Eye tracking is a sophisticated sensor technology that senses the user's presence, attention, and concentration. These particulars provide valuable insights into human nature and allow for a natural user experience across a wide variety of devices. Apart from understanding human nature, the technology is commonly used to allow hands-free interaction and create new user experiences. Because of the widespread adoption of smart sensors and contactless biometrics systems, the North American region is a major contributor to the industry.
The "Global Eye Tracking Market Analysis to 2028" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the eye tracking market with detailed market segmentation component, type, application, industry vertical, and geography. The report provides key statistics on the market status of the leading eye tracking market players and offers key trends and opportunities in the market.
- Based on component, the global eye tracking market is segmented into hardware, software, and services.
- On the basis of device, the market is segmented into remote eye tracking, and mobile eye tracking.
- On the basis of application, the market is segmented into human computer interface (HCI), nedical, virtual reality, and research and development.
- On the basis of industry vertical, the market is segmented into retail and advertisement, consumer electronics, healthcare and research labs, government and defense, automotive and transportation, and others.
- Rising adoption of eye-tracking technology in advertisement and consumer research.
- The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application.
- Growth in gesture recognition market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The eye tracking market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the eye tracking market in these regions.
IMPACT OF COVID-19 ON EYE TRACKING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
The report covers key developments in the eye tracking market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from eye tracking market are anticipated to lucrative growth opportunities in the future with the rising demand for eye tracking in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the eye tracking market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Ergoneers GmbH
- Eyetech Digital Systems, Inc.
- LC Technologies, Inc. (EyeGaze)
- Mirametrix Inc.
- Pupil Labs GmbH
- Sensomotoric Instruments GmbH (Apple Inc.)
- Smart Eye AB
- SR Research Ltd. (Eye Link)
- Tobii AB
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.