MARKET OVERVIEW

Mobile engagement is a method of connecting the user by an omni-channel inside as well as outside the application and the way brands interact with consumers through mobile device. With the help of this engagement of the users as well as the application starts there interaction as soon as the user downloads the application, such as sending welcome messages through SMS or push notifications or an email, intimate the user that the app is active in connecting an advertising through all the platforms. Thus, creating lucrative opportunities for the mobile engagement market in the forecast period.

MARKET SCOPE

The "Global Mobile Engagement Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the mobile engagement market with detailed market segmentation by solution, enterprise size, industry vertical, and geography. The report provides key statistics on the market status of the leading mobile engagement market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

•   Based on solution, the global mobile engagement market is segmented into Push Notifications, SMS and MMS, IN-App Messaging, emails, app/web content, and other.
  
•   On the basis of enterprise size, the market is segmented into SMEs and large enterprises.
  
•   Based on industry vertical, the market is segmented into media and entertainment, financial services, retail, travel and hospitality, telecom and IT, and others
  

MARKET DYNAMICS
Drivers:

•   The boosting adoption of smartphones as well as growing focus toward mobile first strategy is driving the growth of the mobile engagement market.
  
•   Furthermore, the rising use of social media platforms enhancing mobile engagement and thus, is anticipated to create market opportunities for the mobile engagement market during the forecast period.
  

Restraints:

•   The high initial investment to set up mobile engagement campaigns may restrain the growth of the mobile engagement market.
  

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile engagement market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile engagement market in these regions.

IMPACT OF COVID-19 ON MOBILE ENGAGEMENT MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

Mobile Engagement Market Report Analysis

Mobile Engagement Market

• 
  CAGR (2023 - 2031)

  XX%
• Market Size 2023
  US$ XX Million
• Market Size 2031
  US$ XX Million

Report Coverage

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope

• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis

• Industry landscape and competition analysis & recent developments
• Detailed company profiles

• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments

Key Players

• Adobe
• Braze
• IBM
• Oracle
• Salesforce.com, inc.
• Selligent Marketing Cloud.
• Swrve Inc.
• Tapjoy
• Airship

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

By Solution

• Push Notifications
• SMS and MMS
• IN-App Messaging
• Emails
• App/Web Content
• Others

By Enterprise Size

• SMEs
• Large Enterprises

By Industry Vertical

• Media and Entertainment
• Financial services
• Retail
• Travel and Hospitality
• Telecom and IT
• Others

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• Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

MARKET PLAYERS

The report covers key developments in the mobile engagement market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from mobile engagement market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mobile engagement market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

•   Adobe
  
•   Braze
  
•   IBM
  
•   Oracle
  
•   Salesforce.com, inc.
  
•   Selligent Marketing Cloud.
  
•   Swrve Inc.
  
•   Tapjoy
  
•   Airship
  
•   Vibes
  
  

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Mobile Engagement Market Report Scope

Download Free Sample

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• Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.