Sunscreen Products Market Strategies and Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Sunscreen Products Market covers analysis By Product Type (Creams and Lotions, Sprays, Others); Distribution Channel (Supermarket and hypermarket, Convenience stores, Online retail, Others); Packaging Type (Bottles, Tubes, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Aug 2025
  • Report Code : TIPRE00023758
  • Category : Consumer Goods
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

MARKET OVERVIEW

Sunscreen is a lotion, foam, spray, gel, stick, or other topical product that absorbs or reflects some of the sun's ultraviolet radiation and thus helps protect against sunburn and most importantly prevent skin cancer. It creates a barrier between the skin and the sun, protecting it from many dermatological disorders. It is readily available in hypermarkets & supermarkets, convenience stores, online platforms, and retail stores.

MARKET SCOPE

The "Global Sunscreen Products Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the sunscreen products market with detailed market segmentation by product type, packaging type, distribution channel, and geography. The report provides key statistics on the market status of the leading sunscreen products market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  • Based on product type, the global sunscreen products market is segmented into creams and lotions, sprays, and others.
  • Based on packaging type, the global sunscreen products market is segmented into bottles, tubes, and others.
  • Based on distribution channel, the global sunscreen products market is segmented into hypermarkets & supermarkets, convenience stores, online retail, and others.

MARKET DYNAMICS

The global skincare and sun protection market is witnessing robust growth, driven by a rising awareness among consumers regarding the harmful effects of ultraviolet (UV) radiation on the skin. Increasing educational campaigns and public health initiatives have played a vital role in informing the population about the long-term risks associated with unprotected sun exposure, such as premature aging, hyperpigmentation, and skin cancer. This growing awareness is translating into higher adoption of sun care and anti-aging products, particularly those with broad-spectrum protection and dermatologically tested formulations. Furthermore, continuous product innovation and aggressive promotional efforts across various geographies are further contributing to market expansion. Manufacturers are investing significantly in research and development to introduce multifunctional skincare products that combine UV protection with anti-aging, hydration, and skin-repair properties. These advancements are not only enhancing product efficacy but also appealing to increasingly discerning consumers who seek convenience and value in a single application. Consumer preferences are also shifting toward high-performance skincare solutions that offer visible benefits and align with their wellness and aesthetic goals. The growing demand for anti-aging products, in particular, is being driven by both aging populations and younger consumers seeking preventative care. However, the market faces certain restraints that may hinder growth. Chief among these is the inclusion of potentially harmful chemicals—such as parabens, oxybenzone, and artificial fragrances—in some formulations. These ingredients have been linked to adverse health and environmental effects, leading to growing scrutiny from both regulators and consumers. As awareness of clean beauty and ingredient transparency rises, products containing controversial compounds are increasingly being rejected, thereby impacting brand loyalty and sales performance. In response, market leaders are focusing on reformulating products with natural, organic, and safe synthetic alternatives, while emphasizing transparency in labeling and third-party certifications. As the demand for safe, effective, and environmentally responsible skincare solutions continues to rise, brands that align with these evolving consumer values are expected to gain a competitive edge in the global market.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions: North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The sunscreen products market, by region, is sub-segmented into countries. The report covers the analysis and forecast of 18 countries globally, along with the current trends and opportunities prevailing in the region. The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides an exhaustive PEST analysis for all five regions after evaluating political, economic, social, and technological factors affecting the sunscreen products market in these regions.

MARKET PLAYERS

The report covers key developments in the sunscreen products market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from sunscreen products market are anticipated to lucrative growth opportunities in the future with the rising demand for sunscreen products in the global market. The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sunscreen products market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, and the key developments in the past five years.

  • L'Oreal International
  • Groupe Clarins
  • Unilever PLC
  • Shiseido Co. Ltd
  • Johnson and Johnson
  • Avon Products Inc
  • Amway
  • Edgewell Personal Care Company
  • Beiersdorf AG
  • Procter and Gamble Company

The Insight Partners' dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.

Sunscreen Products Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) XX%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Product Type
  • Creams and Lotions
  • Sprays
By Distribution Channel
  • Supermarket and hypermarket
  • Convenience stores
  • Online retail
By Packaging Type
  • Bottles
  • Tubes
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • L'Oreal International
  • Groupe Clarins
  • Unilever PLC
  • Shiseido Co. Ltd
  • Johnson and Johnson
  • Avon Products Inc
  • Amway
  • Edgewell Personal Care Company
  • Beiersdorf AG
  • Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    The List of Companies

    1. L'Oreal International
    2. Groupe Clarins
    3. Unilever PLC
    4. Shiseido Co. Ltd
    5. Johnson and Johnson
    6. Avon Products Inc
    7. Amway
    8. Edgewell Personal Care Company
    9. Beiersdorf AG
    10. Procter and Gamble Company

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