The North America subscriber data management market is expected to grow from US$ 1,831.13 million in 2021 to US$ 5,178.60 million by 2028; it is estimated to grow at a CAGR of 16.0% from 2021 to 2028.
The US, Canada, and Mexico are economies in North America. Growing adoption of subscriber data management solutions by telecom operators is expected to escalate the market growth. Subscriber data management (SDM) solution converges the management of subscriber data across different network domains. The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services. The need to lower operating expenses and facilitate cross-network convergence, as well as rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Moreover, third parties can help telecom carriers supply new and improved services by providing new value chains that are slowly but steadily recognized. Telecom companies are looking into the possibility of providing similar degrees of personalization and activity tracking to their customers. Third parties may find subscriber data to be particularly appealing to enhance the services they may provide by leveraging the telecom operators' infrastructure. Thus, the rising adoption of SDM solutions by telecom operators is significantly fueling the growth of the North America market.
In case of COVID-19, North America is highly affected especially the US. It is becoming apparent with the COVID-19 pandemic spreading across the North American countries have impacted all industries severely. Thus, any impact on industries directly affects the region's economic development. The unprecedented rise in number of COVID-19 cases across the US and the subsequent lockdown to combat the spread of the virus across the country in the first two quarters of 2020 have led to numerous businesses to come on a standby situation. Technological investments across all industries in 2020 experienced a dip owing to the above-mentioned reasons. The sudden restrictions imposed across the country had led to the temporary shutdown of all manufacturing units across the region and disrupting the supply chain, thereby negatively impacting the manufacturing of hardware’s and servers required for subscription management. However, the sudden lockdown imposed across countries like United States, Canada and Mexico amongst others have significantly increased the number of OTT subscribers across the country. For instance, According to Comscore's 2020 study, 69.8 million homes in the United States used OTT in April 2020, up 5.2 million from the previous year. Moreover, music streaming fell for three weeks in a row in March 2020, when the pandemic began to have a substantial impact in the United States. First by 2%, then by 8.8%, and finally by 3.2 percent. However, music streaming in the United States started experiencing an increase by 2% in the week ending April 2nd, 2020, and the trend has then continued till date. Thus, the rise in subscribers across various platforms had a positive impact on the subscriber data management market across the region during the pandemic.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America subscriber data management market. The North America subscriber data management market is expected to grow at a good CAGR during the forecast period.
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North America Subscriber Data Management Market Segmentation
North America Subscriber Data Management Market – By Solution
- User Data Repository
- Subscriber Data Federation
- Policy Management
- Identity Management
North America Subscriber Data Management Market – By Network Type
- Fixed Networks
- Mobile Networks
North America Subscriber Data Management Market – By Deployment
- Cloud
- On-Premise
North America Subscriber Data Management Market – ByApplication
- Voice Over IP
- Mobile
North America Subscriber Data Management Market, by Country
- US
- Canada
- Mexico
North America Subscriber Data Management Market -Companies Mentioned
- Cisco Systems, Inc.
- Enea AB
- Hewlett Packard Enterprise Development LP (HPE)
- Huawei Technologies Co., Ltd.
- Nokia Corporation
- Oracle Corporation
- R Systems International Limited
- Sandvine
- Telefonaktiebolaget LM Ericsson
- ZTE Corporation
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Subscriber Data Management Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Subscriber Data Management Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growing Adoption of Subscriber Data Management Solutions by Telecom Operators
5.1.2 Increasing Use of Over the Top (OTT) Platform
5.2 Market Restraints
5.2.1 Several Complications in Subscriber Data Management Solutions
5.3 Market Opportunities
5.3.1 Surging Growth Opportunities in Several Countries
5.4 Future Trends
5.4.1 Rising Investments for Product Innovation
5.5 Impact Analysis of Drivers and Restraints
6. Subscriber Data Management Market – North America Analysis
6.1 North America Subscriber Data Management Market Overview
6.2 North America Subscriber Data Management Market –Revenue and Forecast to 2028 (US$ Million)
7. North America Subscriber Data Management Market Analysis – By Solution
7.1 Overview
7.2 North America Subscriber Data Management Market Breakdown, by Solution, 2020 and 2028
7.3 User Data Repository (UDR)
7.3.1 Overview
7.3.2 User Data Repository: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
7.4 Subscriber Data Federation (SDF)
7.4.1 Overview
7.4.2 Subscriber Data Federation: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
7.5 Policy Management
7.5.1 Overview
7.5.2 Policy Management: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
7.6 Identity Management
7.6.1 Overview
7.6.2 Identity Management: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
8. North America Subscriber Data Management Market Analysis – By Network Type
8.1 Overview
8.2 North America Subscriber Data Management Market, by Network Type (2020 and 2028)
8.3 Fixed Networks
8.3.1 Overview
8.3.2 Fixed Networks: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Mobile Networks
8.4.1 Overview
8.4.2 Mobile Networks: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Subscriber Data Management Market Analysis – By Deployment
9.1 Overview
9.2 North America Subscriber Data Management Market Breakdown, by Deployment, 2020 and 2028
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
10. North America Subscriber Data Management Market Analysis – By Application
10.1 Overview
10.2 North America Subscriber Data Management Market Breakdown, by Application, 2020 and 2028
10.3 Voice Over IP
10.3.1 Overview
10.3.2 Voice Over IP: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
10.4 Mobile
10.4.1 Overview
10.4.2 Mobile: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
11. North America Subscriber Data Management Market – Country Analysis
11.1 Overview
11.1.1 North America: Subscriber Data Management Market- by Key Country
11.1.1.1 US: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 US: Subscriber Data Management Market- by Solution
11.1.1.1.2 US: Subscriber Data Management Market- By Network Type
11.1.1.1.3 US: Subscriber Data Management Market- By Deployment
11.1.1.1.4 US: Subscriber Data Management Market- By Application
11.1.1.2 Canada: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Canada: Subscriber Data Management Market- by Solution
11.1.1.2.2 Canada: Subscriber Data Management Market- By Network Type
11.1.1.2.3 Canada: Subscriber Data Management Market- By Deployment
11.1.1.2.4 Canada: Subscriber Data Management Market- By Application
11.1.1.3 Mexico: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Mexico: Subscriber Data Management Market- by Solution
11.1.1.3.2 Mexico: Subscriber Data Management Market- By Network Type
11.1.1.3.3 Mexico: Subscriber Data Management Market- By Deployment
11.1.1.3.4 Mexico: Subscriber Data Management Market- By Application
12. Impact of COVID-19 Pandemic on North America Subscriber Data Management Market
12.1 North America: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Merger and Acquisition
13.4 New Development
14. Company Profiles
14.1 Cisco Systems, Inc.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Hewlett Packard Enterprise Development LP (HPE)
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Huawei Technologies Co., Ltd.
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Nokia Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Oracle Corporation
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Telefonaktiebolaget LM Ericsson
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 ZTE Corporation
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Enea AB
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 R Systems International Limited
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Sandvine
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Word Index
LIST OF TABLES
Table 1. North America Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. US: Subscriber Data Management Market- by Solution –Revenue and Forecast to 2028 (US$ Million)
Table 3. US: Subscriber Data Management Market- By Network Type –Revenue and Forecast to 2028 (US$ Million)
Table 4. US: Subscriber Data Management Market- By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 5. US: Subscriber Data Management Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada: Subscriber Data Management Market- by Solution –Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada: Subscriber Data Management Market- By Network Type –Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada: Subscriber Data Management Market- By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada: Subscriber Data Management Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico: Subscriber Data Management Market- by Solution –Revenue and Forecast to 2028 (US$ Million)
Table 11. Mexico: Subscriber Data Management Market- By Network Type –Revenue and Forecast to 2028 (US$ Million)
Table 12. Mexico: Subscriber Data Management Market- By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 13. Mexico: Subscriber Data Management Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 14. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Subscriber Data Management Market Segmentation
Figure 2. North America Subscriber Data Management Market Segmentation – By Country
Figure 3. North America Subscriber Data Management Market Overview
Figure 4. Cloud Held the Largest Market Share in 2020
Figure 5. Voice Over IP Held the Largest Market Share in 2020
Figure 6. The US held Largest Market Share in 2020
Figure 7. North America PEST Analysis
Figure 8. Expert Opinion
Figure 9. North America Subscriber Data Management Market: Impact Analysis of Drivers and Restraints
Figure 10. North America Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11. North America Subscriber Data Management Market Revenue Share, by Solution (2020 and 2028)
Figure 12. North America User Data Repository: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 13. North America Subscriber Data Federation: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. North America Policy Management: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. North America Identity Management: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. North America Subscriber Data Management Market Revenue Share, by Network Type (2020 and 2028)
Figure 17. North America Fixed Networks: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Mobile Networks: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. North America Subscriber Data Management Market Revenue Share, by Deployment (2020 and 2028)
Figure 20. North America Cloud: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America On-Premise: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. North America Subscriber Data Management Market Revenue Share, by Application (2020 and 2028)
Figure 23. North America Voice Over IP: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America Mobile: Subscriber Data Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America: Subscriber Data Management Market, by Key Country – Revenue (2020) (USD Million)
Figure 26. North America: Subscriber Data Management Market Revenue Share, by Key Country (2020 and 2028)
Figure 27. US: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Canada: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Mexico: Subscriber Data Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Impact of COVID-19 Pandemic on Market in North American Countries
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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