As DRMs safeguard real-time streaming services over insecure networks, demand for Digital Rights Management (DRM) systems has exploded among content owners and content distribution service providers. DRM technologies also allow for the secure delivery of media content while preserving content owners' authentication and privacy rights. Several streaming service providers are using DRM solutions due to the long-term protection provided.
MARKET DYNAMICS
Globally, the rapid rise of digital media and internet connectivity has offered enormous potential for content creators and distribution partners to expand their creative media content. However, as digital technologies have advanced, digital piracy and unlawful material distribution have expanded considerably, reducing income options for content distributors and owners. These difficulties are driving material owners to seek and exercise control over illicit access and dissemination.
MARKET SCOPE
The "Global Digital Rights Management in Media and Entertainment Market Analysis To 2028" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on the global market trend analysis. The digital rights management in media and entertainment market report aims to provide an overview of the digital rights management in media and entertainment market with detailed market segmentation by application, enterprise size, and geography. The global digital rights management in media and entertainment market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital rights management in media and entertainment market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global digital rights management in media and entertainment market is segmented based on application, enterprise size. Based on application, the digital rights management in media and entertainment market is segmented into mobile content, video on demand (VOD), mobile gaming and apps, eBook, others. Based on enterprise size, the digital rights management in media and entertainment market is segmented into SMEs, large enterprises.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global digital rights management in media and entertainment market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The digital rights management in media and entertainment market by each region is later sub-segmented by respective countries and segments. The digital rights management in media and entertainment market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the digital rights management in media and entertainment market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the digital rights management in media and entertainment market in these regions.
IMPACT OF COVID-19 ON DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has a positive impact on the digital rights management in media and entertainment market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting digital rights management in media and entertainment. Therefore, the demand for parking meter apps is increasing during COVID-19 and is also set to increase during the forecast period.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global digital rights management in media and entertainment market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The digital rights management in media and entertainment market by each region is later sub-segmented by respective countries and segments. The digital rights management in media and entertainment market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the digital rights management in media and entertainment market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the digital rights management in media and entertainment market in these regions.
IMPACT OF COVID-19 ON DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has a positive impact on the digital rights management in media and entertainment market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting digital rights management in media and entertainment. Therefore, the demand for parking meter apps is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the digital rights management in media and entertainment market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from digital rights management in media and entertainment market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the digital rights management in media and entertainment market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the digital rights management in media and entertainment market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Apple Inc.
- Bitmovin Inc.
- BuyDRM Inc.
- Bynder
- EditionGuard LLC
- Google LLC (Widevine)
- Intertrust Technologies Corporation
- Irdeto
- Kudel SKI SA (Nagra)
- Microsoft
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital Rights Management In Media And Entertainment Market - By Application
1.3.2 Digital Rights Management In Media And Entertainment Market - By Enterprise Size
1.3.3 Digital Rights Management In Media And Entertainment Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT - GLOBAL MARKET OVERVIEW
6.2. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
7.1. OVERVIEW
7.2. APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. MOBILE CONTENT
7.3.1. Overview
7.3.2. Mobile Content Market Forecast and Analysis
7.4. VIDEO ON DEMAND (VOD)
7.4.1. Overview
7.4.2. Video on Demand (VoD) Market Forecast and Analysis
7.5. MOBILE GAMING AND APPS
7.5.1. Overview
7.5.2. Mobile Gaming and Apps Market Forecast and Analysis
7.6. EBOOK
7.6.1. Overview
7.6.2. eBook Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Digital Rights Management In Media And Entertainment Market Overview
9.1.2 North America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis
9.1.3 North America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Application
9.1.4 North America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Enterprise Size
9.1.5 North America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Countries
9.1.5.1 United States Digital Rights Management In Media And Entertainment Market
9.1.5.1.1 United States Digital Rights Management In Media And Entertainment Market by Application
9.1.5.1.2 United States Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.1.5.2 Canada Digital Rights Management In Media And Entertainment Market
9.1.5.2.1 Canada Digital Rights Management In Media And Entertainment Market by Application
9.1.5.2.2 Canada Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.1.5.3 Mexico Digital Rights Management In Media And Entertainment Market
9.1.5.3.1 Mexico Digital Rights Management In Media And Entertainment Market by Application
9.1.5.3.2 Mexico Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.2. EUROPE
9.2.1 Europe Digital Rights Management In Media And Entertainment Market Overview
9.2.2 Europe Digital Rights Management In Media And Entertainment Market Forecasts and Analysis
9.2.3 Europe Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Application
9.2.4 Europe Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Enterprise Size
9.2.5 Europe Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Digital Rights Management In Media And Entertainment Market
9.2.5.1.1 Germany Digital Rights Management In Media And Entertainment Market by Application
9.2.5.1.2 Germany Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.2.5.2 France Digital Rights Management In Media And Entertainment Market
9.2.5.2.1 France Digital Rights Management In Media And Entertainment Market by Application
9.2.5.2.2 France Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.2.5.3 Italy Digital Rights Management In Media And Entertainment Market
9.2.5.3.1 Italy Digital Rights Management In Media And Entertainment Market by Application
9.2.5.3.2 Italy Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.2.5.4 United Kingdom Digital Rights Management In Media And Entertainment Market
9.2.5.4.1 United Kingdom Digital Rights Management In Media And Entertainment Market by Application
9.2.5.4.2 United Kingdom Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.2.5.5 Russia Digital Rights Management In Media And Entertainment Market
9.2.5.5.1 Russia Digital Rights Management In Media And Entertainment Market by Application
9.2.5.5.2 Russia Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.2.5.6 Rest of Europe Digital Rights Management In Media And Entertainment Market
9.2.5.6.1 Rest of Europe Digital Rights Management In Media And Entertainment Market by Application
9.2.5.6.2 Rest of Europe Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Digital Rights Management In Media And Entertainment Market Overview
9.3.2 Asia-Pacific Digital Rights Management In Media And Entertainment Market Forecasts and Analysis
9.3.3 Asia-Pacific Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Application
9.3.4 Asia-Pacific Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Enterprise Size
9.3.5 Asia-Pacific Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Digital Rights Management In Media And Entertainment Market
9.3.5.1.1 Australia Digital Rights Management In Media And Entertainment Market by Application
9.3.5.1.2 Australia Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.3.5.2 China Digital Rights Management In Media And Entertainment Market
9.3.5.2.1 China Digital Rights Management In Media And Entertainment Market by Application
9.3.5.2.2 China Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.3.5.3 India Digital Rights Management In Media And Entertainment Market
9.3.5.3.1 India Digital Rights Management In Media And Entertainment Market by Application
9.3.5.3.2 India Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.3.5.4 Japan Digital Rights Management In Media And Entertainment Market
9.3.5.4.1 Japan Digital Rights Management In Media And Entertainment Market by Application
9.3.5.4.2 Japan Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.3.5.5 South Korea Digital Rights Management In Media And Entertainment Market
9.3.5.5.1 South Korea Digital Rights Management In Media And Entertainment Market by Application
9.3.5.5.2 South Korea Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.3.5.6 Rest of Asia-Pacific Digital Rights Management In Media And Entertainment Market
9.3.5.6.1 Rest of Asia-Pacific Digital Rights Management In Media And Entertainment Market by Application
9.3.5.6.2 Rest of Asia-Pacific Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Digital Rights Management In Media And Entertainment Market Overview
9.4.2 Middle East and Africa Digital Rights Management In Media And Entertainment Market Forecasts and Analysis
9.4.3 Middle East and Africa Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Application
9.4.4 Middle East and Africa Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Enterprise Size
9.4.5 Middle East and Africa Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Digital Rights Management In Media And Entertainment Market
9.4.5.1.1 South Africa Digital Rights Management In Media And Entertainment Market by Application
9.4.5.1.2 South Africa Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.4.5.2 Saudi Arabia Digital Rights Management In Media And Entertainment Market
9.4.5.2.1 Saudi Arabia Digital Rights Management In Media And Entertainment Market by Application
9.4.5.2.2 Saudi Arabia Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.4.5.3 U.A.E Digital Rights Management In Media And Entertainment Market
9.4.5.3.1 U.A.E Digital Rights Management In Media And Entertainment Market by Application
9.4.5.3.2 U.A.E Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.4.5.4 Rest of Middle East and Africa Digital Rights Management In Media And Entertainment Market
9.4.5.4.1 Rest of Middle East and Africa Digital Rights Management In Media And Entertainment Market by Application
9.4.5.4.2 Rest of Middle East and Africa Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Digital Rights Management In Media And Entertainment Market Overview
9.5.2 South and Central America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis
9.5.3 South and Central America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Application
9.5.4 South and Central America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Enterprise Size
9.5.5 South and Central America Digital Rights Management In Media And Entertainment Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Digital Rights Management In Media And Entertainment Market
9.5.5.1.1 Brazil Digital Rights Management In Media And Entertainment Market by Application
9.5.5.1.2 Brazil Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.5.5.2 Argentina Digital Rights Management In Media And Entertainment Market
9.5.5.2.1 Argentina Digital Rights Management In Media And Entertainment Market by Application
9.5.5.2.2 Argentina Digital Rights Management In Media And Entertainment Market by Enterprise Size
9.5.5.3 Rest of South and Central America Digital Rights Management In Media And Entertainment Market
9.5.5.3.1 Rest of South and Central America Digital Rights Management In Media And Entertainment Market by Application
9.5.5.3.2 Rest of South and Central America Digital Rights Management In Media And Entertainment Market by Enterprise Size
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. DIGITAL RIGHTS MANAGEMENT IN MEDIA AND ENTERTAINMENT MARKET, KEY COMPANY PROFILES
11.1. APPLE INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BITMOVIN INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BUYDRM INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BYNDER
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. EDITIONGUARD LLC
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. GOOGLE LLC (WIDEVINE)
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. INTERTRUST TECHNOLOGIES CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. IRDETO
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. KUDEL SKI SA (NAGRA)
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. MICROSOFT
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Apple Inc.
2.Bitmovin Inc.
3.BuyDRM Inc.
4.Bynder
5.EditionGuard LLC
6.Google LLC (Widevine)
7.Intertrust Technologies Corporation
8.Irdeto
9.Kudel SKI SA (Nagra)
10.Microsoft
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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