The Mobile Analytics Market is expected to register a CAGR of 20.6% during 2023–2031. Integration of advanced technologies is likely to be a key trend in the market.
Mobile Analytics Market Analysis
- The growth of the mobile analytics market is rising with the usage of mobile devices and new mobile apps. Real-time data is the most crucial factor in the development of the market. In addition, the growing integration of advanced technologies like IoT and AI is further expanding the mobile analytics market.
- The growth of AI and IoT is changing the mode of mobile analysis with key insights into understanding how consumers are interacting with mobile advertisements. This technological advancement provides an opportunity for companies to improve the targeting of audiences with better analytics.
- Moreover, with the use of BI services under the Analytics as a Service (AaaS) framework, the demand for decision-making opportunities, operational efficiency, and new business opportunities has increased. This has become a vital part of the business operations currently.
Mobile Analytics Market Overview
- Mobile analytics platforms pull data from users who visit mobile apps and mobile web app websites to identify unique users, track paths, record behaviors and provide commentary on the app’s performance. This information is delivered to dashboards that pull from integrated data sources.
- Through the use of mobile app analytics, organizations can register all the events the user performs. By measuring what users would expect to see against what actually happens, organizations will be able to identify and eliminate user friction in the app before the user actually gets churned.
Strategic Insights
Mobile Analytics Market Drivers and Opportunities
Growing adoption of mobile devices
- The rising sales of smartphones and other mobile devices across the world are likely to push the demand for mobile analytics. The growing shift towards mobile analytics by enterprises due to the rising online advertisements is likely to drive the mobile analytics market.
- Furthermore, technological advancements in mobile analytics and rising adoption and demand for cloud based mobile analytics solutions are among the notable growth drivers of the mobile analytics market in the developed regions.
- As the mobile ecosystem grows and evolves, the demand for strong analytics solutions to take advantage of the potential of application-based industries and mobile devices owned by the people of this world is likely to propel the growth of the mobile analytics market.
Harnessing Behavioral Data for Enhanced Audience Targeting
- The ongoing influx of behavioral data from mobile users provides a lucrative opportunity for businesses to maximize their target audiences. As companies pour in enormous amounts of money to market via mobile, the ability to understand how consumers engage with ads becomes indispensable.
- Mobile analytics, therefore, helps to infer the ideal customer types within the readers of each product, offering marketers an avenue of improvement in audience targeting at the time of advertising. Collecting and leveraging data for better audience targeting serves to amplify the outcome of marketing utilities, and thus presents a promising growth opportunity for businesses.
Mobile Analytics Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Mobile Analytics Market analysis are type, organization size, and industry vertical.
- By type, the market is divided into application performance analytics, marketing campaign analytics, and others.
- By organization size, the market is divided into SMEs and large enterprises.
- By industry vertical, the market is segmented into BFSI, retail, E-commerce, telecom and IT, media and entertainment, others.
Mobile Analytics Market Share Analysis by Geography
- The Mobile Analytics Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Mobile Analytics Market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Mobile Analytics Market in these regions.
Mobile Analytics Market Report Scope
Mobile Analytics Market News and Recent Developments
The Mobile Analytics Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Mobile Analytics Market are listed below:
- Splunk Inc., the data platform leader for security and observability, announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). (Source: Splunk Inc, Press Release, December 2022)
- Oracle announced the Fusion Data Intelligence Platform, a next-generation data, analytics, and AI platform that will help Oracle Fusion Cloud Applications customers achieve better business outcomes by combining data-driven insights with intelligent decisions and actions. (Source: mobilium, Press Release, September 2023).
Mobile Analytics Market Report Coverage and Deliverables
The “Mobile Analytics Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Mobile Analytics Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
- Mobile Analytics Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
- Detailed PEST/Porter’s Five Forces and SWOT analysis.
- Mobile Analytics Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Mobile Analytics Market.
- Detailed company profiles.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global Mobile Analytics Market is expected to grow at a CAGR of 20.6% during the forecast period 2023 - 2031.
Growing adoption of mobile devices is one of the major factors driving the Mobile Analytics Market.
Integration of advanced technologies is anticipated to play a significant role in the global Mobile Analytics Market in the coming years.
The leading players operating in the Mobile Analytics Market are Adobe Systems Inc, Amazon Web Services, Inc, Salesforce, OpenText Corporation, Oracle, Google Inc, Upland Software Inc, Good Data Corporation, Meta, and Microsoft Corporation.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mobile Analytics Market - By Type
1.3.2 Mobile Analytics Market - By Deployment
1.3.3 Mobile Analytics Market - By Industry Vertical
1.3.4 Mobile Analytics Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MOBILE ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MOBILE ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MOBILE ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. MOBILE ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. MOBILE ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MOBILE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. APPLICATION PERFORMANCE ANALYTICS
7.3.1. Overview
7.3.2. Application Performance Analytics Market Forecast and Analysis
7.4. MARKETING CAMPAIGN ANALYTICS
7.4.1. Overview
7.4.2. Marketing Campaign Analytics Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. MOBILE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. ON-PREMISES
8.3.1. Overview
8.3.2. On-Premises Market Forecast and Analysis
8.4. CLOUD
8.4.1. Overview
8.4.2. Cloud Market Forecast and Analysis
8.5. HYBRID
8.5.1. Overview
8.5.2. Hybrid Market Forecast and Analysis
9. MOBILE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. RETAIL
9.4.1. Overview
9.4.2. Retail Market Forecast and Analysis
9.5. E-COMMERCE
9.5.1. Overview
9.5.2. E-Commerce Market Forecast and Analysis
9.6. TELECOM AND IT
9.6.1. Overview
9.6.2. Telecom and IT Market Forecast and Analysis
9.7. MEDIA AND ENTERTAINMENT
9.7.1. Overview
9.7.2. Media and Entertainment Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. MOBILE ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Mobile Analytics Market Overview
10.1.2 North America Mobile Analytics Market Forecasts and Analysis
10.1.3 North America Mobile Analytics Market Forecasts and Analysis - By Type
10.1.4 North America Mobile Analytics Market Forecasts and Analysis - By Deployment
10.1.5 North America Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Mobile Analytics Market Forecasts and Analysis - By Countries
10.1.6.1 United States Mobile Analytics Market
10.1.6.1.1 United States Mobile Analytics Market by Type
10.1.6.1.2 United States Mobile Analytics Market by Deployment
10.1.6.1.3 United States Mobile Analytics Market by Industry Vertical
10.1.6.2 Canada Mobile Analytics Market
10.1.6.2.1 Canada Mobile Analytics Market by Type
10.1.6.2.2 Canada Mobile Analytics Market by Deployment
10.1.6.2.3 Canada Mobile Analytics Market by Industry Vertical
10.1.6.3 Mexico Mobile Analytics Market
10.1.6.3.1 Mexico Mobile Analytics Market by Type
10.1.6.3.2 Mexico Mobile Analytics Market by Deployment
10.1.6.3.3 Mexico Mobile Analytics Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Mobile Analytics Market Overview
10.2.2 Europe Mobile Analytics Market Forecasts and Analysis
10.2.3 Europe Mobile Analytics Market Forecasts and Analysis - By Type
10.2.4 Europe Mobile Analytics Market Forecasts and Analysis - By Deployment
10.2.5 Europe Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Mobile Analytics Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Mobile Analytics Market
10.2.6.1.1 Germany Mobile Analytics Market by Type
10.2.6.1.2 Germany Mobile Analytics Market by Deployment
10.2.6.1.3 Germany Mobile Analytics Market by Industry Vertical
10.2.6.2 France Mobile Analytics Market
10.2.6.2.1 France Mobile Analytics Market by Type
10.2.6.2.2 France Mobile Analytics Market by Deployment
10.2.6.2.3 France Mobile Analytics Market by Industry Vertical
10.2.6.3 Italy Mobile Analytics Market
10.2.6.3.1 Italy Mobile Analytics Market by Type
10.2.6.3.2 Italy Mobile Analytics Market by Deployment
10.2.6.3.3 Italy Mobile Analytics Market by Industry Vertical
10.2.6.4 United Kingdom Mobile Analytics Market
10.2.6.4.1 United Kingdom Mobile Analytics Market by Type
10.2.6.4.2 United Kingdom Mobile Analytics Market by Deployment
10.2.6.4.3 United Kingdom Mobile Analytics Market by Industry Vertical
10.2.6.5 Russia Mobile Analytics Market
10.2.6.5.1 Russia Mobile Analytics Market by Type
10.2.6.5.2 Russia Mobile Analytics Market by Deployment
10.2.6.5.3 Russia Mobile Analytics Market by Industry Vertical
10.2.6.6 Rest of Europe Mobile Analytics Market
10.2.6.6.1 Rest of Europe Mobile Analytics Market by Type
10.2.6.6.2 Rest of Europe Mobile Analytics Market by Deployment
10.2.6.6.3 Rest of Europe Mobile Analytics Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Mobile Analytics Market Overview
10.3.2 Asia-Pacific Mobile Analytics Market Forecasts and Analysis
10.3.3 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Deployment
10.3.5 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Mobile Analytics Market
10.3.6.1.1 Australia Mobile Analytics Market by Type
10.3.6.1.2 Australia Mobile Analytics Market by Deployment
10.3.6.1.3 Australia Mobile Analytics Market by Industry Vertical
10.3.6.2 China Mobile Analytics Market
10.3.6.2.1 China Mobile Analytics Market by Type
10.3.6.2.2 China Mobile Analytics Market by Deployment
10.3.6.2.3 China Mobile Analytics Market by Industry Vertical
10.3.6.3 India Mobile Analytics Market
10.3.6.3.1 India Mobile Analytics Market by Type
10.3.6.3.2 India Mobile Analytics Market by Deployment
10.3.6.3.3 India Mobile Analytics Market by Industry Vertical
10.3.6.4 Japan Mobile Analytics Market
10.3.6.4.1 Japan Mobile Analytics Market by Type
10.3.6.4.2 Japan Mobile Analytics Market by Deployment
10.3.6.4.3 Japan Mobile Analytics Market by Industry Vertical
10.3.6.5 South Korea Mobile Analytics Market
10.3.6.5.1 South Korea Mobile Analytics Market by Type
10.3.6.5.2 South Korea Mobile Analytics Market by Deployment
10.3.6.5.3 South Korea Mobile Analytics Market by Industry Vertical
10.3.6.6 Rest of Asia-Pacific Mobile Analytics Market
10.3.6.6.1 Rest of Asia-Pacific Mobile Analytics Market by Type
10.3.6.6.2 Rest of Asia-Pacific Mobile Analytics Market by Deployment
10.3.6.6.3 Rest of Asia-Pacific Mobile Analytics Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Mobile Analytics Market Overview
10.4.2 Middle East and Africa Mobile Analytics Market Forecasts and Analysis
10.4.3 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Deployment
10.4.5 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Mobile Analytics Market
10.4.6.1.1 South Africa Mobile Analytics Market by Type
10.4.6.1.2 South Africa Mobile Analytics Market by Deployment
10.4.6.1.3 South Africa Mobile Analytics Market by Industry Vertical
10.4.6.2 Saudi Arabia Mobile Analytics Market
10.4.6.2.1 Saudi Arabia Mobile Analytics Market by Type
10.4.6.2.2 Saudi Arabia Mobile Analytics Market by Deployment
10.4.6.2.3 Saudi Arabia Mobile Analytics Market by Industry Vertical
10.4.6.3 U.A.E Mobile Analytics Market
10.4.6.3.1 U.A.E Mobile Analytics Market by Type
10.4.6.3.2 U.A.E Mobile Analytics Market by Deployment
10.4.6.3.3 U.A.E Mobile Analytics Market by Industry Vertical
10.4.6.4 Rest of Middle East and Africa Mobile Analytics Market
10.4.6.4.1 Rest of Middle East and Africa Mobile Analytics Market by Type
10.4.6.4.2 Rest of Middle East and Africa Mobile Analytics Market by Deployment
10.4.6.4.3 Rest of Middle East and Africa Mobile Analytics Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Mobile Analytics Market Overview
10.5.2 South and Central America Mobile Analytics Market Forecasts and Analysis
10.5.3 South and Central America Mobile Analytics Market Forecasts and Analysis - By Type
10.5.4 South and Central America Mobile Analytics Market Forecasts and Analysis - By Deployment
10.5.5 South and Central America Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Mobile Analytics Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Mobile Analytics Market
10.5.6.1.1 Brazil Mobile Analytics Market by Type
10.5.6.1.2 Brazil Mobile Analytics Market by Deployment
10.5.6.1.3 Brazil Mobile Analytics Market by Industry Vertical
10.5.6.2 Argentina Mobile Analytics Market
10.5.6.2.1 Argentina Mobile Analytics Market by Type
10.5.6.2.2 Argentina Mobile Analytics Market by Deployment
10.5.6.2.3 Argentina Mobile Analytics Market by Industry Vertical
10.5.6.3 Rest of South and Central America Mobile Analytics Market
10.5.6.3.1 Rest of South and Central America Mobile Analytics Market by Type
10.5.6.3.2 Rest of South and Central America Mobile Analytics Market by Deployment
10.5.6.3.3 Rest of South and Central America Mobile Analytics Market by Industry Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MOBILE ANALYTICS MARKET, KEY COMPANY PROFILES
12.1. ADOBE SYSTEMS INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AMAZON WEB SERVICES, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. APP ANNIE
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CLEVERTAP
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. FLURRY
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. GOOGLE INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. UPLAND SOFTWARE, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MIXPANEL INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. PENDO.IO
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. MICROSOFT CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Adobe Systems Inc.
2. Amazon Web Services, Inc.
3. App Annie
4. CleverTap
5. Flurry
6. Google Inc.
7. Upland Software, Inc.
8. Mixpanel Inc.
9. Pendo.io
10. Microsoft Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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