The A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 - 2025 and accounts for US$ 62.10 Bn in the year 2025.
A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.
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A2P SMS (Application-to-Person) Market: Strategic Insights
Market Size Value in US$ 40.45 Billion in 2015 Market Size Value by US$ 62.10 Billion by 2025 Growth rate CAGR of 4.4% from 2016 to 2025 Forecast Period 2016-2025 Base Year 2016
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A2P SMS (Application-to-Person) Market: Strategic Insights
| Market Size Value in | US$ 40.45 Billion in 2015 |
| Market Size Value by | US$ 62.10 Billion by 2025 |
| Growth rate | CAGR of 4.4% from 2016 to 2025 |
| Forecast Period | 2016-2025 |
| Base Year | 2016 |
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SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn’t depend on an internet connection to work. The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts the highest engagement rate when compared to emails and OTT mobile messaging apps. Eventually, with customers more likely to open messages than emails, it is vivid that A2P SMS market would be driven due to this.
Report Coverage
In our study, we have segmented the A2P SMS market by type, application, and business model and vertical. The type segment of A2P SMS market includes Cloud API Messaging Platform and Traditional & Managed Messaging Services. On the basis of applications the A2P SMS market is broadly segmented into Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services. Moreover, the market for A2P SMS is bifurcated on the basis of vertical that have large applications of A2P SMSs that include BFSI, Retail, Media & Entertainment, Travel & Transport , Hospitality and other vertical sectors that find large applications of A2P SMSs. On the basis of geography, the A2P SMS market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).
One of the prime factors that are driving the demands for A2P SMS adoptions is increasing number of mobile phone subscribers globally making it ubiquitous devices for communication purposes. BFSI sector has witnessed large developments in the last decade. Consumer data safety and the importance of marketing strategies has been put forth as the prime factors while designing A2P campaigns for any industry vertical. The ubiquitous nature of SMS services has favored the growth of A2P SMS market significantly A2P messages are being used by banks, healthcare institutions for reminders, mobile event ticketing, One Time Passwords (OTP), flight & train updates, promotional activities and polling contests etc. to name a few. To be assured of maximum reach out to the customers, one can’t rely only on the services of OTT players. Instead, the maximum reach out can be achieved through SMS services. Reason being, globally still in many regions there are mobile phone users who do not subscribe for mobile internet services. As the OTT players generally require internet connection to ensure the delivery of messages, SMS services have been preferred by organizations in the recent past.
The mobile phone user internet penetration in the world is still on the lower side. While in developed countries, the mobile phone user internet penetration is high, in many developing and under developed countries of the world, the penetration of mobile phone internet is very low and SMS is the best preferred medium for communication to ensure maximum reach. This fact validates the rise in the usage of A2P SMS market. The key players profiled in the report are DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions and Trillian Group Ltd.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Application, Business Model, and Vertical
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Table of Contents
1 Table of Contents 2
1.1 List of Tables 10
1.2 List of Figures 12
2 Introduction 16
2.1 The Insight Partners Research Report Guidance 16
3 Key Takeaways 17
4 A2P SMS Market Landscape 19
4.1 Overview 19
4.2 Market Segmentation 20
4.2.1 Global A2P SMS Market - by Type 21
4.2.2 Global A2P SMS Market - by Application 21
4.2.3 Global A2P SMS Market - by Business Model 22
4.2.4 Global A2P SMS Market - by Vertical 22
4.2.5 Global A2P SMS Market - by Geography 22
4.3 A2P SMS Market - Ecosystem 24
5 Global A2P SMS Market - Key Industry Dynamics 26
5.1 Key Market Drivers 26
5.1.1 Ubiquitous nature of the SMS resulting in direct reach to the end customer 26
5.1.2 Increase in the number of mobile phone subscribers globally 27
5.1.3 High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services 27
5.2 Key Market Restraints 28
5.2.1 Impact on the revenues of telecom operator’s due to the increased excavation of Grey Routes 28
5.2.2 Illegal SIM farms threatening the revenues for A2P players 29
5.3 Key Market Opportunities 29
5.3.1 Creation of Business as a Service platform by A2P messaging vendors 29
5.4 Future Trends 30
5.4.1 Convergence with IP based messaging 30
6 Global A2P SMS Market Analysis - Preferred Business Model 31
6.1 Communication as a Platform Service Model 31
6.2 Technology Roadmap 35
6.3 Regulatory Overview and Limitations 35
6.4 Competitive Product Mapping 40
6.5 Grey Route Traffic Estimates 41
6.5.1 Global Overview 41
6.5.2 Regional Overview 41
7 A2P SMS Market - Porters Five Forces Analysis 43
7.1 Porters Five Forces Analysis 43
7.1.1 Bargaining Power of Suppliers 44
7.1.2 Bargaining Power of Buyers 44
7.1.3 Threat of Substitutes 44
7.1.4 Threat of New Entrants 44
7.1.5 Degree of Competition 45
8 A2P SMS Market - Competitive Landscape 46
8.1 Global A2P SMS Market Revenue (US$ Bn), 2014 - 2025 46
8.2 A2P SMS Market - Market Analysis of Key Players, 2015 48
8.2.1 Global A2P SMS Market - Market Analysis of Key Players, 2015 48
9 Global A2P SMS Market Analysis - by Type 50
9.1 Overview 50
9.2 Traditional & Managed Messaging Services 51
9.2.1 Overview 51
9.2.2 Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 52
9.3 Cloud API Messaging Platform 53
9.3.1 Overview 53
9.3.2 Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025 (US$ Bn) 53
10 Global A2P SMS Market Analysis -by Application 55
10.1 Overview 55
10.2 Pushed Content Services 56
10.2.1 Overview 56
10.2.2 Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 57
10.3 Interactive Services 58
10.3.1 Overview 58
10.3.2 Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 58
10.4 Promotional Campaigns 59
10.4.1 Overview 59
10.4.2 Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 60
10.5 CRM Services 61
10.5.1 Overview 61
10.5.2 Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 61
10.6 Other Services 62
10.6.1 Overview 62
10.6.2 Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 63
11 Global A2P SMS Market Analysis - by Business Model 64
11.1 Overview 64
11.2 Small and Medium Enterprise 65
11.2.1 Overview 65
11.2.2 Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 66
11.3 Large Enterprise 67
11.3.1 Overview 67
11.3.2 Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 67
12 Global A2P SMS Market Analysis -by Vertical 69
12.1 Overview 69
12.2 BFSI 70
12.2.1 Overview 70
12.2.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn) 71
12.3 Media & Entertainment 72
12.3.1 Overview 72
12.3.2 Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 72
12.4 Travel & Transport 73
12.4.1 Overview 73
12.4.2 Global Travel &Transport Market Revenue and Forecasts to 2025 (US$ Bn) 74
12.5 Hospitality 74
12.5.1 Overview 74
12.5.2 Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 75
12.6 Retail 75
12.6.1 Overview 75
12.6.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 76
12.7 Others 77
12.7.1 Overview 77
12.7.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 78
13 Global A2P SMS Market - Geographical Analysis 79
13.1 Overview 79
13.2 North America A2P SMS Market Revenue and Forecasts to 2025 81
13.2.1 Overview 81
13.2.2 North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 81
13.2.3 North America A2P SMS Market Breakdown by Key Countries 83
13.2.3.1 U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 85
13.2.3.2 Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 86
13.2.3.3 Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 87
13.2.4 North America A2P SMS Market Breakdown by Type 88
13.2.5 North America A2P SMS Market Breakdown by Application 90
13.2.6 North America A2P SMS Market Breakdown by Business Model 92
13.2.7 North America A2P SMS Market Breakdown by Vertical 94
13.3 Europe A2P SMS Market Revenue and Forecasts to 2025 96
13.3.1 Overview 96
13.3.2 Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 97
13.3.3 Europe A2P SMS Market Breakdown by Countries 97
13.3.3.1 France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 99
13.3.3.2 Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 100
13.3.3.3 Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 101
13.3.3.4 Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102
13.3.3.5 U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103
13.3.3.6 Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104
13.3.3.7 Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
13.3.3.8 Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106
13.3.3.9 Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 107
13.3.3.10 Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 108
13.3.3.11 Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 109
13.3.3.12 Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 110
13.3.3.13 Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 111
13.3.4 Europe A2P SMS Market Breakdown by Type 112
13.3.5 Europe A2P SMS Market Breakdown by Application 114
13.3.6 Europe A2P SMS Market Breakdown by Business Model 116
13.3.7 Europe A2P SMS Market Breakdown by Vertical 118
13.4 Asia Pacific (APAC) A2P SMS Market Revenue and Forecasts to 2025 120
13.4.1 Overview 120
13.4.2 Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 120
13.4.3 Asia Pacific A2P SMS Market Breakdown by Countries 121
13.4.3.1 Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 123
13.4.3.2 China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 124
13.4.3.3 India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 125
13.4.3.4 Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 126
13.4.3.5 Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 127
13.4.3.6 Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 128
13.4.3.7 Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 129
13.4.3.8 Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 130
13.4.3.9 Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 131
13.4.3.10 Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 132
13.4.4 Asia Pacific A2P SMS Market Breakdown by Type 133
13.4.5 Asia Pacific A2P SMS Market Breakdown by Application 135
13.4.6 Asia Pacific A2P SMS Market Breakdown by Business Model 137
13.4.7 Asia Pacific A2P SMS Market Breakdown by Vertical 139
13.5 Middle East & Africa (MEA) A2P SMS Market Revenue and Forecasts to 2025 141
13.5.1 Overview 141
13.5.2 Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 141
13.5.3 Middle East & Africa A2P SMS Market Breakdown by Countries 142
13.5.3.1 South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 144
13.5.3.2 Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 145
13.5.3.3 UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 146
13.5.3.4 Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 147
13.5.4 Middle East & Africa A2P SMS Market Breakdown by Type 148
13.5.5 Middle East & Africa A2P SMS Market Breakdown by Application 150
13.5.6 Middle East & Africa A2P SMS Market Breakdown by Business Model 152
13.5.7 Middle East & Africa A2P SMS Market Breakdown by Vertical 154
13.6 South America (SAM) A2P SMS Market Revenue and Forecasts to 2025 156
13.6.1 Overview 156
13.6.2 South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 156
13.6.3 South America A2P SMS Market Breakdown by Countries 157
13.6.3.1 Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 159
13.6.3.2 Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 160
13.6.4 South America A2P SMS Market Breakdown by Type 161
13.6.5 South America A2P SMS Market Breakdown by Application 163
13.6.6 South America A2P SMS Market Breakdown by Business Model 165
13.6.7 South America A2P SMS Market Breakdown by Vertical 167
14 A2P SMS Market, Key Company Profiles 170
14.1 ANAM Technologies 170
14.1.1 Key Facts 170
14.1.2 Business Description 170
14.1.3 Financial Overview 170
14.1.4 SWOT Analysis 171
14.1.5 Key Developments 173
14.2 CLX Communications AB. 174
14.2.1 Key Facts 174
14.2.2 Business Description 174
14.2.3 Financial Overview 175
14.2.4 SWOT Analysis 176
14.2.5 Key Developments 177
14.3 DIMOCO Messaging GmBH 178
14.3.1 Key Facts 178
14.3.2 Business Description 178
14.3.3 Financial Overview 179
14.3.4 SWOT Analysis 179
14.3.5 Key Developments 180
14.4 Infobip ltd. 182
14.4.1 Key Facts 182
14.4.2 Business Description 182
14.4.3 Financial Overview 182
14.4.4 SWOT Analysis 183
14.4.5 Key Developments 184
14.5 Nexmo Inc. (acquired by Vonage) 186
14.5.1 Key Facts 186
14.5.2 Business Description 186
14.5.3 Financial Overview 186
14.5.4 SWOT Analysis 187
14.5.5 Key Developments 188
14.6 Syniverse Technologies, LLC 190
14.6.1 Key Facts 190
14.6.2 Business Description 190
14.6.3 Financial Overview 190
14.6.4 SWOT Analysis 191
14.6.5 Key Developments 193
14.7 Tanla Solutions 194
14.7.1 Key Facts 194
14.7.2 Business Description 194
14.7.3 Financial Overview 195
14.7.4 SWOT Analysis 196
14.7.5 Key Developments 197
14.8 Trillian Group Ltd. 198
14.8.1 Key Facts 198
14.8.2 Business Description 198
14.8.3 Financial Overview 198
14.8.4 SWOT Analysis 199
14.8.5 Key Developments 201
14.9 Twilio Inc. 202
14.9.1 Key Facts 202
14.9.2 Business Description 202
14.9.3 Financial Overview 203
14.9.4 SWOT Analysis 203
14.9.5 Key Developments 205
14.1 tyntec 206
14.10.1 Key Facts 206
14.10.2 Business Description 206
14.10.3 Financial Overview 206
14.10.4 SWOT Analysis 207
14.10.5 Key Developments 208
15 Company Name & Type 209
15.1 Interconnect Vendors 209
15.2 Aggregators 209
16 Appendix 212
16.1 About The Insight Partners 212
16.2 Glossary of Terms 213
16.3 Methodology 214
16.3.1 Coverage 214
16.3.2 Secondary Research 214
16.3.3 Primary Research 215
16.4 Contact Us 216
16.5 Disclaimer 216
List of Tables
Table 1: A2P SMS Market - Porters Five Forces Analysis 43
Table 2: Global A2P SMS Market Revenue (US$ Bn), 2014 - 2025 47
Table 3: Prominent A2P SMS Messaging Service Providers Region Wise 48
Table 4: North America A2P SMS Revenue and Forecasts to 2025 - by Type (US$ Bn) 90
Table 5: North America A2P SMS Market Revenue and Forecasts to 2025 - by Application (US$ Bn) 92
Table 6: North America A2P SMS Revenue and Forecasts to 2025 - by Business Model (US$ Bn) 94
Table 7: North America A2P SMS Market Revenue and Forecasts to 2025 - by Vertical (US$ Bn) 96
Table 8: Europe A2P SMS Revenue and Forecasts to 2025 - by Type (US$ Bn) 113
Table 9: Europe A2P SMS Revenue and Forecasts to 2025 - by Application (US$ Bn) 115
Table 10: Europe A2P SMS Revenue and Forecasts to 2025 - by Business Model (US$ Bn) 117
Table 11: Europe A2P SMS Revenue and Forecasts to 2025 - by Vertical (US$ Bn) 119
Table 12: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 - by Type (US$ Bn) 134
Table 13: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 - by Application (US$ Bn) 136
Table 14: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 - by Business Model (US$ Bn) 138
Table 15: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 - by Vertical (US$ Bn) 140
Table 16: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 - by Type (US$ Bn) 149
Table 17: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 - by Application (US$ Bn) 151
Table 18: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 - by Business Model (US$ Bn) 153
Table 19: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 - by Vertical (US$ Bn) 155
Table 20: South America A2P SMS Market Revenue and Forecasts to 2025 - by Type (US$ Bn) 162
Table 21: South America A2P SMS Market Revenue and Forecasts to 2025 - by Application (US$ Bn) 164
Table 22: South America A2P SMS Market Revenue and Forecasts to 2025 - by Business Model (US$ Bn) 166
Table 23: South America A2P SMS Market Revenue and Forecasts to 2025 - by Vertical (US$ Bn) 168
Table 24: ANAM Technologies, Key Facts, 2015 170
Table 25: ANAM Technologies, SWOT Analysis 171
Table 28: CLX Communications AB, Key Facts, 2015 174
Table 29: CLX Communications AB, SWOT Analysis 176
Table 32: DIMOCO Messaging GmBH, Key Facts, 2015 178
Table 33: DIMOCO Messaging GmBH SWOT Analysis 179
Table 34: Infobip ltd. Key Facts, 2015 182
Table 35: Infobip ltd. ,SWOT Analysis 183
Table 36: Nexmo Inc. Key Facts, 2015 186
Table 37: Nexmo Inc. SWOT Analysis 187
Table 38: Syniverse Technologies, LLC Key Facts, 2015 190
Table 39: Syniverse Technologies, LLC SWOT Analysis 191
Table 40: Tanla Solutions, Key Facts, 2015 194
Table 41: Tanla Solutions, SWOT Analysis 196
Table 42: Trillian Group Ltd. Key Facts, 2015 198
Table 43: Trillian Group Ltd. SWOT Analysis 199
Table 44: Twilio Inc. Key Facts, 2015 202
Table 45: Twilio Inc. SWOT Analysis 203
Table 46: tyntec Key Facts, 2015 206
Table 47: tyntec SWOT Analysis 207
Table 48: Glossary of Terms, A2P SMS Market 213
List of Figures
Figure 1: A2P SMS Market, Global Revenue (US$ Bn), 2015 & 2025 17
Figure 2: A2P SMS Market Segmentation 20
Figure 3: A2P SMS Market Segmentation 21
Figure 4: A2P SMS Market - Ecosystem 25
Figure 5: A2P SMS Market Competitive Product Mapping 40
Figure 6: Grey Route Revenue Estimate, by region, 2015 (%) 41
Figure 7: Grey Route SMS Traffic Estimate, by region, 2015 (%) 42
Figure 8: A2P SMS Market - Porters Five Forces Analysis 43
Figure 9: Global A2P SMS Market Revenue (US$ Bn), 2014 - 2025 46
Figure 10: Global A2P SMS Market Breakdown by Type, 2015 (%) 50
Figure 11: Global A2P SMS Market Breakdown by Type, 2025 (%) 51
Figure 12: Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 52
Figure 13: Global Cloud API messaging platform Market Revenue and Forecasts to 2025 (US$ Bn) 54
Figure 14: Global A2P SMS Market Breakdown by Application, 2015 (%) 55
Figure 15: Global A2P SMS Market Breakdown by Application, 2025 (%) 56
Figure 16: Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 57
Figure 17: Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 59
Figure 18: Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 60
Figure 19: Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 62
Figure 20: Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 63
Figure 21: Global A2P SMS Market Breakdown by Business Model, 2015 (%) 64
Figure 22: Global A2P SMS Market Breakdown by Business Model, 2025 (%) 65
Figure 23: Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 66
Figure 24: Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 68
Figure 25: Global A2P SMS Market Breakdown by Vertical, 2015 (%) 69
Figure 26: Global A2P SMS Market Breakdown by Vertical, 2025 (%) 70
Figure 27: Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn) 71
Figure 28: Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 73
Figure 29: Global Travel & Transport Market Revenue and Forecasts to 2025 (US$ Bn) 74
Figure 30: Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 75
Figure 31: Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 77
Figure 32: Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 78
Figure 33: A2P SMS Market, Global Breakdown by Regions, 2015 (%) 79
Figure 34: A2P SMS, Global Breakdown by Regions, 2025 (%) 80
Figure 35: North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 82
Figure 36: North America A2P SMS Market Breakdown by Key Countries, 2015 (%) 83
Figure 37: North America A2P SMS Market Breakdown by Key Countries, 2025 (%) 84
Figure 38: U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 85
Figure 39: Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 86
Figure 40: Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 87
Figure 41: North America A2P SMS Market Breakdown by Type, 2015 (%) 88
Figure 42: North America A2P SMS Market Breakdown by Type, 2025 (%) 89
Figure 43: North America A2P SMS Market Breakdown by Application, 2015 (%) 91
Figure 44: North America A2P SMS Market Breakdown by Application, 2025 (%) 91
Figure 45: North America A2P SMS Market Breakdown by Business Model, 2015 (%) 93
Figure 46: North America A2P SMS Market Breakdown by Business Model, 2025 (%) 93
Figure 47: North America A2P SMS Market Breakdown by Vertical, 2015 (%) 95
Figure 48: North America A2P SMS Market Breakdown by Vertical, 2025 (%) 95
Figure 49: Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 97
Figure 50: Europe A2P SMS Market Breakdown by Key Countries, 2015 (%) 98
Figure 51: Europe A2P SMS Market Breakdown by Key Countries, 2025 (%) 98
Figure 52: France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 99
Figure 53: Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 100
Figure 54: Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 101
Figure 55: Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102
Figure 56: U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103
Figure 57: Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104
Figure 58: Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
Figure 59: Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106
Figure 60: Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 107
Figure 61: Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 108
Figure 62: Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 109
Figure 63: Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 110
Figure 64: Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 111
Figure 65: Europe A2P SMS Market Breakdown by Type, 2015 (%) 112
Figure 66: Europe A2P SMS Market Breakdown by Type, 2025 (%) 113
Figure 67: Europe A2P SMS Market Breakdown by Application, 2015 (%) 114
Figure 68: Europe A2P SMS Market Breakdown by Application Market, 2025 (%) 115
Figure 69: Europe A2P SMS Market Breakdown by Business Model, 2015 (%) 116
Figure 70: Europe A2P SMS Market Breakdown by Business Model, 2025 (%) 117
Figure 71: Europe A2P SMS Market Breakdown by Vertical, 2015 (%) 118
Figure 72: Europe A2P SMS Market Breakdown by Application Market, 2025 (%) 119
Figure 73: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 121
Figure 74: Asia Pacific A2P SMS Market Breakdown by Key Countries, 2015 (%) 122
Figure 75: Asia Pacific A2P SMS Market Breakdown by Key Countries, 2025 (%) 122
Figure 76: Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 123
Figure 77: China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 124
Figure 78: India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 125
Figure 79: Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 126
Figure 80: Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 127
Figure 81: Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 128
Figure 82: Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 129
Figure 83: Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 130
Figure 84: Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 131
Figure 85: Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 132
Figure 86: Asia Pacific A2P SMS Market Breakdown by Type, 2015 (%) 133
Figure 87: Asia Pacific A2P SMS Market Breakdown by Type, 2025 (%) 134
Figure 88: Asia Pacific A2P SMS Market Breakdown by Application, 2015 (%) 135
Figure 89: Asia Pacific A2P SMS Market Breakdown by Application, 2025 (%) 136
Figure 90: Asia Pacific A2P SMS Market Breakdown by Business Model, 2015 (%) 137
Figure 91: Asia Pacific A2P SMS Market Breakdown by Business Model, 2025 (%) 138
Figure 92: Asia Pacific A2P SMS Market Breakdown by Vertical, 2015 (%) 139
Figure 93: Asia Pacific A2P SMS Market Breakdown by Vertical, 2025 (%) 140
Figure 94: MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 142
Figure 95: Middle East & Africa A2P SMS Market Breakdown by Key Countries, 2015 (%) 143
Figure 96: Middle East & Africa A2P SMS Market Breakdown by Key Countries, 2025 (%) 143
Figure 97: South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 144
Figure 98: Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 145
Figure 99: UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 146
Figure 100: Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 147
Figure 101: Middle East & Africa A2P SMS Market Breakdown by Type, 2015 (%) 148
Figure 102: Middle East & Africa A2P SMS Market Breakdown by Type, 2025 (%) 149
Figure 103: Middle East & Africa A2P SMS Market Breakdown by Application, 2015 (%) 150
Figure 104: Middle East & Africa A2P SMS Market Breakdown by Application, 2025 (%) 151
Figure 105: Middle East & Africa A2P SMS Market Breakdown by Business Model, 2015 (%) 152
Figure 106: Middle East & Africa A2P SMS Market Breakdown by Business Model, 2025 (%) 153
Figure 107: Middle East & Africa A2P SMS Market Breakdown by Vertical, 2015 (%) 154
Figure 108: Middle East & Africa A2P SMS Market Breakdown by Vertical, 2025 (%) 155
Figure 109: South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 157
Figure 110: South America A2P SMS Market Breakdown by Key Countries, 2015 (%) 158
Figure 111: South America A2P SMS Market Breakdown by Key Countries, 2025 (%) 158
Figure 112: Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 159
Figure 113: Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 160
Figure 114: South America A2P SMS Market Breakdown by Type, 2015 (%) 161
Figure 115: South America A2P SMS Market Breakdown by Type, 2025 (%) 162
Figure 116: South America A2P SMS Market Breakdown by Application, 2015 (%) 163
Figure 117: South America A2P SMS Market Breakdown by Application 2025 (%) 164
Figure 118: South America A2P SMS Market Breakdown by Business Model, 2015 (%) 165
Figure 119: South America A2P SMS Market Breakdown by Business Model, 2025 (%) 166
Figure 120: South America A2P SMS Market Breakdown by Vertical, 2015 (%) 167
Figure 121: South America A2P SMS Market Breakdown by Vertical 2025 (%) 168
Figure 122: CLX Communications AB, Annual Revenue (US$ Mn) 175
Figure 123: CLX Communications AB, Gross Profit (US$ Mn) 175
Figure 124: Tanla Solutions, Annual Revenue (US$ Mn) 195
Figure 125: Tanla Solutions, R&D Expenses (US$ Mn) and Operating Profit (US$ Mn) 195
The List of Companies
1. ANAM Technologies
2. CLX Communications AB.
3. DIMOCO Messaging GmBH
4. Infobip Ltd.
5. Nexmo Inc. (acquired by Vonage)
6. Syniverse Technologies, LLC
7. Tanla Solutions
8. Trillian Group Ltd.
9. Twilio Inc.
10. tyntec
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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