The toothpaste market in APAC is expected to grow from US$ 12,061.58 million in 2021 to US$ 16,946.52 million by 2028; it is estimated to grow at a CAGR of 5.0% from 2021 to 2028.
China, India, and Japan are major economies in APAC. Surge in popularity of herbal products is the major factor driving the growth of the APAC toothpaste market. The escalating preference and sales of herbal products among consumers can be a massive opportunity for renowned brands over the forecast period. Consumers are increasingly inclining towards natural products that are devoid of any chemicals, owing to the rising cases of tooth abrasions. Rising preference for chemical-free products and growing popularity of environmentally sustainable products are stimulating the global demand for herbal products in the toothpaste market. The natural ingredients used are pudina satva, clove, neem, ginger, black pepper, tulsi, elaichi, and nutmeg, among others. These ingredients provide vital functional benefits for adequate protection of the teeth and offer a longer life to teeth and gums. With the increasing demand, major players functioning in the market are focusing on heavily investing in research and development for innovating new and improved toothpaste variants in terms of flavors, ingredients, and packaging. For instance, in November 2020, Auromere launched its popular fresh mint flavored herbal toothpaste in zero-waste glass jars, eco-friendly with a metal cap and wooden serving spoon for environmentally conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging comprises no plastic and is 100% recyclable, distinguishing Auromere from its industry rivals and providing it a competitive edge over the others in the industry. Thus, increasing health-consciousness and rising demand for herbal ingredients, coupled with growing importance of oral hygiene among consumers, are anticipated to propel the growth of the toothpaste market, which is further anticipated to drive the market in APAC.
The COVID-19 pandemic is causing a significant economic loss in Asia Pacific. The consequence and impact can be even worse and totally depends on the spread of the virus. The governments of various AsiaPacific countries are taking possible steps to restrict the spread of the virus by announcing lockdown. The toothpaste market has witnessed a decent growth. For instance, Lion, a big Japanese toiletries manufacturer, in a recent market survey exhibited that the number of consumers who bought toothpaste for personal use exceeded those who purchased it for family use for the first time in 2020. The pandemic is behind this trend as Japanese consumers find it hygienic to own tube of toothpaste, rather than to share with family members.
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APAC Toothpaste Market Segmentation
APAC Toothpaste Market – By Type
- Sensitivity
- Whitening
- Anti-Cavity
- Others
- Herbal/Natural
- Smokers
- Medicated
APAC Toothpaste Market – By End User
- Adults
- Kids
APAC Toothpaste Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
APAC Toothpaste Market – ByBase Type
- Gel-Based
- Non Gel-Based
APAC Toothpaste Market– By Country
- Australia
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
APAC Toothpaste Market-Companies Mentioned
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Lion Corporation
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. APAC Toothpaste Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 APAC
4.3 Expert Opinion
5. APAC Toothpaste Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Dental Issues in Geriatric and Pediatric Population
5.1.2 Increasing Investments in Marketing and Promotional Campaigns
5.2 Market Restraints
5.2.1 Harmful Effects of Ingredients in Toothpaste
5.3 Market Opportunities
5.3.1 Surge in Popularity of Herbal Products
5.4 Future Trends
5.4.1 Sustainable Toothpaste
5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste – APAC Market Analysis
6.1 APAC Toothpaste Market Overview
6.2 APAC Toothpaste Market – Revenue Forecasts to 2028 (US$ Million)
7. APAC Toothpaste Market Analysis – By Type
7.1 Overview
7.2 APAC Toothpaste Market, By Type (2020 and 2028)
7.3 Sensitivity
7.3.1 Overview
7.3.2 Sensitivity: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Whitening
7.4.1 Overview
7.4.2 Whitening: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4.2.1 Anti-Cavity
7.4.2.1.1 Overview
7.4.2.1.2 Anti-Cavity: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Others:
7.4.2.2.1 Overview:
7.4.2.2.2 Others: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Herbal/Natural
7.5.1 Overview
7.5.2 Herbal/Natural: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Smokers
7.6.1 Overview
7.6.2 Smokers: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Medicated
7.7.1 Overview
7.7.2 Medicated: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
8. APAC Toothpaste Market Analysis – By End User
8.1 Overview
8.2 APAC Toothpaste Market, By End User (2020 and 2028)
8.3 Adults
8.3.1 Overview
8.3.2 Adults: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Kids
8.4.1 Overview
8.4.2 Kids: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
9. APAC Toothpaste Market Analysis – By Base Type
9.1 Overview
9.2 APAC Toothpaste Market, By Base Type (2020 and 2028)
9.3 Gel-Based
9.3.1 Overview
9.3.2 Gel-Based: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Gel-Based
9.4.1 Overview
9.4.2 Non-Gel-Based: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10. APAC Toothpaste Market Analysis – By Distribution Channel
10.1 Overview
10.2 APAC Toothpaste Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Drug Stores/Pharmacies
10.6.1 Overview
10.6.2 Drug Stores/Pharmacies: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11. APAC Toothpaste Market – Country Analysis
11.1 Asia Pacific
11.1.1 Asia Pacific: Toothpaste Market, by Key Country
11.1.1.1 Australia: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 Australia: Toothpaste Market, by Type
11.1.1.1.1.1 Australia Toothpaste Market, by Whitening Type
11.1.1.1.2 Australia: Toothpaste Market, by End User
11.1.1.1.3 Australia: Toothpaste Market, by Base Type
11.1.1.1.4 Australia: Toothpaste Market, by Distribution Channel
11.1.1.2 China: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 China: Toothpaste Market, by Type
11.1.1.2.1.1 China Toothpaste Market, by Whitening Type
11.1.1.2.2 China: Toothpaste Market, by End User
11.1.1.2.3 China: Toothpaste Market, by Base Type
11.1.1.2.4 China: Toothpaste Market, by Distribution Channel
11.1.1.3 India: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 India: Toothpaste Market, by Type
11.1.1.3.1.1 India Toothpaste Market, by Whitening Type
11.1.1.3.2 India: Toothpaste Market, by End User
11.1.1.3.3 India: Toothpaste Market, by Base Type
11.1.1.3.4 India: Toothpaste Market, by Distribution Channel
11.1.1.4 Japan: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.4.1 Japan: Toothpaste Market, by Type
11.1.1.4.1.1 Japan Toothpaste Market, by Whitening Type
11.1.1.4.2 Japan: Toothpaste Market, by End User
11.1.1.4.3 Japan: Toothpaste Market, by Base Type
11.1.1.4.4 Japan: Toothpaste Market, by Distribution Channel
11.1.1.5 South Korea: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.5.1 South Korea: Toothpaste Market, by Type
11.1.1.5.1.1 South Korea Toothpaste Market, by Whitening Type
11.1.1.5.2 South Korea: Toothpaste Market, by End User
11.1.1.5.3 South Korea: Toothpaste Market, by Base Type
11.1.1.5.4 South Korea: Toothpaste Market, by Distribution Channel
11.1.1.6 Rest of Asia Pacific: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.6.1 Rest of Asia Pacific: Toothpaste Market, by Type
11.1.1.6.1.1 Rest of APAC Toothpaste Market, by Whitening Type
11.1.1.6.2 Rest of Asia Pacific: Toothpaste Market, by End User
11.1.1.6.3 Rest of Asia Pacific: Toothpaste Market, by Base Type
11.1.1.6.4 Rest of Asia Pacific: Toothpaste Market, by Distribution Channel
12. Impact of COVID-19 Pandemic on APAC Toothpaste Market
12.1 Impact of COVID-19 on Toothpaste Market
12.2 Asia Pacific: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
13.1 Business Planning and Strategy
13.2 Collaboration
14. Company Profiles
14.1 3M
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Colgate-Palmolive Company
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Henkel AG & COMPANY, KGAA
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Unilever
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 GlaxoSmithKline plc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Procter & Gamble
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Sunstar Suisse S.A.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Lion Corporation
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Beverly Glen Laboratories, Inc
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 The Himalaya Drug Company
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary of Terms
LIST OF TABLES
Table 1. APAC Toothpaste Market –Revenue Forecast to 2028 (US$ Million)
Table 2. Australia Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 3. Australia Toothpaste Market, by Whitening Type- Revenue and Forecast to 2028 (USD Million)
Table 4. Australia Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 5. Australia Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 6. Australia Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 7. China Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 9. China Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 10. China Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 11. China Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 12. China Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 13. India Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 14. India Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 15. India Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 16. India Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 17. India Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 18. Japan Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 19. Japan Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 20. Japan Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 21. Japan Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 22. Japan Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 23. South Korea Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 24. South Korea Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 25. South Korea Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 26. South Korea Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 27. South Korea Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 28. Rest of Asia Pacific Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 29. Rest of APAC Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 30. Rest of Asia Pacific Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 31. Rest of Asia Pacific Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 32. Rest of Asia Pacific Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 33. Glossary of Term: APAC Toothpaste Market
LIST OF FIGURES
Figure 1. APAC Toothpaste Market Segmentation
Figure 2. APAC Toothpaste Market Segmentation – By Country
Figure 3. APAC Toothpaste Market Overview
Figure 4. Whitening Segment Held Largest Share of APAC Toothpaste Market
Figure 5. China Held Largest Share of APAC Toothpaste Market
Figure 6. APAC: PEST Analysis
Figure 7. Expert Opinion
Figure 8. APAC Toothpaste Market Impact Analysis of Driver and Restraint
Figure 9. APAC Toothpaste Market – Revenue Forecast to 2028 (US$ Million)
Figure 10. APAC Toothpaste Market Revenue Share, By Type (2020 and 2028)
Figure 11. Sensitivity: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Whitening: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Anti-Cavity: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Others: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Herbal/Natural: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Smokers: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Medicated: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. APAC Toothpaste Market Revenue Share, By End User (2020 and 2028)
Figure 19. Adults: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Kids: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. APAC Toothpaste Market Revenue Share, By Base Type (2020 and 2028)
Figure 22. Gel-Based: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Non-Gel-Based: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. APAC Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 25. Supermarkets and Hypermarkets: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Convenience Stores: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Online Retail: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Drug Stores/Pharmacies: APAC Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Australia: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. China: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. India: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Japan: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 35. South Korea: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. Rest of Asia Pacific: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. Impact of COVID-19 Pandemic in Asia Pacific Country Markets
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Lion Corporation
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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