North America Subscriber Data Management Market Outlook and Strategic Insights by 2028

The North America subscriber data management market is expected to grow from US$ 1,831.13 million in 2021 to US$ 5,178.60 million by 2028; it is estimated to grow at a CAGR of 16.0% from 2021 to 2028.

The US, Canada, and Mexico are economies in North America. Growing adoption of subscriber data management solutions by telecom operators is expected to escalate the market growth. Subscriber data management (SDM) solution converges the management of subscriber data across different network domains. The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services. The need to lower operating expenses and facilitate cross-network convergence, as well as rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Moreover, third parties can help telecom carriers supply new and improved services by providing new value chains that are slowly but steadily recognized. Telecom companies are looking into the possibility of providing similar degrees of personalization and activity tracking to their customers. Third parties may find subscriber data to be particularly appealing to enhance the services they may provide by leveraging the telecom operators' infrastructure. Thus, the rising adoption of SDM solutions by telecom operators is significantly fueling the growth of the North America market.

In case of COVID-19, North America is highly affected especially the US. It is becoming apparent with the COVID-19 pandemic spreading across the North American countries have impacted all industries severely. Thus, any impact on industries directly affects the region's economic development. The unprecedented rise in number of COVID-19 cases across the US and the subsequent lockdown to combat the spread of the virus across the country in the first two quarters of 2020 have led to numerous businesses to come on a standby situation. Technological investments across all industries in 2020 experienced a dip owing to the above-mentioned reasons. The sudden restrictions imposed across the country had led to the temporary shutdown of all manufacturing units across the region and disrupting the supply chain, thereby negatively impacting the manufacturing of hardware’s and servers required for subscription management. However, the sudden lockdown imposed across countries like United States, Canada and Mexico amongst others have significantly increased the number of OTT subscribers across the country. For instance, According to Comscore's 2020 study, 69.8 million homes in the United States used OTT in April 2020, up 5.2 million from the previous year. Moreover, music streaming fell for three weeks in a row in March 2020, when the pandemic began to have a substantial impact in the United States. First by 2%, then by 8.8%, and finally by 3.2 percent. However, music streaming in the United States started experiencing an increase by 2% in the week ending April 2nd, 2020, and the trend has then continued till date. Thus, the rise in subscribers across various platforms had a positive impact on the subscriber data management market across the region during the pandemic.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America subscriber data management market. The North America subscriber data management market is expected to grow at a good CAGR during the forecast period.

North America Subscriber Data Management Market Segmentation   

North America Subscriber Data Management Market – By Solution

• User Data Repository
• Subscriber Data Federation
• Policy Management
• Identity Management

North America Subscriber Data Management Market – By Network Type

• Fixed Networks
• Mobile Networks

North America Subscriber Data Management Market – By Deployment

• Cloud
• On-Premise

North America Subscriber Data Management Market – ByApplication

• Voice Over IP
• Mobile

North America Subscriber Data Management Market, by Country

• US
• Canada  
• Mexico

North America Subscriber Data Management Market -Companies Mentioned

• Cisco Systems, Inc.
• Enea AB
• Hewlett Packard Enterprise Development LP (HPE)
• Huawei Technologies Co., Ltd.
• Nokia Corporation
• Oracle Corporation
• R Systems International Limited 
• Sandvine
• Telefonaktiebolaget LM Ericsson
• ZTE Corporation

North America Subscriber Data Management Report Scope