Antioxidants are regarded as substances that slow down or prevent the damage caused by free radicals to cells. Free radicals damage the cells, which can cause oxidative stress, which is linked to several health ailments such as heart disease, arthritis, cancer, immune deficiency, and other inflammatory conditions. Thus, antioxidants play a critical role by minimizing the effects of these harmful radicals and boost overall health. Antioxidants can be natural or produced synthetically. Consumption of these foods can reduce the free radicals produced in the body, thus preventing the body from several diseases.
MARKET DYNAMICS
Antioxidants are the additives that are capable of reducing the oxidation reaction in food, which, in turn, helps to prevent the food from turning rancid for a longer period of time. Thus, the growing usage of antioxidants in food & beverages and pharmaceutical applications is projected to augment the global antioxidants market size over the forecast period. Rising demand for frozen food products owing to changing lifestyles in the emerging economies has propelled product demand, which will subsequently drive the antioxidants market during the forecast period. The antioxidants are extensively used in manufacturing anti-aging creams, hair care products, etc. Thus, the rising demand in the cosmetic industry is also has been a vital factor for growing antioxidants market size over the past few years. However, the stringent government regulations against product use are likely to hamper antioxidants market size over the projected timespan. Nonetheless, propelling demand for natural antioxidants across various end-user industries, including cosmetics, food & beverage, bakery & confectionary, etc. is expected to provide lucrative opportunities for the antioxidants market.
MARKET SCOPE
The "Global Antioxidants Market Analysis to 2028" is a specialized and in-depth study of the chemicals and materials industry with a special focus on the global market trend analysis. The report aims to provide an overview of the antioxidants market with detailed market segmentation by type, form, application and geography. The global antioxidants market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading antioxidants market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global antioxidants market is segmented on the basis of type, form, and application. On the basis of type, the antioxidants market is segmented into, natural antioxidants and synthetic antioxidants. On the basis of form, the market is bifurcated into liquid and dry. Based on applictaion, the global antioxidants market is segmented into, pharmaceuticals, food and beverages, feed additives and cosmetics.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global antioxidants market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The antioxidants market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the antioxidants market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the antioxidants market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global antioxidants market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The antioxidants market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the antioxidants market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the antioxidants market in these regions.
MARKET PLAYERS
The reports cover key developments in the antioxidants market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from antioxidants market are anticipated to lucrative growth opportunities in the future with the rising demand for antioxidants in the global market. Below mentioned is the list of few companies engaged in the antioxidants market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the antioxidants market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- BASF SE
- Frutarom Ltd.
- Kemin Industries Inc.
- Archer Daniels Midland Company
- Barentz Group
- Kalsec Inc.
- Eastman Chemical Company
- Camlin Fine Sciences Ltd.
- E.I. Du Pont De Nemours and Company
- Koninklijke DSM N.V.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Antioxidants Market - By Type
1.3.2 Antioxidants Market - By Form
1.3.3 Antioxidants Market - By Application
1.3.4 Antioxidants Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. ANTIOXIDANTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. ANTIOXIDANTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. ANTIOXIDANTS MARKET - GLOBAL MARKET ANALYSIS
6.1. ANTIOXIDANTS - GLOBAL MARKET OVERVIEW
6.2. ANTIOXIDANTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ANTIOXIDANTS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. NATURAL ANTIOXIDANTS
7.3.1. Overview
7.3.2. Natural Antioxidants Market Forecast and Analysis
7.4. SYNTHETIC ANTIOXIDANTS
7.4.1. Overview
7.4.2. Synthetic Antioxidants Market Forecast and Analysis
8. ANTIOXIDANTS MARKET - REVENUE AND FORECASTS TO 2028 - FORM
8.1. OVERVIEW
8.2. FORM MARKET FORECASTS AND ANALYSIS
8.3. DRY
8.3.1. Overview
8.3.2. Dry Market Forecast and Analysis
8.4. LIQUID
8.4.1. Overview
8.4.2. Liquid Market Forecast and Analysis
9. ANTIOXIDANTS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. PHARMACEUTICALS
9.3.1. Overview
9.3.2. Pharmaceuticals Market Forecast and Analysis
9.4. FOOD AND BEVERAGES
9.4.1. Overview
9.4.2. Food and Beverages Market Forecast and Analysis
9.5. FEED ADDITIVES
9.5.1. Overview
9.5.2. Feed Additives Market Forecast and Analysis
9.6. COSMETICS
9.6.1. Overview
9.6.2. Cosmetics Market Forecast and Analysis
10. ANTIOXIDANTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Antioxidants Market Overview
10.1.2 North America Antioxidants Market Forecasts and Analysis
10.1.3 North America Antioxidants Market Forecasts and Analysis - By Type
10.1.4 North America Antioxidants Market Forecasts and Analysis - By Form
10.1.5 North America Antioxidants Market Forecasts and Analysis - By Application
10.1.6 North America Antioxidants Market Forecasts and Analysis - By Countries
10.1.6.1 United States Antioxidants Market
10.1.6.1.1 United States Antioxidants Market by Type
10.1.6.1.2 United States Antioxidants Market by Form
10.1.6.1.3 United States Antioxidants Market by Application
10.1.6.2 Canada Antioxidants Market
10.1.6.2.1 Canada Antioxidants Market by Type
10.1.6.2.2 Canada Antioxidants Market by Form
10.1.6.2.3 Canada Antioxidants Market by Application
10.1.6.3 Mexico Antioxidants Market
10.1.6.3.1 Mexico Antioxidants Market by Type
10.1.6.3.2 Mexico Antioxidants Market by Form
10.1.6.3.3 Mexico Antioxidants Market by Application
10.2. EUROPE
10.2.1 Europe Antioxidants Market Overview
10.2.2 Europe Antioxidants Market Forecasts and Analysis
10.2.3 Europe Antioxidants Market Forecasts and Analysis - By Type
10.2.4 Europe Antioxidants Market Forecasts and Analysis - By Form
10.2.5 Europe Antioxidants Market Forecasts and Analysis - By Application
10.2.6 Europe Antioxidants Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Antioxidants Market
10.2.6.1.1 Germany Antioxidants Market by Type
10.2.6.1.2 Germany Antioxidants Market by Form
10.2.6.1.3 Germany Antioxidants Market by Application
10.2.6.2 France Antioxidants Market
10.2.6.2.1 France Antioxidants Market by Type
10.2.6.2.2 France Antioxidants Market by Form
10.2.6.2.3 France Antioxidants Market by Application
10.2.6.3 Italy Antioxidants Market
10.2.6.3.1 Italy Antioxidants Market by Type
10.2.6.3.2 Italy Antioxidants Market by Form
10.2.6.3.3 Italy Antioxidants Market by Application
10.2.6.4 United Kingdom Antioxidants Market
10.2.6.4.1 United Kingdom Antioxidants Market by Type
10.2.6.4.2 United Kingdom Antioxidants Market by Form
10.2.6.4.3 United Kingdom Antioxidants Market by Application
10.2.6.5 Russia Antioxidants Market
10.2.6.5.1 Russia Antioxidants Market by Type
10.2.6.5.2 Russia Antioxidants Market by Form
10.2.6.5.3 Russia Antioxidants Market by Application
10.2.6.6 Rest of Europe Antioxidants Market
10.2.6.6.1 Rest of Europe Antioxidants Market by Type
10.2.6.6.2 Rest of Europe Antioxidants Market by Form
10.2.6.6.3 Rest of Europe Antioxidants Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Antioxidants Market Overview
10.3.2 Asia-Pacific Antioxidants Market Forecasts and Analysis
10.3.3 Asia-Pacific Antioxidants Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Antioxidants Market Forecasts and Analysis - By Form
10.3.5 Asia-Pacific Antioxidants Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Antioxidants Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Antioxidants Market
10.3.6.1.1 Australia Antioxidants Market by Type
10.3.6.1.2 Australia Antioxidants Market by Form
10.3.6.1.3 Australia Antioxidants Market by Application
10.3.6.2 China Antioxidants Market
10.3.6.2.1 China Antioxidants Market by Type
10.3.6.2.2 China Antioxidants Market by Form
10.3.6.2.3 China Antioxidants Market by Application
10.3.6.3 India Antioxidants Market
10.3.6.3.1 India Antioxidants Market by Type
10.3.6.3.2 India Antioxidants Market by Form
10.3.6.3.3 India Antioxidants Market by Application
10.3.6.4 Japan Antioxidants Market
10.3.6.4.1 Japan Antioxidants Market by Type
10.3.6.4.2 Japan Antioxidants Market by Form
10.3.6.4.3 Japan Antioxidants Market by Application
10.3.6.5 South Korea Antioxidants Market
10.3.6.5.1 South Korea Antioxidants Market by Type
10.3.6.5.2 South Korea Antioxidants Market by Form
10.3.6.5.3 South Korea Antioxidants Market by Application
10.3.6.6 Rest of Asia-Pacific Antioxidants Market
10.3.6.6.1 Rest of Asia-Pacific Antioxidants Market by Type
10.3.6.6.2 Rest of Asia-Pacific Antioxidants Market by Form
10.3.6.6.3 Rest of Asia-Pacific Antioxidants Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Antioxidants Market Overview
10.4.2 Middle East and Africa Antioxidants Market Forecasts and Analysis
10.4.3 Middle East and Africa Antioxidants Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Antioxidants Market Forecasts and Analysis - By Form
10.4.5 Middle East and Africa Antioxidants Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Antioxidants Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Antioxidants Market
10.4.6.1.1 South Africa Antioxidants Market by Type
10.4.6.1.2 South Africa Antioxidants Market by Form
10.4.6.1.3 South Africa Antioxidants Market by Application
10.4.6.2 Saudi Arabia Antioxidants Market
10.4.6.2.1 Saudi Arabia Antioxidants Market by Type
10.4.6.2.2 Saudi Arabia Antioxidants Market by Form
10.4.6.2.3 Saudi Arabia Antioxidants Market by Application
10.4.6.3 U.A.E Antioxidants Market
10.4.6.3.1 U.A.E Antioxidants Market by Type
10.4.6.3.2 U.A.E Antioxidants Market by Form
10.4.6.3.3 U.A.E Antioxidants Market by Application
10.4.6.4 Rest of Middle East and Africa Antioxidants Market
10.4.6.4.1 Rest of Middle East and Africa Antioxidants Market by Type
10.4.6.4.2 Rest of Middle East and Africa Antioxidants Market by Form
10.4.6.4.3 Rest of Middle East and Africa Antioxidants Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Antioxidants Market Overview
10.5.2 South and Central America Antioxidants Market Forecasts and Analysis
10.5.3 South and Central America Antioxidants Market Forecasts and Analysis - By Type
10.5.4 South and Central America Antioxidants Market Forecasts and Analysis - By Form
10.5.5 South and Central America Antioxidants Market Forecasts and Analysis - By Application
10.5.6 South and Central America Antioxidants Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Antioxidants Market
10.5.6.1.1 Brazil Antioxidants Market by Type
10.5.6.1.2 Brazil Antioxidants Market by Form
10.5.6.1.3 Brazil Antioxidants Market by Application
10.5.6.2 Argentina Antioxidants Market
10.5.6.2.1 Argentina Antioxidants Market by Type
10.5.6.2.2 Argentina Antioxidants Market by Form
10.5.6.2.3 Argentina Antioxidants Market by Application
10.5.6.3 Rest of South and Central America Antioxidants Market
10.5.6.3.1 Rest of South and Central America Antioxidants Market by Type
10.5.6.3.2 Rest of South and Central America Antioxidants Market by Form
10.5.6.3.3 Rest of South and Central America Antioxidants Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. ANTIOXIDANTS MARKET, KEY COMPANY PROFILES
12.1. BASF SE
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. FRUTAROM LTD.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. KEMIN INDUSTRIES INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ARCHER DANIELS MIDLAND COMPANY
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. BARENTZ GROUP
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KALSEC INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. EASTMAN CHEMICAL COMPANY
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. CAMLIN FINE SCIENCES LTD.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. E.I. DU PONT DE NEMOURS AND COMPANY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. KONINKLIJKE DSM N.V.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. BASF SE
2. Frutarom Ltd.
3. Kemin Industries Inc.
4. Archer Daniels Midland Company
5. Barentz Group
6. Kalsec Inc.
7. Eastman Chemical Company
8. Camlin Fine Sciences Ltd.
9. E.I. Du Pont De Nemours and Company
10. Koninklijke DSM N.V.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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