A contact center is a centralized office operated by a company to measure the performance of customer service representatives. It is used to centrally process letters, faxes and emails, and send and receive a large number of requests over the phone in one place. It also helps to understand the general approach to customer relationship management to assess interactions and is used by the call center to close gaps (if any) so that appropriate corrections can be made.
MARKET DYNAMICS
As the need to meet changing customer needs continues to grow, companies can provide important insights to increase the customer experience, which ultimately leads to the growth of the contact center analytics market. In addition, the increasing adoption of cloud-based contact centers is one of the key factors that will have a positive impact on the growth of the global contact center market in the near future. In addition, the increase in multi-channel communications, the increase in customer use of social networks, and technological advancements in artificial intelligence and analytics are driving the development of the contact center market.
MARKET SCOPE
The "Global Contact Center Market Analysis To 2028" is a specialized and in-depth study of the technology, media, and telecommunication industry with a special focus on the global market trend analysis. The contact center market report aims to provide an overview of the contact center market with detailed market segmentation by component, deployment, end-user, and geography. The global contact center market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading contact center market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global contact center market is segmented based on component, deployment, end-user. Based on component, the contact center market is segmented into solution, services. Based on deployment, the contact center market is segmented into cloud, on-premises. Based on end-user, the contact center market is segmented into BFSI, healthcare, IT and telecom, government, media and entertainment, travel and hospitality, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global contact center market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The contact center market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the contact center market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the contact center market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global contact center market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The contact center market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the contact center market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the contact center market in these regions.
MARKET PLAYERS
The reports cover key developments in the contact center market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from contact center market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the underwriting and rating software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the underwriting and rating software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- 3clogic
- Alcatel Lucent Enterprise
- Aspect Software
- Avaya, Inc.
- Cisco Systems, Inc.
- Enghouse Interactive
- Five9, Inc.
- Mitel Corporation
- SAP SE
- Unify, Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Contact Center Market - By Component
1.3.2 Contact Center Market - By Deployment
1.3.3 Contact Center Market - By End-User
1.3.4 Contact Center Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CONTACT CENTER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CONTACT CENTER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CONTACT CENTER MARKET - GLOBAL MARKET ANALYSIS
6.1. CONTACT CENTER - GLOBAL MARKET OVERVIEW
6.2. CONTACT CENTER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONTACT CENTER MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.3.3. Automatic Call Distribution (ACD) Market
7.3.3.1. Overview
7.3.3.2. Automatic Call Distribution (ACD) Market Forecast and Analysis
7.3.4. Call Recording Market
7.3.4.1. Overview
7.3.4.2. Call Recording Market Forecast and Analysis
7.3.5. Customer Collaboration Market
7.3.5.1. Overview
7.3.5.2. Customer Collaboration Market Forecast and Analysis
7.3.6. Interactive Voice Responses (IVR) Market
7.3.6.1. Overview
7.3.6.2. Interactive Voice Responses (IVR) Market Forecast and Analysis
7.3.7. Reporting and Analytics Market
7.3.7.1. Overview
7.3.7.2. Reporting and Analytics Market Forecast and Analysis
7.3.8. Others Market
7.3.8.1. Overview
7.3.8.2. Others Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
7.4.3. Integration Market
7.4.3.1. Overview
7.4.3.2. Integration Market Forecast and Analysis
7.4.4. Support and Maintenance Market
7.4.4.1. Overview
7.4.4.2. Support and Maintenance Market Forecast and Analysis
7.4.5. Training and Consulting Market
7.4.5.1. Overview
7.4.5.2. Training and Consulting Market Forecast and Analysis
7.4.6. Others Market
7.4.6.1. Overview
7.4.6.2. Others Market Forecast and Analysis
8. CONTACT CENTER MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD
8.3.1. Overview
8.3.2. Cloud Market Forecast and Analysis
8.4. ON-PREMISES
8.4.1. Overview
8.4.2. On-Premises Market Forecast and Analysis
9. CONTACT CENTER MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. HEALTHCARE
9.4.1. Overview
9.4.2. Healthcare Market Forecast and Analysis
9.5. IT AND TELECOM
9.5.1. Overview
9.5.2. IT and Telecom Market Forecast and Analysis
9.6. GOVERNMENT
9.6.1. Overview
9.6.2. Government Market Forecast and Analysis
9.7. MEDIA AND ENTERTAINMENT
9.7.1. Overview
9.7.2. Media and Entertainment Market Forecast and Analysis
9.8. TRAVEL AND HOSPITALITY
9.8.1. Overview
9.8.2. Travel and Hospitality Market Forecast and Analysis
9.9. OTHERS
9.9.1. Overview
9.9.2. Others Market Forecast and Analysis
10. CONTACT CENTER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Contact Center Market Overview
10.1.2 North America Contact Center Market Forecasts and Analysis
10.1.3 North America Contact Center Market Forecasts and Analysis - By Component
10.1.4 North America Contact Center Market Forecasts and Analysis - By Deployment
10.1.5 North America Contact Center Market Forecasts and Analysis - By End-User
10.1.6 North America Contact Center Market Forecasts and Analysis - By Countries
10.1.6.1 United States Contact Center Market
10.1.6.1.1 United States Contact Center Market by Component
10.1.6.1.2 United States Contact Center Market by Deployment
10.1.6.1.3 United States Contact Center Market by End-User
10.1.6.2 Canada Contact Center Market
10.1.6.2.1 Canada Contact Center Market by Component
10.1.6.2.2 Canada Contact Center Market by Deployment
10.1.6.2.3 Canada Contact Center Market by End-User
10.1.6.3 Mexico Contact Center Market
10.1.6.3.1 Mexico Contact Center Market by Component
10.1.6.3.2 Mexico Contact Center Market by Deployment
10.1.6.3.3 Mexico Contact Center Market by End-User
10.2. EUROPE
10.2.1 Europe Contact Center Market Overview
10.2.2 Europe Contact Center Market Forecasts and Analysis
10.2.3 Europe Contact Center Market Forecasts and Analysis - By Component
10.2.4 Europe Contact Center Market Forecasts and Analysis - By Deployment
10.2.5 Europe Contact Center Market Forecasts and Analysis - By End-User
10.2.6 Europe Contact Center Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Contact Center Market
10.2.6.1.1 Germany Contact Center Market by Component
10.2.6.1.2 Germany Contact Center Market by Deployment
10.2.6.1.3 Germany Contact Center Market by End-User
10.2.6.2 France Contact Center Market
10.2.6.2.1 France Contact Center Market by Component
10.2.6.2.2 France Contact Center Market by Deployment
10.2.6.2.3 France Contact Center Market by End-User
10.2.6.3 Italy Contact Center Market
10.2.6.3.1 Italy Contact Center Market by Component
10.2.6.3.2 Italy Contact Center Market by Deployment
10.2.6.3.3 Italy Contact Center Market by End-User
10.2.6.4 United Kingdom Contact Center Market
10.2.6.4.1 United Kingdom Contact Center Market by Component
10.2.6.4.2 United Kingdom Contact Center Market by Deployment
10.2.6.4.3 United Kingdom Contact Center Market by End-User
10.2.6.5 Russia Contact Center Market
10.2.6.5.1 Russia Contact Center Market by Component
10.2.6.5.2 Russia Contact Center Market by Deployment
10.2.6.5.3 Russia Contact Center Market by End-User
10.2.6.6 Rest of Europe Contact Center Market
10.2.6.6.1 Rest of Europe Contact Center Market by Component
10.2.6.6.2 Rest of Europe Contact Center Market by Deployment
10.2.6.6.3 Rest of Europe Contact Center Market by End-User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Contact Center Market Overview
10.3.2 Asia-Pacific Contact Center Market Forecasts and Analysis
10.3.3 Asia-Pacific Contact Center Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Contact Center Market Forecasts and Analysis - By Deployment
10.3.5 Asia-Pacific Contact Center Market Forecasts and Analysis - By End-User
10.3.6 Asia-Pacific Contact Center Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Contact Center Market
10.3.6.1.1 Australia Contact Center Market by Component
10.3.6.1.2 Australia Contact Center Market by Deployment
10.3.6.1.3 Australia Contact Center Market by End-User
10.3.6.2 China Contact Center Market
10.3.6.2.1 China Contact Center Market by Component
10.3.6.2.2 China Contact Center Market by Deployment
10.3.6.2.3 China Contact Center Market by End-User
10.3.6.3 India Contact Center Market
10.3.6.3.1 India Contact Center Market by Component
10.3.6.3.2 India Contact Center Market by Deployment
10.3.6.3.3 India Contact Center Market by End-User
10.3.6.4 Japan Contact Center Market
10.3.6.4.1 Japan Contact Center Market by Component
10.3.6.4.2 Japan Contact Center Market by Deployment
10.3.6.4.3 Japan Contact Center Market by End-User
10.3.6.5 South Korea Contact Center Market
10.3.6.5.1 South Korea Contact Center Market by Component
10.3.6.5.2 South Korea Contact Center Market by Deployment
10.3.6.5.3 South Korea Contact Center Market by End-User
10.3.6.6 Rest of Asia-Pacific Contact Center Market
10.3.6.6.1 Rest of Asia-Pacific Contact Center Market by Component
10.3.6.6.2 Rest of Asia-Pacific Contact Center Market by Deployment
10.3.6.6.3 Rest of Asia-Pacific Contact Center Market by End-User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Contact Center Market Overview
10.4.2 Middle East and Africa Contact Center Market Forecasts and Analysis
10.4.3 Middle East and Africa Contact Center Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Contact Center Market Forecasts and Analysis - By Deployment
10.4.5 Middle East and Africa Contact Center Market Forecasts and Analysis - By End-User
10.4.6 Middle East and Africa Contact Center Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Contact Center Market
10.4.6.1.1 South Africa Contact Center Market by Component
10.4.6.1.2 South Africa Contact Center Market by Deployment
10.4.6.1.3 South Africa Contact Center Market by End-User
10.4.6.2 Saudi Arabia Contact Center Market
10.4.6.2.1 Saudi Arabia Contact Center Market by Component
10.4.6.2.2 Saudi Arabia Contact Center Market by Deployment
10.4.6.2.3 Saudi Arabia Contact Center Market by End-User
10.4.6.3 U.A.E Contact Center Market
10.4.6.3.1 U.A.E Contact Center Market by Component
10.4.6.3.2 U.A.E Contact Center Market by Deployment
10.4.6.3.3 U.A.E Contact Center Market by End-User
10.4.6.4 Rest of Middle East and Africa Contact Center Market
10.4.6.4.1 Rest of Middle East and Africa Contact Center Market by Component
10.4.6.4.2 Rest of Middle East and Africa Contact Center Market by Deployment
10.4.6.4.3 Rest of Middle East and Africa Contact Center Market by End-User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Contact Center Market Overview
10.5.2 South and Central America Contact Center Market Forecasts and Analysis
10.5.3 South and Central America Contact Center Market Forecasts and Analysis - By Component
10.5.4 South and Central America Contact Center Market Forecasts and Analysis - By Deployment
10.5.5 South and Central America Contact Center Market Forecasts and Analysis - By End-User
10.5.6 South and Central America Contact Center Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Contact Center Market
10.5.6.1.1 Brazil Contact Center Market by Component
10.5.6.1.2 Brazil Contact Center Market by Deployment
10.5.6.1.3 Brazil Contact Center Market by End-User
10.5.6.2 Argentina Contact Center Market
10.5.6.2.1 Argentina Contact Center Market by Component
10.5.6.2.2 Argentina Contact Center Market by Deployment
10.5.6.2.3 Argentina Contact Center Market by End-User
10.5.6.3 Rest of South and Central America Contact Center Market
10.5.6.3.1 Rest of South and Central America Contact Center Market by Component
10.5.6.3.2 Rest of South and Central America Contact Center Market by Deployment
10.5.6.3.3 Rest of South and Central America Contact Center Market by End-User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. CONTACT CENTER MARKET, KEY COMPANY PROFILES
12.1. 3CLOGIC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ALCATEL LUCENT ENTERPRISE
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. ASPECT SOFTWARE
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. AVAYA, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. CISCO SYSTEMS, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ENGHOUSE INTERACTIVE
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. FIVE9, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MITEL CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SAP SE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. UNIFY, INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. 3clogic
2. Alcatel Lucent Enterprise
3. Aspect Software
4. Avaya, Inc.
5. Cisco Systems, Inc.
6. Enghouse Interactive
7. Five9, Inc.
8. Mitel Corporation
9. SAP SE
10. Unify, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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