The tattoo aftercare products market is projected to grow from US$ 113,418.08 thousand in 2021 to US$ 163,410.59 thousand by 2028; it is estimated to grow at a CAGR of 5.4% from 2021 to 2028.
Tattoo aftercare products are a kind of skincare product specially formulated to assist in safeguarding the tattoo from all sorts of damages and infections. Some of the benefits of tattoo aftercare products include keeping recently pierced tattoo fresh, reducing the time taken for skin healing, and helping in maintaining the brightness and color of the tattoo. Some of the commonly used tattoo aftercare products are moisturizers, balm, lotion, cleaners, foam wash, ointment, and other preparations. These products also help in keeping the tattoo in optimal condition. Factors such as increasing number of people getting tattoos and growing attraction of consumers toward beauty and wellness across the world are boosting the global tattoo aftercare products market. However, the side-effects of tattoo aftercare products’ negligent use hamper the market growth.
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Tattoo Aftercare Products Market: Strategic Insights

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Tattoo Aftercare Products Market: Strategic Insights

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Market Insights
Increase in Number of People Getting Tattoos Bolsters Tattoo Aftercare Products Market Growth
Tattoos are commonly used as a symbol of stylish living by people in order to present their culture and living standard. The continuous expansion in the fashion and entertainment industry and the increasing interest of people in attractive and stylish appearance have driven the tattoo aftercare products market. As the need for artistic expression has increased due to influence of TV shows, social media platforms, digital magazine, and other entertainment channels, people opt to get tattooed for a variety of reasons. The rise in the number of people getting tattooed has also increased the need for tattoo aftercare products, which is a positive driver for the market in focus.
The rising demographic of potential customers for the tattoo aftercare products market is raising the demand for various tattoo aftercare products. For instance, tattooing has pulled more than 100 million youths across the world. As per the Council of Europe, one of every five people in the UK is tattooed. This figure has increased to one of every three among youthful grown-ups. The number is much higher in Germany and the Netherlands and it is expected to increase by twofold during the forecast period, driving the tattoo aftercare products market.
According to TattooPro industry statistics, 48% of people in Italy, 47% in Sweden, and 46% in the US have tattoos. Moreover, the US has more than 20,000 tattoo parlors, and the tattoo artists in the US earn approximately US$ 49,520 per year. According to statistics reported by ModernGentlemen.net, a lifestyle magazine, 40% of adults in the age group of 18–34 years have one or more tattoos, and 36% of those aged between 35 and 54 have at least one tattoo. In the age group of more than 55 years old, only 16% have at least one tattoo. All this epidemiological data shows an increasing number of people getting tattooed all across the world, which is expected to drive the tattoo aftercare products market. For instance, a moisturizer application during the healing process after a tattoo session is a common practice to help wound healing and to reduce discomfort sensations.
Product-Based Insights
Based on product, the tattoo aftercare products market is segmented into soothing balm, gel, cleaner, soap or foaming wash, film, and others. Currently, the soothing balm segment holds the largest market share and is expected to register the highest CAGR during the forecast period.
Tattoo Aftercare Products Market Regional Insights
The regional trends and factors influencing the Tattoo Aftercare Products Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Tattoo Aftercare Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

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Tattoo Aftercare Products Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 113.42 Million |
Market Size by 2028 | US$ 163.41 Million |
Global CAGR (2021 - 2028) | 5.4% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By Product
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
Tattoo Aftercare Products Market Players Density: Understanding Its Impact on Business Dynamics
The Tattoo Aftercare Products Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Tattoo Aftercare Products Market are:
- TATWAX
- INKEEZE
- HUSTLE BUTTER
- Tattoo Goo, LLC
- Crushed Vegan Aftercare
Disclaimer: The companies listed above are not ranked in any particular order.

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End User-based Insights
Based on end user, the tattoo aftercare products market is categorized into tattoo artist, personal, and others. At present, the personal segment accounts for the largest market share of 76.58%. It is expected to retain its dominance during the forecast period.
Various companies operating in the global tattoo aftercare products market are adopting strategies, such as product launches, mergers & acquisitions, collaborations, product innovations, and product portfolio expansions to expand their footprint, maintain their brand name, and meet the growing demand of end users worldwide.
Tattoo Aftercare Products Market – by Product
- Soothing Balm
- Gel
- Cleaner, soap, foaming wash
- Film
- Others
Tattoo Aftercare Products Market – by End User
- Tattoo Artist
- Personal
- Others
Tattoo Aftercare Products Market – by Geography
- North America
- US
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- UK
- Spain
- Rest of Europe
- Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
- South & Central America (SCAM)
- Brazil
- Argentina
- Rest of South and Central America
Company Profiles
- TATWAX
- INKEEZE
- HUSTLE BUTTER
- Tattoo Goo, LLC
- Crushed Vegan Aftercare
- LUBRIDERM
- Aussie Inked
- SECONDSKIN
- Helios Lifestyle Private Limited
- VIKING REVOLUTION
Frequently Asked Questions
What is the regional market scenario of tattoo aftercare products?
Global tattoo aftercare products market is segmented by region into North America, Europe, Asia Pacific, Middle East & Africa and South & Central America. In North America, the US holds the largest share of the market in the region owing to factors such as increase in popularity of tattoo among people along with presence of number of tattoo shops and parlors across the country and surging product launches across the region. Further, growing number of well-known personalities influencing the youth population in attaining tattoos and the rise in disposable income is anticipated to escalate the demand of these products in the regions. In addition, the presence of the numerous players functioning in the North America tattoo aftercare products market is projected to influence the market growth during the forecast period. In the United States, tattoo inks are considered a cosmetic product and are not subject to surveillance by the United States Food and Drug Administration. Tattoo artists provide skincare instructions to their clients after a tattoo procedure. Tattoo aftercare instructions are often limited to basic instructions on wound healing, sun protection, and avoiding submerging the tattoo in water (including pools, hot tubs, and lakes). However, there are no standardized instructions for tattoo follow-up care as there is insufficient evidence to determine effective and inexpensive maintenance. Only seven states in the United States require tattoo aftercare instructions with content approved by their state health authorities.
What is tattoo aftercare products?
Tattoo aftercare products are a kind of skincare product specially formulated to assist safeguard tattoo from all sort of damage and infectious disease. Some of the benefits of tattoo aftercare products are, it keeps recently pierced tattoo fresh, reduces the time taken for healing of the skin and help to sustain the brightness and color of the tattoo. Some of the commonly used tattoo aftercare products include preparation such as, moisturizers, balm, lotion, cleaners, foam wash, ointment, and others. These products also help in keeping the tattoo in optimal condition.
What are the driving factors for the tattoo aftercare products market across the globe?
Key factors that are driving the growth of this market are the increasing number of people getting tattoos and attraction of consumers toward beauty and wellness across the globe are expected to boost the market growth for the tattoo aftercare products over the years.
Which product led the tattoo aftercare products market?
The soothing balm segment dominated the global tattoo aftercare products market and held the largest revenue share of 33.34% in 2021.
Which end user segment held the largest share in the tattoo aftercare products market?
The personal segment dominated the global tattoo aftercare products market and accounted for the largest revenue share of 76.58% in 2021
Who are the key players in the tattoo aftercare products market?
The tattoo aftercare products market majorly consists of the players such TATWAX, INKEEZE, HUSTLE BUTTER, Tattoo Goo, LLC, Crushed Vegan Aftercare, LUBRIDERM, Aussie Inked, SECONDSKIN, Helios Lifestyle Private Limited, VIKING REVOLUTION among others.
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The List of Companies - Tattoo Aftercare Products Market
- TATWAX
- INKEEZE
- HUSTLE BUTTER
- Tattoo Goo, LLC
- Crushed Vegan Aftercare
- LUBRIDERM
- Aussie Inked
- SECONDSKIN
- Helios Lifestyle Private Limited
- VIKING REVOLUTION


