Asia Pacific Sex Toys Market Dynamics and Trends by 2028

Historic Data: 2019-2020 | Base Year: 2021 | Forecast Period: 2022-2028

Asia Pacific Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

Report Date : Jun 2021
Report Code : TIPRE00023036

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 115

Page Updated: Nov 2023

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The sex toys market in Asia Pacific is expected to grow from US$ 7,367.1 million in 2021 to US$ 12,718.6 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.

Increasing number of e-commerce platforms is one of the prominent reasons boosting the adoption of sex toys. Though the use of sex toys in the region is being normalized, majority of the customers prefer hiding their identity while purchasing sex toys. Online or E-commerce platform allows customers to hide their identity while purchasing such products, leading to the increase in purchase of sex toys. Moreover, considerable number of market players are actively entering into the market due to substantial market potential. Such growing presence of online retailers and preference for online platforms to buy sex toys are estimated to drive the growth of the Global sex toys market during the forecast period.

The involvement of major players in the Asia-Pacific region implements a variety of growth strategies to increase its revenue during the pandemic situation. Recently, in February 2021, TENGA Co., Ltd. Introduced the NEW TENGA Advisor help to choose best choice in All-New TENGA CUP Series. Similarly, in February 2021 TENGA Co. Ltd. announced the “TENGA ROCKET PROJECT”, The a project wherein TENGA will be funding the launch of IST’s ballistic observation rocket “MOMO”, alongside the sale of multiple cross-collaboration items as part of a larger launch promotion to be sold on TENGA’s Japanese E-commerce and multiple pop-up shops across Japan. Moreover, increasing e-commerce channels support the growth of the market. As compared to March 2019, Hot Spot, one of Australia's largest online adult toy stores, announced a significant 42% rise in revenue for the month of March 2020. Similarly, Gold Coast city has outperformed the national average, with residents buying 78% more goods in March 2020 than in March 2019. Therefore, the outbreak of the COVID-19 pandemic is estimated to affect high impact on sex toys industry.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Asia Pacific sex toys market is expected to grow at a good CAGR during the forecast period.

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This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Asia Pacific Sex Toys Market Segmentation

By Material

Metal
Silicone
Plastic
Glass
Others

By Gender

Male
Female

By Distribution Channel

E-Commerce
Specialty Stores
Others

By Country

Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia Pacific

Companies Mentioned

LifeStyles Healthcare PTE LTD
Lovehoney Group Ltd.
BMS Factory
TENGA Co., Ltd.
WOW Tech International GmbH

Asia Pacific Sex Toys Report Scope

Report Attribute	Details
Market size in 2021	US$ 7,367.1 Million
Market Size by 2028	US$ 12,718.6 Million
Global CAGR (2021 - 2028)	8.1%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Material Metal Silicone Plastic Glass By Gender Male Female By Distribution Channel E-Commerce Specialty Stores
Regions and Countries Covered	Asia-Pacific China India Japan Australia Rest of Asia-Pacific
Market leaders and key company profiles	LifeStyles Healthcare PTE LTD Lovehoney Group Ltd. BMS Factory TENGA Co., Ltd. WOW Tech International GmbH

Research Manager

Habi Ummer

Manager,
Market Research & Consulting

Habi is a seasoned Market Research Analyst with 8 years of experience specializing in the Chemicals and Materials sector, with additional expertise in the Food & Beverages and Consumer Goods industries. He is a Chemical Engineer from Vishwakarma Institute of Technology (VIT) and has developed deep domain knowledge across industrial and specialty chemicals, paints and coatings, paper and packaging, lubricants, and consumer products. Habi’s core competencies include market sizing and forecasting, competitive benchmarking, trend analysis, client engagement, report writing, and team coordination—making him adept at delivering actionable insights and supporting strategic decision-making.

What are the Asia Pacific Sex Toys Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

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