The toothpaste market in APAC is expected to grow from US$ 12,061.58 million in 2021 to US$ 16,946.52 million by 2028; it is estimated to grow at a CAGR of 5.0% from 2021 to 2028.
China, India, and Japan are major economies in APAC. Surge in popularity of herbal products is the major factor driving the growth of the APAC toothpaste market. The escalating preference and sales of herbal products among consumers can be a massive opportunity for renowned brands over the forecast period. Consumers are increasingly inclining towards natural products that are devoid of any chemicals, owing to the rising cases of tooth abrasions. Rising preference for chemical-free products and growing popularity of environmentally sustainable products are stimulating the global demand for herbal products in the toothpaste market. The natural ingredients used are pudina satva, clove, neem, ginger, black pepper, tulsi, elaichi, and nutmeg, among others. These ingredients provide vital functional benefits for adequate protection of the teeth and offer a longer life to teeth and gums. With the increasing demand, major players functioning in the market are focusing on heavily investing in research and development for innovating new and improved toothpaste variants in terms of flavors, ingredients, and packaging. For instance, in November 2020, Auromere launched its popular fresh mint flavored herbal toothpaste in zero-waste glass jars, eco-friendly with a metal cap and wooden serving spoon for environmentally conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging comprises no plastic and is 100% recyclable, distinguishing Auromere from its industry rivals and providing it a competitive edge over the others in the industry. Thus, increasing health-consciousness and rising demand for herbal ingredients, coupled with growing importance of oral hygiene among consumers, are anticipated to propel the growth of the toothpaste market, which is further anticipated to drive the market in APAC.
The COVID-19 pandemic is causing a significant economic loss in Asia Pacific. The consequence and impact can be even worse and totally depends on the spread of the virus. The governments of various AsiaPacific countries are taking possible steps to restrict the spread of the virus by announcing lockdown. The toothpaste market has witnessed a decent growth. For instance, Lion, a big Japanese toiletries manufacturer, in a recent market survey exhibited that the number of consumers who bought toothpaste for personal use exceeded those who purchased it for family use for the first time in 2020. The pandemic is behind this trend as Japanese consumers find it hygienic to own tube of toothpaste, rather than to share with family members.

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APAC Toothpaste Market Segmentation
APAC Toothpaste Market – By Type
- Sensitivity
- Whitening
- Anti-Cavity
- Others
- Herbal/Natural
- Smokers
- Medicated
APAC Toothpaste Market – By End User
- Adults
- Kids
APAC Toothpaste Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
APAC Toothpaste Market – ByBase Type
- Gel-Based
- Non Gel-Based
APAC Toothpaste Market– By Country
- Australia
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
APAC Toothpaste Market-Companies Mentioned
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Lion Corporation
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever
Asia Pacific Toothpaste Report Scope
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 12,061.58 Million |
Market Size by 2028 | US$ 16,946.52 Million |
Global CAGR (2021 - 2028) | 5.0% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By Type
|
Regions and Countries Covered | Asia-Pacific
|
Market leaders and key company profiles |
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
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- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Lion Corporation
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever


