Mobile analytics supports to measure both application usage and revenue. Furthermore, the tool allows business owners to keep track of the new trends and make smart data-driven decisions, thus growing customer engagement as well as monetization for an app. Furthermore, the emergence of mobile analytics is supporting increasing brand awareness among customers. Also, the tool further allows enterprises to conduct quality measurements. Mobile analytics plays an essential role in performing an ad-hoc investigation of complete mobile activity.
Increasing penetration of smartphones, increasing adoption of a diverse number of mobile applications, and the need for user retention in the mobile application are some of the significant factors driving the growth of the mobile analytics market. However, privacy concerns associated with utilizing mobile data is the major factor which may restrain the growth of the mobile analytics market. Moreover, growing demand to manage apps efficiently and adopt versatile marketing strategies for apps are some of the factors anticipated to propel the growth of the mobile analytics market.
The "Global Mobile Analytics Market Analysis to 2027" is a specialized and in-depth study of the mobile analytics market with a special focus on the global market trend analysis. The report aims to provide an overview of mobile analytics market with detailed market segmentation by type, deployment, industry vertical. The global mobile analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading mobile analytics market players and offers key trends and opportunities in the mobile analytics market.
The global mobile analytics market is segmented on the basis of type, deployment, industry vertical. On the basis of type, the market is segmented as application performance analytics, marketing campaign analytics, others. On the basis of deployment, the market is segmented as on premises, cloud, hybrid. On the basis of industry vertical, the market is segmented as BFSI, retail, e-commerce, telecom and IT, media and entertainment, others.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global mobile analytics market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The mobile analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting mobile analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the mobile analytics market in these regions.
The reports cover key developments in the mobile analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from mobile analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for mobile analytics market. Below mentioned is the list of few companies engaged in the mobile analytics market.
The report also includes the profiles of key mobile analytics market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Adobe Systems Inc.
- Amazon Web Services, Inc.
- App Annie
- Google Inc.
- Mixpanel Inc.
- Segment.io, Inc.
- Webtrends Inc.
The Insight Partners dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
Table of Contents
1.1 Scope of Study
1.2 The Insight Partners Research Report Guidance
2 Key Takeaways
3 Mobile Analytics Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Mobile Analytics Market - By Type
3.2.2 Mobile Analytics Market - By Deployment Type
3.2.3 Mobile Analytics Market - By Industry Vertical
3.2.4 Market - By Region
18.104.22.168 By Countries
3.3 PEST Analysis
3.3.1 North America - PEST Analysis
3.3.2 Europe - PEST Analysis
3.3.3 Asia Pacific - PEST Analysis
3.3.4 Middle East and Africa - PEST Analysis
3.3.5 South America - PEST Analysis
4 Mobile Analytics Market - Key Industry Dynamics
4.1 Impact Analysis
4.2 Key Market Drivers
4.3 Key Market Restraints
4.4 Key Market Opportunities
4.5 Future Trends
5 Mobile Analytics Market Analysis- Global
5.1 Global Mobile Analytics Market Overview
5.2 Global Mobile Analytics market forecast and analysis
6 Mobile Analytics Market Revenue and Forecasts to 2027 -Types
6.2 Type market forecast and analysis
6.3 Application Performance Analytics Market
6.3.2 Application Performance Analytics market forecast and analysis
6.4 Marketing Campaign Analytics Market
6.4.2 Marketing Campaign Analytics market forecast and analysis
6.5.2 Others market forecast and analysis
7 Mobile Analytics Market Revenue and Forecasts to 2027 - Deployment Type
7.2 Deployment type market forecast and analysis
7.3 On-Premise Deployment Market
7.3.2 On-Premise deployment market forecast and analysis
7.4 Cloud Deployment Market
7.4.2 Cloud deployment market forecast and analysis
7.5 Hybrid Deployment Market
7.5.2 Hybrid deployment market forecast and analysis
8 Mobile Analytics Market Revenue and Forecasts to 2027 - Industry Vertical
8.2 Industry Vertical market forecast and analysis
8.3 BFSI Market
8.3.2 BFSI market forecast and analysis
8.4 Retail Market
8.4.2 Retail market forecast and analysis
8.5 E-Commerce Market
8.5.2 E-Commerce market forecast and analysis
8.6 Telecom and IT Market
8.6.2 Telecom and IT market forecast and analysis
8.7 Media and Entertainment Market
8.7.2 Media and Entertainment market forecast and analysis
8.8 Others Market
8.8.2 Others market forecast and analysis
9 Mobile Analytics Market Revenue and Forecasts to 2027 - Geographical Analysis
9.1 North America
9.1.1 North America Mobile Analytics market overview
9.1.2 North America Mobile Analytics market forecast and analysis
22.214.171.124 North America market forecast and analysis - By Countries
126.96.36.199.1 US market
188.8.131.52.2 Canada market
184.108.40.206.3 Mexico market
220.127.116.11 North America market forecast and analysis - By Type
18.104.22.168 North America market forecast and analysis - By Deployment Type
22.214.171.124 North America market forecast and analysis - By Industry Vertical
9.2.1 Europe Mobile Analytics market overview
9.2.2 Europe Mobile Analytics market forecast and analysis
126.96.36.199 Europe market forecast and analysis - By Countries
188.8.131.52.1 France market
184.108.40.206.2 Germany market
220.127.116.11.3 Italy market
18.104.22.168.4 Spain market
22.214.171.124.5 UK market
126.96.36.199 Europe market forecast and analysis - By Type
188.8.131.52 Europe market forecast and analysis - By Deployment Type
184.108.40.206 Europe market forecast and analysis - By Industry Vertical
9.3 Asia pacific (APAC)
9.3.1 Asia Pacific Mobile Analytics market overview
9.3.2 Asia Pacific Mobile Analytics market forecast and analysis
220.127.116.11 Asia Pacific market forecast and analysis - By Countries
18.104.22.168.1 Australia market
22.214.171.124.2 China market
126.96.36.199.3 India market
188.8.131.52.4 Japan market
184.108.40.206 Asia Pacific market forecast and analysis - By Type
220.127.116.11 Asia Pacific market forecast and analysis - By Deployment Type
18.104.22.168 Asia Pacific market forecast and analysis - By industry Vertical
9.4 Middle East and Africa (MEA)
9.4.1 Middle East and Africa Mobile Analytics market overview
9.4.2 Middle East and Africa Mobile Analytics market forecast and analysis
22.214.171.124 Middle East and Africa market forecast and analysis - By Countries
126.96.36.199.1 South Africa market
188.8.131.52.2 Saudi Arabia market
184.108.40.206.3 UAE market
220.127.116.11 Middle East and Africa market forecast and analysis - By Type
18.104.22.168 Middle East and Africa market forecast and analysis - By Deployment Type
22.214.171.124 Middle East and Africa market forecast and analysis - By Industry Vertical
9.5 South America (SAM)
9.5.1 South America Mobile Analytics market overview
9.5.2 South America Mobile Analytics market forecast and analysis
126.96.36.199 South America market forecast and analysis - By Countries
188.8.131.52.1 Brazil market
184.108.40.206 South America market forecast and analysis - By Type
220.127.116.11 South America market forecast and analysis - By Deployment Type
18.104.22.168 South America market forecast and analysis - By Industry Vertical
10 Industry Landscape
10.1 Mergers & acquisitions
10.2 Market Initiatives
10.3 New developments
10.4 Investment scenarios
11 Competitive Landscape
11.1 Competitive Product mapping
11.2 Market positioning/ market share
12 Mobile Analytics Market, Key Company Profiles
12.1 Google Inc.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 IBM Corporation
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Microsoft Corporation
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Adobe Systems Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Amazon Web Services, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Mixpanel Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Netbuiscuits Inc.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Webtrends Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Upsight Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13 Appendix Analytics
13.1 About The Insight Partners
13.2 Glossary of Terms
13.3 Research Methodology
The List of Companies
- Google Inc.
- IBM Corporation
- Microsoft Corporation
- Adobe Systems Inc.
- Amazon Web Services, Inc.
- Mixpanel Inc.
- Netbuiscuits Inc.
- Webtrends Inc.
- Upsight Inc.