[Research Report] The feminine hygiene products market was valued at US$ 26,733.33 million in 2022 and is projected to reach US$ 36,305.29 million by 2030; it is expected to register a CAGR of 3.9% from 2022 to 2030.
Market Insights and Analyst View:
The feminine hygiene products market in Europe is mainly driven by a surge in awareness toward maintaining personal hygiene and increasing initiatives by the governing bodies regarding feminine hygiene. Also, the awareness regarding personal hygiene in women is increasing due to various government initiatives and social media campaigns. These initiatives and campaigns contribute to a better understanding and acceptance of female hygiene products. Therefore, the rise in awareness toward personal hygiene is propelling the growth of the feminine hygiene products market. The regions such as North America, Europe, and Asia Pacific are hub of Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna Gmbh, Mooncup Ltd, Ontex BV, Essity Ab, Wuka Ltd, Cotton High Tech SL, and The Procter & Gamble Co, which generate a high demand for feminine hygiene products. Hence, the presence of such companies drives the global feminine hygiene products market growth.
Growth Drivers and Challenges:
Strategic initiatives by key market players have been driving the global feminine hygiene products market growth. Manufacturers are heavily investing in research and development projects, partnerships, expansion plans, and collaborations to launch innovative products to attract a large consumer base. For instance, in June 2020, Pee Safe launched a new range of intimate hygiene products, including undergarment sanitizer spray, reusable sanitary pads, oxo-biodegradable disposable bags, and an intimate hygiene powder. Key market players are adopting strategic initiatives such as mergers and acquisitions to expand their product portfolio and geographical presence. For instance, in November 2022, Edgewell Personal Care company announced the acquisition of Billie Inc. The acquisition was aimed at expanding its product portfolio of premier feminine shave and body care brands.
Additionally, natural and clean hair removal products are gaining popularity worldwide due to the greater awareness of the harmful effects of chemicals and the rising inclination toward using green and clean personal care products. This trend has prompted manufacturers to develop natural products based on customer requirements. For instance, Reckitt Benckiser Group Plc launched the Veet Pure range of hair removal creams in 2022, thereby reformulating its products. The product range includes natural cucumber extracts, aloe vera, and grapeseed oil. Thus, such product launches and other strategies to cater to the increasing consumer demand aids the market growth.
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Feminine Hygiene Products Market: Strategic Insights
Market Size Value in US$ 26,733.33 million in 2022 Market Size Value by US$ 36,305.29 million by 2030 Growth rate CAGR of 3.9% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Feminine Hygiene Products Market: Strategic Insights
| Market Size Value in | US$ 26,733.33 million in 2022 |
| Market Size Value by | US$ 36,305.29 million by 2030 |
| Growth rate | CAGR of 3.9% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Report Segmentation and Scope:
The global feminine hygiene products market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. On the basis of distribution channel, the feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The feminine hygiene products market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).
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Segmental Analysis:
Based on product type, the feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held a significant share in the feminine hygiene products market growth and is expected to register substantial growth during the forecast period. Menstrual care products, including menstrual pads, period panties, panty liner, feminine wipes, tampons and menstrual cups, sanitary napkins, and sanitary pads, are gaining traction due to the rising awareness about feminine hygiene among females worldwide. In addition, the rising usage of these products is encouraging environmental sensitivity among the population. Hence, the working female professionals and other environment-sensitive populations are adopting menstrual products which are comfortable and disposable.
Menstrual care products are usually disposed of and lead to landfills and generate enormous volumes of waste, which is nonbiodegradable. As a result, it persists in the environment in the form of microplastics, posing a significant threat to aquatic and terrestrial ecosystems. Owing to the increased awareness of this concern, many are switching to reusable menstrual products such as menstrual cups and discs and reusable pads made of cloth. According to an article published on the BBC website and Google Trends Index of Search Terms, searches for reusable period products have spurred every year.
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Regional Analysis:
Based on geography, the feminine hygiene products market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global feminine hygiene products market was dominated by North America and recorded ~US$ 5,000 million in 2022. Europe is a second major contributor holding more than 20% share of the global market. Asia Pacific is expected to grow at a CAGR of over 5% during the forecast period. The North America feminine hygiene products market is segmented into the US, Canada, and Mexico. The feminine hygiene products market growth in North America is attributed to a higher standard of living, better sanitation practices, and greater income levels for women. The industry has witnessed continuous innovation in feminine hygiene products, with companies introducing new and improved products to cater to the different needs and preferences of customers. Moreover, the growing concern for environmental issues, such as the increased plastic population and global warming, has encouraged women to opt for sustainable and eco-friendly products. In North America, ~20 billion sanitary napkins, tampons, and applicators are sent to landfills annually. The products such as menstrual cups and cloth pads have gained popularity owing to their cost-effectiveness and reduced environmental impact. Surging demand for sustainable and eco-friendly feminine hygiene products has resulted in product innovation and the launch of products in the market. For instance, In December 2022, Trace Femcare announced the launch of Climate Beneficial Cotton and regenerative hemp fiber tampon. The products addressed the increasing plastic population and global warming caused by non-disposable tampons. Therefore, all the above factors influence the feminine hygiene products market growth across North America.
Industry Developments and Future Opportunities:
Various initiatives taken by the key players operating in the feminine hygiene products market are listed below:
- In November 2021, Ontex BV launched its brand NAT in China. The products launched were tampons, towels, pantyliners, and menstruation pants.
- In May 2021, Poise, a Kimberly Clark brand, announced its partnership with Whitney Port and launched its 2-in-1liners and pads.
COVID-19 Impact:
The rising female literacy rate and greater menstrual hygiene awareness primarily drove the feminine hygiene products market before the onset of the COVID-19 pandemic. However, the consumer goods industry experienced adverse impacts of the pandemic during the first quarter of 2020. The COVID-19 pandemic also led to an economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers. As a result, people only purchased primary essential products—such as groceries and critical medical products—lowering the sales of feminine hygiene products.
Many businesses recovered as the governments of various countries eased the restrictions after the initial months of lockdown in 2020. The introduction of the COVID-19 vaccine offered further relief from the distressing pandemic situation, leading to a rise in business activities. The resumption of operations in the manufacturing units positively impacted the feminine hygiene products market and led to the recovery of the production of feminine hygiene products. Manufacturers overcame the demand and supply gap as they were permitted to operate at total capacity.
Competitive Landscape and Key Companies:
A few of the prominent players operating in the global feminine hygiene products market include Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna Gmbh, Mooncup Ltd, Ontex Bv, Essity Ab, Wuka Ltd, Cotton High Tech SL, and The Procter & Gamble Co. among others. These players offer cutting-edge feminine hygiene products with innovative features to deliver a superior experience to consumers.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russian Federation, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Rising awareness of menstrual hygiene are driving the feminine hygiene products market. In recent times, the women population in globally has become more aware of menstrual hygiene, particularly among the working class. Since 2012, several public health organizations have started focusing on menstruation hygiene management (MHM). Grassroots workers, social entrepreneurs, and United Nations agencies are also contributing to this noble cause. For example, in May 2013, WASH United conducted a 28-day social media campaign called "May #MENSTRAVAGANZA" on Twitter to generate awareness about menstruation and MHM. In January 2021, Raigarh district in Chhattisgarh, India, announced the launch of ‘Pavna,’ a unique community-based menstrual hygiene program.
The major players operating in the global feminine hygiene products market are Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna GmbH, Mooncup Ltd, Ontex BV, Essity AB, Wuka Ltd, Cotton High Tech SL, The Procter & Gamble Co.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. E-commerce platforms are preferred by consumers owing to the convenience of shopping various products from remote locations, availability of a wide range of products of different brands, exclusive discounts and offers on these sites, and home delivery services (free or paid) offered by these platforms. Additionally, online platforms provide product descriptions, user reviews, and ratings, which help consumers choose the right product. Innovative feminine hygiene products such as menstrual cups, reusable period and incontinence underwear, menstrual discs, and tampon applicators are widely available across e-commerce channels.
Initiatives by governments and organizations to provide opportunities in the coming years for the feminine hygiene products. The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, various governments of globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. For instance, in Germany, the tax rate on sanitary items was cut from 19% to 7% as of 1 January 2020. Ireland levies no value-added tax on tampons, panty liners, and sanitary towels. Ireland is the only EU country with a zero-tax rate on sanitary goods. Thus, reducing taxes on feminine hygiene products accelerates their demand across the region.
Asia Pacific accounted for the largest share of the global feminine hygiene products market. In Europe, the rapidly changing lifestyles of consumers are making them opt for convenient food solutions and ready-to-eat products such as frozen food, feminine hygiene products, biscuits, cookies, etc. The demand for feminine hygiene products is significantly increasing across the region owing to the established status of bakery products as a staple food in many European countries such as Germany, Russia, France, Italy, and the UK, making Europe one of the major markets of feminine hygiene products. Also, the growing health consciousness among Europeans is boosting the demand for feminine hygiene products containing fibers, vitamins and minerals, whole grains, vegetables, and gluten-free bakery products such as gluten-free functional and gluten-free artisanal feminine hygiene products.
Based on products type, menstrual care products segment mainly has the largest revenue share. Menstrual care products include sanitary pads/napkins, tampons, menstrual cups, reusable cloth pads, liners, and menstrual discs. Sanitary pads and tampons are among the most widely used products by females during menstruation. They are made of materials such as cellulosic fibers; synthetic polymers such as polyester, polyethylene, and polypropylene; cotton; and superabsorbent polymers. Products made from superabsorbent polymers absorb low to heavy period flow and allow women to perform their daily chores and other physically rigorous activities, such as playing and traveling, without the stress of leakage and stains.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Feminine Hygiene Products Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End Consumers
5. Feminine Hygiene Products Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Awareness of Menstrual Hygiene
5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
5.2.1 Period Poverty and Social Stigma Associated with Menstruation
5.3 Market Opportunities
5.3.1 Initiatives by Governments and Organizations
5.4 Future Trends
5.4.1 Rising Adoption of Reusable and Eco-friendly Products
5.5 Impact of Drivers and Restraints:
6. Feminine Hygiene Products Market - Global Market Analysis
6.1 Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
6.2 Feminine Hygiene Products Market Forecast and Analysis
7. Feminine Hygiene Products Market Analysis - Product Type
7.1 Menstrual Care Products
7.1.1 Overview
7.1.2 Menstrual Care Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Sanitary Napkins
7.2.1 Sanitary Napkins Market Revenue, and Forecast to 2030 (US$ Million)
7.3 Tampons
7.3.1 Tampons Market Revenue, and Forecast to 2030 (US$ Million)
7.4 Menstrual Cups
7.4.1 Menstrual Cups Market Revenue, and Forecast to 2030 (US$ Million)
7.5 Other Menstrual Care Products
7.5.1 Other Menstrual Care Products Market Revenue, and Forecast to 2030 (US$ Million)
7.6 Cleaning and Deodorizing Products
7.6.1 Overview
7.6.2 Cleaning and Deodorizing Products Market Revenue, and Forecast to 2030 (US$ Million)
7.7 Hair Removal Products
7.7.1 Hair Removal Products Market Revenue and Forecast to 2030 (US$ Million)
7.8 Hygiene Wash
7.8.1 Hygiene Wash Market Revenue and Forecast to 2030 (US$ Million)
7.9 Intimate Spray
7.9.1 Intimate Spray Market Revenue and Forecast to 2030 (US$ Million)
7.10 Other Cleaning and Deodorizing Products
7.10.1 Others Cleaning and Deodorizing Products Market Revenue and Forecast to 2030 (US$ Million)
7.11 Feminine Hygiene Underwear
7.11.1 Overview
7.11.2 Feminine Hygiene Underwear Market Revenue and Forecast to 2030 (US$ Million)
7.12 Reusable Period Underwear
7.12.1 Reusable Period Underwear Market Revenue and Forecast to 2030 (US$ Million)
7.13 Reusable Incontinence Underwear
7.13.1 Reusable Incontinence Underwear Market Revenue and Forecast to 2030 (US$ Million)
7.14 Other Feminine Hygiene Underwear
7.14.1 Other Feminine Hygiene Underwear Market Revenue and Forecast to 2030 (US$ Million)
8. Feminine Hygiene Products Market Analysis - Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Drug Stores and Pharmacies
8.2.1 Overview
8.2.2 Drug Stores and Pharmacies Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Health and Beauty Stores
8.3.1 Overview
8.3.2 Health and Beauty Stores: Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
9. Feminine Hygiene Products Market - Geographical Analysis
9.1 North America
9.1.1 North America Feminine Hygiene Products Market Overview
9.1.2 North America Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.3 North America Feminine Hygiene Products Market Breakdown by Product Type
9.1.3.1 North America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Product Type
9.1.4 North America Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.4.1 North America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Distribution Channel
9.1.5 North America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
9.1.5.1 Feminine Hygiene Products Market Breakdown by Country
9.1.5.2 US Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.5.2.1 US Feminine Hygiene Products Market Breakdown by Product Type
9.1.5.2.2 US Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.5.3 Canada Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.5.3.1 Canada Feminine Hygiene Products Market Breakdown by Product Type
9.1.5.3.2 Canada Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.5.4 Mexico Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.5.4.1 Mexico Feminine Hygiene Products Market Breakdown by Product Type
9.1.5.4.2 Mexico Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2 Europe
9.2.1 Europe Feminine Hygiene Products Market Overview
9.2.2 Europe Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.3 Europe Feminine Hygiene Products Market Breakdown by Product Type
9.2.3.1 Europe Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Product Type
9.2.4 Europe Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.4.1 Europe Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
9.2.5.1 Feminine Hygiene Products Market Breakdown by Country
9.2.5.2 Germany Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.2.1 Germany Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.2.2 Germany Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.3 France Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.3.1 France Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.3.2 France Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.4 Italy Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.4.1 Italy Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.4.2 Italy Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.5 Spain Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.5.1 Spain Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.5.2 Spain Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.6 UK Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.6.1 UK Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.6.2 UK Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.7 Russia Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.7.1 Russia Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.7.2 Russia Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.8 Poland Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.8.1 Poland Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.8.2 Poland Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.9 Sweden Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.9.1 Sweden Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.9.2 Sweden Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.10 Norway Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.10.1 Norway Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.10.2 Norway Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.11 Switzerland Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.11.1 Switzerland Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.11.2 Switzerland Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.12 Belgium Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.12.1 Belgium Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.12.2 Belgium Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.13 Netherlands Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.13.1 Netherlands Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.13.2 Netherlands Feminine Hygiene Products Market Breakdown by Distribution Channel
9.2.5.14 Rest of Europe Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.2.5.14.1 Rest of Europe Feminine Hygiene Products Market Breakdown by Product Type
9.2.5.14.2 Rest of Europe Feminine Hygiene Products Market Breakdown by Distribution Channel
9.3 Asia Pacific Feminine Hygiene Products Market
9.3.1 Overview
9.3.2 Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.3.3 Asia Pacific Feminine Hygiene Products Market Breakdown by Product Type
9.3.3.1 Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Product Type
9.3.4 Asia Pacific Feminine Hygiene Products Market Breakdown by Distribution Channel
9.3.4.1 Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Distribution Channel
9.3.5 Asia Pacific Feminine Hygiene Products Market Breakdown by Country
9.3.5.1 Feminine Hygiene Products Market Breakdown by Country
9.3.5.2 Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.3.5.2.1 Australia Feminine Hygiene Products Market Breakdown by Product Type
9.3.5.2.2 Australia Feminine Hygiene Products Market Breakdown by Distribution Channel
9.3.5.3 China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.3.5.3.1 China Feminine Hygiene Products Market Breakdown by Product Type
9.3.5.3.2 China Feminine Hygiene Products Market Breakdown by Distribution Channel
9.3.5.4 India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.3.5.4.1 India Feminine Hygiene Products Market Breakdown by Product Type
9.3.5.4.2 India Feminine Hygiene Products Market Breakdown by Distribution Channel
9.3.5.5 Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.3.5.5.1 Japan Feminine Hygiene Products Market Breakdown by Product Type
9.3.5.5.2 Japan Feminine Hygiene Products Market Breakdown by Distribution Channel
9.3.5.6 South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.3.5.6.1 South Korea Feminine Hygiene Products Market Breakdown by Product Type
9.3.5.6.2 South Korea Feminine Hygiene Products Market Breakdown by Distribution Channel
9.3.5.7 Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.3.5.7.1 Rest of Asia Pacific Feminine Hygiene Products Market Breakdown by Product Type
9.3.5.7.2 Rest of Asia Pacific Feminine Hygiene Products Market Breakdown by Distribution Channel
9.4 Middle East & Africa
9.4.1 Middle East & Africa Feminine Hygiene Products Market Overview
9.4.2 Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.4.3 Middle East & Africa Feminine Hygiene Products Market Breakdown by Product Type
9.4.3.1 Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Product Type
9.4.4 Middle East & Africa Feminine Hygiene Products Market Breakdown by Distribution Channel
9.4.4.1 Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
9.4.5.1 Feminine Hygiene Products Market Breakdown by Country
9.4.5.2 South Africa Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.4.5.2.1 South Africa Feminine Hygiene Products Market Breakdown by Product Type
9.4.5.2.2 South Africa Feminine Hygiene Products Market Breakdown by Distribution Channel
9.4.5.3 Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.4.5.3.1 Saudi Arabia Feminine Hygiene Products Market Breakdown by Product Type
9.4.5.3.2 Saudi Arabia Feminine Hygiene Products Market Breakdown by Distribution Channel
9.4.5.4 UAE Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.4.5.4.1 UAE Feminine Hygiene Products Market Breakdown by Product Type
9.4.5.4.2 UAE Feminine Hygiene Products Market Breakdown by Distribution Channel
9.4.5.5 Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.4.5.5.1 Rest of Middle East & Africa Feminine Hygiene Products Market Breakdown by Product Type
9.4.5.5.2 Rest of Middle East & Africa Feminine Hygiene Products Market Breakdown by Distribution Channel
9.5 South & Central America
9.5.1 South & Central America Feminine Hygiene Products Market Overview
9.5.2 South & Central America Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.5.3 South & Central America Feminine Hygiene Products Market Breakdown by Product Type
9.5.3.1 South & Central America Feminine Hygiene Products Market and Forecasts and Analysis - By Product Type
9.5.4 South & Central America Feminine Hygiene Products Market Breakdown by Distribution Channel
9.5.4.1 South & Central America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Distribution Channel
9.5.5 South & Central America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
9.5.5.1 Feminine Hygiene Products Market Breakdown by Country
9.5.5.2 Brazil Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.5.5.2.1 Brazil Feminine Hygiene Products Market Breakdown by Product Type
9.5.5.2.2 Brazil Feminine Hygiene Products Market Breakdown by Distribution Channel
9.5.5.3 Argentina Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.5.5.3.1 Argentina Feminine Hygiene Products Market Breakdown by Product Type
9.5.5.3.2 Argentina Feminine Hygiene Products Market Breakdown by Distribution Channel
9.5.5.4 Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.5.5.4.1 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Product Type
9.5.5.4.2 Rest of South & Central America Feminine Hygiene Products Market Breakdown by Distribution Channel
10. Feminine Hygiene Products Market – Impact of COVID-19 Pandemic
10.1 Pre & Post Covid-19 Impact
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Company Profiles
12.1 Edgewell Personal Care Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Kimberly-Clark Corp
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Lune Group Oy Ltd
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Me Luna GmbH
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Mooncup Ltd
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Ontex BV
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Essity AB
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Wuka Ltd
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Cotton High Tech SL
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 The Procter & Gamble Co
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
List of Tables
Table 1. Feminine Hygiene Products Market Segmentation
Table 2. Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 4. Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 5. North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 6. North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 7. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 8. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 9. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 10. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 11. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 12. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 13. Europe Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 14. Europe Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 15. Germany Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 16. Germany Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 17. France Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 18. France Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 19. Italy Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 20. Italy Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 21. Spain Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 22. Spain Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 23. UK Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 24. UK Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 25. Russia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 26. Russia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 27. Poland Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 28. Poland Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 29. Sweden Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 30. Sweden Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 31. Norway Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 32. Norway Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 33. Switzerland Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 34. Switzerland Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 35. Belgium Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 36. Belgium Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 37. Netherlands Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 38. Netherlands Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 39. Rest of Europe Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 40. Rest of Europe Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 41. Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 42. Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 43. Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 44. Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 45. China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 46. China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 47. India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 48. India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 49. Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 50. Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 51. South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 52. South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 53. Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 54. Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 55. Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 56. Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 57. South Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 58. South Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 59. Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 60. Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 61. UAE Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 62. UAE Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 63. Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 64. Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 65. South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 66. South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 67. Brazil Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 68. Brazil Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 69. Argentina Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 70. Argentina Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 71. Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 72. Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 73. Company Positioning & Concentration
List of Figures
Figure 1. Feminine Hygiene Products Market Segmentation, By Geography
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Feminine Hygiene Products Market
Figure 4. Feminine Hygiene Products Market - Key Industry Dynamics
Figure 5. Consumer Price Index for Personal Care Products After VAT Reduction: Base 09/2019
Figure 6. Impact Analysis of Drivers and Restraints
Figure 7. Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
Figure 8. Feminine Hygiene Products Market Share (%) – Product Type, 2022 and 2030
Figure 9. Google Searches for Reusable Period Products
Figure 10. Menstrual Care Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Sanitary Napkins Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Tampons Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Menstrual Cups Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Other Menstrual Care Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Cleaning and Deodorizing Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Hair Removal Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Hygiene Wash Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Intimate Spray Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Cleaning and Deodorizing Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Feminine Hygiene Underwear Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Reusable Period Underwear Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Reusable Incontinence Underwear Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Other Feminine Hygiene Underwear Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Feminine Hygiene Products Market Share (%) – Distribution Channel, 2022 and 2030
Figure 25. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Drug Stores and Pharmacies Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Health and Beauty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 30. Feminine Hygiene Products Market Breakdown by Geography, 2022 and 2030 (%)
Figure 31. Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 32. Feminine Hygiene Products Market Breakdown by Product Type (2022 and 2030)
Figure 33. Feminine Hygiene Products Market Breakdown by Distribution Channel (2022 and 2030)
Figure 34. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 35. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 36. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 37. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 38. Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 39. Feminine Hygiene Products Market Breakdown by Product Type (2022 and 2030)
Figure 40. Feminine Hygiene Products Market Breakdown by Distribution Channel (2022 and 2030)
Figure 41. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 42. Germany Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 43. France Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 44. Italy Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 45. Spain Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 46. UK Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 47. Russia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 48. Poland Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 49. Sweden Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 50. Norway Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 51. Switzerland Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 52. Belgium Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 53. Netherlands Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 54. Rest of Europe Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 55. Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 56. Asia Pacific Feminine Hygiene Products Market Breakdown by Product Type (2022 and 2030)
Figure 57. Asia Pacific Feminine Hygiene Products Market Breakdown by Distribution Channel (2022 and 2030)
Figure 58. Asia Pacific Feminine Hygiene Products Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 59. Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 60. China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 61. India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 62. Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 63. South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 64. Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 65. Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 66. Middle East & Africa Feminine Hygiene Products Market Breakdown by Product Type (2022 and 2030)
Figure 67. Middle East & Africa Feminine Hygiene Products Market Breakdown by Distribution Channel (2022 and 2030)
Figure 68. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 69. South Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 70. Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 71. UAE Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 72. Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 73. Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 74. South & Central America Feminine Hygiene Products Market Breakdown by Product Type (2022 and 2030)
Figure 75. South & Central America Feminine Hygiene Products Market Breakdown by Distribution Channel (2022 and 2030)
Figure 76. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 77. Brazil Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 78. Argentina Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 79. Rest of South & Central America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 80. Heat Map Analysis By Key Players
The List of Companies - Feminine Hygiene Products Market
- Edgewell Personal Care Co.
- Kimberly-Clark Corp
- Lune Group Oy Ltd
- Me Luna GmbH
- Mooncup Ltd
- Ontex BV
- Essity AB
- Wuka Ltd
- Cotton High Tech SL
- The Procter & Gamble Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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