Online advertisements focus on inbound marketing techniques without intruding the personal space of the consumers and focus on subtly persuading the customer to delve into the offerings of the market. The global online advertising market is expected to immensely benefit from the psyche of the consumers who are turned off by traditional marketing methods such as one-to-one conversation, direct e-mails, cold calling, and trade shows. In this scenario, when online advertising entertains consumers with innovative graphical content tactics, the consumers pay attention to the product that is indirectly being promoted through the advert.
MARKET DYNAMICS
Extensive adoption of smartphones and emergence of high-speed internet is driving the growth of the internet advertising market. However, the presence of ad blockers aimed at eliminating advertisements form users' webpages may restrain the growth of the internet advertising market. Furthermore, the emergence of advertising automation is anticipated to create market opportunity for the internet advertising market during the forecast period.
MARKET SCOPE
The "Global Internet Advertising Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The internet advertising market report aims to provide an overview of the internet advertising market with detailed market segmentation by platform type, ad format, pricing/revenue model, and geography. The global internet advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading internet advertising market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global internet advertising market is segmented on the basis of platform type, ad format, pricing/revenue model. Based on platform type, the internet advertising market is segmented into: mobile, desktop, and tablets. On the basis of ad format, the internet advertising market is segmented into: search engine advertising, display advertising, mobile advertising, social media advertising, video advertising, and others. Based on pricing/revenue model, the internet advertising market is segmented into: cost per thousand/cost-per-mile, performance based advertising, hybrid, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global internet advertising market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The internet advertising market by each region is later sub-segmented by respective countries and segments. The internet advertising market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the internet advertising market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the internet advertising market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global internet advertising market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The internet advertising market by each region is later sub-segmented by respective countries and segments. The internet advertising market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the internet advertising market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the internet advertising market in these regions.
MARKET PLAYERS
The reports cover key developments in the internet advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from internet advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the internet advertising market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the internet advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Alibaba Group Holding Limited
- Amazon Web Services, Inc.
- Baidu, Inc.
- Facebook, Inc.
- Google LLC
- Hulu
- IBM Corporation
- Microsoft Corporation
- Twitter
- Verizon Communications Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Internet Advertising Market - By Platform Type
1.3.2 Internet Advertising Market - By Ad Format
1.3.3 Internet Advertising Market - By Pricing/Revenue Model
1.3.4 Internet Advertising Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. INTERNET ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. INTERNET ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. INTERNET ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. INTERNET ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. INTERNET ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. INTERNET ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PLATFORM TYPE
7.1. OVERVIEW
7.2. PLATFORM TYPE MARKET FORECASTS AND ANALYSIS
7.3. MOBILE
7.3.1. Overview
7.3.2. Mobile Market Forecast and Analysis
7.4. DESKTOP
7.4.1. Overview
7.4.2. Desktop Market Forecast and Analysis
7.5. TABLETS
7.5.1. Overview
7.5.2. Tablets Market Forecast and Analysis
8. INTERNET ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - AD FORMAT
8.1. OVERVIEW
8.2. AD FORMAT MARKET FORECASTS AND ANALYSIS
8.3. SEARCH ENGINE ADVERTISING
8.3.1. Overview
8.3.2. Search Engine Advertising Market Forecast and Analysis
8.4. DISPLAY ADVERTISING
8.4.1. Overview
8.4.2. Display Advertising Market Forecast and Analysis
8.5. MOBILE ADVERTISING
8.5.1. Overview
8.5.2. Mobile Advertising Market Forecast and Analysis
8.6. SOCIAL MEDIA ADVERTISING
8.6.1. Overview
8.6.2. Social Media Advertising Market Forecast and Analysis
8.7. VIDEO ADVERTISING
8.7.1. Overview
8.7.2. Video Advertising Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. INTERNET ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PRICING/REVENUE MODEL
9.1. OVERVIEW
9.2. PRICING/REVENUE MODEL MARKET FORECASTS AND ANALYSIS
9.3. COST PER THOUSAND/COST-PER-MILE
9.3.1. Overview
9.3.2. Cost Per Thousand/Cost-Per-Mile Market Forecast and Analysis
9.4. PERFORMANCE BASED ADVERTISING
9.4.1. Overview
9.4.2. Performance Based Advertising Market Forecast and Analysis
9.5. HYBRID
9.5.1. Overview
9.5.2. Hybrid Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. INTERNET ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Internet Advertising Market Overview
10.1.2 North America Internet Advertising Market Forecasts and Analysis
10.1.3 North America Internet Advertising Market Forecasts and Analysis - By Platform Type
10.1.4 North America Internet Advertising Market Forecasts and Analysis - By Ad Format
10.1.5 North America Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.1.6 North America Internet Advertising Market Forecasts and Analysis - By Countries
10.1.6.1 United States Internet Advertising Market
10.1.6.1.1 United States Internet Advertising Market by Platform Type
10.1.6.1.2 United States Internet Advertising Market by Ad Format
10.1.6.1.3 United States Internet Advertising Market by Pricing/Revenue Model
10.1.6.2 Canada Internet Advertising Market
10.1.6.2.1 Canada Internet Advertising Market by Platform Type
10.1.6.2.2 Canada Internet Advertising Market by Ad Format
10.1.6.2.3 Canada Internet Advertising Market by Pricing/Revenue Model
10.1.6.3 Mexico Internet Advertising Market
10.1.6.3.1 Mexico Internet Advertising Market by Platform Type
10.1.6.3.2 Mexico Internet Advertising Market by Ad Format
10.1.6.3.3 Mexico Internet Advertising Market by Pricing/Revenue Model
10.2. EUROPE
10.2.1 Europe Internet Advertising Market Overview
10.2.2 Europe Internet Advertising Market Forecasts and Analysis
10.2.3 Europe Internet Advertising Market Forecasts and Analysis - By Platform Type
10.2.4 Europe Internet Advertising Market Forecasts and Analysis - By Ad Format
10.2.5 Europe Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.2.6 Europe Internet Advertising Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Internet Advertising Market
10.2.6.1.1 Germany Internet Advertising Market by Platform Type
10.2.6.1.2 Germany Internet Advertising Market by Ad Format
10.2.6.1.3 Germany Internet Advertising Market by Pricing/Revenue Model
10.2.6.2 France Internet Advertising Market
10.2.6.2.1 France Internet Advertising Market by Platform Type
10.2.6.2.2 France Internet Advertising Market by Ad Format
10.2.6.2.3 France Internet Advertising Market by Pricing/Revenue Model
10.2.6.3 Italy Internet Advertising Market
10.2.6.3.1 Italy Internet Advertising Market by Platform Type
10.2.6.3.2 Italy Internet Advertising Market by Ad Format
10.2.6.3.3 Italy Internet Advertising Market by Pricing/Revenue Model
10.2.6.4 United Kingdom Internet Advertising Market
10.2.6.4.1 United Kingdom Internet Advertising Market by Platform Type
10.2.6.4.2 United Kingdom Internet Advertising Market by Ad Format
10.2.6.4.3 United Kingdom Internet Advertising Market by Pricing/Revenue Model
10.2.6.5 Russia Internet Advertising Market
10.2.6.5.1 Russia Internet Advertising Market by Platform Type
10.2.6.5.2 Russia Internet Advertising Market by Ad Format
10.2.6.5.3 Russia Internet Advertising Market by Pricing/Revenue Model
10.2.6.6 Rest of Europe Internet Advertising Market
10.2.6.6.1 Rest of Europe Internet Advertising Market by Platform Type
10.2.6.6.2 Rest of Europe Internet Advertising Market by Ad Format
10.2.6.6.3 Rest of Europe Internet Advertising Market by Pricing/Revenue Model
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Internet Advertising Market Overview
10.3.2 Asia-Pacific Internet Advertising Market Forecasts and Analysis
10.3.3 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Platform Type
10.3.4 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Ad Format
10.3.5 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.3.6 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Internet Advertising Market
10.3.6.1.1 Australia Internet Advertising Market by Platform Type
10.3.6.1.2 Australia Internet Advertising Market by Ad Format
10.3.6.1.3 Australia Internet Advertising Market by Pricing/Revenue Model
10.3.6.2 China Internet Advertising Market
10.3.6.2.1 China Internet Advertising Market by Platform Type
10.3.6.2.2 China Internet Advertising Market by Ad Format
10.3.6.2.3 China Internet Advertising Market by Pricing/Revenue Model
10.3.6.3 India Internet Advertising Market
10.3.6.3.1 India Internet Advertising Market by Platform Type
10.3.6.3.2 India Internet Advertising Market by Ad Format
10.3.6.3.3 India Internet Advertising Market by Pricing/Revenue Model
10.3.6.4 Japan Internet Advertising Market
10.3.6.4.1 Japan Internet Advertising Market by Platform Type
10.3.6.4.2 Japan Internet Advertising Market by Ad Format
10.3.6.4.3 Japan Internet Advertising Market by Pricing/Revenue Model
10.3.6.5 South Korea Internet Advertising Market
10.3.6.5.1 South Korea Internet Advertising Market by Platform Type
10.3.6.5.2 South Korea Internet Advertising Market by Ad Format
10.3.6.5.3 South Korea Internet Advertising Market by Pricing/Revenue Model
10.3.6.6 Rest of Asia-Pacific Internet Advertising Market
10.3.6.6.1 Rest of Asia-Pacific Internet Advertising Market by Platform Type
10.3.6.6.2 Rest of Asia-Pacific Internet Advertising Market by Ad Format
10.3.6.6.3 Rest of Asia-Pacific Internet Advertising Market by Pricing/Revenue Model
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Internet Advertising Market Overview
10.4.2 Middle East and Africa Internet Advertising Market Forecasts and Analysis
10.4.3 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Platform Type
10.4.4 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Ad Format
10.4.5 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.4.6 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Internet Advertising Market
10.4.6.1.1 South Africa Internet Advertising Market by Platform Type
10.4.6.1.2 South Africa Internet Advertising Market by Ad Format
10.4.6.1.3 South Africa Internet Advertising Market by Pricing/Revenue Model
10.4.6.2 Saudi Arabia Internet Advertising Market
10.4.6.2.1 Saudi Arabia Internet Advertising Market by Platform Type
10.4.6.2.2 Saudi Arabia Internet Advertising Market by Ad Format
10.4.6.2.3 Saudi Arabia Internet Advertising Market by Pricing/Revenue Model
10.4.6.3 U.A.E Internet Advertising Market
10.4.6.3.1 U.A.E Internet Advertising Market by Platform Type
10.4.6.3.2 U.A.E Internet Advertising Market by Ad Format
10.4.6.3.3 U.A.E Internet Advertising Market by Pricing/Revenue Model
10.4.6.4 Rest of Middle East and Africa Internet Advertising Market
10.4.6.4.1 Rest of Middle East and Africa Internet Advertising Market by Platform Type
10.4.6.4.2 Rest of Middle East and Africa Internet Advertising Market by Ad Format
10.4.6.4.3 Rest of Middle East and Africa Internet Advertising Market by Pricing/Revenue Model
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Internet Advertising Market Overview
10.5.2 South and Central America Internet Advertising Market Forecasts and Analysis
10.5.3 South and Central America Internet Advertising Market Forecasts and Analysis - By Platform Type
10.5.4 South and Central America Internet Advertising Market Forecasts and Analysis - By Ad Format
10.5.5 South and Central America Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.5.6 South and Central America Internet Advertising Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Internet Advertising Market
10.5.6.1.1 Brazil Internet Advertising Market by Platform Type
10.5.6.1.2 Brazil Internet Advertising Market by Ad Format
10.5.6.1.3 Brazil Internet Advertising Market by Pricing/Revenue Model
10.5.6.2 Argentina Internet Advertising Market
10.5.6.2.1 Argentina Internet Advertising Market by Platform Type
10.5.6.2.2 Argentina Internet Advertising Market by Ad Format
10.5.6.2.3 Argentina Internet Advertising Market by Pricing/Revenue Model
10.5.6.3 Rest of South and Central America Internet Advertising Market
10.5.6.3.1 Rest of South and Central America Internet Advertising Market by Platform Type
10.5.6.3.2 Rest of South and Central America Internet Advertising Market by Ad Format
10.5.6.3.3 Rest of South and Central America Internet Advertising Market by Pricing/Revenue Model
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. INTERNET ADVERTISING MARKET, KEY COMPANY PROFILES
12.1. ALIBABA GROUP HOLDING LIMITED
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AMAZON WEB SERVICES, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BAIDU, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. FACEBOOK, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. GOOGLE LLC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. HULU
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. IBM CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MICROSOFT CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TWITTER
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. VERIZON COMMUNICATIONS INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Alibaba Group Holding Limited
2. Amazon Web Services, Inc.
3. Baidu, Inc.
4. Facebook, Inc.
5. Google LLC
6. Hulu
7. IBM Corporation
8. Microsoft Corporation
9. Twitter
10. Verizon Communications Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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