The sex toys market in Asia Pacific is expected to grow from US$ 7,367.1 million in 2021 to US$ 12,718.6 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
Increasing number of e-commerce platforms is one of the prominent reasons boosting the adoption of sex toys. Though the use of sex toys in the region is being normalized, majority of the customers prefer hiding their identity while purchasing sex toys. Online or E-commerce platform allows customers to hide their identity while purchasing such products, leading to the increase in purchase of sex toys. Moreover, considerable number of market players are actively entering into the market due to substantial market potential. Such growing presence of online retailers and preference for online platforms to buy sex toys are estimated to drive the growth of the Global sex toys market during the forecast period.
The involvement of major players in the Asia-Pacific region implements a variety of growth strategies to increase its revenue during the pandemic situation. Recently, in February 2021, TENGA Co., Ltd. Introduced the NEW TENGA Advisor help to choose best choice in All-New TENGA CUP Series. Similarly, in February 2021 TENGA Co. Ltd. announced the “TENGA ROCKET PROJECT”, The a project wherein TENGA will be funding the launch of IST’s ballistic observation rocket “MOMO”, alongside the sale of multiple cross-collaboration items as part of a larger launch promotion to be sold on TENGA’s Japanese E-commerce and multiple pop-up shops across Japan. Moreover, increasing e-commerce channels support the growth of the market. As compared to March 2019, Hot Spot, one of Australia's largest online adult toy stores, announced a significant 42% rise in revenue for the month of March 2020. Similarly, Gold Coast city has outperformed the national average, with residents buying 78% more goods in March 2020 than in March 2019. Therefore, the outbreak of the COVID-19 pandemic is estimated to affect high impact on sex toys industry.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Asia Pacific sex toys market is expected to grow at a good CAGR during the forecast period.
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Asia Pacific Sex Toys Market Segmentation
By Material
- Metal
- Silicone
- Plastic
- Glass
- Others
By Gender
- Male
- Female
By Distribution Channel
- E-Commerce
- Specialty Stores
- Others
By Country
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia Pacific
Companies Mentioned
- LifeStyles Healthcare PTE LTD
- Lovehoney Group Ltd.
- BMS Factory
- TENGA Co., Ltd.
- WOW Tech International GmbH
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Material, Gender, Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, China, Japan, South Korea
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Sex Toys Market – By Material
1.3.2 Sex Toys Market – By Gender
1.3.3 Sex Toys Market – By Distribution Channel
1.3.4 Asia Pacific Sex toys Market – By Country
2. Asia Pacific Sex Toys Market – Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Sex Toys Market – Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 Sex Toys Market- Asia Pacific PEST Analysis
4.3 Expert Opinion
5. Asia Pacific Sex Toys Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys
5.1.2 Increasing Number of Online Sex Toys Retailers
5.2 Market Restraints
5.2.1 Harmful Chemicals in Sex Toys
5.3 Market Opportunities
5.3.1 Increasing Investment by Sex Toys Manufacturers
5.4 Future Trends
5.4.1 Increasing Adoption of Technology in Sex Toys
5.4.2 App-Enabled Distance Toys and Bluetooth-Powered Toys:
5.4.3 Adventurous Toys:
5.4.4 USB-Rechargeable Toys:
5.4.5 Sex Toys for Medicalization and Sexual Health Promotion:
5.5 Impact Analysis
6. Sex Toys Market – Asia Pacific Analysis
6.1 Asia Pacific Sex Toys Market Revenue Forecasts and Analysis
7. Asia Pacific Sex Toys Market Analysis and Forecasts To 2028 – By Material
7.1 Overview
7.2 Sex Toys Market Share, by Material, 2020 and 2028 (%)
7.3 Metal
7.3.1 Overview
7.3.2 Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.4 Silicone
7.4.1.1 Overview
7.4.1.2 Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.5 Plastic
7.5.1.1 Overview
7.5.1.2 Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.6 Glass
7.6.1.1 Overview
7.6.1.2 Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.7 Others
7.7.1.1 Overview
7.7.1.2 Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
8. Asia Pacific Sex Toys Market Analysis and Forecasts To 2028 – By Gender
8.1 Overview
8.2 Sex toys Market Share, by Gender, 2020 and 2028 (%)
8.3 Male
8.3.1 Overview
8.3.2 Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
8.4 Female
8.4.1 Overview
8.4.2 Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
9. Asia Pacific Sex toys Market Analysis and Forecasts to 2028– By Distribution Channel
9.1 Overview
9.2 Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)
9.3 E-commerce
9.3.1 Overview
9.3.2 E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
9.5 Others
9.5.1 Overview
9.5.2 Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
10. Sex Toys Market Revenue and Forecasts to 2028 – Geographical Analysis
10.1 Asia Pacific
10.1.1 Overview
10.1.2 Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)
10.1.3 China
10.1.3.1 China: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
10.1.3.2 China: Sex Toys Market, by Material, 2019–2028 (USD Million)
10.1.3.3 China: Sex Toys Market, by Gender, 2019–2028 (USD Million)
10.1.3.4 China: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)
10.1.4 Japan
10.1.4.1 Japan: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
10.1.4.2 Japan: Sex Toys Market, by Material, 2019–2028 (USD Million)
10.1.4.3 Japan: Sex Toys Market, by Gender, 2019–2028 (USD Million)
10.1.4.4 Japan: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)
10.1.5 India
10.1.5.1 India: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
10.1.5.2 India: Sex Toys Market, by Material, 2019–2028 (USD Million)
10.1.5.3 India: Sex Toys Market, by Gender, 2019–2028 (USD Million)
10.1.5.4 India: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)
10.1.6 South Korea
10.1.6.1 South Korea: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
10.1.6.2 South Korea: Sex Toys Market, by Material, 2019–2028 (USD Million)
10.1.6.3 South Korea: Sex Toys Market, by Gender, 2019–2028 (USD Million)
10.1.6.4 South Korea: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)
10.1.7 Australia
10.1.7.1 Australia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
10.1.7.2 Australia: Sex Toys Market, by Material, 2019–2028 (USD Million)
10.1.7.3 Australia: Sex Toys Market, by Gender, 2019–2028 (USD Million)
10.1.7.4 Australia: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)
10.1.8 Rest of Asia Pacific
10.1.8.1 Rest of Asia Pacific: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
10.1.8.2 Rest of Asia Pacific: Sex Toys Market, by Material, 2019–2028 (USD Million)
10.1.8.3 Rest of Asia Pacific: Sex Toys Market, by Gender, 2019–2028 (USD Million)
10.1.8.4 Rest of Asia Pacific: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)
11. Impact Of COVID-19 Pandemic on Asia Pacific Sex Toys Market
11.1 Asia Pacific: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 Growth Strategies Done by the Companies in the Market, (%)
12.3 Organic Developments
12.3.1 Overview
12.4 Inorganic Developments
12.4.1 Overview
13. COMPANY PROFILES
13.1 LIFESTYLES HEALTHCARE PTE LTD
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.1.7 Business Strategy
13.2 BMS Factory
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.2.7 Business Strategy
13.3 TENGA Co., Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.3.7 Business Strategy
13.4 WOW Tech International GmbH
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Business Strategy
13.5 Lovehoney Group Ltd.
13.5.1 Overview
13.5.2 Product Portfolio
13.5.3 SWOT Analysis
13.5.4 Recent Developments
13.5.5 Business Strategy
14. Appendix
14.1 About the Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. China: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)
Table 2. China: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 3. China: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)
Table 4. Japan: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)
Table 5. Japan: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 6. Japan: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)
Table 7. India: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)
Table 8. India: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 9. India: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)
Table 10. South Korea: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)
Table 11. South Korea: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 12. South Korea: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)
Table 13. Australia: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)
Table 14. Australia: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 15. Australia: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)
Table 16. Rest of Asia Pacific: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)
Table 17. Rest of Asia Pacific: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 18. Rest of Asia Pacific: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)
Table 19. Organic Developments Done by Companies
Table 20. Inorganic Developments Done by Companies
Table 21. Glossary of Terms, Sex Toys Market
LIST OF FIGURES
Figure 1. Sex Toys Market Segmentation
Figure 2. Asia Pacific Sex Toys Market Overview
Figure 3. Silicone Segment Held Largest Share of Material in Sex Toys Market
Figure 4. India is Expected to Show Remarkable Growth During the Forecast Period
Figure 5. Sex Toys Market - Asia Pacific PEST Analysis
Figure 6. Sex Toys Market Impact Analysis of Driver and Restraints
Figure 7. Asia Pacific Sex Toys Market – Revenue Forecasts and Analysis – 2020- 2028
Figure 8. Sex Toys Market Share, by Material, 2020 and 2028 (%)
Figure 9. Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 10. Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 11. Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 12. Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 13. Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 14. Sex toys Market Share, by Gender, 2020 and 2028 (%)
Figure 15. Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 16. Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 17. Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)
Figure 18. E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 19. Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 20. Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 21. Asia Pacific: Sex Toys Market, by Key Country – Revenue (2020) (USD Million)
Figure 22. Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)
Figure 23. China: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
Figure 24. Japan: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
Figure 25. India: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
Figure 26. South Korea: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
Figure 27. Australia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
Figure 28. Rest of Asia Pacific: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)
Figure 29. Impact of COVID-19 Pandemic in Asia Pacific Country Markets
Figure 30. Growth Strategies Done by the Companies in the Market, (%)
- LifeStyles Healthcare PTE LTD
- Lovehoney Group Ltd.
- BMS Factory
- TENGA Co., Ltd.
- WOW Tech International GmbH
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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