Europe Toothpaste Market Growth and Analysis by 2028

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Europe Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)

  • Report Code : TIPRE00025562
  • Category : Consumer Goods
  • No. of Pages : 100
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The toothpaste market in Europe is expected to grow from US$ 6,855.12 million in 2021 to US$ 9,319.16 million by 2028; it is estimated to grow at a CAGR of 4.5% from 2021 to 2028.



The UK, Russia, and Germany are major economies in Europe. Dental issues in geriatric and pediatric population are the major factor driving the growth of the Europe toothpaste market. There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market, which is further anticipated to drive the market in Europe.

In Europe, the UK, France, and Russia are the hardest-hit countries by the COVID-19 outbreak. The UK is suffering an economic hit due to the lack of revenue from various industries, as the country recorded the highest-number of COVID-19 confirmed cases across Europe, followed by France, Spain, Italy, and Germany. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is impacting the toothpaste market growth in Europe. The lockdown restrictions are being slowly lifted in a few of the countries in Europe. For instance, in Denmark, shops, complexes have reopened. Italy is in the “yellow zone” and is slowly lifting the lockdown restrictions. All these factors are likely to propel the consumer goods industry, which would drive the toothpaste market growth during the forecast period.

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Europe Toothpaste Market Segmentation  

Europe Toothpaste Market – By Type

  • Sensitivity
  • Whitening     
    • Anti-Cavity
    • Others
  • Herbal/Natural
  • Smokers
  • Medicated

Europe Toothpaste Market – By End User

  • Adults
  • Kids

Europe Toothpaste Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Drug Stores/Pharmacies

Europe Toothpaste Market – ByBase Type

  • Gel-Based
  • Non-Gel-Based

Europe Toothpaste Market– By Country

  • Germany
  • France
  • Italy
  • U.K.
  • Russia
  • Rest of Europe

Europe Toothpaste Market-Companies Mentioned

  • 3M
  • Beverly Glen Laboratories, Inc
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Procter & Gamble
  • Sunstar Suisse S.A.
  • The Himalaya Drug Company
  • Unilever

Europe Toothpaste Report Scope

Report Attribute Details
Market size in 2021 US$ 6,855.12 Million
Market Size by 2028 US$ 9,319.16 Million
Global CAGR (2021 - 2028) 4.5%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Type
  • Sensitivity
  • Whitening
  • Herbal/Natural
  • Smokers
  • Medicated
By End User
  • Adults and Kids
By Base Type
  • Gel-Based and Non-Gel-Based
By and Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Drug Stores/Pharmacies
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • 3M
  • Beverly Glen Laboratories, Inc
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Procter & Gamble
  • Sunstar Suisse S.A.
  • The Himalaya Drug Company
  • Unilever
    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset
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    Report Coverage

    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered

    Segment Covered

    This text is related
    to segments covered.

    Regional Scope

    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope

    Country Scope

    This text is related
    to country scope.

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    Europe Toothpaste Market
    Connect With Expert
    1. 3M
    2. Beverly Glen Laboratories, Inc
    3. Colgate-Palmolive Company
    4. GlaxoSmithKline plc.
    5. Henkel AG & COMPANY, KGAA
    6. Procter & Gamble
    7. Sunstar Suisse S.A.
    8. The Himalaya Drug Company
    9. Unilever
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