Air fresheners introduce fragrance into the air of interior spaces either as droplets which transition to vapor. Air fresheners are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. However, despite the intent, air fresheners can emit and generate a range of potentially hazardous air pollutants that can impair air quality.
MARKET SCOPE
The "Global Air Fresheners Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the air fresheners market with detailed market segmentation by material, size, distribution channel, and geography. The report provides key statistics on the market status of the leading air fresheners market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on product type, the global air fresheners market is segmented sprays/aerosols, electric air fresheners, gels air fresheners, and others.
- Based on distribution channel, the global air fresheners market is segmented into Supermarkets and hypermarkets, specialty stores, online retail, and others.
MARKET DYNAMICS
Drivers:
- Growing living standards and increased urbanization.
- Increasing disposable income.
Restraints:
- Relatively higher price of the air fresheners.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The air fresheners market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the air fresheners market in these regions.
IMPACT OF COVID-19 ON AIR FRESHENERS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The consumer goods industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, because of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The air fresheners market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the air fresheners market in these regions.
IMPACT OF COVID-19 ON AIR FRESHENERS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The consumer goods industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, because of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the air fresheners market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from air fresheners market are anticipated to lucrative growth opportunities in the future with the rising demand for air fresheners in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the air fresheners market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Procter & Gamble Co.
- Reckitt Benckiser Inc.
- Henkel KGaA
- Church & Dwight Co. Inc.
- Car-Freshener Corporation
- Johnson & Son Inc.
- Kobayashi Pharmaceutical Co. Ltd.
- Godrej Household Products Ltd.
- Farcent Enterprise Co. Ltd.
- Newell Brands.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Air Fresheners Market - By Product Type
1.3.2 Air Fresheners Market - By Distribution Channel
1.3.3 Air Fresheners Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. AIR FRESHENERS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. AIR FRESHENERS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. AIR FRESHENERS MARKET - GLOBAL MARKET ANALYSIS
6.1. AIR FRESHENERS - GLOBAL MARKET OVERVIEW
6.2. AIR FRESHENERS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. AIR FRESHENERS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. SPRAYS/AEROSOLS
7.3.1. Overview
7.3.2. Sprays/Aerosols Market Forecast and Analysis
7.4. ELECTRIC AIR FRESHENERS
7.4.1. Overview
7.4.2. Electric Air Fresheners Market Forecast and Analysis
7.5. GELS AIR FRESHENERS
7.5.1. Overview
7.5.2. Gels Air Fresheners Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. AIR FRESHENERS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. AIR FRESHENERS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Air Fresheners Market Overview
9.1.2 North America Air Fresheners Market Forecasts and Analysis
9.1.3 North America Air Fresheners Market Forecasts and Analysis - By Product Type
9.1.4 North America Air Fresheners Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Air Fresheners Market Forecasts and Analysis - By Countries
9.1.5.1 United States Air Fresheners Market
9.1.5.1.1 United States Air Fresheners Market by Product Type
9.1.5.1.2 United States Air Fresheners Market by Distribution Channel
9.1.5.2 Canada Air Fresheners Market
9.1.5.2.1 Canada Air Fresheners Market by Product Type
9.1.5.2.2 Canada Air Fresheners Market by Distribution Channel
9.1.5.3 Mexico Air Fresheners Market
9.1.5.3.1 Mexico Air Fresheners Market by Product Type
9.1.5.3.2 Mexico Air Fresheners Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Air Fresheners Market Overview
9.2.2 Europe Air Fresheners Market Forecasts and Analysis
9.2.3 Europe Air Fresheners Market Forecasts and Analysis - By Product Type
9.2.4 Europe Air Fresheners Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Air Fresheners Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Air Fresheners Market
9.2.5.1.1 Germany Air Fresheners Market by Product Type
9.2.5.1.2 Germany Air Fresheners Market by Distribution Channel
9.2.5.2 France Air Fresheners Market
9.2.5.2.1 France Air Fresheners Market by Product Type
9.2.5.2.2 France Air Fresheners Market by Distribution Channel
9.2.5.3 Italy Air Fresheners Market
9.2.5.3.1 Italy Air Fresheners Market by Product Type
9.2.5.3.2 Italy Air Fresheners Market by Distribution Channel
9.2.5.4 United Kingdom Air Fresheners Market
9.2.5.4.1 United Kingdom Air Fresheners Market by Product Type
9.2.5.4.2 United Kingdom Air Fresheners Market by Distribution Channel
9.2.5.5 Russia Air Fresheners Market
9.2.5.5.1 Russia Air Fresheners Market by Product Type
9.2.5.5.2 Russia Air Fresheners Market by Distribution Channel
9.2.5.6 Rest of Europe Air Fresheners Market
9.2.5.6.1 Rest of Europe Air Fresheners Market by Product Type
9.2.5.6.2 Rest of Europe Air Fresheners Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Air Fresheners Market Overview
9.3.2 Asia-Pacific Air Fresheners Market Forecasts and Analysis
9.3.3 Asia-Pacific Air Fresheners Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Air Fresheners Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Air Fresheners Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Air Fresheners Market
9.3.5.1.1 Australia Air Fresheners Market by Product Type
9.3.5.1.2 Australia Air Fresheners Market by Distribution Channel
9.3.5.2 China Air Fresheners Market
9.3.5.2.1 China Air Fresheners Market by Product Type
9.3.5.2.2 China Air Fresheners Market by Distribution Channel
9.3.5.3 India Air Fresheners Market
9.3.5.3.1 India Air Fresheners Market by Product Type
9.3.5.3.2 India Air Fresheners Market by Distribution Channel
9.3.5.4 Japan Air Fresheners Market
9.3.5.4.1 Japan Air Fresheners Market by Product Type
9.3.5.4.2 Japan Air Fresheners Market by Distribution Channel
9.3.5.5 South Korea Air Fresheners Market
9.3.5.5.1 South Korea Air Fresheners Market by Product Type
9.3.5.5.2 South Korea Air Fresheners Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Air Fresheners Market
9.3.5.6.1 Rest of Asia-Pacific Air Fresheners Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Air Fresheners Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Air Fresheners Market Overview
9.4.2 Middle East and Africa Air Fresheners Market Forecasts and Analysis
9.4.3 Middle East and Africa Air Fresheners Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Air Fresheners Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Air Fresheners Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Air Fresheners Market
9.4.5.1.1 South Africa Air Fresheners Market by Product Type
9.4.5.1.2 South Africa Air Fresheners Market by Distribution Channel
9.4.5.2 Saudi Arabia Air Fresheners Market
9.4.5.2.1 Saudi Arabia Air Fresheners Market by Product Type
9.4.5.2.2 Saudi Arabia Air Fresheners Market by Distribution Channel
9.4.5.3 U.A.E Air Fresheners Market
9.4.5.3.1 U.A.E Air Fresheners Market by Product Type
9.4.5.3.2 U.A.E Air Fresheners Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Air Fresheners Market
9.4.5.4.1 Rest of Middle East and Africa Air Fresheners Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Air Fresheners Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Air Fresheners Market Overview
9.5.2 South and Central America Air Fresheners Market Forecasts and Analysis
9.5.3 South and Central America Air Fresheners Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Air Fresheners Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Air Fresheners Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Air Fresheners Market
9.5.5.1.1 Brazil Air Fresheners Market by Product Type
9.5.5.1.2 Brazil Air Fresheners Market by Distribution Channel
9.5.5.2 Argentina Air Fresheners Market
9.5.5.2.1 Argentina Air Fresheners Market by Product Type
9.5.5.2.2 Argentina Air Fresheners Market by Distribution Channel
9.5.5.3 Rest of South and Central America Air Fresheners Market
9.5.5.3.1 Rest of South and Central America Air Fresheners Market by Product Type
9.5.5.3.2 Rest of South and Central America Air Fresheners Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. AIR FRESHENERS MARKET, KEY COMPANY PROFILES
11.1. PROCTER AND GAMBLE CO.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. RECKITT BENCKISER INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. HENKEL KGAA
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CHURCH AND DWIGHT CO. INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CAR-FRESHENER CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. JOHNSON AND SON INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KOBAYASHI PHARMACEUTICAL CO. LTD.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. GODREJ HOUSEHOLD PRODUCTS LTD.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. FARCENT ENTERPRISE CO. LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. NEWELL BRANDS
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Procter and Gamble Co.
2. Reckitt Benckiser Inc.
3. Henkel KGaA
4. Church and Dwight Co. Inc.
5. Car-Freshener Corporation
6. Johnson and Son Inc.
7. Kobayashi Pharmaceutical Co. Ltd.
8. Godrej Household Products Ltd.
9. Farcent Enterprise Co. Ltd.
10. Newell Brands
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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