Mobile Analytics Market 2028 By Type, Deployment, Industry Vertical and Geography | The Insight Partners

    Mobile Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Application Performance Analytics, Marketing Campaign Analytics, Others); Deployment (On-Premises, Cloud, Hybrid); Industry Vertical (BFSI, Retail, E-Commerce, Telecom and IT, Media and Entertainment, Others) and Geography

    Report Code: TIPTE100000271 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

    MARKET OVERVIEW



    Mobile analytics supports to measure both application usage and revenue. Furthermore, the tool allows business owners to keep track of the new trends and make smart data-driven decisions, thus growing customer engagement as well as monetization for an app. Furthermore, the emergence of mobile analytics is supporting increasing brand awareness among customers. Also, the tool further allows enterprises to conduct quality measurements. Mobile analytics plays an essential role in performing an ad-hoc investigation of complete mobile activity.

    MARKET SCOPE



    The "Global Mobile Analytics Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the mobile analytics market with detailed market segmentation by type, deployment, industry vertical, and geography. The report provides key statistics on the market status of the leading mobile analytics market players and offers key trends and opportunities in the market.

    MARKET SEGMENTATION



    • Based on type, the global mobile analytics market is segmented into application performance analytics, marketing campaign analytics, and others.
    • On the basis of deployment, the market is segmented into on-premises, cloud, and hybrid.
    • Based on industry vertical, the market is segmented into BFSI, retail, e-commerce, telecom and IT, media and entertainment, and others.

    MARKET DYNAMICS


    Drivers:



    • Increasing penetration of smartphones, increasing adoption of a diverse number of mobile applications, and the need for user retention in the mobile application are some of the significant factors driving the growth of the mobile analytics market.
    • Growing demand to manage apps efficiently and adopt versatile marketing strategies for apps are some of the factors anticipated to propel the growth of the mobile analytics market.

    Restraints:



    • Privacy concerns associated with utilizing mobile data is the major factor which may restrain the growth of the mobile analytics market.

    REGIONAL FRAMEWORK



    The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
    The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile analytics market in these regions.

    IMPACT OF COVID-19 ON MOBILE ANALYTICS MARKET



    COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

    MARKET PLAYERS



    The report covers key developments in the mobile analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from mobile analytics market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
    The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mobile analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
  • Adobe Systems Inc.
  • Amazon Web Services, Inc.
  • App Annie
  • CleverTap
  • Flurry
  • Google Inc.
  • Upland Software, Inc.
  • Mixpanel Inc.
  • Pendo.io
  • Microsoft Corporation

    The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
  • TABLE OF CONTENTS

    1. INTRODUCTION
    1.1. SCOPE OF THE STUDY
    1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
    1.3. MARKET SEGMENTATION
    1.3.1 Mobile Analytics Market - By Type
    1.3.2 Mobile Analytics Market - By Deployment
    1.3.3 Mobile Analytics Market - By Industry Vertical
    1.3.4 Mobile Analytics Market - By Region
    1.3.4.1 By Country

    2. KEY TAKEAWAYS

    3. RESEARCH METHODOLOGY

    4. MOBILE ANALYTICS MARKET LANDSCAPE
    4.1. OVERVIEW
    4.2. PORTER'S FIVE FORCES ANALYSIS
    4.2.1 Bargaining Power of Buyers
    4.2.1 Bargaining Power of Suppliers
    4.2.1 Threat of Substitute
    4.2.1 Threat of New Entrants
    4.2.1 Competitive Rivalry
    4.3. ECOSYSTEM ANALYSIS
    4.4. EXPERT OPINIONS

    5. MOBILE ANALYTICS MARKET - KEY MARKET DYNAMICS
    5.1. KEY MARKET DRIVERS
    5.2. KEY MARKET RESTRAINTS
    5.3. KEY MARKET OPPORTUNITIES
    5.4. FUTURE TRENDS
    5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

    6. MOBILE ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
    6.1. MOBILE ANALYTICS - GLOBAL MARKET OVERVIEW
    6.2. MOBILE ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
    6.3. MARKET POSITIONING/MARKET SHARE

    7. MOBILE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
    7.1. OVERVIEW
    7.2. TYPE MARKET FORECASTS AND ANALYSIS
    7.3. APPLICATION PERFORMANCE ANALYTICS
    7.3.1. Overview
    7.3.2. Application Performance Analytics Market Forecast and Analysis
    7.4. MARKETING CAMPAIGN ANALYTICS
    7.4.1. Overview
    7.4.2. Marketing Campaign Analytics Market Forecast and Analysis
    7.5. OTHERS
    7.5.1. Overview
    7.5.2. Others Market Forecast and Analysis
    8. MOBILE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
    8.1. OVERVIEW
    8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
    8.3. ON-PREMISES
    8.3.1. Overview
    8.3.2. On-Premises Market Forecast and Analysis
    8.4. CLOUD
    8.4.1. Overview
    8.4.2. Cloud Market Forecast and Analysis
    8.5. HYBRID
    8.5.1. Overview
    8.5.2. Hybrid Market Forecast and Analysis
    9. MOBILE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
    9.1. OVERVIEW
    9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
    9.3. BFSI
    9.3.1. Overview
    9.3.2. BFSI Market Forecast and Analysis
    9.4. RETAIL
    9.4.1. Overview
    9.4.2. Retail Market Forecast and Analysis
    9.5. E-COMMERCE
    9.5.1. Overview
    9.5.2. E-Commerce Market Forecast and Analysis
    9.6. TELECOM AND IT
    9.6.1. Overview
    9.6.2. Telecom and IT Market Forecast and Analysis
    9.7. MEDIA AND ENTERTAINMENT
    9.7.1. Overview
    9.7.2. Media and Entertainment Market Forecast and Analysis
    9.8. OTHERS
    9.8.1. Overview
    9.8.2. Others Market Forecast and Analysis

    10. MOBILE ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
    10.1. NORTH AMERICA
    10.1.1 North America Mobile Analytics Market Overview
    10.1.2 North America Mobile Analytics Market Forecasts and Analysis
    10.1.3 North America Mobile Analytics Market Forecasts and Analysis - By Type
    10.1.4 North America Mobile Analytics Market Forecasts and Analysis - By Deployment
    10.1.5 North America Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
    10.1.6 North America Mobile Analytics Market Forecasts and Analysis - By Countries
    10.1.6.1 United States Mobile Analytics Market
    10.1.6.1.1 United States Mobile Analytics Market by Type
    10.1.6.1.2 United States Mobile Analytics Market by Deployment
    10.1.6.1.3 United States Mobile Analytics Market by Industry Vertical
    10.1.6.2 Canada Mobile Analytics Market
    10.1.6.2.1 Canada Mobile Analytics Market by Type
    10.1.6.2.2 Canada Mobile Analytics Market by Deployment
    10.1.6.2.3 Canada Mobile Analytics Market by Industry Vertical
    10.1.6.3 Mexico Mobile Analytics Market
    10.1.6.3.1 Mexico Mobile Analytics Market by Type
    10.1.6.3.2 Mexico Mobile Analytics Market by Deployment
    10.1.6.3.3 Mexico Mobile Analytics Market by Industry Vertical
    10.2. EUROPE
    10.2.1 Europe Mobile Analytics Market Overview
    10.2.2 Europe Mobile Analytics Market Forecasts and Analysis
    10.2.3 Europe Mobile Analytics Market Forecasts and Analysis - By Type
    10.2.4 Europe Mobile Analytics Market Forecasts and Analysis - By Deployment
    10.2.5 Europe Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
    10.2.6 Europe Mobile Analytics Market Forecasts and Analysis - By Countries
    10.2.6.1 Germany Mobile Analytics Market
    10.2.6.1.1 Germany Mobile Analytics Market by Type
    10.2.6.1.2 Germany Mobile Analytics Market by Deployment
    10.2.6.1.3 Germany Mobile Analytics Market by Industry Vertical
    10.2.6.2 France Mobile Analytics Market
    10.2.6.2.1 France Mobile Analytics Market by Type
    10.2.6.2.2 France Mobile Analytics Market by Deployment
    10.2.6.2.3 France Mobile Analytics Market by Industry Vertical
    10.2.6.3 Italy Mobile Analytics Market
    10.2.6.3.1 Italy Mobile Analytics Market by Type
    10.2.6.3.2 Italy Mobile Analytics Market by Deployment
    10.2.6.3.3 Italy Mobile Analytics Market by Industry Vertical
    10.2.6.4 United Kingdom Mobile Analytics Market
    10.2.6.4.1 United Kingdom Mobile Analytics Market by Type
    10.2.6.4.2 United Kingdom Mobile Analytics Market by Deployment
    10.2.6.4.3 United Kingdom Mobile Analytics Market by Industry Vertical
    10.2.6.5 Russia Mobile Analytics Market
    10.2.6.5.1 Russia Mobile Analytics Market by Type
    10.2.6.5.2 Russia Mobile Analytics Market by Deployment
    10.2.6.5.3 Russia Mobile Analytics Market by Industry Vertical
    10.2.6.6 Rest of Europe Mobile Analytics Market
    10.2.6.6.1 Rest of Europe Mobile Analytics Market by Type
    10.2.6.6.2 Rest of Europe Mobile Analytics Market by Deployment
    10.2.6.6.3 Rest of Europe Mobile Analytics Market by Industry Vertical
    10.3. ASIA-PACIFIC
    10.3.1 Asia-Pacific Mobile Analytics Market Overview
    10.3.2 Asia-Pacific Mobile Analytics Market Forecasts and Analysis
    10.3.3 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Type
    10.3.4 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Deployment
    10.3.5 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
    10.3.6 Asia-Pacific Mobile Analytics Market Forecasts and Analysis - By Countries
    10.3.6.1 Australia Mobile Analytics Market
    10.3.6.1.1 Australia Mobile Analytics Market by Type
    10.3.6.1.2 Australia Mobile Analytics Market by Deployment
    10.3.6.1.3 Australia Mobile Analytics Market by Industry Vertical
    10.3.6.2 China Mobile Analytics Market
    10.3.6.2.1 China Mobile Analytics Market by Type
    10.3.6.2.2 China Mobile Analytics Market by Deployment
    10.3.6.2.3 China Mobile Analytics Market by Industry Vertical
    10.3.6.3 India Mobile Analytics Market
    10.3.6.3.1 India Mobile Analytics Market by Type
    10.3.6.3.2 India Mobile Analytics Market by Deployment
    10.3.6.3.3 India Mobile Analytics Market by Industry Vertical
    10.3.6.4 Japan Mobile Analytics Market
    10.3.6.4.1 Japan Mobile Analytics Market by Type
    10.3.6.4.2 Japan Mobile Analytics Market by Deployment
    10.3.6.4.3 Japan Mobile Analytics Market by Industry Vertical
    10.3.6.5 South Korea Mobile Analytics Market
    10.3.6.5.1 South Korea Mobile Analytics Market by Type
    10.3.6.5.2 South Korea Mobile Analytics Market by Deployment
    10.3.6.5.3 South Korea Mobile Analytics Market by Industry Vertical
    10.3.6.6 Rest of Asia-Pacific Mobile Analytics Market
    10.3.6.6.1 Rest of Asia-Pacific Mobile Analytics Market by Type
    10.3.6.6.2 Rest of Asia-Pacific Mobile Analytics Market by Deployment
    10.3.6.6.3 Rest of Asia-Pacific Mobile Analytics Market by Industry Vertical
    10.4. MIDDLE EAST AND AFRICA
    10.4.1 Middle East and Africa Mobile Analytics Market Overview
    10.4.2 Middle East and Africa Mobile Analytics Market Forecasts and Analysis
    10.4.3 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Type
    10.4.4 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Deployment
    10.4.5 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
    10.4.6 Middle East and Africa Mobile Analytics Market Forecasts and Analysis - By Countries
    10.4.6.1 South Africa Mobile Analytics Market
    10.4.6.1.1 South Africa Mobile Analytics Market by Type
    10.4.6.1.2 South Africa Mobile Analytics Market by Deployment
    10.4.6.1.3 South Africa Mobile Analytics Market by Industry Vertical
    10.4.6.2 Saudi Arabia Mobile Analytics Market
    10.4.6.2.1 Saudi Arabia Mobile Analytics Market by Type
    10.4.6.2.2 Saudi Arabia Mobile Analytics Market by Deployment
    10.4.6.2.3 Saudi Arabia Mobile Analytics Market by Industry Vertical
    10.4.6.3 U.A.E Mobile Analytics Market
    10.4.6.3.1 U.A.E Mobile Analytics Market by Type
    10.4.6.3.2 U.A.E Mobile Analytics Market by Deployment
    10.4.6.3.3 U.A.E Mobile Analytics Market by Industry Vertical
    10.4.6.4 Rest of Middle East and Africa Mobile Analytics Market
    10.4.6.4.1 Rest of Middle East and Africa Mobile Analytics Market by Type
    10.4.6.4.2 Rest of Middle East and Africa Mobile Analytics Market by Deployment
    10.4.6.4.3 Rest of Middle East and Africa Mobile Analytics Market by Industry Vertical
    10.5. SOUTH AND CENTRAL AMERICA
    10.5.1 South and Central America Mobile Analytics Market Overview
    10.5.2 South and Central America Mobile Analytics Market Forecasts and Analysis
    10.5.3 South and Central America Mobile Analytics Market Forecasts and Analysis - By Type
    10.5.4 South and Central America Mobile Analytics Market Forecasts and Analysis - By Deployment
    10.5.5 South and Central America Mobile Analytics Market Forecasts and Analysis - By Industry Vertical
    10.5.6 South and Central America Mobile Analytics Market Forecasts and Analysis - By Countries
    10.5.6.1 Brazil Mobile Analytics Market
    10.5.6.1.1 Brazil Mobile Analytics Market by Type
    10.5.6.1.2 Brazil Mobile Analytics Market by Deployment
    10.5.6.1.3 Brazil Mobile Analytics Market by Industry Vertical
    10.5.6.2 Argentina Mobile Analytics Market
    10.5.6.2.1 Argentina Mobile Analytics Market by Type
    10.5.6.2.2 Argentina Mobile Analytics Market by Deployment
    10.5.6.2.3 Argentina Mobile Analytics Market by Industry Vertical
    10.5.6.3 Rest of South and Central America Mobile Analytics Market
    10.5.6.3.1 Rest of South and Central America Mobile Analytics Market by Type
    10.5.6.3.2 Rest of South and Central America Mobile Analytics Market by Deployment
    10.5.6.3.3 Rest of South and Central America Mobile Analytics Market by Industry Vertical

    11. INDUSTRY LANDSCAPE
    11.1. MERGERS AND ACQUISITIONS
    11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
    11.3. NEW PRODUCT LAUNCHES
    11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

    12. MOBILE ANALYTICS MARKET, KEY COMPANY PROFILES
    12.1. ADOBE SYSTEMS INC.
    12.1.1. Key Facts
    12.1.2. Business Description
    12.1.3. Products and Services
    12.1.4. Financial Overview
    12.1.5. SWOT Analysis
    12.1.6. Key Developments
    12.2. AMAZON WEB SERVICES, INC.
    12.2.1. Key Facts
    12.2.2. Business Description
    12.2.3. Products and Services
    12.2.4. Financial Overview
    12.2.5. SWOT Analysis
    12.2.6. Key Developments
    12.3. APP ANNIE
    12.3.1. Key Facts
    12.3.2. Business Description
    12.3.3. Products and Services
    12.3.4. Financial Overview
    12.3.5. SWOT Analysis
    12.3.6. Key Developments
    12.4. CLEVERTAP
    12.4.1. Key Facts
    12.4.2. Business Description
    12.4.3. Products and Services
    12.4.4. Financial Overview
    12.4.5. SWOT Analysis
    12.4.6. Key Developments
    12.5. FLURRY
    12.5.1. Key Facts
    12.5.2. Business Description
    12.5.3. Products and Services
    12.5.4. Financial Overview
    12.5.5. SWOT Analysis
    12.5.6. Key Developments
    12.6. GOOGLE INC.
    12.6.1. Key Facts
    12.6.2. Business Description
    12.6.3. Products and Services
    12.6.4. Financial Overview
    12.6.5. SWOT Analysis
    12.6.6. Key Developments
    12.7. UPLAND SOFTWARE, INC.
    12.7.1. Key Facts
    12.7.2. Business Description
    12.7.3. Products and Services
    12.7.4. Financial Overview
    12.7.5. SWOT Analysis
    12.7.6. Key Developments
    12.8. MIXPANEL INC.
    12.8.1. Key Facts
    12.8.2. Business Description
    12.8.3. Products and Services
    12.8.4. Financial Overview
    12.8.5. SWOT Analysis
    12.8.6. Key Developments
    12.9. PENDO.IO
    12.9.1. Key Facts
    12.9.2. Business Description
    12.9.3. Products and Services
    12.9.4. Financial Overview
    12.9.5. SWOT Analysis
    12.9.6. Key Developments
    12.10. MICROSOFT CORPORATION
    12.10.1. Key Facts
    12.10.2. Business Description
    12.10.3. Products and Services
    12.10.4. Financial Overview
    12.10.5. SWOT Analysis
    12.10.6. Key Developments

    13. APPENDIX
    13.1. ABOUT THE INSIGHT PARTNERS
    13.2. GLOSSARY OF TERMS
    The List of Companies

    1. Adobe Systems Inc.
    2. Amazon Web Services, Inc.
    3. App Annie
    4. CleverTap
    5. Flurry
    6. Google Inc.
    7. Upland Software, Inc.
    8. Mixpanel Inc.
    9. Pendo.io
    10. Microsoft Corporation
    TIPTE100000271
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