Media and Influencer Targeting Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Type (Cloud Based, Web Based); Application (SMEs, Large Enterprises) and Geography

Report Code: TIPRE00014302 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

Media and influencer targeting software, a public relations tool, is designed to help businesses identify and contact social media influencers, traditional media members, and bloggers. The general purpose of software-targeted media and influencers is to find and connect with people whose audiences are interested in a company's product or message.

MARKET DYNAMICS

Media and influencer targeting software provides businesses with a relevant influencer database or gives businesses tools to discover leading voices in expertise. Companies use this software to find market experts who are likely to share the company's content or create new content related to it. Alongside media monitoring software, media and influencer targeting software can be used to understand how media members receive a user's brand.

MARKET SCOPE

The "Global Media and Influencer Targeting Software Market Analysis To 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The media and influencer targeting software market report aims to provide an overview of the media and influencer targeting software market with detailed market segmentation by type, application, and geography. The global media and influencer targeting software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading media and influencer targeting software market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global media and influencer targeting software market is segmented on the basis of type and application. Based on type, the media and influencer targeting software market is segmented into: Cloud Based and Web Based. On the basis of application, the market is segmented into: SMEs and Large Enterprises.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global media and influencer targeting software market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The media and influencer targeting software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the media and influencer targeting software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the media and influencer targeting software market in these regions.



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MARKET PLAYERS


The reports cover key developments in the media and influencer targeting software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from media and influencer targeting software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the media and influencer targeting software market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the media and influencer targeting software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Agility PR Solutions LLC
  •   BUZZSTREAM
  •   Cision
  •   LexisNexis
  •   Meltwater
  •   Muck Rack
  •   Newswire
  •   NinjaOutreach
  •   Prezly
  •   Prowly

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Media And Influencer Targeting Software Market - By Type
1.3.2 Media And Influencer Targeting Software Market - By Application
1.3.3 Media And Influencer Targeting Software Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. MEDIA AND INFLUENCER TARGETING SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. MEDIA AND INFLUENCER TARGETING SOFTWARE - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD BASED
7.3.1. Overview
7.3.2. Cloud Based Market Forecast and Analysis
7.4. WEB BASED
7.4.1. Overview
7.4.2. Web Based Market Forecast and Analysis
8. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis

9. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Media And Influencer Targeting Software Market Overview
9.1.2 North America Media And Influencer Targeting Software Market Forecasts and Analysis
9.1.3 North America Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.1.4 North America Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.1.5 North America Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.1.5.1 United States Media And Influencer Targeting Software Market
9.1.5.1.1 United States Media And Influencer Targeting Software Market by Type
9.1.5.1.2 United States Media And Influencer Targeting Software Market by Application
9.1.5.2 Canada Media And Influencer Targeting Software Market
9.1.5.2.1 Canada Media And Influencer Targeting Software Market by Type
9.1.5.2.2 Canada Media And Influencer Targeting Software Market by Application
9.1.5.3 Mexico Media And Influencer Targeting Software Market
9.1.5.3.1 Mexico Media And Influencer Targeting Software Market by Type
9.1.5.3.2 Mexico Media And Influencer Targeting Software Market by Application
9.2. EUROPE
9.2.1 Europe Media And Influencer Targeting Software Market Overview
9.2.2 Europe Media And Influencer Targeting Software Market Forecasts and Analysis
9.2.3 Europe Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.2.4 Europe Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.2.5 Europe Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Media And Influencer Targeting Software Market
9.2.5.1.1 Germany Media And Influencer Targeting Software Market by Type
9.2.5.1.2 Germany Media And Influencer Targeting Software Market by Application
9.2.5.2 France Media And Influencer Targeting Software Market
9.2.5.2.1 France Media And Influencer Targeting Software Market by Type
9.2.5.2.2 France Media And Influencer Targeting Software Market by Application
9.2.5.3 Italy Media And Influencer Targeting Software Market
9.2.5.3.1 Italy Media And Influencer Targeting Software Market by Type
9.2.5.3.2 Italy Media And Influencer Targeting Software Market by Application
9.2.5.4 United Kingdom Media And Influencer Targeting Software Market
9.2.5.4.1 United Kingdom Media And Influencer Targeting Software Market by Type
9.2.5.4.2 United Kingdom Media And Influencer Targeting Software Market by Application
9.2.5.5 Russia Media And Influencer Targeting Software Market
9.2.5.5.1 Russia Media And Influencer Targeting Software Market by Type
9.2.5.5.2 Russia Media And Influencer Targeting Software Market by Application
9.2.5.6 Rest of Europe Media And Influencer Targeting Software Market
9.2.5.6.1 Rest of Europe Media And Influencer Targeting Software Market by Type
9.2.5.6.2 Rest of Europe Media And Influencer Targeting Software Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Media And Influencer Targeting Software Market Overview
9.3.2 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis
9.3.3 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Media And Influencer Targeting Software Market
9.3.5.1.1 Australia Media And Influencer Targeting Software Market by Type
9.3.5.1.2 Australia Media And Influencer Targeting Software Market by Application
9.3.5.2 China Media And Influencer Targeting Software Market
9.3.5.2.1 China Media And Influencer Targeting Software Market by Type
9.3.5.2.2 China Media And Influencer Targeting Software Market by Application
9.3.5.3 India Media And Influencer Targeting Software Market
9.3.5.3.1 India Media And Influencer Targeting Software Market by Type
9.3.5.3.2 India Media And Influencer Targeting Software Market by Application
9.3.5.4 Japan Media And Influencer Targeting Software Market
9.3.5.4.1 Japan Media And Influencer Targeting Software Market by Type
9.3.5.4.2 Japan Media And Influencer Targeting Software Market by Application
9.3.5.5 South Korea Media And Influencer Targeting Software Market
9.3.5.5.1 South Korea Media And Influencer Targeting Software Market by Type
9.3.5.5.2 South Korea Media And Influencer Targeting Software Market by Application
9.3.5.6 Rest of Asia-Pacific Media And Influencer Targeting Software Market
9.3.5.6.1 Rest of Asia-Pacific Media And Influencer Targeting Software Market by Type
9.3.5.6.2 Rest of Asia-Pacific Media And Influencer Targeting Software Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Media And Influencer Targeting Software Market Overview
9.4.2 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis
9.4.3 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Media And Influencer Targeting Software Market
9.4.5.1.1 South Africa Media And Influencer Targeting Software Market by Type
9.4.5.1.2 South Africa Media And Influencer Targeting Software Market by Application
9.4.5.2 Saudi Arabia Media And Influencer Targeting Software Market
9.4.5.2.1 Saudi Arabia Media And Influencer Targeting Software Market by Type
9.4.5.2.2 Saudi Arabia Media And Influencer Targeting Software Market by Application
9.4.5.3 U.A.E Media And Influencer Targeting Software Market
9.4.5.3.1 U.A.E Media And Influencer Targeting Software Market by Type
9.4.5.3.2 U.A.E Media And Influencer Targeting Software Market by Application
9.4.5.4 Rest of Middle East and Africa Media And Influencer Targeting Software Market
9.4.5.4.1 Rest of Middle East and Africa Media And Influencer Targeting Software Market by Type
9.4.5.4.2 Rest of Middle East and Africa Media And Influencer Targeting Software Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Media And Influencer Targeting Software Market Overview
9.5.2 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis
9.5.3 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis - By Type
9.5.4 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis - By Application
9.5.5 South and Central America Media And Influencer Targeting Software Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Media And Influencer Targeting Software Market
9.5.5.1.1 Brazil Media And Influencer Targeting Software Market by Type
9.5.5.1.2 Brazil Media And Influencer Targeting Software Market by Application
9.5.5.2 Argentina Media And Influencer Targeting Software Market
9.5.5.2.1 Argentina Media And Influencer Targeting Software Market by Type
9.5.5.2.2 Argentina Media And Influencer Targeting Software Market by Application
9.5.5.3 Rest of South and Central America Media And Influencer Targeting Software Market
9.5.5.3.1 Rest of South and Central America Media And Influencer Targeting Software Market by Type
9.5.5.3.2 Rest of South and Central America Media And Influencer Targeting Software Market by Application

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. MEDIA AND INFLUENCER TARGETING SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. AGILITY PR SOLUTIONS LLC
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BUZZSTREAM
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CISION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. LEXISNEXIS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MELTWATER
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MUCK RACK
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NEWSWIRE
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NINJAOUTREACH
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PREZLY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. PROWLY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. Agility PR Solutions LLC
2. BUZZSTREAM
3. Cision
4. LexisNexis
5. Meltwater
6. Muck Rack
7. Newswire
8. NinjaOutreach
9. Prezly
10. Prowly
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