The Asia Pacific menstrual cups market is expected anticipated to reach US$ 169.35 Mn in 2027 from US$ 102.73 Mn in 2019. The market is estimated to grow with a CAGR of 6.5% from 2019-2027.
The growth of the market is driven by factors such as the increasing popularity of menstrual cups, and infections due to sanitary pads and tampons in the Asia Pacific. Whereas, disadvantages of menstrual cups likely to have a negative impact on the growth of the market in the coming years.
Menstrual cup is a hygiene product used by the female during menstruation. It is a best alternative for tampons and pads, and prevents leakage of blood onto the clothes. Menstrual cups are made of various material such as silicone, rubber, thermoplastic elastomer (TPE). The cups are worn internally near the vaginal canal where it collects the blood rather than absorbing it.
Menstruation is a part of women’s life; however, talking about it is difficult for some women. Recently with government initiatives and support, talking about menstruation is easier, and thus new products are being launched in the market. Tampon, menstrual pad, and liners are the most commonly used products, and the market players are also cutting down their prices in order to increase their sales. WHO/Asia Pacific has been working with the Member States to understand the magnitude of the problem better and to support the development of policies to tackle the inequality surrounding menstrual hygiene management (MHM). Also, initiatives by government and non-government organizations have led to an increase in awareness of menstrual cups. For instance, the Alappuzha municipality, India, distributed free menstrual cups as an initiative to find an alternative to the waste management problem. The municipality distributed 3,000 menstrual cups to the women in order to adopt the environment-friendly technique for menstruation. Thus, owing to the benefits provided by menstrual cups supported by initiatives taken by the government and non-government organizations are likely to increase the popularity of menstrual cups.
Such organizations are eradicating the stigma surrounding menstruation by encouraging conversations on it.
Menstrual cups are becoming more popular due to the growing preference for reusable products. The menstrual cups are inexpensive, reusable, and safe and are unlikely to leak like other products such as menstrual pads and tampons. The menstrual cup, which is made of flexible silicone, plastic, or latex and worn inside the vagina, collects blood instead of absorbing it, so it won’t get saturated. It can be worn for up to 12 hours and since it lasts for years, it’s much affordable and environmentally responsible. Social media platforms like Facebook and Instagram are promoting the adoption of menstrual cups. Therefore, the demand for menstrual cups is expected to increase during the forecast period.
The increasing use of menstrual cups as there is a shift towards using reusable products Asia Pacific is expected to drive menstrual cups market the growing in the country create a lucrative opportunity and the presence of an established market for menstrual cups.
Rest of Asia Pacific Menstrual cups Market Revenue and Forecasts to 2027 (US$ Bn)
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ASIA PACIFIC MENSTRUAL CUPS– MARKET SEGMENTATION
Asia Pacific Menstrual Cups Market - By Product Type
- Disposable
- Reusable
Asia Pacific Menstrual Cups Market - By Size
- Small
- Medium
- Large
Asia Pacific Menstrual Cups Market - By Material
- Medical Grade Silicone
- Natural Rubber
- Thermoplastic Elastomer (TPE)
Asia Pacific Menstrual Cups Market - By Distribution Channel
- Online Stores
- Pharmacies
- Retail Stores
Asia Pacific Menstrual Cups Market - By Countries
- China
- Japan
- India
- South Korea
- Australia
Companies Mentioned
- Anigan Inc.
- Diva International Inc.
- Earth Care Solution
- Lunette Menstrual Cup
- Me Luna
- Mooncup Ltd
- Procter & Gamble
- Silky Cup
- The Keeper Inc.
- YUUKI COMPANY S.R.O.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Size, Material , Distribution Channel, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, China, Japan, South Korea
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Asia Pacific Menstrual Cups Market – By Product Type
1.3.2 Asia Pacific Menstrual Cups Market – By Size
1.3.3 Asia Pacific Menstrual Cups Market – By Material
1.3.4 Asia Pacific Menstrual Cups Market – By Distribution Channel
1.3.5 Asia Pacific Menstrual Cups Market – By Country
2. Asia Pacific Menstrual Cups Market – Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Menstrual Cups Market – Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 4.2.1 Menstrual Cups Market - Asia Pacific PEST Analysis
4.3 Expert Opinion
5. Asia Pacific Menstrual Cups Market - Key Market Dynamics
5.1 Key Market Drivers
5.1.1 Increasing Popularity of Menstrual Cups
5.1.2 Infections Due to Sanitary Pads and Tampons
5.2 Key Restraints
5.2.1 Disadvantages of Menstrual Cups Products
5.3 Key Market Opportunities
5.3.1 Rising Disposable Income
5.4 Future Trend
5.4.1 Shift Toward Reusable Menstrual Products
5.5 Impact Analysis
6. Menstrual Cups Market – Asia Pacific Analysis
6.1 Asia Pacific Menstrual Cups Market Revenue Forecasts and Analysis
6.2 Positioning of Key Players
7. Asia Pacific Menstrual Cups Market Analysis and Forecasts To 2027 – By Product Type
7.1 Overview
7.2 Asia Pacific Menstrual Cups Market, By Product Type 2019 & 2027 (%)
7.2.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2027, By Product Type (US$ Mn)
7.3 Disposable Cups
7.3.1 Overview
7.3.2 Asia Pacific Disposable Cups Market Revenue and Forecast to 2027 (US$ Mn)
7.4 Reusable Cups
7.4.1 Overview
7.4.2 Asia Pacific Reusable Cups Market Revenue and Forecasts to 2027 (US$ Mn)
8. Asia Pacific Menstrual Cups Market Analysis – By Size
8.1 Overview
8.2 Asia Pacific Menstrual Cups Market, By Size 2019-2027 (%)
8.2.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2027, By Size (US$ Mn)
8.3 Small
8.3.1 Overview
8.4 Asia Pacific Small Market Revenue and Forecasts to 2027 (US$ Mn)
8.5 Medium
8.5.1 Overview
8.6 Asia Pacific Medium Size Market Revenue and Forecasts to 2027 (US$ Mn)
8.7 Large
8.7.1 Overview
8.7.2 Asia Pacific Large Size Market Revenue and Forecasts to 2027 (US$ Mn)
9. Asia Pacific Menstrual Cups Market Analysis – By Material
9.1 Overview
9.2 Asia Pacific Menstrual Cups Market, By Material 2019 & 2027 (%)
9.2.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2027, By Material (US$ Mn)
9.3 Medical Grade Silicone
9.3.1 Overview
9.3.2 Asia Pacific Medical Grade Silicone Cups Market Revenue and Forecast to 2027 (US$ Mn)
9.4 Natural Rubber
9.4.1 Overview
9.4.2 Asia Pacific Natural Rubber Market Revenue and Forecasts to 2027 (US$ Mn)
9.5 Thermoplastic Elastomer (TPE)
9.5.1 Overview
9.5.2 Asia Pacific Thermoplastic Elastomer Market Revenue and Forecasts to 2027 (US$ Mn)
10. Asia Pacific Menstrual Cups Market Analysis – By Distribution Channel
10.1 Overview
10.2 Asia Pacific Menstrual Cups Market, By Distribution Channel 2019 & 2027 (%)
10.2.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2027, By Distribution Channel (US$ Mn)
10.3 Online Stores
10.3.1 Overview
10.3.2 Asia Pacific Online Stores Market Revenue and Forecast to 2027 (US$ Mn)
10.4 Pharmacies
10.4.1 Overview
10.4.2 Asia Pacific Pharmacies Market Revenue and Forecasts to 2027 (US$ Mn)
10.5 Retail Stores
10.5.1 Overview
10.5.2 Asia Pacific Retail Stores Market Revenue and Forecasts to 2027 (US$ Mn)
11. Menstrual Cups Market Revenue and Forecasts To 2027 – Geographical Analysis
11.1 Asia Pacific Menstrual Cups Market Revenue and Forecasts To 2027
11.1.1 Overview
11.1.2 Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
11.1.3 Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
11.1.4 Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
11.1.5 Asia Pacific Menstrual Cups Market Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
11.1.6 Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027, By Country (%)
11.1.7 China
11.1.7.1 China Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
11.1.7.1.1 China Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
11.1.7.1.2 China Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
11.1.7.1.3 China Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
11.1.7.1.4 China Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
11.1.8 Japan
11.1.8.1 Japan Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
11.1.9 Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
11.1.9.1.1 Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
11.1.9.1.2 Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
11.1.9.1.3 Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
11.1.10 India
11.1.10.1 India Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
11.1.10.1.1 India Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
11.1.10.1.2 India Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
11.1.10.1.3 India Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
11.1.10.1.4 India Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
11.1.11 South Korea
11.1.11.1 South Korea Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
11.1.11.1.1 South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
11.1.11.1.2 South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
11.1.11.1.3 South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
11.1.11.1.4 South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
11.1.12 Australia
11.1.12.1 Australia Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
11.1.12.1.1 Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
11.1.12.1.2 Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
11.1.12.1.3 Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
11.1.12.1.4 Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
12. Asia Pacific Menstrual Cups Market Industry Landscape
12.1 Overview
12.1.1 Recent Developments by Players in Menstrual Cups Market
13. Menstrual Cups Market- Key Company Profiles
13.1 Diva International Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Lunette Menstrual Cup
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 The Keeper Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Mooncup Ltd
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Anigan, Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Procter & Gamble
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Me Luna
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 YUUKI Company s.r.o.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Silky Cup
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Earth Care Solution
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Asia Pacific Menstrual Cups Market Revenue and Forecasts To 2027, By Product Type (US$ Mn)
Table 2. Asia Pacific Menstrual Cups Market Revenue and Forecasts To 2027, By Size (US$ Mn)
Table 3. Asia Pacific Menstrual Cups Market Revenue and Forecasts To 2027, By Material (US$ Mn)
Table 4. Asia Pacific Menstrual Cups Market Revenue and Forecasts To 2027, By Distribution Channel (US$ Mn)
Table 5. Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
Table 6. Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
Table 7. Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
Table 8. Asia Pacific Menstrual Cups Market Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 9. China Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
Table 10. China Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
Table 11. China Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
Table 12. China Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 13. Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
Table 14. Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
Table 15. Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
Table 16. Japan Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 17. India Menstrual Cups Market, Revenue and Forecasts to 2027, By Product Type (US$ Mn)
Table 18. India Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
Table 19. India Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
Table 20. India Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 21. South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
Table 22. South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
Table 23. South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
Table 24. South Korea Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 25. Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Product Type (US$ Mn)
Table 26. Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Size (US$ Mn)
Table 27. Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Material (US$ Mn)
Table 28. Australia Menstrual Cups Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 29. Recent Developments in the Menstrual Cups market
Table 30. Glossary of Terms, Menstrual Cups Market
LIST OF FIGURES
Figure 1. Menstrual Cups Market Segmentation
Figure 2. Asia Pacific Menstrual Cups Market Overview
Figure 3. Reusable Segment Held Largest Share of Product Type Segment in Menstrual Cups Market
Figure 4. China Is Expected to Show Remarkable Growth During the Forecast Period
Figure 5. Asia Pacific Menstrual Cups Market- Leading Country Markets (US$ Mn)
Figure 6. Asia Pacific Menstrual Cups Market, Industry Landscape
Figure 7. Menstrual Cups Market - Asia Pacific PEST Analysis
Figure 8. Menstrual Cups Market Impact Analysis of Drivers and Restraints
Figure 9. Asia Pacific Menstrual Cups Market – Revenue Forecasts and Analysis – 2019- 2027
Figure 10. Market Positioning of Key Players in Asia Pacific Menstrual Cups Market
Figure 11. Asia Pacific Menstrual Cups Market, By Product Type 2019 & 2027 (%)
Figure 12. Asia Pacific Disposable Cups Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 13. Asia Pacific Reusable Cups Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 14. Asia Pacific Menstrual Cups Market, by Size 2019 & 2027 (%)
Figure 15. Asia Pacific Small Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 16. Asia Pacific Medium Size Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 17. Asia Pacific Large Size Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 18. Asia Pacific Menstrual Cups Market, By Material 2019 & 2027 (%)
Figure 19. Asia Pacific Medical Grade Silicone Cups Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 20. Asia Pacific Natural Rubber Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 21. Asia Pacific Thermoplastic Elastomer Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 22. Asia Pacific Menstrual Cups Market, By Distribution Channel 2019 & 2027 (%)
Figure 23. Asia Pacific Online Stores Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 24. Asia Pacific Pharmacies Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 25. Asia Pacific Retail Stores Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 26. Asia Pacific Menstrual Cups Market Revenue Overview, by Country, 2019 (US$ MN)
Figure 27. Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 28. Asia Pacific Menstrual Cups Market, Revenue and Forecast to 2027, By Country (%)
Figure 29. China Menstrual Cups Market, Revenue and Forecasts to 2027 (US$ Mn)
Figure 30. Japan Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 31. India Menstrual Cups Market, Revenue and Forecasts to 2027 (US$ Mn)
Figure 32. South Korea Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 33. Australia Menstrual Cups Market, Revenue and Forecast to 2027 (US$ Mn)
The List of Companies - Asia Pacific Menstrual Cups Market
- Anigan Inc.
- Diva International Inc.
- Earth Care Solution
- Lunette Menstrual Cup
- Me Luna
- Mooncup Ltd
- Procter & Gamble
- Silky Cup
- The Keeper Inc.
- YUUKI COMPANY S.R.O.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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