Media and influencer targeting software, a public relations tool, is designed to help businesses identify and contact social media influencers, traditional media members, and bloggers. The general purpose of software-targeted media and influencers is to find and connect with people whose audiences are interested in a company's product or message.
MARKET DYNAMICS
Media and influencer targeting software provides businesses with a relevant influencer database or gives businesses tools to discover leading voices in expertise. Companies use this software to find market experts who are likely to share the company's content or create new content related to it. Alongside media monitoring software, media and influencer targeting software can be used to understand how media members receive a user's brand.
MARKET SCOPE
The "Global Media and Influencer Targeting Software Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The media and influencer targeting software market report aims to provide an overview of the media and influencer targeting software market with detailed market segmentation by type, application, and geography. The global media and influencer targeting software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading media and influencer targeting software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global media and influencer targeting software market is segmented on the basis of type and application. Based on type, the media and influencer targeting software market is segmented into: Cloud Based and Web Based. On the basis of application, the market is segmented into: SMEs and Large Enterprises.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global media and influencer targeting software market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The media and influencer targeting software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the media and influencer targeting software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the media and influencer targeting software market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global media and influencer targeting software market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The media and influencer targeting software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the media and influencer targeting software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the media and influencer targeting software market in these regions.
MARKET PLAYERS
The reports cover key developments in the media and influencer targeting software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from media and influencer targeting software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the media and influencer targeting software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the media and influencer targeting software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Agility PR Solutions LLC
- BUZZSTREAM
- Cision
- LexisNexis
- Meltwater
- Muck Rack
- Newswire
- NinjaOutreach
- Prezly
- Prowly
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Media And Influencer Targeting Software Market - By Type
1.3.2 Media And Influencer Targeting Software Market - By Application
1.3.3 Media And Influencer Targeting Software Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. MEDIA AND INFLUENCER TARGETING SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. MEDIA AND INFLUENCER TARGETING SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD BASED
7.3.1. Overview
7.3.2. Cloud Based Market Forecast and Analysis
7.4. WEB BASED
7.4.1. Overview
7.4.2. Web Based Market Forecast and Analysis
8. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Media And Influencer Targeting Software Market Overview
9.1.2 North America Media And Influencer Targeting Software Market Forecasts and Analysis
9.1.3 North America Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.1.4 North America Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.1.5 North America Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.1.5.1 United States Media And Influencer Targeting Software Market
9.1.5.1.1 United States Media And Influencer Targeting Software Market by Type
9.1.5.1.2 United States Media And Influencer Targeting Software Market by Application
9.1.5.2 Canada Media And Influencer Targeting Software Market
9.1.5.2.1 Canada Media And Influencer Targeting Software Market by Type
9.1.5.2.2 Canada Media And Influencer Targeting Software Market by Application
9.1.5.3 Mexico Media And Influencer Targeting Software Market
9.1.5.3.1 Mexico Media And Influencer Targeting Software Market by Type
9.1.5.3.2 Mexico Media And Influencer Targeting Software Market by Application
9.2. EUROPE
9.2.1 Europe Media And Influencer Targeting Software Market Overview
9.2.2 Europe Media And Influencer Targeting Software Market Forecasts and Analysis
9.2.3 Europe Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.2.4 Europe Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.2.5 Europe Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Media And Influencer Targeting Software Market
9.2.5.1.1 Germany Media And Influencer Targeting Software Market by Type
9.2.5.1.2 Germany Media And Influencer Targeting Software Market by Application
9.2.5.2 France Media And Influencer Targeting Software Market
9.2.5.2.1 France Media And Influencer Targeting Software Market by Type
9.2.5.2.2 France Media And Influencer Targeting Software Market by Application
9.2.5.3 Italy Media And Influencer Targeting Software Market
9.2.5.3.1 Italy Media And Influencer Targeting Software Market by Type
9.2.5.3.2 Italy Media And Influencer Targeting Software Market by Application
9.2.5.4 United Kingdom Media And Influencer Targeting Software Market
9.2.5.4.1 United Kingdom Media And Influencer Targeting Software Market by Type
9.2.5.4.2 United Kingdom Media And Influencer Targeting Software Market by Application
9.2.5.5 Russia Media And Influencer Targeting Software Market
9.2.5.5.1 Russia Media And Influencer Targeting Software Market by Type
9.2.5.5.2 Russia Media And Influencer Targeting Software Market by Application
9.2.5.6 Rest of Europe Media And Influencer Targeting Software Market
9.2.5.6.1 Rest of Europe Media And Influencer Targeting Software Market by Type
9.2.5.6.2 Rest of Europe Media And Influencer Targeting Software Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Media And Influencer Targeting Software Market Overview
9.3.2 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis
9.3.3 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Media And Influencer Targeting Software Market
9.3.5.1.1 Australia Media And Influencer Targeting Software Market by Type
9.3.5.1.2 Australia Media And Influencer Targeting Software Market by Application
9.3.5.2 China Media And Influencer Targeting Software Market
9.3.5.2.1 China Media And Influencer Targeting Software Market by Type
9.3.5.2.2 China Media And Influencer Targeting Software Market by Application
9.3.5.3 India Media And Influencer Targeting Software Market
9.3.5.3.1 India Media And Influencer Targeting Software Market by Type
9.3.5.3.2 India Media And Influencer Targeting Software Market by Application
9.3.5.4 Japan Media And Influencer Targeting Software Market
9.3.5.4.1 Japan Media And Influencer Targeting Software Market by Type
9.3.5.4.2 Japan Media And Influencer Targeting Software Market by Application
9.3.5.5 South Korea Media And Influencer Targeting Software Market
9.3.5.5.1 South Korea Media And Influencer Targeting Software Market by Type
9.3.5.5.2 South Korea Media And Influencer Targeting Software Market by Application
9.3.5.6 Rest of Asia-Pacific Media And Influencer Targeting Software Market
9.3.5.6.1 Rest of Asia-Pacific Media And Influencer Targeting Software Market by Type
9.3.5.6.2 Rest of Asia-Pacific Media And Influencer Targeting Software Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Media And Influencer Targeting Software Market Overview
9.4.2 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis
9.4.3 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Media And Influencer Targeting Software Market
9.4.5.1.1 South Africa Media And Influencer Targeting Software Market by Type
9.4.5.1.2 South Africa Media And Influencer Targeting Software Market by Application
9.4.5.2 Saudi Arabia Media And Influencer Targeting Software Market
9.4.5.2.1 Saudi Arabia Media And Influencer Targeting Software Market by Type
9.4.5.2.2 Saudi Arabia Media And Influencer Targeting Software Market by Application
9.4.5.3 U.A.E Media And Influencer Targeting Software Market
9.4.5.3.1 U.A.E Media And Influencer Targeting Software Market by Type
9.4.5.3.2 U.A.E Media And Influencer Targeting Software Market by Application
9.4.5.4 Rest of Middle East and Africa Media And Influencer Targeting Software Market
9.4.5.4.1 Rest of Middle East and Africa Media And Influencer Targeting Software Market by Type
9.4.5.4.2 Rest of Middle East and Africa Media And Influencer Targeting Software Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Media And Influencer Targeting Software Market Overview
9.5.2 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis
9.5.3 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.5.4 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.5.5 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Media And Influencer Targeting Software Market
9.5.5.1.1 Brazil Media And Influencer Targeting Software Market by Type
9.5.5.1.2 Brazil Media And Influencer Targeting Software Market by Application
9.5.5.2 Argentina Media And Influencer Targeting Software Market
9.5.5.2.1 Argentina Media And Influencer Targeting Software Market by Type
9.5.5.2.2 Argentina Media And Influencer Targeting Software Market by Application
9.5.5.3 Rest of South and Central America Media And Influencer Targeting Software Market
9.5.5.3.1 Rest of South and Central America Media And Influencer Targeting Software Market by Type
9.5.5.3.2 Rest of South and Central America Media And Influencer Targeting Software Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. AGILITY PR SOLUTIONS LLC
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BUZZSTREAM
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CISION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. LEXISNEXIS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MELTWATER
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MUCK RACK
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NEWSWIRE
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NINJAOUTREACH
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PREZLY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. PROWLY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Agility PR Solutions LLC
2. BUZZSTREAM
3. Cision
4. LexisNexis
5. Meltwater
6. Muck Rack
7. Newswire
8. NinjaOutreach
9. Prezly
10. Prowly
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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