major players' technological innovations in this market offer faster mixing & blending and high precision and hygiene. Owing to the increasing demand for various food & beverage products, manufacturers in these industries are looking forward to equipping state-of-the-art production facilities with automated machinery and systems.
Based on end user, the residential segment led the global stand mixer market in 2020. Growth of the residential sector supported by positive government measures is expected to promote the demand for stand mixer in the global market scenario. With the surge in population, significant growth in the real estate and residential sector has been witnessed. Also, these days people are trying to recreate their favourite baking recipes at home. From savoury delicacies to sweet treats all across the globe, people are pushing their cooking skills to their optimum levels. Stand mixers are aimed at keen baking enthusiasts and home bakers.
The development of many new commercial establishments such as hotels, cafes, and restaurants are anticipated to propel market growth. They require numerous appliances like stand mixers to perform their daily operations efficiently. This emergence of new commercial establishments is leading to an upsurge in the purchase of stand mixers. As such establishments require continuous cooking operations that need to be quick, they use stand mixers and other appliances to increase operational efficiencies and lessen waiting time.
Based on type, the tilt-head segment led the global stand mixer market in 2020. These mixers have a switch that allows tilting the mixer’s head back to add ingredients. The tilt-head mixers have a lever on the side that allows to unlock the head and tilt it up and back, giving access to the mixing bowl. Also, these are the most convenient for home use as they’re compact and easy to use while still providing the power to handle all baking as well as mixing tasks.
The major players operating in the global stand mixer market are De’Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; and Hamilton Beach Brands, Inc.
During the forecast period, Europe is anticipated to account for the largest share of the global stand mixer market. Europe region comprises several developed and developing economies, including China, India, Japan, South Korea, among others. In Europe region, the demand for stand mixers is increasing with the growing population, high disposal income, the surge in interest in domestic baking and cooking, the advent of the new commercial establishment such as hotels, restaurants, and cafes, and the inclusion of new features and functionalities in stand mixers are bolstering the growth of the stand mixer market in this region.
The List of Companies - Stand Mixer Market
- De’Longhi Appliances S.r.l.
- The Whirlpool Corporation
- Koninklijke Philips N.V.
- Breville
- SMEG S.p.A.
- Hobart
- Ankarsrum Kitchen AB
- Wonderchef Home Appliances Pvt. Ltd.
- Kenwood Limited
- Hamilton Beach Brands, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.