Middle East and Africa Cut Flowers Market to Grow at a CAGR of 3.5% to reach US$ 1,972.69 Million from 2020 to 2027

Middle East and Africa Cut Flowers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), and Application (Home and Commercial)

  • Report Code : TIPRE00016241
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 65
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The Cut Flowers market in Middle- East and Africa is expected to grow from US$ 1,531.64 million in 2019 to US$ 1,972.69 million by 2027; it is estimated to grow at a CAGR of 3.5% from 2020 to 2027.



South Africa, Saudi Arabia, UAE, and Rest of Middle- East and Africa are the major economies in Middle-East and Africa. Several health benefits associated with cut flowers will further boost its demand in the Middle East and Africa Cut Flowers market. Cut Flowers are used for medicinal purpose due to the various health benefits associated with them. For instance, chrysanthemum has properties that help in reducing blood pressure and cure dizziness and insomnia. Other flowers such as pot marigold is used as a remedy for inflamed skin and prevents the spread of infection, whereas purple corn flower helps in stimulating the immune system, which improves the body’s resistance against viral and bacterial infection. Moreover, lavender’s aroma calms down the nervous system, reduces muscle tension, and works as an antiseptic. Moreover, various fresh flower scents are considered as a remedy in case of insomnia, disturbed sleep patterns, and drowsiness. Flowers are also a good source of plant medicine. An anticancer drug-like vincristine an alkaloid is produced from flowers and other parts of the plant. Besides, medicine like atropine, Hyoscyamus, essential oils like eugenol, menthol is obtained from flowers. Carnation petals can be brewed to make an excellent tea to reduce anxiety, agitation, stress and fatigue. Moreover, it also has a healing effect on the skin and can bring down swelling. Chrysanthemums are another flower that make a great tea when steeped in hot water. Drinking this tea brings marked relief for those suffering from a fever, headache or common cold. The cooled liquid can also be applied as a compress to soothe tired eyes. Roses contain a good deal of Vitamin C and are very safe for human consumption. The petals can be eaten raw to increase blood circulation, and they also relieve depression. Rose tea acts as a mild laxative. A paste or cream made from the petals does wonders to improve the condition of the skin, especially on the face. Consuming a brew made from sunflowers helps greatly with ulcers and menstrual cramps. It can also be used as a wash for gargling in cases of sore throats.

Saudi Arabia has the largest COVID-19 cases in the Middle East and Africa region, and is followed by UAE, among others. UAE was the first country in Middle East and Africa to report a confirmed case of coronavirus.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Considering these factors the Middle-East and Africa cut flower market is expected to grow at a good CAGR during the forecast period.

Middle- East and Africa Cut Flower Market

Middle- East and Africa Cut Flower Market
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Middle- East and Africa Cut Flower Market Segmentation

Middle-East and Africa Cut Flower Market – By Flower Type

  • Rose
  • Carnation
  • Lilium
  • Chrysanthemum & Gerbera
  • Others

Middle- East and Africa Cut Flower Market – By Application

  • Home
  • Commercial

Middle- East and Africa Cut Flower Market, by Country

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle- East and Africa

Middle- East and Africa Cut Flower Market-Companies Mentioned

  • Oserian
  • Dümmen Orange
  • The Kariki Group
  • Selecta one
  • Karen Roses Company
  • Rosebud Limited
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Flower Type, and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Saudi Arabia

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

4. Cut Flowers Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Expert Opinion

5. Cut Flowers Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Increase in the demand of cut flowers for decorative purposes

5.1.2 Various health benefits associated with cut flowers

5.2 Market Restraints

5.2.1 Stringent conditions to be met by cut flowers

5.3 Market Opportunities

5.3.1 E-commerce Purchases

5.4 Future Trends

5.4.1 Marketing a farm story to attract customers

5.5 Impact Analysis Of Drivers And Restraints

6. Cut Flowers – MEA Market Analysis

6.1 Cut Flowers Market Overview

6.2 Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

6.3 Market Positioning – Key Market Players

7. MEA Cut Flowers Market Analysis – By Flower Type

7.1 Overview

7.2 MEA Cut Flowers Market Breakdown, By Flower Type, 2019 & 2027

7.3 Rose

7.3.1 Overview

7.3.2 Rose in Cut Flowers Market, Revenue Forecast to 2027 (US$ Mn)

7.4 Carnation

7.4.1 Overview

7.4.2 Carnations in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

7.5 Lilium

7.5.1 Overview

7.5.2 Lilium in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

7.6 Chrysanthemum and Gerbera

7.6.1 Overview

7.6.2 Chrysanthemum and Gerbera in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

7.7 Others

7.7.1 Overview

7.7.2 Others in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

8. MEA Cut Flowers Market Analysis – By Application

8.1 Overview

8.2 MEA Cut Flowers Market Breakdown, By Application, 2019 & 2027

8.3 Home

8.3.1 Overview

8.3.2 Cut Flowers Market Revenue Via Home Revenue and Forecast, to 2027 (US$ Mn)

8.4 Commercial

8.4.1 Overview

8.4.2 Cut Flowers Market Revenue Via Commercial Revenue and Forecast, to 2027 (US$ Mn)

9. Cut Flowers Market – Country Analysis

9.1 Overview

9.1.1 MEA: Cut Flowers Market – Revenue and Forecast to 2027 (US$ Mn)

9.1.2 MEA: Cut Flowers Market, by Flower Type

9.1.3 MEA: Cut Flowers Market, by Application

9.1.4 MEA: Cut Flowers Market, by Key Country

9.1.4.1 South Africa: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.4.1.1 South Africa: Cut Flowers Market, by Flower Type

9.1.4.1.2 South Africa: Cut Flowers Market, by Application

9.1.4.2 Saudi Arabia: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.4.2.1 Saudi Arabia: Cut Flowers Market, by Flower Type

9.1.4.2.2 Saudi Arabia: Cut Flowers Market, by Application

9.1.4.3 UAE: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.4.3.1 UAE: Cut Flowers Market, by Flower Type

9.1.4.3.2 UAE: Cut Flowers Market, by Application

9.1.4.4 Rest of MEA: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.4.4.1 Rest of MEA: Cut Flowers Market, by Flower Type

9.1.4.4.2 Rest of MEA: Cut Flowers Market, by Application

10. Impact of COVID-19 Pandemic on MEA Cut Flowers Market

10.1 Overview

11. Key Company Profiles

11.1 Oserian

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.2 Dümmen Orange

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 The Kariki Group

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.4 Selecta one

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Karen Roses

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.6 Rosebud Limited

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

12. Appendix

12.1 About The Insight Partners

12.2 Glossary

LIST OF TABLES

Table 1. MEA Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Table 2. MEA Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 3. MEA Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 4. South Africa Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 5. South Africa Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 6. Saudi Arabia Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 7. Saudi Arabia Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 8. UAE Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 9. UAE Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 10. Rest of MEA Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 11. Rest of MEA Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 12. Glossary of Terms, Middle East and Africa Cut Flowers Market

LIST OF FIGURES

Figure 1. Cut Flowers Market Segmentation

Figure 2. Cut Flowers Market Segmentation – By Country

Figure 3. MEA Cut Flowers Market Overview

Figure 4. Rose Segment Held Largest Share of MEA Cut Flowers Market

Figure 5. Rest of MEA Country Held Largest Share of MEA Cut Flowers Market

Figure 6. MEA Cut Flowers Market, Industry Landscape

Figure 7. MEA: PEST Analysis

Figure 8. Expert Opinion

Figure 9. Cut Flowers Market Impact Analysis Of Driver And Restraints

Figure 10. MEA: Cut Flowers Market – Revenue and Forecast to 2027 (US$ Mn)

Figure 11. MEA Cut Flowers Market Breakdown, By Flower Type, 2019 & 2027

Figure 12. MEA Rose in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 13. MEA Carnations in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 14. MEA Lilium in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 15. MEA Chrysanthemum and Gerbera in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 16. MEA Others in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 17. MEA Cut Flowers Market Breakdown By Application, 2019 & 2027 (%)

Figure 18. MEA Cut Flowers Market Revenue Via Home Revenue and Forecast, to 2027 (US$ Mn)

Figure 19. MEA Cut Flowers Market Revenue Via Commercial Revenue and Forecast, to 2027 (US$ Mn)

Figure 20. MEA: Cut Flowers Market – Revenue and Forecast to 2027 (US$ Mn)

Figure 21. MEA: Cut Flowers Market Revenue Share, by Flower Type (2019 and 2027)

Figure 22. MEA: Cut Flowers Market Revenue Share, by Application (2019 and 2027)

Figure 23. MEA: Cut Flowers Market Revenue Share, by Key Country (2019 and 2027)

Figure 24. South Africa: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 25. Saudi Arabia: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 26. UAE: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 27. Rest of MEA: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 28. Impact of COVID-19 Pandemic in Middle East And Africa Country Markets

  1. Rosebud Limited
  2. Karen Roses Company
  3. Selecta one
  4. The Kariki Group
  5. Dümmen Orange
  6. Oserian

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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