Eye Tracking Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Eye Tracking Market covers analysis By Component (Hardware, Software, Services); Tracking Device Type (Screen-Mounted Tracker, Wearable Tracker); Application (Assistive Communication, Human Behavior and Research, Virtual Reality, Others); Industry (Consumer Electronics, Healthcare and Research, Automotive, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPTE100000311
  • Category : Electronics and Semiconductor
  • Status : Upcoming
  • No. of Pages : 150
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MARKET OVERVIEW

Eye tracking is a sophisticated sensor technology that senses the user's presence, attention, and concentration. These particulars provide valuable insights into human nature and allow for a natural user experience across a wide variety of devices. Apart from understanding human nature, the technology is commonly used to allow hands-free interaction and create new user experiences. Because of the widespread adoption of smart sensors and contactless biometrics systems, the North American region is a major contributor to the industry.

MARKET SCOPE

The "Global Eye Tracking Market Analysis to 2028" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the eye tracking market with detailed market segmentation component, type, application, industry vertical, and geography. The report provides key statistics on the market status of the leading eye tracking market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION

  •   Based on component, the global eye tracking market is segmented into hardware, software, and services.
  •   On the basis of device, the market is segmented into remote eye tracking, and mobile eye tracking.
  •   On the basis of application, the market is segmented into human computer interface (HCI), nedical, virtual reality, and research and development.
  •   On the basis of industry vertical, the market is segmented into retail and advertisement, consumer electronics, healthcare and research labs, government and defense, automotive and transportation, and others.

MARKET DYNAMICS
Drivers:

  •   Rising adoption of eye-tracking technology in advertisement and consumer research.
  •   The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application.

Restraints

  •   Growth in gesture recognition market.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The eye tracking market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the eye tracking market in these regions.

IMPACT OF COVID-19 ON EYE TRACKING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

World Geography

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MARKET PLAYERS


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The eye tracking market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the eye tracking market in these regions.

IMPACT OF COVID-19 ON EYE TRACKING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

MARKET PLAYERS

The report covers key developments in the eye tracking market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from eye tracking market are anticipated to lucrative growth opportunities in the future with the rising demand for eye tracking in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the eye tracking market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Ergoneers GmbH
  •   Eyetech Digital Systems, Inc.
  •   ISCAN
  •   LC Technologies, Inc. (EyeGaze)
  •   Mirametrix Inc.
  •   Pupil Labs GmbH
  •   Sensomotoric Instruments GmbH (Apple Inc.)
  •   Smart Eye AB
  •   SR Research Ltd. (Eye Link)
  •   Tobii AB

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Eye Tracking Market - By Component
1.3.2 Eye Tracking Market - By Tracking Device Type
1.3.3 Eye Tracking Market - By Application
1.3.4 Eye Tracking Market - By Industry
1.3.5 Eye Tracking Market - By Region
1.3.5.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. EYE TRACKING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. EYE TRACKING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. EYE TRACKING MARKET - GLOBAL MARKET ANALYSIS
6.1. EYE TRACKING - GLOBAL MARKET OVERVIEW
6.2. EYE TRACKING - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. EYE TRACKING MARKET - REVENUE AND FORECASTS TO 2027 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. HARDWARE
7.3.1. Overview
7.3.2. Hardware Market Forecast and Analysis
7.4. SOFTWARE
7.4.1. Overview
7.4.2. Software Market Forecast and Analysis
7.5. SERVICES
7.5.1. Overview
7.5.2. Services Market Forecast and Analysis
8. EYE TRACKING MARKET - REVENUE AND FORECASTS TO 2027 - TRACKING DEVICE TYPE
8.1. OVERVIEW
8.2. TRACKING DEVICE TYPE MARKET FORECASTS AND ANALYSIS
8.3. SCREEN-MOUNTED TRACKER
8.3.1. Overview
8.3.2. Screen-Mounted Tracker Market Forecast and Analysis
8.4. WEARABLE TRACKER
8.4.1. Overview
8.4.2. Wearable Tracker Market Forecast and Analysis
9. EYE TRACKING MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. ASSISTIVE COMMUNICATION
9.3.1. Overview
9.3.2. Assistive Communication Market Forecast and Analysis
9.4. HUMAN BEHAVIOR AND RESEARCH
9.4.1. Overview
9.4.2. Human Behavior and Research Market Forecast and Analysis
9.5. VIRTUAL REALITY
9.5.1. Overview
9.5.2. Virtual Reality Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. EYE TRACKING MARKET - REVENUE AND FORECASTS TO 2027 - INDUSTRY
10.1. OVERVIEW
10.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
10.3. CONSUMER ELECTRONICS
10.3.1. Overview
10.3.2. Consumer Electronics Market Forecast and Analysis
10.4. HEALTHCARE AND RESEARCH
10.4.1. Overview
10.4.2. Healthcare and Research Market Forecast and Analysis
10.5. AUTOMOTIVE
10.5.1. Overview
10.5.2. Automotive Market Forecast and Analysis
10.6. OTHERS
10.6.1. Overview
10.6.2. Others Market Forecast and Analysis

11. EYE TRACKING MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Eye Tracking Market Overview
11.1.2 North America Eye Tracking Market Forecasts and Analysis
11.1.3 North America Eye Tracking Market Forecasts and Analysis - By Component
11.1.4 North America Eye Tracking Market Forecasts and Analysis - By Tracking Device Type
11.1.5 North America Eye Tracking Market Forecasts and Analysis - By Application
11.1.6 North America Eye Tracking Market Forecasts and Analysis - By Industry
11.1.7 North America Eye Tracking Market Forecasts and Analysis - By Countries
11.1.7.1 United States Eye Tracking Market
11.1.7.1.1 United States Eye Tracking Market by Component
11.1.7.1.2 United States Eye Tracking Market by Tracking Device Type
11.1.7.1.3 United States Eye Tracking Market by Application
11.1.7.1.4 United States Eye Tracking Market by Industry
11.1.7.2 Canada Eye Tracking Market
11.1.7.2.1 Canada Eye Tracking Market by Component
11.1.7.2.2 Canada Eye Tracking Market by Tracking Device Type
11.1.7.2.3 Canada Eye Tracking Market by Application
11.1.7.2.4 Canada Eye Tracking Market by Industry
11.1.7.3 Mexico Eye Tracking Market
11.1.7.3.1 Mexico Eye Tracking Market by Component
11.1.7.3.2 Mexico Eye Tracking Market by Tracking Device Type
11.1.7.3.3 Mexico Eye Tracking Market by Application
11.1.7.3.4 Mexico Eye Tracking Market by Industry
11.2. EUROPE
11.2.1 Europe Eye Tracking Market Overview
11.2.2 Europe Eye Tracking Market Forecasts and Analysis
11.2.3 Europe Eye Tracking Market Forecasts and Analysis - By Component
11.2.4 Europe Eye Tracking Market Forecasts and Analysis - By Tracking Device Type
11.2.5 Europe Eye Tracking Market Forecasts and Analysis - By Application
11.2.6 Europe Eye Tracking Market Forecasts and Analysis - By Industry
11.2.7 Europe Eye Tracking Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Eye Tracking Market
11.2.7.1.1 Germany Eye Tracking Market by Component
11.2.7.1.2 Germany Eye Tracking Market by Tracking Device Type
11.2.7.1.3 Germany Eye Tracking Market by Application
11.2.7.1.4 Germany Eye Tracking Market by Industry
11.2.7.2 France Eye Tracking Market
11.2.7.2.1 France Eye Tracking Market by Component
11.2.7.2.2 France Eye Tracking Market by Tracking Device Type
11.2.7.2.3 France Eye Tracking Market by Application
11.2.7.2.4 France Eye Tracking Market by Industry
11.2.7.3 Italy Eye Tracking Market
11.2.7.3.1 Italy Eye Tracking Market by Component
11.2.7.3.2 Italy Eye Tracking Market by Tracking Device Type
11.2.7.3.3 Italy Eye Tracking Market by Application
11.2.7.3.4 Italy Eye Tracking Market by Industry
11.2.7.4 United Kingdom Eye Tracking Market
11.2.7.4.1 United Kingdom Eye Tracking Market by Component
11.2.7.4.2 United Kingdom Eye Tracking Market by Tracking Device Type
11.2.7.4.3 United Kingdom Eye Tracking Market by Application
11.2.7.4.4 United Kingdom Eye Tracking Market by Industry
11.2.7.5 Russia Eye Tracking Market
11.2.7.5.1 Russia Eye Tracking Market by Component
11.2.7.5.2 Russia Eye Tracking Market by Tracking Device Type
11.2.7.5.3 Russia Eye Tracking Market by Application
11.2.7.5.4 Russia Eye Tracking Market by Industry
11.2.7.6 Rest of Europe Eye Tracking Market
11.2.7.6.1 Rest of Europe Eye Tracking Market by Component
11.2.7.6.2 Rest of Europe Eye Tracking Market by Tracking Device Type
11.2.7.6.3 Rest of Europe Eye Tracking Market by Application
11.2.7.6.4 Rest of Europe Eye Tracking Market by Industry
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Eye Tracking Market Overview
11.3.2 Asia-Pacific Eye Tracking Market Forecasts and Analysis
11.3.3 Asia-Pacific Eye Tracking Market Forecasts and Analysis - By Component
11.3.4 Asia-Pacific Eye Tracking Market Forecasts and Analysis - By Tracking Device Type
11.3.5 Asia-Pacific Eye Tracking Market Forecasts and Analysis - By Application
11.3.6 Asia-Pacific Eye Tracking Market Forecasts and Analysis - By Industry
11.3.7 Asia-Pacific Eye Tracking Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Eye Tracking Market
11.3.7.1.1 Australia Eye Tracking Market by Component
11.3.7.1.2 Australia Eye Tracking Market by Tracking Device Type
11.3.7.1.3 Australia Eye Tracking Market by Application
11.3.7.1.4 Australia Eye Tracking Market by Industry
11.3.7.2 China Eye Tracking Market
11.3.7.2.1 China Eye Tracking Market by Component
11.3.7.2.2 China Eye Tracking Market by Tracking Device Type
11.3.7.2.3 China Eye Tracking Market by Application
11.3.7.2.4 China Eye Tracking Market by Industry
11.3.7.3 India Eye Tracking Market
11.3.7.3.1 India Eye Tracking Market by Component
11.3.7.3.2 India Eye Tracking Market by Tracking Device Type
11.3.7.3.3 India Eye Tracking Market by Application
11.3.7.3.4 India Eye Tracking Market by Industry
11.3.7.4 Japan Eye Tracking Market
11.3.7.4.1 Japan Eye Tracking Market by Component
11.3.7.4.2 Japan Eye Tracking Market by Tracking Device Type
11.3.7.4.3 Japan Eye Tracking Market by Application
11.3.7.4.4 Japan Eye Tracking Market by Industry
11.3.7.5 South Korea Eye Tracking Market
11.3.7.5.1 South Korea Eye Tracking Market by Component
11.3.7.5.2 South Korea Eye Tracking Market by Tracking Device Type
11.3.7.5.3 South Korea Eye Tracking Market by Application
11.3.7.5.4 South Korea Eye Tracking Market by Industry
11.3.7.6 Rest of Asia-Pacific Eye Tracking Market
11.3.7.6.1 Rest of Asia-Pacific Eye Tracking Market by Component
11.3.7.6.2 Rest of Asia-Pacific Eye Tracking Market by Tracking Device Type
11.3.7.6.3 Rest of Asia-Pacific Eye Tracking Market by Application
11.3.7.6.4 Rest of Asia-Pacific Eye Tracking Market by Industry
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Eye Tracking Market Overview
11.4.2 Middle East and Africa Eye Tracking Market Forecasts and Analysis
11.4.3 Middle East and Africa Eye Tracking Market Forecasts and Analysis - By Component
11.4.4 Middle East and Africa Eye Tracking Market Forecasts and Analysis - By Tracking Device Type
11.4.5 Middle East and Africa Eye Tracking Market Forecasts and Analysis - By Application
11.4.6 Middle East and Africa Eye Tracking Market Forecasts and Analysis - By Industry
11.4.7 Middle East and Africa Eye Tracking Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Eye Tracking Market
11.4.7.1.1 South Africa Eye Tracking Market by Component
11.4.7.1.2 South Africa Eye Tracking Market by Tracking Device Type
11.4.7.1.3 South Africa Eye Tracking Market by Application
11.4.7.1.4 South Africa Eye Tracking Market by Industry
11.4.7.2 Saudi Arabia Eye Tracking Market
11.4.7.2.1 Saudi Arabia Eye Tracking Market by Component
11.4.7.2.2 Saudi Arabia Eye Tracking Market by Tracking Device Type
11.4.7.2.3 Saudi Arabia Eye Tracking Market by Application
11.4.7.2.4 Saudi Arabia Eye Tracking Market by Industry
11.4.7.3 U.A.E Eye Tracking Market
11.4.7.3.1 U.A.E Eye Tracking Market by Component
11.4.7.3.2 U.A.E Eye Tracking Market by Tracking Device Type
11.4.7.3.3 U.A.E Eye Tracking Market by Application
11.4.7.3.4 U.A.E Eye Tracking Market by Industry
11.4.7.4 Rest of Middle East and Africa Eye Tracking Market
11.4.7.4.1 Rest of Middle East and Africa Eye Tracking Market by Component
11.4.7.4.2 Rest of Middle East and Africa Eye Tracking Market by Tracking Device Type
11.4.7.4.3 Rest of Middle East and Africa Eye Tracking Market by Application
11.4.7.4.4 Rest of Middle East and Africa Eye Tracking Market by Industry
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Eye Tracking Market Overview
11.5.2 South and Central America Eye Tracking Market Forecasts and Analysis
11.5.3 South and Central America Eye Tracking Market Forecasts and Analysis - By Component
11.5.4 South and Central America Eye Tracking Market Forecasts and Analysis - By Tracking Device Type
11.5.5 South and Central America Eye Tracking Market Forecasts and Analysis - By Application
11.5.6 South and Central America Eye Tracking Market Forecasts and Analysis - By Industry
11.5.7 South and Central America Eye Tracking Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Eye Tracking Market
11.5.7.1.1 Brazil Eye Tracking Market by Component
11.5.7.1.2 Brazil Eye Tracking Market by Tracking Device Type
11.5.7.1.3 Brazil Eye Tracking Market by Application
11.5.7.1.4 Brazil Eye Tracking Market by Industry
11.5.7.2 Argentina Eye Tracking Market
11.5.7.2.1 Argentina Eye Tracking Market by Component
11.5.7.2.2 Argentina Eye Tracking Market by Tracking Device Type
11.5.7.2.3 Argentina Eye Tracking Market by Application
11.5.7.2.4 Argentina Eye Tracking Market by Industry
11.5.7.3 Rest of South and Central America Eye Tracking Market
11.5.7.3.1 Rest of South and Central America Eye Tracking Market by Component
11.5.7.3.2 Rest of South and Central America Eye Tracking Market by Tracking Device Type
11.5.7.3.3 Rest of South and Central America Eye Tracking Market by Application
11.5.7.3.4 Rest of South and Central America Eye Tracking Market by Industry

12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

13. EYE TRACKING MARKET, KEY COMPANY PROFILES
13.1. ERGONEERS GMBH
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. EYETECH DIGITAL SYSTEMS, INC.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. EYEGAZE INC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. LUMEN RESEARCH LTD
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. PUPIL LABS GMBH
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. ISCAN
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. SENSOMOTORIC INSTRUMENTS GMBH (APPLE INC.)
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SMART EYE AB
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SR RESEARCH LTD. (EYE LINK)
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. TOBII AB
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments

14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies

1. Ergoneers GmbH
2. Eyetech Digital Systems, Inc.
3. Eyegaze Inc.
4. Lumen Research Ltd
5. Pupil Labs GmbH
6. ISCAN
7. Sensomotoric Instruments GmbH (Apple Inc.)
8. Smart Eye AB
9. SR Research Ltd. (Eye Link)
10. Tobii AB

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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