New

Internet Advertising Market

2021

Internet Advertising Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Platform Type (Mobile, Desktop, Tablets); Ad Format (Search Engine Advertising, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Others); Pricing/Revenue Model (Cost Per Thousand/Cost-Per-Mile, Performance Based Advertising, Hybrid, Others) and Geography

| Report Code: TIPRE00024479 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Internet Advertising Market 2028 Platform Type, Ad Format, Pricing/Revenue Model and Geography | The Insight Partners

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MARKET INTRODUCTION

Online advertisements focus on inbound marketing techniques without intruding the personal space of the consumers and focus on subtly persuading the customer to delve into the offerings of the market. The global online advertising market is expected to immensely benefit from the psyche of the consumers who are turned off by traditional marketing methods such as one-to-one conversation, direct e-mails, cold calling, and trade shows. In this scenario, when online advertising entertains consumers with innovative graphical content tactics, the consumers pay attention to the product that is indirectly being promoted through the advert.

MARKET DYNAMICS

Extensive adoption of smartphones and emergence of high-speed internet is driving the growth of the internet advertising market. However, the presence of ad blockers aimed at eliminating advertisements form users' webpages may restrain the growth of the internet advertising market. Furthermore, the emergence of advertising automation is anticipated to create market opportunity for the internet advertising market during the forecast period.

MARKET SCOPE

The "Global Internet Advertising Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The internet advertising market report aims to provide an overview of the internet advertising market with detailed market segmentation by platform type, ad format, pricing/revenue model, and geography. The global internet advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading internet advertising market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global internet advertising market is segmented on the basis of platform type, ad format, pricing/revenue model. Based on platform type, the internet advertising market is segmented into: mobile, desktop, and tablets. On the basis of ad format, the internet advertising market is segmented into: search engine advertising, display advertising, mobile advertising, social media advertising, video advertising, and others. Based on pricing/revenue model, the internet advertising market is segmented into: cost per thousand/cost-per-mile, performance based advertising, hybrid, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global internet advertising market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The internet advertising market by each region is later sub-segmented by respective countries and segments. The internet advertising market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the internet advertising market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the internet advertising market in these regions.



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MARKET PLAYERS


The reports cover key developments in the internet advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from internet advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the internet advertising market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the internet advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Alibaba Group Holding Limited
  •   Amazon Web Services, Inc.
  •   Baidu, Inc.
  •   Facebook, Inc.
  •   Google LLC
  •   Hulu
  •   IBM Corporation
  •   Microsoft Corporation
  •   Twitter
  •   Verizon Communications Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Internet Advertising Market - By Platform Type
1.3.2 Internet Advertising Market - By Ad Format
1.3.3 Internet Advertising Market - By Pricing/Revenue Model
1.3.4 Internet Advertising Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. INTERNET ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. INTERNET ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. INTERNET ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. INTERNET ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. INTERNET ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. INTERNET ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PLATFORM TYPE
7.1. OVERVIEW
7.2. PLATFORM TYPE MARKET FORECASTS AND ANALYSIS
7.3. MOBILE
7.3.1. Overview
7.3.2. Mobile Market Forecast and Analysis
7.4. DESKTOP
7.4.1. Overview
7.4.2. Desktop Market Forecast and Analysis
7.5. TABLETS
7.5.1. Overview
7.5.2. Tablets Market Forecast and Analysis
8. INTERNET ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - AD FORMAT
8.1. OVERVIEW
8.2. AD FORMAT MARKET FORECASTS AND ANALYSIS
8.3. SEARCH ENGINE ADVERTISING
8.3.1. Overview
8.3.2. Search Engine Advertising Market Forecast and Analysis
8.4. DISPLAY ADVERTISING
8.4.1. Overview
8.4.2. Display Advertising Market Forecast and Analysis
8.5. MOBILE ADVERTISING
8.5.1. Overview
8.5.2. Mobile Advertising Market Forecast and Analysis
8.6. SOCIAL MEDIA ADVERTISING
8.6.1. Overview
8.6.2. Social Media Advertising Market Forecast and Analysis
8.7. VIDEO ADVERTISING
8.7.1. Overview
8.7.2. Video Advertising Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. INTERNET ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - PRICING/REVENUE MODEL
9.1. OVERVIEW
9.2. PRICING/REVENUE MODEL MARKET FORECASTS AND ANALYSIS
9.3. COST PER THOUSAND/COST-PER-MILE
9.3.1. Overview
9.3.2. Cost Per Thousand/Cost-Per-Mile Market Forecast and Analysis
9.4. PERFORMANCE BASED ADVERTISING
9.4.1. Overview
9.4.2. Performance Based Advertising Market Forecast and Analysis
9.5. HYBRID
9.5.1. Overview
9.5.2. Hybrid Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis

10. INTERNET ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Internet Advertising Market Overview
10.1.2 North America Internet Advertising Market Forecasts and Analysis
10.1.3 North America Internet Advertising Market Forecasts and Analysis - By Platform Type
10.1.4 North America Internet Advertising Market Forecasts and Analysis - By Ad Format
10.1.5 North America Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.1.6 North America Internet Advertising Market Forecasts and Analysis - By Countries
10.1.6.1 United States Internet Advertising Market
10.1.6.1.1 United States Internet Advertising Market by Platform Type
10.1.6.1.2 United States Internet Advertising Market by Ad Format
10.1.6.1.3 United States Internet Advertising Market by Pricing/Revenue Model
10.1.6.2 Canada Internet Advertising Market
10.1.6.2.1 Canada Internet Advertising Market by Platform Type
10.1.6.2.2 Canada Internet Advertising Market by Ad Format
10.1.6.2.3 Canada Internet Advertising Market by Pricing/Revenue Model
10.1.6.3 Mexico Internet Advertising Market
10.1.6.3.1 Mexico Internet Advertising Market by Platform Type
10.1.6.3.2 Mexico Internet Advertising Market by Ad Format
10.1.6.3.3 Mexico Internet Advertising Market by Pricing/Revenue Model
10.2. EUROPE
10.2.1 Europe Internet Advertising Market Overview
10.2.2 Europe Internet Advertising Market Forecasts and Analysis
10.2.3 Europe Internet Advertising Market Forecasts and Analysis - By Platform Type
10.2.4 Europe Internet Advertising Market Forecasts and Analysis - By Ad Format
10.2.5 Europe Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.2.6 Europe Internet Advertising Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Internet Advertising Market
10.2.6.1.1 Germany Internet Advertising Market by Platform Type
10.2.6.1.2 Germany Internet Advertising Market by Ad Format
10.2.6.1.3 Germany Internet Advertising Market by Pricing/Revenue Model
10.2.6.2 France Internet Advertising Market
10.2.6.2.1 France Internet Advertising Market by Platform Type
10.2.6.2.2 France Internet Advertising Market by Ad Format
10.2.6.2.3 France Internet Advertising Market by Pricing/Revenue Model
10.2.6.3 Italy Internet Advertising Market
10.2.6.3.1 Italy Internet Advertising Market by Platform Type
10.2.6.3.2 Italy Internet Advertising Market by Ad Format
10.2.6.3.3 Italy Internet Advertising Market by Pricing/Revenue Model
10.2.6.4 United Kingdom Internet Advertising Market
10.2.6.4.1 United Kingdom Internet Advertising Market by Platform Type
10.2.6.4.2 United Kingdom Internet Advertising Market by Ad Format
10.2.6.4.3 United Kingdom Internet Advertising Market by Pricing/Revenue Model
10.2.6.5 Russia Internet Advertising Market
10.2.6.5.1 Russia Internet Advertising Market by Platform Type
10.2.6.5.2 Russia Internet Advertising Market by Ad Format
10.2.6.5.3 Russia Internet Advertising Market by Pricing/Revenue Model
10.2.6.6 Rest of Europe Internet Advertising Market
10.2.6.6.1 Rest of Europe Internet Advertising Market by Platform Type
10.2.6.6.2 Rest of Europe Internet Advertising Market by Ad Format
10.2.6.6.3 Rest of Europe Internet Advertising Market by Pricing/Revenue Model
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Internet Advertising Market Overview
10.3.2 Asia-Pacific Internet Advertising Market Forecasts and Analysis
10.3.3 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Platform Type
10.3.4 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Ad Format
10.3.5 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.3.6 Asia-Pacific Internet Advertising Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Internet Advertising Market
10.3.6.1.1 Australia Internet Advertising Market by Platform Type
10.3.6.1.2 Australia Internet Advertising Market by Ad Format
10.3.6.1.3 Australia Internet Advertising Market by Pricing/Revenue Model
10.3.6.2 China Internet Advertising Market
10.3.6.2.1 China Internet Advertising Market by Platform Type
10.3.6.2.2 China Internet Advertising Market by Ad Format
10.3.6.2.3 China Internet Advertising Market by Pricing/Revenue Model
10.3.6.3 India Internet Advertising Market
10.3.6.3.1 India Internet Advertising Market by Platform Type
10.3.6.3.2 India Internet Advertising Market by Ad Format
10.3.6.3.3 India Internet Advertising Market by Pricing/Revenue Model
10.3.6.4 Japan Internet Advertising Market
10.3.6.4.1 Japan Internet Advertising Market by Platform Type
10.3.6.4.2 Japan Internet Advertising Market by Ad Format
10.3.6.4.3 Japan Internet Advertising Market by Pricing/Revenue Model
10.3.6.5 South Korea Internet Advertising Market
10.3.6.5.1 South Korea Internet Advertising Market by Platform Type
10.3.6.5.2 South Korea Internet Advertising Market by Ad Format
10.3.6.5.3 South Korea Internet Advertising Market by Pricing/Revenue Model
10.3.6.6 Rest of Asia-Pacific Internet Advertising Market
10.3.6.6.1 Rest of Asia-Pacific Internet Advertising Market by Platform Type
10.3.6.6.2 Rest of Asia-Pacific Internet Advertising Market by Ad Format
10.3.6.6.3 Rest of Asia-Pacific Internet Advertising Market by Pricing/Revenue Model
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Internet Advertising Market Overview
10.4.2 Middle East and Africa Internet Advertising Market Forecasts and Analysis
10.4.3 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Platform Type
10.4.4 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Ad Format
10.4.5 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.4.6 Middle East and Africa Internet Advertising Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Internet Advertising Market
10.4.6.1.1 South Africa Internet Advertising Market by Platform Type
10.4.6.1.2 South Africa Internet Advertising Market by Ad Format
10.4.6.1.3 South Africa Internet Advertising Market by Pricing/Revenue Model
10.4.6.2 Saudi Arabia Internet Advertising Market
10.4.6.2.1 Saudi Arabia Internet Advertising Market by Platform Type
10.4.6.2.2 Saudi Arabia Internet Advertising Market by Ad Format
10.4.6.2.3 Saudi Arabia Internet Advertising Market by Pricing/Revenue Model
10.4.6.3 U.A.E Internet Advertising Market
10.4.6.3.1 U.A.E Internet Advertising Market by Platform Type
10.4.6.3.2 U.A.E Internet Advertising Market by Ad Format
10.4.6.3.3 U.A.E Internet Advertising Market by Pricing/Revenue Model
10.4.6.4 Rest of Middle East and Africa Internet Advertising Market
10.4.6.4.1 Rest of Middle East and Africa Internet Advertising Market by Platform Type
10.4.6.4.2 Rest of Middle East and Africa Internet Advertising Market by Ad Format
10.4.6.4.3 Rest of Middle East and Africa Internet Advertising Market by Pricing/Revenue Model
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Internet Advertising Market Overview
10.5.2 South and Central America Internet Advertising Market Forecasts and Analysis
10.5.3 South and Central America Internet Advertising Market Forecasts and Analysis - By Platform Type
10.5.4 South and Central America Internet Advertising Market Forecasts and Analysis - By Ad Format
10.5.5 South and Central America Internet Advertising Market Forecasts and Analysis - By Pricing/Revenue Model
10.5.6 South and Central America Internet Advertising Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Internet Advertising Market
10.5.6.1.1 Brazil Internet Advertising Market by Platform Type
10.5.6.1.2 Brazil Internet Advertising Market by Ad Format
10.5.6.1.3 Brazil Internet Advertising Market by Pricing/Revenue Model
10.5.6.2 Argentina Internet Advertising Market
10.5.6.2.1 Argentina Internet Advertising Market by Platform Type
10.5.6.2.2 Argentina Internet Advertising Market by Ad Format
10.5.6.2.3 Argentina Internet Advertising Market by Pricing/Revenue Model
10.5.6.3 Rest of South and Central America Internet Advertising Market
10.5.6.3.1 Rest of South and Central America Internet Advertising Market by Platform Type
10.5.6.3.2 Rest of South and Central America Internet Advertising Market by Ad Format
10.5.6.3.3 Rest of South and Central America Internet Advertising Market by Pricing/Revenue Model

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. INTERNET ADVERTISING MARKET, KEY COMPANY PROFILES
12.1. ALIBABA GROUP HOLDING LIMITED
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AMAZON WEB SERVICES, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BAIDU, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. FACEBOOK, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. GOOGLE LLC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. HULU
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. IBM CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MICROSOFT CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TWITTER
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. VERIZON COMMUNICATIONS INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Alibaba Group Holding Limited
2. Amazon Web Services, Inc.
3. Baidu, Inc.
4. Facebook, Inc.
5. Google LLC
6. Hulu
7. IBM Corporation
8. Microsoft Corporation
9. Twitter
10. Verizon Communications Inc.
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