Market Introduction
Kombucha is a fermented tea product with an acidic taste and a hint of sweetness. It is made from a mixture of brewed tea, sugar, and a culture often referred to as a symbiotic culture of bacteria and yeast, (SCOBY). The SCOBY is a biofilm-like microbial mat composed of cellulose and a mutually beneficial association of fermentative bacteria and yeasts. Kombucha is highly beneficial for a wide variety of conditions, including hair loss, arthritis, hypertension, inflammation, cancer, hangovers, and many other ailments.
The shift in the consumer preferences toward functional beverages that can add beneficial health effects has increased the interest and demand for kombucha. In addition, rapid urbanization, changing lifestyles, and demand for healthy food and beverages for improved immunity are the possible factors driving the global kombucha market. It is highly used to cure diseases such as cancer, and arthritis, as it is rich in bacterial acids and enzymes, it also helps to detoxify the body and boost metabolism and energy levels.
Market Trends/ Market Scenario
With the increasing population, millennials, in particular, favor traditional processing methods, and fermentation is probably as traditional as it gets. Hence, major manufacturers are offering premium, sustainable products which contain certified organic ingredients
Market Report Scope/Inclusions
The "Global Kombucha Market Analysis to 2031" is a specialized and in-depth study of the kombucha market industry with a focus on the global market trend. The report aims to provide an overview of global Kombucha market with detailed market segmentation by type, application, and geography namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America.
The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of more than 18 major countries globally along with current trend and opportunities prevailing in the region for the Kombucha market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. Further, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend.
The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, Rest of the World after evaluating political, economic, social and technological factors affecting the Kombucha market in these regions.
Market Segmentation
Global Kombucha - Type
- Organic
- Conventional
Global Kombucha – Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Online retail
- Others
Company Analysis
The Kombucha market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products, and services offered, financial information for the last 3 years, the key development in the past five years.
The report represents the mix of global & regional market players, emerging companies, market disruptors and niche market players operating at different geographical levels. Within the report, these players are analyzed on different parameters such as market offerings, market initiatives, innovative solutions & offerings, key developments, geographical reach, and customer base among others.
Some of the key players influencing the market are GT’s Kombucha, KeVita, The Humm Kombucha, Kosmic Kombucha, Live Soda Kombucha, Reed's, The Hain Celestial Group, Health Aid Kombucha, Brew Dr. KOMBUCHA and Nessalla kombucha
REPORT HIGHLIGHTS
Our report on Kombucha Market cover following key parameters:
- Comprehensive market analysis at global, regional and country level
- Detailed PEST (Political, Economic, Social and Technological) factors impacting the market across key geographic regions such as North America, Europe, Asia Pacific, Middle East & Africa, and South America
- Market dynamics (drivers, restraints, opportunities, and future trends) and impact analysis of drivers and restraints at short-term, mid-term and long-term
- Market size and forecasts in terms of revenue; 2021 (historic), 2021 (base year), 2022 – 28 (forecast period)
- In-depth market segmentation and deep dive regional and country level analysis of 18+ countries across 5 key regions
- Key company profiles and industry landscape to provide latest market initiatives and competitive landscape
- Impact of COVID`19 pandemic on ecosystem and the market
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Kombucha Market - By Type
1.3.2 Kombucha Market - By Distribution Channel
1.3.3 Kombucha Market - By Region
1.3.3.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. KOMBUCHA MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. KOMBUCHA MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. KOMBUCHA MARKET - GLOBAL MARKET ANALYSIS
6.1. KOMBUCHA - GLOBAL MARKET OVERVIEW
6.2. KOMBUCHA - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. KOMBUCHA MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ORIGINAL
7.3.1. Overview
7.3.2. Original Market Forecast and Analysis
7.4. FLAVORED
7.4.1. Overview
7.4.2. Flavored Market Forecast and Analysis
8. KOMBUCHA MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets Market Forecast and Analysis
8.4. HEALTH STORES
8.4.1. Overview
8.4.2. Health Stores Market Forecast and Analysis
8.5. ONLINE STORES
8.5.1. Overview
8.5.2. Online Stores Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. KOMBUCHA MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Kombucha Market Overview
9.1.2 North America Kombucha Market Forecasts and Analysis
9.1.3 North America Kombucha Market Forecasts and Analysis - By Type
9.1.4 North America Kombucha Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Kombucha Market Forecasts and Analysis - By Countries
9.1.5.1 United States Kombucha Market
9.1.5.1.1 United States Kombucha Market by Type
9.1.5.1.2 United States Kombucha Market by Distribution Channel
9.1.5.2 Canada Kombucha Market
9.1.5.2.1 Canada Kombucha Market by Type
9.1.5.2.2 Canada Kombucha Market by Distribution Channel
9.1.5.3 Mexico Kombucha Market
9.1.5.3.1 Mexico Kombucha Market by Type
9.1.5.3.2 Mexico Kombucha Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Kombucha Market Overview
9.2.2 Europe Kombucha Market Forecasts and Analysis
9.2.3 Europe Kombucha Market Forecasts and Analysis - By Type
9.2.4 Europe Kombucha Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Kombucha Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Kombucha Market
9.2.5.1.1 Germany Kombucha Market by Type
9.2.5.1.2 Germany Kombucha Market by Distribution Channel
9.2.5.2 France Kombucha Market
9.2.5.2.1 France Kombucha Market by Type
9.2.5.2.2 France Kombucha Market by Distribution Channel
9.2.5.3 Italy Kombucha Market
9.2.5.3.1 Italy Kombucha Market by Type
9.2.5.3.2 Italy Kombucha Market by Distribution Channel
9.2.5.4 United Kingdom Kombucha Market
9.2.5.4.1 United Kingdom Kombucha Market by Type
9.2.5.4.2 United Kingdom Kombucha Market by Distribution Channel
9.2.5.5 Russia Kombucha Market
9.2.5.5.1 Russia Kombucha Market by Type
9.2.5.5.2 Russia Kombucha Market by Distribution Channel
9.2.5.6 Rest of Europe Kombucha Market
9.2.5.6.1 Rest of Europe Kombucha Market by Type
9.2.5.6.2 Rest of Europe Kombucha Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Kombucha Market Overview
9.3.2 Asia-Pacific Kombucha Market Forecasts and Analysis
9.3.3 Asia-Pacific Kombucha Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Kombucha Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Kombucha Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Kombucha Market
9.3.5.1.1 Australia Kombucha Market by Type
9.3.5.1.2 Australia Kombucha Market by Distribution Channel
9.3.5.2 China Kombucha Market
9.3.5.2.1 China Kombucha Market by Type
9.3.5.2.2 China Kombucha Market by Distribution Channel
9.3.5.3 India Kombucha Market
9.3.5.3.1 India Kombucha Market by Type
9.3.5.3.2 India Kombucha Market by Distribution Channel
9.3.5.4 Japan Kombucha Market
9.3.5.4.1 Japan Kombucha Market by Type
9.3.5.4.2 Japan Kombucha Market by Distribution Channel
9.3.5.5 South Korea Kombucha Market
9.3.5.5.1 South Korea Kombucha Market by Type
9.3.5.5.2 South Korea Kombucha Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Kombucha Market
9.3.5.6.1 Rest of Asia-Pacific Kombucha Market by Type
9.3.5.6.2 Rest of Asia-Pacific Kombucha Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Kombucha Market Overview
9.4.2 Middle East and Africa Kombucha Market Forecasts and Analysis
9.4.3 Middle East and Africa Kombucha Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Kombucha Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Kombucha Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Kombucha Market
9.4.5.1.1 South Africa Kombucha Market by Type
9.4.5.1.2 South Africa Kombucha Market by Distribution Channel
9.4.5.2 Saudi Arabia Kombucha Market
9.4.5.2.1 Saudi Arabia Kombucha Market by Type
9.4.5.2.2 Saudi Arabia Kombucha Market by Distribution Channel
9.4.5.3 U.A.E Kombucha Market
9.4.5.3.1 U.A.E Kombucha Market by Type
9.4.5.3.2 U.A.E Kombucha Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Kombucha Market
9.4.5.4.1 Rest of Middle East and Africa Kombucha Market by Type
9.4.5.4.2 Rest of Middle East and Africa Kombucha Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Kombucha Market Overview
9.5.2 South and Central America Kombucha Market Forecasts and Analysis
9.5.3 South and Central America Kombucha Market Forecasts and Analysis - By Type
9.5.4 South and Central America Kombucha Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Kombucha Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Kombucha Market
9.5.5.1.1 Brazil Kombucha Market by Type
9.5.5.1.2 Brazil Kombucha Market by Distribution Channel
9.5.5.2 Argentina Kombucha Market
9.5.5.2.1 Argentina Kombucha Market by Type
9.5.5.2.2 Argentina Kombucha Market by Distribution Channel
9.5.5.3 Rest of South and Central America Kombucha Market
9.5.5.3.1 Rest of South and Central America Kombucha Market by Type
9.5.5.3.2 Rest of South and Central America Kombucha Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. KOMBUCHA MARKET, KEY COMPANY PROFILES
11.1. BUCHI KOMBUCHA
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. GT'S LIVING FOODS
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. KEVITA, INC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KOSMIC KOMBUCHA
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. LIVE KOMBUCHA
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MAKANA BEVERAGES INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NESSALLA KOMBUCHA
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. PURE STEEPS BEVERAGE, LLC
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. REEDS, INC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE HAIN CELESTIAL GROUP, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Buchi Kombucha
2. GT'S LIVING FOODS
3. KeVita, Inc
4. Kosmic Kombucha
5. Live Kombucha
6. Makana beverages Inc.
7. NessAlla Kombucha
8. Pure Steeps Beverage, LLC
9. Reeds, Inc
10. The Hain Celestial Group, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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