Mobile Engagement Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Mobile Engagement Market covers analysis By Solution (Push Notifications, SMS and MMS, IN-App Messaging, Emails, App/Web Content, Others); Enterprise Size (SMEs, Large Enterprises); Industry Vertical (Media and Entertainment, Financial services, Retail, Travel and Hospitality, Telecom and IT, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Publication Month : Mar 2024

  • Report Code : TIPRE00011713
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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MARKET OVERVIEW

Mobile engagement is a method of connecting the user by an omni-channel inside as well as outside the application and the way brands interact with consumers through mobile device. With the help of this engagement of the users as well as the application starts there interaction as soon as the user downloads the application, such as sending welcome messages through SMS or push notifications or an email, intimate the user that the app is active in connecting an advertising through all the platforms. Thus, creating lucrative opportunities for the mobile engagement market in the forecast period.

MARKET SCOPE

The "Global Mobile Engagement Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the mobile engagement market with detailed market segmentation by solution, enterprise size, industry vertical, and geography. The report provides key statistics on the market status of the leading mobile engagement market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  •   Based on solution, the global mobile engagement market is segmented into Push Notifications, SMS and MMS, IN-App Messaging, emails, app/web content, and other.
  •   On the basis of enterprise size, the market is segmented into SMEs and large enterprises.
  •   Based on industry vertical, the market is segmented into media and entertainment, financial services, retail, travel and hospitality, telecom and IT, and others

MARKET DYNAMICS
Drivers:

  •   The boosting adoption of smartphones as well as growing focus toward mobile first strategy is driving the growth of the mobile engagement market.
  •   Furthermore, the rising use of social media platforms enhancing mobile engagement and thus, is anticipated to create market opportunities for the mobile engagement market during the forecast period.

Restraints:

  •   The high initial investment to set up mobile engagement campaigns may restrain the growth of the mobile engagement market.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile engagement market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile engagement market in these regions.

IMPACT OF COVID-19 ON MOBILE ENGAGEMENT MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

World Geography

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MARKET PLAYERS


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile engagement market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile engagement market in these regions.

IMPACT OF COVID-19 ON MOBILE ENGAGEMENT MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

MARKET PLAYERS

The report covers key developments in the mobile engagement market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from mobile engagement market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mobile engagement market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Adobe
  •   Braze
  •   IBM
  •   Oracle
  •   Salesforce.com, inc.
  •   Selligent Marketing Cloud.
  •   Swrve Inc.
  •   Tapjoy
  •   Airship
  •   Vibes

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1.   INTRODUCTION
1.1.   SCOPE OF THE STUDY
1.2.   THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.   MARKET SEGMENTATION
1.3.1   Mobile Engagement Market - By Solution
1.3.2   Mobile Engagement Market - By Enterprise Size
1.3.3   Mobile Engagement Market - By Industry Vertical
1.3.4   Mobile Engagement Market - By Region
1.3.4.1   By Country

2.   KEY TAKEAWAYS

3.   RESEARCH METHODOLOGY

4.   MOBILE ENGAGEMENT MARKET LANDSCAPE
4.1.   OVERVIEW
4.2.   PORTER'S FIVE FORCES ANALYSIS
4.2.1   Bargaining Power of Buyers
4.2.1   Bargaining Power of Suppliers
4.2.1   Threat of Substitute
4.2.1   Threat of New Entrants
4.2.1   Competitive Rivalry
4.3.   ECOSYSTEM ANALYSIS
4.4.   EXPERT OPINIONS

5.   MOBILE ENGAGEMENT MARKET - KEY MARKET DYNAMICS
5.1.   KEY MARKET DRIVERS
5.2.   KEY MARKET RESTRAINTS
5.3.   KEY MARKET OPPORTUNITIES
5.4.   FUTURE TRENDS
5.5.   IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.   MOBILE ENGAGEMENT MARKET - GLOBAL MARKET ANALYSIS
6.1.   MOBILE ENGAGEMENT - GLOBAL MARKET OVERVIEW
6.2.   MOBILE ENGAGEMENT - GLOBAL MARKET AND FORECAST TO 2028
6.3.   MARKET POSITIONING/MARKET SHARE

7.   MOBILE ENGAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
7.1.   OVERVIEW
7.2.   SOLUTION MARKET FORECASTS AND ANALYSIS
7.3.   PUSH NOTIFICATIONS
7.3.1.   Overview
7.3.2.   Push Notifications Market Forecast and Analysis
7.4.   SMS AND MMS
7.4.1.   Overview
7.4.2.   SMS and MMS Market Forecast and Analysis
7.5.   IN-APP MESSAGING
7.5.1.   Overview
7.5.2.   IN-App Messaging Market Forecast and Analysis
7.6.   EMAILS
7.6.1.   Overview
7.6.2.   Emails Market Forecast and Analysis
7.7.   APP/WEB CONTENT
7.7.1.   Overview
7.7.2.   App/Web Content Market Forecast and Analysis
7.8.   OTHERS
7.8.1.   Overview
7.8.2.   Others Market Forecast and Analysis
8.   MOBILE ENGAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1.   OVERVIEW
8.2.   ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3.   SMES
8.3.1.   Overview
8.3.2.   SMEs Market Forecast and Analysis
8.4.   LARGE ENTERPRISES
8.4.1.   Overview
8.4.2.   Large Enterprises Market Forecast and Analysis
9.   MOBILE ENGAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1.   OVERVIEW
9.2.   INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3.   MEDIA AND ENTERTAINMENT
9.3.1.   Overview
9.3.2.   Media and Entertainment Market Forecast and Analysis
9.4.   FINANCIAL SERVICES
9.4.1.   Overview
9.4.2.   Financial services Market Forecast and Analysis
9.5.   RETAIL
9.5.1.   Overview
9.5.2.   Retail Market Forecast and Analysis
9.6.   TRAVEL AND HOSPITALITY
9.6.1.   Overview
9.6.2.   Travel and Hospitality Market Forecast and Analysis
9.7.   TELECOM AND IT
9.7.1.   Overview
9.7.2.   Telecom and IT Market Forecast and Analysis
9.8.   OTHERS
9.8.1.   Overview
9.8.2.   Others Market Forecast and Analysis

10.   MOBILE ENGAGEMENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.   NORTH AMERICA
10.1.1   North America Mobile Engagement Market Overview
10.1.2   North America Mobile Engagement Market Forecasts and Analysis
10.1.3   North America Mobile Engagement Market Forecasts and Analysis - By Solution
10.1.4   North America Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.1.5   North America Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.1.6   North America Mobile Engagement Market Forecasts and Analysis - By Countries
10.1.6.1   United States Mobile Engagement Market
10.1.6.1.1   United States Mobile Engagement Market by Solution
10.1.6.1.2   United States Mobile Engagement Market by Enterprise Size
10.1.6.1.3   United States Mobile Engagement Market by Industry Vertical
10.1.6.2   Canada Mobile Engagement Market
10.1.6.2.1   Canada Mobile Engagement Market by Solution
10.1.6.2.2   Canada Mobile Engagement Market by Enterprise Size
10.1.6.2.3   Canada Mobile Engagement Market by Industry Vertical
10.1.6.3   Mexico Mobile Engagement Market
10.1.6.3.1   Mexico Mobile Engagement Market by Solution
10.1.6.3.2   Mexico Mobile Engagement Market by Enterprise Size
10.1.6.3.3   Mexico Mobile Engagement Market by Industry Vertical
10.2.   EUROPE
10.2.1   Europe Mobile Engagement Market Overview
10.2.2   Europe Mobile Engagement Market Forecasts and Analysis
10.2.3   Europe Mobile Engagement Market Forecasts and Analysis - By Solution
10.2.4   Europe Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.2.5   Europe Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.2.6   Europe Mobile Engagement Market Forecasts and Analysis - By Countries
10.2.6.1   Germany Mobile Engagement Market
10.2.6.1.1   Germany Mobile Engagement Market by Solution
10.2.6.1.2   Germany Mobile Engagement Market by Enterprise Size
10.2.6.1.3   Germany Mobile Engagement Market by Industry Vertical
10.2.6.2   France Mobile Engagement Market
10.2.6.2.1   France Mobile Engagement Market by Solution
10.2.6.2.2   France Mobile Engagement Market by Enterprise Size
10.2.6.2.3   France Mobile Engagement Market by Industry Vertical
10.2.6.3   Italy Mobile Engagement Market
10.2.6.3.1   Italy Mobile Engagement Market by Solution
10.2.6.3.2   Italy Mobile Engagement Market by Enterprise Size
10.2.6.3.3   Italy Mobile Engagement Market by Industry Vertical
10.2.6.4   United Kingdom Mobile Engagement Market
10.2.6.4.1   United Kingdom Mobile Engagement Market by Solution
10.2.6.4.2   United Kingdom Mobile Engagement Market by Enterprise Size
10.2.6.4.3   United Kingdom Mobile Engagement Market by Industry Vertical
10.2.6.5   Russia Mobile Engagement Market
10.2.6.5.1   Russia Mobile Engagement Market by Solution
10.2.6.5.2   Russia Mobile Engagement Market by Enterprise Size
10.2.6.5.3   Russia Mobile Engagement Market by Industry Vertical
10.2.6.6   Rest of Europe Mobile Engagement Market
10.2.6.6.1   Rest of Europe Mobile Engagement Market by Solution
10.2.6.6.2   Rest of Europe Mobile Engagement Market by Enterprise Size
10.2.6.6.3   Rest of Europe Mobile Engagement Market by Industry Vertical
10.3.   ASIA-PACIFIC
10.3.1   Asia-Pacific Mobile Engagement Market Overview
10.3.2   Asia-Pacific Mobile Engagement Market Forecasts and Analysis
10.3.3   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Solution
10.3.4   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.3.5   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.3.6   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Countries
10.3.6.1   Australia Mobile Engagement Market
10.3.6.1.1   Australia Mobile Engagement Market by Solution
10.3.6.1.2   Australia Mobile Engagement Market by Enterprise Size
10.3.6.1.3   Australia Mobile Engagement Market by Industry Vertical
10.3.6.2   China Mobile Engagement Market
10.3.6.2.1   China Mobile Engagement Market by Solution
10.3.6.2.2   China Mobile Engagement Market by Enterprise Size
10.3.6.2.3   China Mobile Engagement Market by Industry Vertical
10.3.6.3   India Mobile Engagement Market
10.3.6.3.1   India Mobile Engagement Market by Solution
10.3.6.3.2   India Mobile Engagement Market by Enterprise Size
10.3.6.3.3   India Mobile Engagement Market by Industry Vertical
10.3.6.4   Japan Mobile Engagement Market
10.3.6.4.1   Japan Mobile Engagement Market by Solution
10.3.6.4.2   Japan Mobile Engagement Market by Enterprise Size
10.3.6.4.3   Japan Mobile Engagement Market by Industry Vertical
10.3.6.5   South Korea Mobile Engagement Market
10.3.6.5.1   South Korea Mobile Engagement Market by Solution
10.3.6.5.2   South Korea Mobile Engagement Market by Enterprise Size
10.3.6.5.3   South Korea Mobile Engagement Market by Industry Vertical
10.3.6.6   Rest of Asia-Pacific Mobile Engagement Market
10.3.6.6.1   Rest of Asia-Pacific Mobile Engagement Market by Solution
10.3.6.6.2   Rest of Asia-Pacific Mobile Engagement Market by Enterprise Size
10.3.6.6.3   Rest of Asia-Pacific Mobile Engagement Market by Industry Vertical
10.4.   MIDDLE EAST AND AFRICA
10.4.1   Middle East and Africa Mobile Engagement Market Overview
10.4.2   Middle East and Africa Mobile Engagement Market Forecasts and Analysis
10.4.3   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Solution
10.4.4   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.4.5   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.4.6   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Countries
10.4.6.1   South Africa Mobile Engagement Market
10.4.6.1.1   South Africa Mobile Engagement Market by Solution
10.4.6.1.2   South Africa Mobile Engagement Market by Enterprise Size
10.4.6.1.3   South Africa Mobile Engagement Market by Industry Vertical
10.4.6.2   Saudi Arabia Mobile Engagement Market
10.4.6.2.1   Saudi Arabia Mobile Engagement Market by Solution
10.4.6.2.2   Saudi Arabia Mobile Engagement Market by Enterprise Size
10.4.6.2.3   Saudi Arabia Mobile Engagement Market by Industry Vertical
10.4.6.3   U.A.E Mobile Engagement Market
10.4.6.3.1   U.A.E Mobile Engagement Market by Solution
10.4.6.3.2   U.A.E Mobile Engagement Market by Enterprise Size
10.4.6.3.3   U.A.E Mobile Engagement Market by Industry Vertical
10.4.6.4   Rest of Middle East and Africa Mobile Engagement Market
10.4.6.4.1   Rest of Middle East and Africa Mobile Engagement Market by Solution
10.4.6.4.2   Rest of Middle East and Africa Mobile Engagement Market by Enterprise Size
10.4.6.4.3   Rest of Middle East and Africa Mobile Engagement Market by Industry Vertical
10.5.   SOUTH AND CENTRAL AMERICA
10.5.1   South and Central America Mobile Engagement Market Overview
10.5.2   South and Central America Mobile Engagement Market Forecasts and Analysis
10.5.3   South and Central America Mobile Engagement Market Forecasts and Analysis - By Solution
10.5.4   South and Central America Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.5.5   South and Central America Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.5.6   South and Central America Mobile Engagement Market Forecasts and Analysis - By Countries
10.5.6.1   Brazil Mobile Engagement Market
10.5.6.1.1   Brazil Mobile Engagement Market by Solution
10.5.6.1.2   Brazil Mobile Engagement Market by Enterprise Size
10.5.6.1.3   Brazil Mobile Engagement Market by Industry Vertical
10.5.6.2   Argentina Mobile Engagement Market
10.5.6.2.1   Argentina Mobile Engagement Market by Solution
10.5.6.2.2   Argentina Mobile Engagement Market by Enterprise Size
10.5.6.2.3   Argentina Mobile Engagement Market by Industry Vertical
10.5.6.3   Rest of South and Central America Mobile Engagement Market
10.5.6.3.1   Rest of South and Central America Mobile Engagement Market by Solution
10.5.6.3.2   Rest of South and Central America Mobile Engagement Market by Enterprise Size
10.5.6.3.3   Rest of South and Central America Mobile Engagement Market by Industry Vertical

11.   INDUSTRY LANDSCAPE
11.1.   MERGERS AND ACQUISITIONS
11.2.   AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.   NEW PRODUCT LAUNCHES
11.4.   EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12.   MOBILE ENGAGEMENT MARKET, KEY COMPANY PROFILES
12.1.   ADOBE
12.1.1.   Key Facts
12.1.2.   Business Description
12.1.3.   Products and Services
12.1.4.   Financial Overview
12.1.5.   SWOT Analysis
12.1.6.   Key Developments
12.2.   BRAZE
12.2.1.   Key Facts
12.2.2.   Business Description
12.2.3.   Products and Services
12.2.4.   Financial Overview
12.2.5.   SWOT Analysis
12.2.6.   Key Developments
12.3.   IBM
12.3.1.   Key Facts
12.3.2.   Business Description
12.3.3.   Products and Services
12.3.4.   Financial Overview
12.3.5.   SWOT Analysis
12.3.6.   Key Developments
12.4.   ORACLE
12.4.1.   Key Facts
12.4.2.   Business Description
12.4.3.   Products and Services
12.4.4.   Financial Overview
12.4.5.   SWOT Analysis
12.4.6.   Key Developments
12.5.   SALESFORCE.COM, INC.
12.5.1.   Key Facts
12.5.2.   Business Description
12.5.3.   Products and Services
12.5.4.   Financial Overview
12.5.5.   SWOT Analysis
12.5.6.   Key Developments
12.6.   SELLIGENT MARKETING CLOUD.
12.6.1.   Key Facts
12.6.2.   Business Description
12.6.3.   Products and Services
12.6.4.   Financial Overview
12.6.5.   SWOT Analysis
12.6.6.   Key Developments
12.7.   SWRVE INC.
12.7.1.   Key Facts
12.7.2.   Business Description
12.7.3.   Products and Services
12.7.4.   Financial Overview
12.7.5.   SWOT Analysis
12.7.6.   Key Developments
12.8.   TAPJOY
12.8.1.   Key Facts
12.8.2.   Business Description
12.8.3.   Products and Services
12.8.4.   Financial Overview
12.8.5.   SWOT Analysis
12.8.6.   Key Developments
12.9.   AIRSHIP
12.9.1.   Key Facts
12.9.2.   Business Description
12.9.3.   Products and Services
12.9.4.   Financial Overview
12.9.5.   SWOT Analysis
12.9.6.   Key Developments
12.10.   VIBES
12.10.1.   Key Facts
12.10.2.   Business Description
12.10.3.   Products and Services
12.10.4.   Financial Overview
12.10.5.   SWOT Analysis
12.10.6.   Key Developments

13.   APPENDIX
13.1.   ABOUT THE INSIGHT PARTNERS
13.2.   GLOSSARY OF TERMS
The List of Companies

1.Adobe
2.Braze
3.IBM
4.Oracle
5.Salesforce.com, inc.
6.Selligent Marketing Cloud.
7.Swrve Inc.
8.Tapjoy
9.Airship
10.Vibes

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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