New

Mobile Engagement Market

2021

Mobile Engagement Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Solution (Push Notifications, SMS and MMS, IN-App Messaging, Emails, App/Web Content, Others); Enterprise Size (SMEs, Large Enterprises); Industry Vertical (Media and Entertainment, Financial services, Retail, Travel and Hospitality, Telecom and IT, Others) and Geography

| Report Code: TIPRE00011713 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Mobile Engagement Market 2028 Solution, Enterprise Size, Industry Vertical and Geography | The Insight Partners

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MARKET OVERVIEW

Mobile engagement is a method of connecting the user by an omni-channel inside as well as outside the application and the way brands interact with consumers through mobile device. With the help of this engagement of the users as well as the application starts there interaction as soon as the user downloads the application, such as sending welcome messages through SMS or push notifications or an email, intimate the user that the app is active in connecting an advertising through all the platforms. Thus, creating lucrative opportunities for the mobile engagement market in the forecast period.

MARKET SCOPE

The "Global Mobile Engagement Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the mobile engagement market with detailed market segmentation by solution, enterprise size, industry vertical, and geography. The report provides key statistics on the market status of the leading mobile engagement market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  •   Based on solution, the global mobile engagement market is segmented into Push Notifications, SMS and MMS, IN-App Messaging, emails, app/web content, and other.
  •   On the basis of enterprise size, the market is segmented into SMEs and large enterprises.
  •   Based on industry vertical, the market is segmented into media and entertainment, financial services, retail, travel and hospitality, telecom and IT, and others

MARKET DYNAMICS
Drivers:

  •   The boosting adoption of smartphones as well as growing focus toward mobile first strategy is driving the growth of the mobile engagement market.
  •   Furthermore, the rising use of social media platforms enhancing mobile engagement and thus, is anticipated to create market opportunities for the mobile engagement market during the forecast period.

Restraints:

  •   The high initial investment to set up mobile engagement campaigns may restrain the growth of the mobile engagement market.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile engagement market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile engagement market in these regions.

IMPACT OF COVID-19 ON MOBILE ENGAGEMENT MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.



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MARKET PLAYERS


The report covers key developments in the mobile engagement market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from mobile engagement market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mobile engagement market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Adobe
  •   Braze
  •   IBM
  •   Oracle
  •   Salesforce.com, inc.
  •   Selligent Marketing Cloud.
  •   Swrve Inc.
  •   Tapjoy
  •   Airship
  •   Vibes

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1.   INTRODUCTION
1.1.   SCOPE OF THE STUDY
1.2.   THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.   MARKET SEGMENTATION
1.3.1   Mobile Engagement Market - By Solution
1.3.2   Mobile Engagement Market - By Enterprise Size
1.3.3   Mobile Engagement Market - By Industry Vertical
1.3.4   Mobile Engagement Market - By Region
1.3.4.1   By Country

2.   KEY TAKEAWAYS

3.   RESEARCH METHODOLOGY

4.   MOBILE ENGAGEMENT MARKET LANDSCAPE
4.1.   OVERVIEW
4.2.   PORTER'S FIVE FORCES ANALYSIS
4.2.1   Bargaining Power of Buyers
4.2.1   Bargaining Power of Suppliers
4.2.1   Threat of Substitute
4.2.1   Threat of New Entrants
4.2.1   Competitive Rivalry
4.3.   ECOSYSTEM ANALYSIS
4.4.   EXPERT OPINIONS

5.   MOBILE ENGAGEMENT MARKET - KEY MARKET DYNAMICS
5.1.   KEY MARKET DRIVERS
5.2.   KEY MARKET RESTRAINTS
5.3.   KEY MARKET OPPORTUNITIES
5.4.   FUTURE TRENDS
5.5.   IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.   MOBILE ENGAGEMENT MARKET - GLOBAL MARKET ANALYSIS
6.1.   MOBILE ENGAGEMENT - GLOBAL MARKET OVERVIEW
6.2.   MOBILE ENGAGEMENT - GLOBAL MARKET AND FORECAST TO 2028
6.3.   MARKET POSITIONING/MARKET SHARE

7.   MOBILE ENGAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
7.1.   OVERVIEW
7.2.   SOLUTION MARKET FORECASTS AND ANALYSIS
7.3.   PUSH NOTIFICATIONS
7.3.1.   Overview
7.3.2.   Push Notifications Market Forecast and Analysis
7.4.   SMS AND MMS
7.4.1.   Overview
7.4.2.   SMS and MMS Market Forecast and Analysis
7.5.   IN-APP MESSAGING
7.5.1.   Overview
7.5.2.   IN-App Messaging Market Forecast and Analysis
7.6.   EMAILS
7.6.1.   Overview
7.6.2.   Emails Market Forecast and Analysis
7.7.   APP/WEB CONTENT
7.7.1.   Overview
7.7.2.   App/Web Content Market Forecast and Analysis
7.8.   OTHERS
7.8.1.   Overview
7.8.2.   Others Market Forecast and Analysis
8.   MOBILE ENGAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1.   OVERVIEW
8.2.   ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3.   SMES
8.3.1.   Overview
8.3.2.   SMEs Market Forecast and Analysis
8.4.   LARGE ENTERPRISES
8.4.1.   Overview
8.4.2.   Large Enterprises Market Forecast and Analysis
9.   MOBILE ENGAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1.   OVERVIEW
9.2.   INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3.   MEDIA AND ENTERTAINMENT
9.3.1.   Overview
9.3.2.   Media and Entertainment Market Forecast and Analysis
9.4.   FINANCIAL SERVICES
9.4.1.   Overview
9.4.2.   Financial services Market Forecast and Analysis
9.5.   RETAIL
9.5.1.   Overview
9.5.2.   Retail Market Forecast and Analysis
9.6.   TRAVEL AND HOSPITALITY
9.6.1.   Overview
9.6.2.   Travel and Hospitality Market Forecast and Analysis
9.7.   TELECOM AND IT
9.7.1.   Overview
9.7.2.   Telecom and IT Market Forecast and Analysis
9.8.   OTHERS
9.8.1.   Overview
9.8.2.   Others Market Forecast and Analysis

10.   MOBILE ENGAGEMENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.   NORTH AMERICA
10.1.1   North America Mobile Engagement Market Overview
10.1.2   North America Mobile Engagement Market Forecasts and Analysis
10.1.3   North America Mobile Engagement Market Forecasts and Analysis - By Solution
10.1.4   North America Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.1.5   North America Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.1.6   North America Mobile Engagement Market Forecasts and Analysis - By Countries
10.1.6.1   United States Mobile Engagement Market
10.1.6.1.1   United States Mobile Engagement Market by Solution
10.1.6.1.2   United States Mobile Engagement Market by Enterprise Size
10.1.6.1.3   United States Mobile Engagement Market by Industry Vertical
10.1.6.2   Canada Mobile Engagement Market
10.1.6.2.1   Canada Mobile Engagement Market by Solution
10.1.6.2.2   Canada Mobile Engagement Market by Enterprise Size
10.1.6.2.3   Canada Mobile Engagement Market by Industry Vertical
10.1.6.3   Mexico Mobile Engagement Market
10.1.6.3.1   Mexico Mobile Engagement Market by Solution
10.1.6.3.2   Mexico Mobile Engagement Market by Enterprise Size
10.1.6.3.3   Mexico Mobile Engagement Market by Industry Vertical
10.2.   EUROPE
10.2.1   Europe Mobile Engagement Market Overview
10.2.2   Europe Mobile Engagement Market Forecasts and Analysis
10.2.3   Europe Mobile Engagement Market Forecasts and Analysis - By Solution
10.2.4   Europe Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.2.5   Europe Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.2.6   Europe Mobile Engagement Market Forecasts and Analysis - By Countries
10.2.6.1   Germany Mobile Engagement Market
10.2.6.1.1   Germany Mobile Engagement Market by Solution
10.2.6.1.2   Germany Mobile Engagement Market by Enterprise Size
10.2.6.1.3   Germany Mobile Engagement Market by Industry Vertical
10.2.6.2   France Mobile Engagement Market
10.2.6.2.1   France Mobile Engagement Market by Solution
10.2.6.2.2   France Mobile Engagement Market by Enterprise Size
10.2.6.2.3   France Mobile Engagement Market by Industry Vertical
10.2.6.3   Italy Mobile Engagement Market
10.2.6.3.1   Italy Mobile Engagement Market by Solution
10.2.6.3.2   Italy Mobile Engagement Market by Enterprise Size
10.2.6.3.3   Italy Mobile Engagement Market by Industry Vertical
10.2.6.4   United Kingdom Mobile Engagement Market
10.2.6.4.1   United Kingdom Mobile Engagement Market by Solution
10.2.6.4.2   United Kingdom Mobile Engagement Market by Enterprise Size
10.2.6.4.3   United Kingdom Mobile Engagement Market by Industry Vertical
10.2.6.5   Russia Mobile Engagement Market
10.2.6.5.1   Russia Mobile Engagement Market by Solution
10.2.6.5.2   Russia Mobile Engagement Market by Enterprise Size
10.2.6.5.3   Russia Mobile Engagement Market by Industry Vertical
10.2.6.6   Rest of Europe Mobile Engagement Market
10.2.6.6.1   Rest of Europe Mobile Engagement Market by Solution
10.2.6.6.2   Rest of Europe Mobile Engagement Market by Enterprise Size
10.2.6.6.3   Rest of Europe Mobile Engagement Market by Industry Vertical
10.3.   ASIA-PACIFIC
10.3.1   Asia-Pacific Mobile Engagement Market Overview
10.3.2   Asia-Pacific Mobile Engagement Market Forecasts and Analysis
10.3.3   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Solution
10.3.4   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.3.5   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.3.6   Asia-Pacific Mobile Engagement Market Forecasts and Analysis - By Countries
10.3.6.1   Australia Mobile Engagement Market
10.3.6.1.1   Australia Mobile Engagement Market by Solution
10.3.6.1.2   Australia Mobile Engagement Market by Enterprise Size
10.3.6.1.3   Australia Mobile Engagement Market by Industry Vertical
10.3.6.2   China Mobile Engagement Market
10.3.6.2.1   China Mobile Engagement Market by Solution
10.3.6.2.2   China Mobile Engagement Market by Enterprise Size
10.3.6.2.3   China Mobile Engagement Market by Industry Vertical
10.3.6.3   India Mobile Engagement Market
10.3.6.3.1   India Mobile Engagement Market by Solution
10.3.6.3.2   India Mobile Engagement Market by Enterprise Size
10.3.6.3.3   India Mobile Engagement Market by Industry Vertical
10.3.6.4   Japan Mobile Engagement Market
10.3.6.4.1   Japan Mobile Engagement Market by Solution
10.3.6.4.2   Japan Mobile Engagement Market by Enterprise Size
10.3.6.4.3   Japan Mobile Engagement Market by Industry Vertical
10.3.6.5   South Korea Mobile Engagement Market
10.3.6.5.1   South Korea Mobile Engagement Market by Solution
10.3.6.5.2   South Korea Mobile Engagement Market by Enterprise Size
10.3.6.5.3   South Korea Mobile Engagement Market by Industry Vertical
10.3.6.6   Rest of Asia-Pacific Mobile Engagement Market
10.3.6.6.1   Rest of Asia-Pacific Mobile Engagement Market by Solution
10.3.6.6.2   Rest of Asia-Pacific Mobile Engagement Market by Enterprise Size
10.3.6.6.3   Rest of Asia-Pacific Mobile Engagement Market by Industry Vertical
10.4.   MIDDLE EAST AND AFRICA
10.4.1   Middle East and Africa Mobile Engagement Market Overview
10.4.2   Middle East and Africa Mobile Engagement Market Forecasts and Analysis
10.4.3   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Solution
10.4.4   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.4.5   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.4.6   Middle East and Africa Mobile Engagement Market Forecasts and Analysis - By Countries
10.4.6.1   South Africa Mobile Engagement Market
10.4.6.1.1   South Africa Mobile Engagement Market by Solution
10.4.6.1.2   South Africa Mobile Engagement Market by Enterprise Size
10.4.6.1.3   South Africa Mobile Engagement Market by Industry Vertical
10.4.6.2   Saudi Arabia Mobile Engagement Market
10.4.6.2.1   Saudi Arabia Mobile Engagement Market by Solution
10.4.6.2.2   Saudi Arabia Mobile Engagement Market by Enterprise Size
10.4.6.2.3   Saudi Arabia Mobile Engagement Market by Industry Vertical
10.4.6.3   U.A.E Mobile Engagement Market
10.4.6.3.1   U.A.E Mobile Engagement Market by Solution
10.4.6.3.2   U.A.E Mobile Engagement Market by Enterprise Size
10.4.6.3.3   U.A.E Mobile Engagement Market by Industry Vertical
10.4.6.4   Rest of Middle East and Africa Mobile Engagement Market
10.4.6.4.1   Rest of Middle East and Africa Mobile Engagement Market by Solution
10.4.6.4.2   Rest of Middle East and Africa Mobile Engagement Market by Enterprise Size
10.4.6.4.3   Rest of Middle East and Africa Mobile Engagement Market by Industry Vertical
10.5.   SOUTH AND CENTRAL AMERICA
10.5.1   South and Central America Mobile Engagement Market Overview
10.5.2   South and Central America Mobile Engagement Market Forecasts and Analysis
10.5.3   South and Central America Mobile Engagement Market Forecasts and Analysis - By Solution
10.5.4   South and Central America Mobile Engagement Market Forecasts and Analysis - By Enterprise Size
10.5.5   South and Central America Mobile Engagement Market Forecasts and Analysis - By Industry Vertical
10.5.6   South and Central America Mobile Engagement Market Forecasts and Analysis - By Countries
10.5.6.1   Brazil Mobile Engagement Market
10.5.6.1.1   Brazil Mobile Engagement Market by Solution
10.5.6.1.2   Brazil Mobile Engagement Market by Enterprise Size
10.5.6.1.3   Brazil Mobile Engagement Market by Industry Vertical
10.5.6.2   Argentina Mobile Engagement Market
10.5.6.2.1   Argentina Mobile Engagement Market by Solution
10.5.6.2.2   Argentina Mobile Engagement Market by Enterprise Size
10.5.6.2.3   Argentina Mobile Engagement Market by Industry Vertical
10.5.6.3   Rest of South and Central America Mobile Engagement Market
10.5.6.3.1   Rest of South and Central America Mobile Engagement Market by Solution
10.5.6.3.2   Rest of South and Central America Mobile Engagement Market by Enterprise Size
10.5.6.3.3   Rest of South and Central America Mobile Engagement Market by Industry Vertical

11.   INDUSTRY LANDSCAPE
11.1.   MERGERS AND ACQUISITIONS
11.2.   AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.   NEW PRODUCT LAUNCHES
11.4.   EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12.   MOBILE ENGAGEMENT MARKET, KEY COMPANY PROFILES
12.1.   ADOBE
12.1.1.   Key Facts
12.1.2.   Business Description
12.1.3.   Products and Services
12.1.4.   Financial Overview
12.1.5.   SWOT Analysis
12.1.6.   Key Developments
12.2.   BRAZE
12.2.1.   Key Facts
12.2.2.   Business Description
12.2.3.   Products and Services
12.2.4.   Financial Overview
12.2.5.   SWOT Analysis
12.2.6.   Key Developments
12.3.   IBM
12.3.1.   Key Facts
12.3.2.   Business Description
12.3.3.   Products and Services
12.3.4.   Financial Overview
12.3.5.   SWOT Analysis
12.3.6.   Key Developments
12.4.   ORACLE
12.4.1.   Key Facts
12.4.2.   Business Description
12.4.3.   Products and Services
12.4.4.   Financial Overview
12.4.5.   SWOT Analysis
12.4.6.   Key Developments
12.5.   SALESFORCE.COM, INC.
12.5.1.   Key Facts
12.5.2.   Business Description
12.5.3.   Products and Services
12.5.4.   Financial Overview
12.5.5.   SWOT Analysis
12.5.6.   Key Developments
12.6.   SELLIGENT MARKETING CLOUD.
12.6.1.   Key Facts
12.6.2.   Business Description
12.6.3.   Products and Services
12.6.4.   Financial Overview
12.6.5.   SWOT Analysis
12.6.6.   Key Developments
12.7.   SWRVE INC.
12.7.1.   Key Facts
12.7.2.   Business Description
12.7.3.   Products and Services
12.7.4.   Financial Overview
12.7.5.   SWOT Analysis
12.7.6.   Key Developments
12.8.   TAPJOY
12.8.1.   Key Facts
12.8.2.   Business Description
12.8.3.   Products and Services
12.8.4.   Financial Overview
12.8.5.   SWOT Analysis
12.8.6.   Key Developments
12.9.   AIRSHIP
12.9.1.   Key Facts
12.9.2.   Business Description
12.9.3.   Products and Services
12.9.4.   Financial Overview
12.9.5.   SWOT Analysis
12.9.6.   Key Developments
12.10.   VIBES
12.10.1.   Key Facts
12.10.2.   Business Description
12.10.3.   Products and Services
12.10.4.   Financial Overview
12.10.5.   SWOT Analysis
12.10.6.   Key Developments

13.   APPENDIX
13.1.   ABOUT THE INSIGHT PARTNERS
13.2.   GLOSSARY OF TERMS
The List of Companies

1.Adobe
2.Braze
3.IBM
4.Oracle
5.Salesforce.com, inc.
6.Selligent Marketing Cloud.
7.Swrve Inc.
8.Tapjoy
9.Airship
10.Vibes
TIPRE00011713
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