Europe Toothpaste Market Market to Grow at a CAGR of 4.5% to reach US$ 9,319.16 million from 2021 to 2028

Europe Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)

  • Report Code : TIPRE00025562
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 100
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The toothpaste market in Europe is expected to grow from US$ 6,855.12 million in 2021 to US$ 9,319.16 million by 2028; it is estimated to grow at a CAGR of 4.5% from 2021 to 2028.



The UK, Russia, and Germany are major economies in Europe. Dental issues in geriatric and pediatric population are the major factor driving the growth of the Europe toothpaste market. There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market, which is further anticipated to drive the market in Europe.

In Europe, the UK, France, and Russia are the hardest-hit countries by the COVID-19 outbreak. The UK is suffering an economic hit due to the lack of revenue from various industries, as the country recorded the highest-number of COVID-19 confirmed cases across Europe, followed by France, Spain, Italy, and Germany. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is impacting the toothpaste market growth in Europe. The lockdown restrictions are being slowly lifted in a few of the countries in Europe. For instance, in Denmark, shops, complexes have reopened. Italy is in the “yellow zone” and is slowly lifting the lockdown restrictions. All these factors are likely to propel the consumer goods industry, which would drive the toothpaste market growth during the forecast period.

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Europe Toothpaste Market Segmentation  

Europe Toothpaste Market – By Type

  • Sensitivity
  • Whitening     
    • Anti-Cavity
    • Others
  • Herbal/Natural
  • Smokers
  • Medicated

Europe Toothpaste Market – By End User

  • Adults
  • Kids

Europe Toothpaste Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Drug Stores/Pharmacies

Europe Toothpaste Market – ByBase Type

  • Gel-Based
  • Non-Gel-Based

Europe Toothpaste Market– By Country

  • Germany
  • France
  • Italy
  • U.K.
  • Russia
  • Rest of Europe

Europe Toothpaste Market-Companies Mentioned

  • 3M
  • Beverly Glen Laboratories, Inc
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Procter & Gamble
  • Sunstar Suisse S.A.
  • The Himalaya Drug Company
  • Unilever
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

3.2.8 Limitations and Assumptions:

4. Europe Toothpaste Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 Europe

4.3 Expert Opinion

5. Europe Toothpaste Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Dental Issues in Geriatric and Pediatric Population

5.1.2 Rising Investments in Marketing and Promotional Campaigns

5.2 Market Restraints

5.2.1 Harmful Effects of Ingredients in Toothpaste

5.3 Market Opportunities

5.3.1 Increasing Popularity of Herbal Products

5.4 Future Trends

5.4.1 Sustainable Toothpaste

5.5 Impact Analysis of Drivers and Restraint

6. Toothpaste – Europe Market Analysis

6.1 Europe Toothpaste Market Overview

6.2 Europe Toothpaste Market – Revenue Forecasts to 2028 (US$ Million)

7. Europe Toothpaste Market Analysis – By Type

7.1 Overview

7.2 Europe Toothpaste Market, By Type (2020 and 2028)

7.3 Sensitivity

7.3.1 Overview

7.3.2 Sensitivity: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Whitening

7.4.1 Overview

7.4.2 Whitening: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.1 Anti-Cavity

7.4.2.1.1 Overview

7.4.2.1.2 Anti-Cavity: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Others:

7.4.2.2.1 Overview:

7.4.2.2.2 Others: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Herbal/Natural

7.5.1 Overview

7.5.2 Herbal/Natural: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Smokers

7.6.1 Overview

7.6.2 Smokers: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.7 Medicated

7.7.1 Overview

7.7.2 Medicated: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8. Europe Toothpaste Market Analysis – By End User

8.1 Overview

8.2 Europe Toothpaste Market, By End User (2020 and 2028)

8.3 Adults

8.3.1 Overview

8.3.2 Adults: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Kids

8.4.1 Overview

8.4.2 Kids: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9. Europe Toothpaste Market Analysis – By Base Type

9.1 Overview

9.2 Toothpaste Market, By Base Type (2020 and 2028)

9.3 Gel-Based

9.3.1 Overview

9.3.2 Gel-Based: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Non-Gel-Based

9.4.1 Overview

9.4.2 Non-Gel-Based: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10. Europe Toothpaste Market Analysis – By Distribution Channel

10.1 Overview

10.2 Europe Toothpaste Market, By Distribution Channel (2020 and 2028)

10.3 Supermarkets and Hypermarkets

10.3.1 Overview

10.3.2 Supermarkets and Hypermarkets: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Convenience Stores

10.4.1 Overview

10.4.2 Convenience Stores: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Online Retail

10.5.1 Overview

10.5.2 Online Retail: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Drug Stores/Pharmacies

10.6.1 Overview

10.6.2 Drug Stores/Pharmacies: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11. Europe Toothpaste Market – Country Analysis

11.1 Europe

11.1.1 Europe: Toothpaste Market, by Key Country

11.1.1.1 Germany: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.1.1 Germany: Toothpaste Market, by Type

11.1.1.1.1.1 Germany: Toothpaste Market, by Whitening Type

11.1.1.1.2 Germany: Toothpaste Market, by End User

11.1.1.1.3 Germany: Toothpaste Market, by Base Type

11.1.1.1.4 Germany: Toothpaste Market, by Distribution Channel

11.1.1.2 France: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.2.1 France: Toothpaste Market, by Type

11.1.1.2.1.1 France: Toothpaste Market, by Whitening Type

11.1.1.2.2 France: Toothpaste Market, by End User

11.1.1.2.3 France: Toothpaste Market, by Base Type

11.1.1.2.4 France: Toothpaste Market, by Distribution Channel

11.1.1.3 Italy: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.3.1 Italy: Toothpaste Market, by Type

11.1.1.3.1.1 Italy: Toothpaste Market, by Whitening Type

11.1.1.3.2 Italy: Toothpaste Market, by End User

11.1.1.3.3 Italy: Toothpaste Market, by Base Type

11.1.1.3.4 Italy: Toothpaste Market, by Distribution Channel

11.1.1.4 UK: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.4.1 UK: Toothpaste Market, by Type

11.1.1.4.1.1 UK: Toothpaste Market, by Whitening Type

11.1.1.4.2 UK: Toothpaste Market, by End User

11.1.1.4.3 UK: Toothpaste Market, by Base Type

11.1.1.4.4 UK: Toothpaste Market, by Distribution Channel

11.1.1.5 Russia: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.5.1 Russia: Toothpaste Market, by Type

11.1.1.5.1.1 Russia: Toothpaste Market, by Whitening Type

11.1.1.5.2 Russia: Toothpaste Market, by End User

11.1.1.5.3 Russia: Toothpaste Market, by Base Type

11.1.1.5.4 Russia: Toothpaste Market, by Distribution Channel

11.1.1.6 Rest of Europe: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.6.1 Rest of Europe: Toothpaste Market, by Type

11.1.1.6.1.1 Rest of Europe: Toothpaste Market, by Whitening Type

11.1.1.6.2 Rest of Europe: Toothpaste Market, by End User

11.1.1.6.3 Rest of Europe: Toothpaste Market, by Base Type

11.1.1.6.4 Rest of Europe: Toothpaste Market, by Distribution Channel

12. Impact of COVID-19 Pandemic on Europe Toothpaste Market

12.1 Impact of COVID-19 on Toothpaste Market

12.2 Europe: Impact Assessment of COVID-19 Pandemic

13. Industry Landscape

13.1 Business Planning and Strategy

13.2 Collaboration

14. Company Profiles

14.1 3M

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Colgate-Palmolive Company

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Henkel AG & COMPANY, KGAA

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Unilever

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 GlaxoSmithKline plc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Procter & Gamble

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Sunstar Suisse S.A.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.9 Beverly Glen Laboratories, Inc

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 The Himalaya Drug Company

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary of Terms


LIST OF TABLES

Table 1. Europe Toothpaste Market –Revenue Forecast to 2028 (US$ Million)

Table 2. Germany Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 3. Germany Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 4. Germany Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 5. Germany Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 6. Germany Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 7. France Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 8. France Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 9. France Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 10. France Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 11. France Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 12. Italy Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 13. Italy Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 14. Italy Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 15. Italy Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 16. Italy Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 17. UK Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 18. UK Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 19. UK Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 20. UK Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 21. UK Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 22. Russia Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 23. Russia Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 24. Russia Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 25. Russia Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 26. Russia Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 27. Rest of Europe Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 28. Rest of Europe Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 29. Rest of Europe Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 30. Rest of Europe Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 31. Rest of Europe Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 32. Glossary of Term: Toothpaste Market

LIST OF FIGURES

Figure 1. Europe Toothpaste Market Segmentation

Figure 2. Europe Toothpaste Market Segmentation – By Country

Figure 3. Europe Toothpaste Market Overview

Figure 4. Whitening Segment Held Largest Share of Europe Toothpaste Market

Figure 5. Rest of Europe Held Largest Share of Europe Toothpaste Market

Figure 6. Europe: PEST Analysis

Figure 7. Expert Opinion

Figure 8. Europe Toothpaste Market Impact Analysis of Driver and Restraint

Figure 9. Europe Toothpaste Market – Revenue Forecast to 2028 (US$ Million)

Figure 10. Europe Toothpaste Market Revenue Share, By Type (2020 and 2028)

Figure 11. Sensitivity: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12. Whitening: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 13. Anti-Cavity: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14. Others: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Herbal/Natural: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. Smokers: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Medicated: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. Europe Toothpaste Market Revenue Share, By End User (2020 and 2028)

Figure 19. Adults: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Kids: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. Europe Toothpaste Market Revenue Share, By Base Type (2020 and 2028)

Figure 22. Gel-Based: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Non-Gel-Based: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. Europe Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)

Figure 25. Supermarkets and Hypermarkets: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Convenience Stores: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Online Retail: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Drug Stores/Pharmacies: Europe Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. Europe: Toothpaste Market – Revenue by Country to 2028 (US$ Million)

Figure 30. Europe: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)

Figure 31. Germany: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32. France: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33. Italy: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. UK: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35. Russia: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36. Rest of Europe: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 37. Impact of COVID-19 Pandemic in Europe Country Markets

  1. 3M
  2. Beverly Glen Laboratories, Inc
  3. Colgate-Palmolive Company
  4. GlaxoSmithKline plc.
  5. Henkel AG & COMPANY, KGAA
  6. Procter & Gamble
  7. Sunstar Suisse S.A.
  8. The Himalaya Drug Company
  9. Unilever

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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