North America feminine hygiene products market is anticipated to reach US$ 9,674.83 Mn in 2027 from US$ 5,799.35 Mn in 2018. The feminine hygiene products market is expected to rise with a CAGR of 5.9% from 2019-2027.
The rise of the feminine hygiene products market is driven by factors such as the prevalence of chronic diseases, growing medical equipment, and increasing purchase of refurbished medical systems are expected to boost the market over the years. But, stringent regulatory policies are likely to hinder the growth of the market in the future years.
In North America, parts of US and Canada have cancelled the imposition of service taxes that are imposed on feminine hygiene products such as, pads, tampons and menstrual cups. Various women in the region find these products unaffordable due to the high percentage of service tax (i.e., almost 6.85%), however the service tax charges vary widely across the region. The prices of sanitary products is significantly high in a few countries, which has led to its limited sales. For example, a survey of almost 200 poor women living in the St. Louis area revealed that nearly two out of three could not afford feminine hygiene products at least once in 2018. The unaffordability of these primary feminine hygiene products has led to an alarming concern regarding the exclusion of taxes on these products. Various countries now offer tax-free female hygiene products, through which a more extensive customer base can purchase, hence leading to significant growth of the market. For example, in November 2018, Nevada, US, freed its customers from 6.85% sales taxes on menstrual products, such as sanitary napkins and tampons. This move led to a significant rise in the sales of these products as it has become much more affordable to a broader base of customers, hence driving the growth of the market at a considerable rate during the forecast period.
US is expected to dominate the market in the North America region, due to the awareness among women regarding the importance of hygiene. In addition, various states in the US have lifted the imposition of service tax on menstrual care products such as, sanitary napkins and tampons, which has led to more affordability of these products.
Mexico Feminine Hygiene Products Market Revenue and Forecasts to 2027 (US$ Mn)
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NORTH AMERICA FEMININE HYGIENE PRODUCTS – MARKET SEGMENTATION
By Product
- Menstrual Care Products
- Cleaning and Deodorizing Products
By Distribution Channel
- Retail Pharmacies and Hospital Pharmacies
- Online-Distributions
- Supermarkets
- Other Distribution Channels
By Geography
North America
- US
- Canada
- Mexico
Company Profiles
- Procter & Gamble
- Kimberly-Clark Corporation
- Johnson & Johnson Services, Inc.
- Edgewell Personal Care
- Bodywise (UK) Limited
- Unicharm Corporation
- Lil-Lets UK Limited
- Ontex
- Kao Corporation
- Essity Aktiebolag (publ)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, Distribution Channel and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Feminine Hygiene Products Market – By Product
1.3.2 North America Feminine Hygiene Products Market – By Distribution Channel
1.3.3 North America Feminine Hygiene Products Market – By Country
2. North America Feminine Hygiene Products Market– Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Feminine Hygiene Products Market – Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 Feminine Hygiene Products Market in North America – PEST Analysis
5. North America Feminine Hygiene Products Market - Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Presence of Local Manufacturers
5.1.2 Exemption of Service Taxes from the Products
5.2 Key Market Restraint
5.2.1 Health Risks Associated with the Use of Tampons
5.3 Key Market Opportunities
5.3.1 Increasing Initiatives for Feminine Hygiene
5.4 Future Trends
5.4.1 Rising Preference for Organic Products
5.5 Impact Analysis
6. Feminine Hygiene Products Market – North America Analysis
6.1 North America Feminine Hygiene Products Market Revenue Forecasts And Analysis
6.2 Performance of Key Players
7. North America Feminine Hygiene Products Market Analysis – By Product
7.1 Overview
7.2 North America Feminine Hygiene Products Market by Product, 2018 & 2027 (%)
7.3 North America Feminine Hygiene Products Market Revenue And Forecasts To 2027, By Product (US$ Mn)
7.4 Cleaning and Deodorizing Products
7.4.1 Overview
7.4.2 North America Cleaning and Deodorizing Products Market Revenue and Forecasts to 2027 (US$ Mn)
7.4.3 Liquid Washes
7.4.3.1 Overview
7.4.3.2 North America Liquid Washes Market Revenue and Forecasts to 2027 (US$ Mn)
7.4.4 Powder
7.4.4.1 Overview
7.4.4.2 North America Powder Market Revenue and Forecasts to 2027 (US$ Mn)
7.4.5 Soaps
7.4.5.1 Overview
7.4.5.2 North America Soaps Market Revenue and Forecasts to 2027 (US$ Mn)
7.5 Menstrual Care Products Market
7.5.1 Overview
7.5.2 North America Menstrual Care Products Market Revenue and Forecasts to 2027 (US$ Mn)
7.5.3 Sanitary Napkins
7.5.3.1 Overview
7.5.3.2 North America Sanitary Napkins Market Revenue and Forecasts to 2027 (US$ Mn)
7.5.4 Menstrual Cups
7.5.4.1 Overview
7.5.4.2 North America Menstrual Cups Market Revenue and Forecasts to 2027 (US$ Mn)
7.5.5 Tampons
7.5.5.1 Overview
7.5.5.2 North America Tampons Market Revenue and Forecasts to 2027 (US$ Mn)
7.5.6 Others
7.5.6.1 Overview
7.5.6.2 North America Others Market Revenue and Forecasts to 2027 (US$ Mn)
8. North America Feminine Hygiene Products Market Analysis – By Distribution Channel
8.1 Overview
8.2 North America Feminine Hygiene Products Market by Distribution Channel, 2018 & 2027 (%)
8.3 North America Feminine Hygiene Products Market Revenue And Forecasts To 2027, By Distribution Channel (US$ Mn)
8.4 Retail Pharmacies and Hospital Pharmacies
8.4.1 Overview
8.4.2 North America Retail Pharmacies And Hospital Pharmacies Market Revenue and Forecasts to 2027 (US$ Mn)
8.5 Online-Distributions
8.5.1 Overview
8.5.2 North America Online-Distributions Market Revenue and Forecasts to 2027 (US$ Mn)
8.6 Supermarkets
8.6.1 Overview
8.6.2 North America Supermarkets Market Revenue and Forecasts to 2027 (US$ Mn)
8.7 Others
8.7.1 Overview
8.7.2 North America Others Market Revenue and Forecasts to 2027 (US$ Mn)
9. North America Feminine Hygiene Products Market Revenue and Forecasts To 2027
9.1 Overview
9.1.1 North America Feminine Hygiene Products Market Revenue and Forecasts to 2027 (US$ Mn)
9.1.2 North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
9.1.2.1 North America Menstrual Care Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.2.2 North America Cleaning and Deodorizing Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.3 North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
9.1.4 North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Country (%)
9.1.5 US
9.1.5.1 US Feminine Hygiene Products Market, Revenue and Forecast to 2027 (US$ Mn)
9.1.5.2 US Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
9.1.5.2.1 US Menstrual Care Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.5.2.2 US Cleaning and Deodorizing Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.5.3 US Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
9.1.6 Canada
9.1.6.1 Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027 (US$ Mn)
9.1.6.2 Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
9.1.6.2.1 Canada Menstrual Care Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.6.2.2 Canada Cleaning and Deodorizing Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.6.3 Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
9.1.7 Mexico
9.1.7.1 Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027 (US$ Mn)
9.1.7.2 Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
9.1.7.2.1 Mexico Menstrual Care Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.7.2.2 Mexico Cleaning and Deodorizing Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
9.1.7.3 Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
10. Feminine Hygiene Products Market – Industry Landscape
10.1 Overview
11. Feminine Hygiene Products Market–Key Company Profiles
11.1 Unicharm Corporation
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Financial Overview
11.1.4 Product Portfolio
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Lil-Lets UK Limited
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Financial Overview
11.2.4 Product Portfolio
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Ontex
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Financial Overview
11.3.4 Product Portfolio
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Kao Corporation
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Financial Overview
11.4.4 Product Portfolio
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Essity Aktiebolag (publ)
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Financial Overview
11.5.4 Product Portfolio
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Procter & Gamble
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Financial Information
11.6.4 Product Portfolio
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Kimberly-Clark Corporation
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Financial Information
11.7.4 Product Portfolio
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Johnson & Johnson Services, Inc.
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Financial Overview
11.8.4 Product Portfolio
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Edgewell Personal Care
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Financial Information
11.9.4 Product Portfolio
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Bodywise (UK) Limited
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Financial Information
11.10.4 Product Portfolio
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Glossary Of Terms
LIST OF TABLES
Table 1. North America Feminine Hygiene Products Market Revenue And Forecasts To 2027, By Product (US$ Mn)
Table 2. North America Feminine Hygiene Products Market Revenue And Forecasts To 2027, By Distribution Channel (US$ Mn)
Table 3. North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
Table 4. North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 5. North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 6. North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 7. US Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
Table 8. US Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 9. US Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 10. US Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 11. Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
Table 12. Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 13. Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 14. Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 15. Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Product (US$ Mn)
Table 16. Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 17. Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Type (US$ Mn)
Table 18. Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Distribution Channel (US$ Mn)
Table 19. Glossary of Terms, Feminine Hygiene Products Market
LIST OF FIGURES
Figure 1. Feminine Hygiene Products Market Segmentation
Figure 2. North America Feminine Hygiene Products Market Overview
Figure 3. Menstrual Care Products Segment Held Largest Share Of Product Segment In Feminine Hygiene Products Market
Figure 4. US Is Expected To Show Remarkable Growth During The Forecast Period
Figure 5. North America Feminine Hygiene Products Market- Leading Country Markets (US$ Mn)
Figure 6. PEST Analysis of Feminine Hygiene Products Market in North America
Figure 7. Feminine Hygiene Products Market Impact Analysis Of Driver And Restraints
Figure 8. North America Feminine Hygiene Products Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 9. Prominent Players in the Feminine Hygiene Products Market
Figure 10. North America Feminine Hygiene Products Market, By Product 2018 & 2027 (%)
Figure 11. North America Cleaning and Deodorizing Products Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 12. North America Liquid Washes Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 13. North America Powder Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 14. North America Soaps Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 15. North America Menstrual Care Products Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 16. North America Sanitary Napkins Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 17. North America Menstrual Cups Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 18. North America Tampons Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 19. North America Others Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 20. North America Feminine Hygiene Products Market, By Distribution Channel 2018 & 2027 (%)
Figure 21. North America Retail Pharmacies And Hospital Pharmacies Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 22. North America Online-Distributions Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 23. North America Supermarkets Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 24. North America Others Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 25. North America Feminine Hygiene Products Market Revenue Overview, by Country, 2018 (US$ Mn)
Figure 26. North America Feminine Hygiene Products Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 27. North America Feminine Hygiene Products Market, Revenue and Forecast to 2027, By Country (%)
Figure 28. US Feminine Hygiene Products Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 29. Canada Feminine Hygiene Products Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 30. Mexico Feminine Hygiene Products Market, Revenue and Forecast to 2027 (US$ Mn)
The List of Companies - North America Feminine Hygiene Products Market
- Procter & Gamble
- Kimberly-Clark Corporation
- Johnson & Johnson Services, Inc.
- Edgewell Personal Care
- Bodywise (UK) Limited
- Unicharm Corporation
- Lil-Lets UK Limited
- Ontex
- Kao Corporation
- Essity Aktiebolag (publ)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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