Asia Pacific Sex Toys Market Dynamics and Trends by 2028
Asia Pacific Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)
- Status : Published
- Report Code : TIPRE00023036
- Category : Consumer Goods
- No. of Pages : 115
- Available Report Formats :
- Last update date : November 17, 2023
2021 Market Size
US$ 7,367.1 Mn
Base year value
2028 Forecast
US$ 12,718.6 Mn
Projected by 2028
CAGR 2022-2028
8.1 %
Growth rate
Addressable Market
US$ 71,277.63 Mn
(2022-2028)
The sex toys market in Asia Pacific is expected to grow from US$ 7,367.1 million in 2021 to US$ 12,718.6 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
Increasing number of e-commerce platforms is one of the prominent reasons boosting the adoption of sex toys. Though the use of sex toys in the region is being normalized, majority of the customers prefer hiding their identity while purchasing sex toys. Online or E-commerce platform allows customers to hide their identity while purchasing such products, leading to the increase in purchase of sex toys. Moreover, considerable number of market players are actively entering into the market due to substantial market potential. Such growing presence of online retailers and preference for online platforms to buy sex toys are estimated to drive the growth of the Global sex toys market during the forecast period.
The involvement of major players in the Asia-Pacific region implements a variety of growth strategies to increase its revenue during the pandemic situation. Recently, in February 2021, TENGA Co., Ltd. Introduced the NEW TENGA Advisor help to choose best choice in All-New TENGA CUP Series. Similarly, in February 2021 TENGA Co. Ltd. announced the “TENGA ROCKET PROJECT”, The a project wherein TENGA will be funding the launch of IST’s ballistic observation rocket “MOMO”, alongside the sale of multiple cross-collaboration items as part of a larger launch promotion to be sold on TENGA’s Japanese E-commerce and multiple pop-up shops across Japan. Moreover, increasing e-commerce channels support the growth of the market. As compared to March 2019, Hot Spot, one of Australia's largest online adult toy stores, announced a significant 42% rise in revenue for the month of March 2020. Similarly, Gold Coast city has outperformed the national average, with residents buying 78% more goods in March 2020 than in March 2019. Therefore, the outbreak of the COVID-19 pandemic is estimated to affect high impact on sex toys industry.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Asia Pacific sex toys market is expected to grow at a good CAGR during the forecast period.
- This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
Asia Pacific Sex Toys Market Segmentation
By Material
- Metal
- Silicone
- Plastic
- Glass
- Others
By Gender
- Male
- Female
By Distribution Channel
- E-Commerce
- Specialty Stores
- Others
By Country
-
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia Pacific
Companies Mentioned
- LifeStyles Healthcare PTE LTD
- Lovehoney Group Ltd.
- BMS Factory
- TENGA Co., Ltd.
- WOW Tech International GmbH
Asia Pacific Sex Toys Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 7,367.1 Million |
| Market Size by 2028 | US$ 12,718.6 Million |
| CAGR (2021 - 2028) | 8.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Material
|
| Regions and Countries Covered |
Asia-Pacific
|
| Market leaders and key company profiles |
|
- Comprehensive Market Sizing and Forecast Analysis
- Detailed Segmentation Analysis
- In-Depth Market Dynamics Assessment
- Regional and Country-Level Insights
- Competitive Landscape and Company Benchmarking
- Strategic Business Intelligence
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