Flavored whiskey is known as whiskey-based liqueurs, comes with various flavors for consumers who have a preference for a smoother and unique accent in their drink. With other spirit offering such as beer, vodka, and rum, whiskey manufacturers have further invested in the flavored whiskey market by expanding their product portfolio with flavored offerings. The flavored whiskey is largely welcomed owing to its ability curve out "off tastes" from the finished product to give the consumer a relaxing and sherbety finish.
MARKET DYNAMICS
The flavored whiskey market has witnessed significant growth owing to factors such as wider availability of product variants with a wide range of flavors, including apple, cider, citrus, cinnamon, honey, peanut butter, cherry, and many others. The global flavored whiskey market is expected to be driven by a youth-centric product trend. The increasing younger population is expected to create demand for flavored whiskey over the forecast period. Also, a spike in the female drinking population is anticipated, which requires a different taste profile to target, which is why flavored spirits are expected to witness high CAGR growth in the developing regions globally. However, The competitive flavored spirit and lower price point of craft beers over flavored whiskey are expected to restrain the global flavored whiskey market over the forecast period. Nevertheless, with the growing pubbing and clubbing culture among consumers, there are opportunities for the market players to come up with new flavored whiskey and to invest in this market.
MARKET SCOPE
The "Global Flavored Whiskey Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the flavored whiskey market with detailed market segmentation by type, end-user, flavor type, distribution channel, and geography. The global flavored whiskey market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading flavored whiskey market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global flavored whiskey market is segmented on the basis of type, end-user, flavor type, and distribution channel. Based on type, the flavored whiskey market is bifurcated into bourbon, scotch, malted, blended, and others. On the basis of end-user, the flavored whiskey market is segmented into retailers and HORECA. The flavored whiskey market on the basis of the flavor type is classified into citrus, honey, caramel, apple, and others. On the basis of distribution channel, global flavored whiskey market is bifurcated into hypermarkets /supermarkets, specialty stores, online stores, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global flavored whiskey market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The flavored whiskey market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the flavored whiskey market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the flavored whiskey market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global flavored whiskey market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The flavored whiskey market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the flavored whiskey market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the flavored whiskey market in these regions.
MARKET PLAYERS
The reports cover various key developments in the global flavored whiskey market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from flavored whiskey market are anticipated to lucrative growth opportunities in the future with the rising demand for flavored whiskey in the global market. Below mentioned is the list of few companies engaged in the flavored whiskey market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the flavored whiskey market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Bacardi Limited, Beam Inc.
- Brown-Forman Corporation
- Diageo Plc.
- Old Bushmills Distillery
- Pernod Ricard
- Pernod Ricard SA
- SUNTORY
- The Crown Royal Company
- The Old Bushmills Distillery Co.
- Others
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Flavored Whiskey Market - By Type
1.3.2 Flavored Whiskey Market - By Flavor
1.3.3 Flavored Whiskey Market - By End-User
1.3.4 Flavored Whiskey Market - By Distribution Channel
1.3.5 Flavored Whiskey Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. FLAVORED WHISKEY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. FLAVORED WHISKEY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. FLAVORED WHISKEY MARKET - GLOBAL MARKET ANALYSIS
6.1. FLAVORED WHISKEY - GLOBAL MARKET OVERVIEW
6.2. FLAVORED WHISKEY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. FLAVORED WHISKEY MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. BOURBON
7.3.1. Overview
7.3.2. Bourbon Market Forecast and Analysis
7.4. SCOTCH
7.4.1. Overview
7.4.2. Scotch Market Forecast and Analysis
7.5. MALTED
7.5.1. Overview
7.5.2. Malted Market Forecast and Analysis
7.6. BLENDED
7.6.1. Overview
7.6.2. Blended Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. FLAVORED WHISKEY MARKET - REVENUE AND FORECASTS TO 2028 - FLAVOR
8.1. OVERVIEW
8.2. FLAVOR MARKET FORECASTS AND ANALYSIS
8.3. CITRUS
8.3.1. Overview
8.3.2. Citrus Market Forecast and Analysis
8.4. HONEY
8.4.1. Overview
8.4.2. Honey Market Forecast and Analysis
8.5. CARAMEL
8.5.1. Overview
8.5.2. Caramel Market Forecast and Analysis
8.6. APPLE
8.6.1. Overview
8.6.2. Apple Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. FLAVORED WHISKEY MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. RETAIL
9.3.1. Overview
9.3.2. Retail Market Forecast and Analysis
9.4. HORECA
9.4.1. Overview
9.4.2. HoReCa Market Forecast and Analysis
10. FLAVORED WHISKEY MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
10.1. OVERVIEW
10.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
10.3. SUPERMARKETS/HYPERMARKET
10.3.1. Overview
10.3.2. Supermarkets/Hypermarket Market Forecast and Analysis
10.4. SPECIALTY STORES
10.4.1. Overview
10.4.2. Specialty Stores Market Forecast and Analysis
10.5. ONLINE STORES
10.5.1. Overview
10.5.2. Online Stores Market Forecast and Analysis
10.6. OTHERS
10.6.1. Overview
10.6.2. Others Market Forecast and Analysis
11. FLAVORED WHISKEY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Flavored Whiskey Market Overview
11.1.2 North America Flavored Whiskey Market Forecasts and Analysis
11.1.3 North America Flavored Whiskey Market Forecasts and Analysis - By Type
11.1.4 North America Flavored Whiskey Market Forecasts and Analysis - By Flavor
11.1.5 North America Flavored Whiskey Market Forecasts and Analysis - By End-User
11.1.6 North America Flavored Whiskey Market Forecasts and Analysis - By Distribution Channel
11.1.7 North America Flavored Whiskey Market Forecasts and Analysis - By Countries
11.1.7.1 United States Flavored Whiskey Market
11.1.7.1.1 United States Flavored Whiskey Market by Type
11.1.7.1.2 United States Flavored Whiskey Market by Flavor
11.1.7.1.3 United States Flavored Whiskey Market by End-User
11.1.7.1.4 United States Flavored Whiskey Market by Distribution Channel
11.1.7.2 Canada Flavored Whiskey Market
11.1.7.2.1 Canada Flavored Whiskey Market by Type
11.1.7.2.2 Canada Flavored Whiskey Market by Flavor
11.1.7.2.3 Canada Flavored Whiskey Market by End-User
11.1.7.2.4 Canada Flavored Whiskey Market by Distribution Channel
11.1.7.3 Mexico Flavored Whiskey Market
11.1.7.3.1 Mexico Flavored Whiskey Market by Type
11.1.7.3.2 Mexico Flavored Whiskey Market by Flavor
11.1.7.3.3 Mexico Flavored Whiskey Market by End-User
11.1.7.3.4 Mexico Flavored Whiskey Market by Distribution Channel
11.2. EUROPE
11.2.1 Europe Flavored Whiskey Market Overview
11.2.2 Europe Flavored Whiskey Market Forecasts and Analysis
11.2.3 Europe Flavored Whiskey Market Forecasts and Analysis - By Type
11.2.4 Europe Flavored Whiskey Market Forecasts and Analysis - By Flavor
11.2.5 Europe Flavored Whiskey Market Forecasts and Analysis - By End-User
11.2.6 Europe Flavored Whiskey Market Forecasts and Analysis - By Distribution Channel
11.2.7 Europe Flavored Whiskey Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Flavored Whiskey Market
11.2.7.1.1 Germany Flavored Whiskey Market by Type
11.2.7.1.2 Germany Flavored Whiskey Market by Flavor
11.2.7.1.3 Germany Flavored Whiskey Market by End-User
11.2.7.1.4 Germany Flavored Whiskey Market by Distribution Channel
11.2.7.2 France Flavored Whiskey Market
11.2.7.2.1 France Flavored Whiskey Market by Type
11.2.7.2.2 France Flavored Whiskey Market by Flavor
11.2.7.2.3 France Flavored Whiskey Market by End-User
11.2.7.2.4 France Flavored Whiskey Market by Distribution Channel
11.2.7.3 Italy Flavored Whiskey Market
11.2.7.3.1 Italy Flavored Whiskey Market by Type
11.2.7.3.2 Italy Flavored Whiskey Market by Flavor
11.2.7.3.3 Italy Flavored Whiskey Market by End-User
11.2.7.3.4 Italy Flavored Whiskey Market by Distribution Channel
11.2.7.4 United Kingdom Flavored Whiskey Market
11.2.7.4.1 United Kingdom Flavored Whiskey Market by Type
11.2.7.4.2 United Kingdom Flavored Whiskey Market by Flavor
11.2.7.4.3 United Kingdom Flavored Whiskey Market by End-User
11.2.7.4.4 United Kingdom Flavored Whiskey Market by Distribution Channel
11.2.7.5 Russia Flavored Whiskey Market
11.2.7.5.1 Russia Flavored Whiskey Market by Type
11.2.7.5.2 Russia Flavored Whiskey Market by Flavor
11.2.7.5.3 Russia Flavored Whiskey Market by End-User
11.2.7.5.4 Russia Flavored Whiskey Market by Distribution Channel
11.2.7.6 Rest of Europe Flavored Whiskey Market
11.2.7.6.1 Rest of Europe Flavored Whiskey Market by Type
11.2.7.6.2 Rest of Europe Flavored Whiskey Market by Flavor
11.2.7.6.3 Rest of Europe Flavored Whiskey Market by End-User
11.2.7.6.4 Rest of Europe Flavored Whiskey Market by Distribution Channel
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Flavored Whiskey Market Overview
11.3.2 Asia-Pacific Flavored Whiskey Market Forecasts and Analysis
11.3.3 Asia-Pacific Flavored Whiskey Market Forecasts and Analysis - By Type
11.3.4 Asia-Pacific Flavored Whiskey Market Forecasts and Analysis - By Flavor
11.3.5 Asia-Pacific Flavored Whiskey Market Forecasts and Analysis - By End-User
11.3.6 Asia-Pacific Flavored Whiskey Market Forecasts and Analysis - By Distribution Channel
11.3.7 Asia-Pacific Flavored Whiskey Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Flavored Whiskey Market
11.3.7.1.1 Australia Flavored Whiskey Market by Type
11.3.7.1.2 Australia Flavored Whiskey Market by Flavor
11.3.7.1.3 Australia Flavored Whiskey Market by End-User
11.3.7.1.4 Australia Flavored Whiskey Market by Distribution Channel
11.3.7.2 China Flavored Whiskey Market
11.3.7.2.1 China Flavored Whiskey Market by Type
11.3.7.2.2 China Flavored Whiskey Market by Flavor
11.3.7.2.3 China Flavored Whiskey Market by End-User
11.3.7.2.4 China Flavored Whiskey Market by Distribution Channel
11.3.7.3 India Flavored Whiskey Market
11.3.7.3.1 India Flavored Whiskey Market by Type
11.3.7.3.2 India Flavored Whiskey Market by Flavor
11.3.7.3.3 India Flavored Whiskey Market by End-User
11.3.7.3.4 India Flavored Whiskey Market by Distribution Channel
11.3.7.4 Japan Flavored Whiskey Market
11.3.7.4.1 Japan Flavored Whiskey Market by Type
11.3.7.4.2 Japan Flavored Whiskey Market by Flavor
11.3.7.4.3 Japan Flavored Whiskey Market by End-User
11.3.7.4.4 Japan Flavored Whiskey Market by Distribution Channel
11.3.7.5 South Korea Flavored Whiskey Market
11.3.7.5.1 South Korea Flavored Whiskey Market by Type
11.3.7.5.2 South Korea Flavored Whiskey Market by Flavor
11.3.7.5.3 South Korea Flavored Whiskey Market by End-User
11.3.7.5.4 South Korea Flavored Whiskey Market by Distribution Channel
11.3.7.6 Rest of Asia-Pacific Flavored Whiskey Market
11.3.7.6.1 Rest of Asia-Pacific Flavored Whiskey Market by Type
11.3.7.6.2 Rest of Asia-Pacific Flavored Whiskey Market by Flavor
11.3.7.6.3 Rest of Asia-Pacific Flavored Whiskey Market by End-User
11.3.7.6.4 Rest of Asia-Pacific Flavored Whiskey Market by Distribution Channel
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Flavored Whiskey Market Overview
11.4.2 Middle East and Africa Flavored Whiskey Market Forecasts and Analysis
11.4.3 Middle East and Africa Flavored Whiskey Market Forecasts and Analysis - By Type
11.4.4 Middle East and Africa Flavored Whiskey Market Forecasts and Analysis - By Flavor
11.4.5 Middle East and Africa Flavored Whiskey Market Forecasts and Analysis - By End-User
11.4.6 Middle East and Africa Flavored Whiskey Market Forecasts and Analysis - By Distribution Channel
11.4.7 Middle East and Africa Flavored Whiskey Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Flavored Whiskey Market
11.4.7.1.1 South Africa Flavored Whiskey Market by Type
11.4.7.1.2 South Africa Flavored Whiskey Market by Flavor
11.4.7.1.3 South Africa Flavored Whiskey Market by End-User
11.4.7.1.4 South Africa Flavored Whiskey Market by Distribution Channel
11.4.7.2 Saudi Arabia Flavored Whiskey Market
11.4.7.2.1 Saudi Arabia Flavored Whiskey Market by Type
11.4.7.2.2 Saudi Arabia Flavored Whiskey Market by Flavor
11.4.7.2.3 Saudi Arabia Flavored Whiskey Market by End-User
11.4.7.2.4 Saudi Arabia Flavored Whiskey Market by Distribution Channel
11.4.7.3 U.A.E Flavored Whiskey Market
11.4.7.3.1 U.A.E Flavored Whiskey Market by Type
11.4.7.3.2 U.A.E Flavored Whiskey Market by Flavor
11.4.7.3.3 U.A.E Flavored Whiskey Market by End-User
11.4.7.3.4 U.A.E Flavored Whiskey Market by Distribution Channel
11.4.7.4 Rest of Middle East and Africa Flavored Whiskey Market
11.4.7.4.1 Rest of Middle East and Africa Flavored Whiskey Market by Type
11.4.7.4.2 Rest of Middle East and Africa Flavored Whiskey Market by Flavor
11.4.7.4.3 Rest of Middle East and Africa Flavored Whiskey Market by End-User
11.4.7.4.4 Rest of Middle East and Africa Flavored Whiskey Market by Distribution Channel
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Flavored Whiskey Market Overview
11.5.2 South and Central America Flavored Whiskey Market Forecasts and Analysis
11.5.3 South and Central America Flavored Whiskey Market Forecasts and Analysis - By Type
11.5.4 South and Central America Flavored Whiskey Market Forecasts and Analysis - By Flavor
11.5.5 South and Central America Flavored Whiskey Market Forecasts and Analysis - By End-User
11.5.6 South and Central America Flavored Whiskey Market Forecasts and Analysis - By Distribution Channel
11.5.7 South and Central America Flavored Whiskey Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Flavored Whiskey Market
11.5.7.1.1 Brazil Flavored Whiskey Market by Type
11.5.7.1.2 Brazil Flavored Whiskey Market by Flavor
11.5.7.1.3 Brazil Flavored Whiskey Market by End-User
11.5.7.1.4 Brazil Flavored Whiskey Market by Distribution Channel
11.5.7.2 Argentina Flavored Whiskey Market
11.5.7.2.1 Argentina Flavored Whiskey Market by Type
11.5.7.2.2 Argentina Flavored Whiskey Market by Flavor
11.5.7.2.3 Argentina Flavored Whiskey Market by End-User
11.5.7.2.4 Argentina Flavored Whiskey Market by Distribution Channel
11.5.7.3 Rest of South and Central America Flavored Whiskey Market
11.5.7.3.1 Rest of South and Central America Flavored Whiskey Market by Type
11.5.7.3.2 Rest of South and Central America Flavored Whiskey Market by Flavor
11.5.7.3.3 Rest of South and Central America Flavored Whiskey Market by End-User
11.5.7.3.4 Rest of South and Central America Flavored Whiskey Market by Distribution Channel
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. FLAVORED WHISKEY MARKET, KEY COMPANY PROFILES
13.1. BACARDI LIMITED, BEAM INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. BROWN-FORMAN CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. DIAGEO PLC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. OLD BUSHMILLS DISTILLERY
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. PERNOD RICARD
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. PERNOD RICARD SA
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. SUNTORY
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. THE CROWN ROYAL COMPANY
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. THE OLD BUSHMILLS DISTILLERY CO.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. OTHERS
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Bacardi Limited, Beam Inc.
2. Brown-Forman Corporation
3. Diageo Plc.
4. Old Bushmills Distillery
5. Pernod Ricard
6. Pernod Ricard SA
7. SUNTORY
8. The Crown Royal Company
9. The Old Bushmills Distillery Co.
10. Others
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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